Stay ConnectedThe Knowledge at Wharton feed features standout episodes from across the Wharton Podcast Network. Discover timely conversations and expert insights on business, markets, leadership, innovation, and the forces shaping the global economy.
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Copyright: © 2013 The Wharton School of the University of Pennsylvania
According to the United Nations tourism organization there were one billion international trips taken during 2012 alone. In a new book titled Overbooked: The Exploding Business of Travel and Tourism journalist ElizabethBecker traces the history of tourism and points to the challenges facing the fast-growing industry which currently contributes $6.5 trillion to the world’s economy. In an interview with Knowledge at Wharton Becker discusses the role that both individuals and countries must play as the tourism industry undergoes significant change. (Podcast with transcript)
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How did IBM General Electric and other companies become growth leaders? Why is it that some companies lag behind -- and stay behind? Those are the questions that Wharton marketing professor George S. Day asks and answers in his book Innovation Prowess: Leadership Strategies for Accelerating Growth. Recently Day spoke with David Heckman practice leader senior management at the Wharton School’s Aresty Institute of Executive Education about why innovation prowess is the key to growth leadership. (Video with transcript)
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A Pew study last year confirmed that U.S. political partisanship has risen sharply. In the face of that trend is it possible for Democrats and Republicans to get along? Wharton professor Philip Tetlock recently spoke with Jonathan Haidt author of The Righteous Mind: Why Good People Are Divided by Politics and Religion to explore this question. Haidt breaks down why it is so hard for liberals and conservatives to understand one another and what can be done to change that. (Video with transcript)
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In Decisive: How to Make Better Choices in Life and Work bestselling authors Chip Heath and Dan Heath argue that humans don’t have a particularly strong track record of making good choices -- whether it is about our careers business matters or our personal lives. Knowledge at Wharton recently had an opportunity to talk with Chip about how widening your options reality-testing your assumptions attaining distance before deciding and preparing to be wrong can make all the difference. (Podcast with transcript)
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According to Barbara Kahn director of the Jay H. Baker Retailing Center at Wharton the increasing popularity of social media has two implications for marketers: First customers now control the message and second companies must make sure that key elements of their brand can translate throughout the world. In a recent interview with Wharton MBA candidate Alexandra Idol Kahn discusses her new book Global Brand Power: Leveraging Branding for Long-Term Growth why the brand is a ”mechanism for growth” and how companies can become more customer focused. (Video with transcript)
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In their ebook The Social Entrepreneur’s Playbook Ian C. MacMillan a Wharton management professor and James Thompson director of the Wharton Social Enterprise Program offer specific suggestions to strengthen the effectiveness of social enterprises. In the second of a two-part interview the authors discuss how two African social enterprises -- one in the chicken feeds business and the other in the sanitation industry -- used a five-step process to maximize the social and business impact of their operations. (Video with transcript)
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LEGO has built a global empire and become a household name thanks to the interlocking bricks that its founders developed half a century ago. But the company almost went belly up in the early 2000s due to an innovation binge that took it too far away from what LEGO did best. In a new book Wharton practice professor David Robertson details how thinking too far ”outside the box” almost bankrupted LEGO -- and how the company found a winning formula by turning to innovation ”inside the brick.” (Video with transcript)
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Studies put the failure rate of organizational change at 70% or higher. Yet managers face increasing pressure to implement change to meet short- and long-term goals. Gregory P. Shea and Cassie A. Solomon share their approach to dealing with this challenge in Leading Successful Change: 8 Keys to Making Change Work. Jeff Klein director of the Wharton Graduate Leadership Program recently spoke with the authors about why we are not as good at change as we need to be and how we can get better at it. (Video with transcript)
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In the past few years the United States government has issued fewer regulations and worked to eliminate or improve existing ones. Cass R. Sunstein led many of these changes as administrator for the White House Office of Information and Regulatory Affairs. In his new book Simpler: The Future of Government Sunstein talks about how a more streamlined government can improve health lengthen lives and save money. Wharton operations and information management professor Katherine L. Milkman recently spoke with Sunstein about these changes and what the future holds. (Podcast with transcript)
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Social entrepreneurs -- those who try to tackle major social problems such as poverty and disease while generating revenues -- are often well-meaning people. But in their desire to make a difference to society they sometimes fail to subject their ideas to rigorous tests. Ian MacMillan a professor of management at Wharton and James Thompson who leads the Wharton Social Enterprise Program have just published an ebook titled The Social Entrepreneur’s Playbook to help entrepreneurs do just that. (Video with transcript)
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