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    Business

    Know Pain, Know Gain

    Know Pain, Know Gain: Entrepreneurship Made Real features fireside chats with leaders who have a story worth sharing and lessons worth hearing. Fans will gain insider insights and applicable takeaways about the entrepreneurial journey not found in MBA programs. We’ll cover their background and passions and explore their gristmill moments of entrepreneurship. Join us to explore and navigate the dark moments of entrepreneurship such as running out of money, spouse leaving, picking up side work, impostor syndrome, etc. as well the upsides such as best advice ever given, “what I know now that I wish I knew then”, and beating the inner-critic! The road to success is hard enough. Don’t make things harder than they need to be–know pain, know gain!

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    Latest Episodes:
    090: How to Successfully Scale Your Business as a Single Parent with Aaron Fulk Jan 07, 2020
    Show notes

    “If I'm going to do this, I'm going all in. ” -Aaron Fulk

    In this episode, Jay interviews Aaron Fulk, founder of Lillian James Creative, a B2B content marketing and digital agency out of Kansas City. Aaron bootstrapped the company and grew it to over seven figures in revenue as a single mom that dropped out of college! Jay and Aaron have a candid discussion about the realities of what it's like to launch your own business, including topics like: imposter syndrome, scarcity mindset, what can you do versus what should you do, going all-in, mental health for entrepreneurs, and so much more...

    Visit https://jayrooke.com/090-Aaron-Fulk/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

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    Episode Highlights:

    02:51 Content in the Business Context

    05:48 Processes are Essentials

    12:34 Going All-In

    24:20 Single Parenting and Entrepreneurship

    33:57 Scarcity Mindset No More

    36:30 Riding the Emotional Roller Coaster

    40:40 Prove It Before You Post It

    46:37 Leadership and Number Failures

    53:04 Failures as Milestones


    089: Take the Entrepreneurial Leap the Healthy Way with Kevin McArdle Dec 31, 2019
    Show notes

    “If the only thing in your life is your business, there's a tendency to want to work on it all the time which is not necessarily the most healthy thing in the world.” -Kevin McArdle

    In this episode, Jay connects with Kevin McArdle, founder of SureSwift Capital.

    Kevin's company buys bootstrapped, successful SaaS businesses and then manages them as a holding company. They usually buy companies from software developers that are working on their business as a side hustle. Some interview topics include: stripping down your business model to core functions, ignoring the haters, high-stakes entrepreneurial leaps, aligning with one's niche, don't overcomplicate your business, navigating culture change, managing a remote work force, and so much more.

    Visit https://jayrooke.com/089-Kevin-McArdle/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

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    Episode Highlights:

    02:08 How SureSwift Capital Move

    11:35 Why People Sell Their Biz

    17:11 Taking The Leap

    23:24 Niche Down and Never Declare Victory

    28:32 How Couples Can Become a Good Team

    31:58 What’s Important When Nobody Cares

    38:40 The Distinguishing Factor of a Holding Company

    42:50 Navigating Culture Change


    088: Effectuate a Culture of Trust as the Foundation for Your Business with Judy Foley Dec 24, 2019
    Show notes

    “If trust is not there, then no one will ever get the results that they're going to need.” -Judy Foley

    In this episode, Jay talks with Judy Foley, author of Retaliation at the Highest Level and founder of The Culture of Trust. Judy focuses on cultivating and changing organizational culture, so this episode dials in on: being deliberate about culture creation early on in a business's growth cycle, upleveling and growing the business, "as is" versus "should be" mentality, increasing employee buy-in and engagement, trust as a growth multiplier, and taking calculated risks in your business.

    Visit https://jayrooke.com/088-Judy-Foley/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

    Facebook: https://www.facebook.com/TribeCreator/

    LinkedIn: https://www.linkedin.com/in/jayrooke/

    Twitter: https://twitter.com/JayRooke

    Episode Highlights:

    01:38 The Culture of Trust

    07:08 Setting the Culture at the Forefront

    15:31 The Role of EQ

    19:44 Scalability vs Giving Honor

    24:54 Do You Have Culture Issues?

