Kiss My Aesthetic Podcast

Latest Episodes:

137. Cracking the Social Media Code with Amber Broder Nov 21, 2023

Show notes

Struggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social media manager and full-time horse girl, balancing supporting clients through Instagram, Pinterest, and email marketing while traveling around the country for showjumping competitions. She started ABC Social Media Management in her junior year of college - a hard right turn from her original career path of going into politics - and after landing her first few clients, decided to niche down to interior designers. Over the last two years, ABC Social Media Management has helped make social media feel as easy as 123 for almost 70 clients, supporting them with IG audits, strategy sessions, and full management. ------------------------- In today's episode, we cover the following:

ABC Social Media Management's services, from basic social media audits to VIP managing services
Creating meaty content in a specialized industry
The pressures of one-person marketing teams
The value of business mindset and other non-negotiables for prospective clients
Navigating client expectations and the constant changes in social media
Don't chase high-follower numbers on Instagram
Amber's philosophy on the influencer market
Use Pinterest for inspiration, NOT for content theft
Common social media misconceptions debunked

----------------------- RESOURCES:

Snag Amber's IG VIP Weeks for only $797 (available for the first 3 who book!)
Grab Amber's social media freebies
Episode 127: Common Branding Mistakes
Episode 120: Canva and Pinterest with Brodi-Rose Newsome

----------------------- Guest info: To learn more about ABC Social Media Management and the services they offer, you can follow them on Instagram, TikTok, and Facebook @ABCSocialMediaManagement, or visit their website, abcsocialmediamanagement.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

---------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

136. How to Scale Your Business Sustainably with Lauren Goldstein Nov 14, 2023

Show notes

Stop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein. Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business. Lauren Goldstein is the founder and CEO of the award-winning and globally-recognized business consulting firm Golden Key Partnership. Her clients lovingly call her "The Biz Doctor" (which also happens to be the name of her podcast). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business so that they can have more freedom, impact, success, and happier teams and can breathe a much-needed sigh of relief. She's been featured in Thrive Global, Huff Post, and Authority Magazine and is a trusted expert to Fortune 500 companies like Apple, Nike, and AT&T. ------------------------- In today's episode, we cover the following:

How she creates her client's journey
Legacy business vs. lifestyle business
Growing vs. scaling your business
How she helps her clients be true leaders
Why your team's personality and their job titles matter
Top tech issues she sees in her client's businesses
The rule of 3 to implement with your team
Being proactive in limiting your distractions
Why taking responsibility is essential for success

----------------------- RESOURCES:

Listen to Lauren's podcast, The Biz Doctor

----------------------- Guest info: To learn more about Lauren and her fantastic insights, follow her on Instagram @ItsLaurenGoldstein and Facebook @Lauren.E.Goldstein and visit her website, goldenkeypartnership.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

135. Making Enemies, Gaining Fans with Snask Creative Agency Nov 07, 2023

Show notes

Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey. SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They seek to challenge conservative frameworks, and they do it with their backs straight, supported by their unbreakable values. They don't cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great - you have to be brave and bold. In order to be real - you have to stand up for your opinions and beliefs. And that is Snask - brave, bold and real. They excel at branding, design and film and refuse to do anything else than what they see as world-class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask. ------------------------- In today's episode, we cover the following:

The concept behind "making enemies"
Their favorite case studies
What their creative process is
Allowing yourself to fail
The people work that goes into running an agency
Does AI solve problems?
How AI and algorithms can predict and limit choices
Celebrating your accomplishments

----------------------- RESOURCES:

----------------------- Guest info: To learn more about Snask Creative and their bold creations, follow them on Instagram and Facebook @snasksthlm, or visit their website, snask.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

134. How to Build your Brand Architecture Oct 31, 2023

Show notes

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you! ------------------------- In today's episode, we cover the following:

The definition and importance of brand architecture
Monolithic vs. sub-brands vs. pluralistic
Benefits of building your brand architecture
Advice to passionate, multi-hyphenate entrepreneurs
Reevaluating your brand architecture
Tips for building an effective brand architecture

----------------------- RESOURCES: Episode 127: Common Branding Mistakes ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

133. Midjourney & AI Part 2 with Lauren deVane Oct 24, 2023

Show notes

Can you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the last two and a half years, she's worked with over 60 clients on brands of all types. But because of the ADHD of it all, she's transitioning into educating brand designers about how they can integrate generative AI into their workflows. She spent the last 6 months head first in Midjourney, becoming an expert on this tech that is literally still in beta. Previously, she led creative for Ulta Beauty's social media team, where she worked with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department, and has designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------- In today's episode, we cover the following:

Using Midjourney for the San Diego Open
How AI is a collaborator vs. a shortcut
Cheat codes for Midjourney
Brands that are using AI in a fun way
Representation in branding with AI
Other AI tools Lauren uses in tandem with her business
Ethical considerations of AI
Verification needs for media content and the value of consumer choice
Education is ever-evolving
Why robots are a supplement and not a replacement for human experts

----------------------- RESOURCES:

Episode 117: Midjourney & AI with Lauren deVane
Creating AI art with Stable Diffusion
Google's conversational AI tool: Bard
Image captions and video summaries with SceneXplain
Your personal AI with PI

----------------------- Guest info: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her website, TheBemusedStudio.com . ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

132. Raising Entrepreneurs with Little Gloss Boss Oct 17, 2023

Show notes

Non-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children. Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Boss. Journey was just 3