    28:00 Increasing Employee Buy-in and Engagement

    37:42 Retaliation

    41:00 Building Up the Trust


    087: How to Succeed in Your Transition with Kelly Wilson Dec 17, 2019
    Show notes

    “It's good customer service to show your customers that you care enough to give them a quality professional product.” -Kelly Wilson

    In this episode, Jay chats with Kelly Wilson, who has been running a voice over business as a side hustle for several years, and just left corporate to go all-in and make it her primary income. Jay and Kelly discuss: how to plan for success when going from side hustle to business launch, saying no to bad clients, how to find your magic, the terrifying experience of going all-in, exercising extraordinary focus while engaging the creative, and so much more....

    Visit https://jayrooke.com/087-Kelly-Wilson for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

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    Episode Highlights:

    02:18 Voice Over Calls Over

    07:37 Get a Coach

    09:44 Running the Side Hustle

    21:54 How to Get Premium Pricing From VO

    27:20 Are You Giving Quality Professional Product

    32:47 Focus on ONE

    41:57 Solidify Your Foundation


    086: The Secret of Successful Entrepreneurs- Empathy in Action with Maria Ross Dec 10, 2019
    Show notes

    “We need more empathy, but we need to put empathy into action.” -Maria Ross

    In this episode, Jay brings on author and founder, Maria Ross for an eye-opening dialogue around harnessing the power of empathy in the workplace. Maria is the owner of a brand consultancy, and recently published the book, The Empathy Edge. Jay and Maria discuss: entrepreneurial timing, not parking your values at the door, the business case for empathy and its connection to innovation and sales, curiosity in business, "it's just business", getting triggered, situational fluency and so much more....

    Visit https://jayrooke.com/086-Maria-Ross/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

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    Episode Highlights:

    02:30 Empathy in the Business Context

    09:39 How Empathy Boosts Innovation and Productivity

    15:00 Empathy and Decisiveness

    19:47 The Practical Applications of Empathy

    23:50 Empathy and Curiosity

    27:09 The Science of Empathy Work Out

    34:35 Empathy for Solopreneurs

    45:04 Empathy and Hiring


    085: Be “The Agent” of Your Entrepreneurial Journey- Scale Your Business Creatively with Christopher O'Donnell Dec 03, 2019
    Show notes

    “The more room you have to fail, the more space you have to innovate.” -Christopher O’Donnell

    In this episode, Jay interviews Christopher O'Donnell, SVP of Product at Hubspot, and founder of the rock band The Providers. Christopher manages a rapidly growing creative team at Hubspot, and thus he and Jay chat deeply about fostering creativity as a small business owner, but also: adaptability as an entrepreneurial skill set, celebrating the little wins, soliciting feedback from the right people, imposter syndrome, gap awareness, running controlled experiments and viewing one's self as a talent agent/coach.

    Visit https://jayrooke.com/085-Christopher-ODonnel/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

    Facebook: https://www.facebook.com/TribeCreator/

    LinkedIn: https://www.linkedin.com/in/jayrooke/

    Twitter: https://twitter.com/JayRooke/

    Episode Highlights:

    02:07 Shifting the Power in Shop & Buy

    07:11 Implementing Peer Leadership

    16:19 Be “The Agent”

    24:26 Shaping Behavioral Styles Creatively

    30:06 Celebrate

    36:00 Simplify It Down

    42:13 How to Make a Record

    48:43 Your Dog Walking Time


    084: Beat the Burnout Holistically with Sarah Argenal Nov 26, 2019
    Show notes

    “As we get to be more in control of our own lives, we feel differently in terms of how burned out we are or how balanced and happy we are.” -Sarah Argenal

    In this episode, Jay chats with Sarah Argenal, founder of the Argenal Institute. Sarah is a speaker/author/coach that specializes in dealing with burnout, which is rampant in the entrepreneurial community. Jay and Sarah discuss identifying the symptoms of burnout, learning how one gets burned out, what to do about it if you are, and how we, as a culture, became so burned out so fast and how to leverage self-awareness to avoid burn out.

    Visit https://jayrooke.com/084-Sarah-Argenal/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

    Facebook: https://www.facebook.com/TribeCreator/

    LinkedIn: https://www.linkedin.com/in/jayrooke/

    Twitter: https://twitter.com/JayRooke

    Episode Highlights:

    02:14 A Must Talk- The Burnout Hitch

    06:45 Burnout Markers (the High Achiever and the Overachiever)

    10:47 Where Burnout Starts- Your Choices

    18:20 Beneath the “Overwhelmed”

    22:31 Stop Reducing Yourself

    27:58 Beat the Burnout Holistically

    40:12 Know How To Live A Life that Really Works for You

    46:55 The Humanity Wrestling Against Burnout


    083: How to Spot a Good Mastermind Investment with Sara Christensen Nov 19, 2019
    Show notes

    “Doing this whole entrepreneurial, personal development journey by yourself is hard. It's really really hard and it's unnecessary.”

    In this episode, Jay chats with the master of masterminds, Sara Christensen, founder of Kickass Masterminds. Jay and Sara have a candid conversation about the predatory nature of marketing "gurus," the isolation of entrepreneurship, how to find the right mastermind fit for you and your business, using "borrowed beliefs," the art of masterminding, and accelerating success through group dynamics versus the lone wolf mentality.

    Visit https://jayrooke.com/083-Sara-Christensen/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

    Facebook: https://www.facebook.com/TribeCreator/

    LinkedIn: https://www.linkedin.com/in/jayrooke/

    Twitter: https://twitter.com/JayRooke

    Episode Highlights:

    03:24 What is a Mastermind

    09:08 How to Get the Right People Together

    14:18 Curation and the Common Mistakes

    18:50 Factors to Consider in Mastermind Investment

    23:28 When to Join a Mastermind

    28:25 Borrowed Belief

    35:38 Evaluating A Mastermind

    45:56 The “Time” Issue Rebuttal


    082: Be a Highly Priced Entrepreneur as a LinkedIn Expert with Helen Pritchard Nov 12, 2019
    Show notes

    “Just pick something and go for it; and go for it really, really hard.” -Helen Pritchard

    In this episode, Jay talks with Helen Pritchard, a LinkedIn expert who helps clients increase inbound lead generation. Brace yourself--Helen is not afraid to swear in delivering her message as she shares insights with us such as: why you should never ask for feedback, that you want to repel as many people as possible with your messaging, writing love letters to your prospective clients and how she grew her business as a stressed out single mom.

    Visit https://jayrooke.com/082-Helen-Pritchard for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

    Facebook: https://www.facebook.com/TribeCreator/

    LinkedIn: https://www.linkedin.com/in/jayrooke/

    Twitter: https://twitter.com/JayRooke

    Episode Highlights:

    01:54 LinkedIn- A Cash Machine

    05:41 4 Pillars of Content

    14:26 Repel as Many People as Possible

    23:16 Rule of 10

    29:54 A Love Letter to Clients

    36:30 Inbound Lead Generation

    45:51 Be A Highly Priced Entrepreneur

    51:12 Focus on the Next 300 Yards


    081: Have Enduring Results for Relatively Limited Inputs with Dennis Kiley Nov 05, 2019
    Show notes

    “It's really important that we have that growth and expand the canopy and generate revenue and profit and keep expanding. But on the other hand, to bear in mind that if we don't also nurture those roots, that tree becomes really fragile when they start to blow.” -Dennis Kiley

    In this episode, Jay interviews Dennis Kiley, founder of the Ecopsychology Initiative in Maine. Dennis has developed a training series that helps business owners understand and repair their businesses through the medium of the principles of nature. As such, the two discuss the value of nature in keeping the entrepreneurial mind calm, how to leverage nature to increase your problem solving ability, viewing your business as having seasons and acting accordingly, etc--it was a refreshing and out of the box dialogue with some immediately applicable takeaways. Check it out!

    Visit https://jayrooke.com/081-Dennis-Kiley/ for resources and show notes.

    Check out my website: https://jayrooke.com/

    Follow me on:

    Facebook: https://www.facebook.com/TribeCreator/

    LinkedIn: https://www.linkedin.com/in/jayrooke/

    Twitter: https://twitter.com/JayRooke

    Episode Highlights:

    01:41 The Ecopsychology Initiative- Life Lesson From the Natural World

    08:09 The Big Picture Perspective- Business Seasons

    17:44 What Big Companies Prioritize

    22:56 10 Principles For Systems of Every Sort

    31:14 Know Your Edges

    39:19 Relationship and Patterns Principle

    42:44 Leverage Your Relationships

    49:44 Are You Getting On Your Own Way?


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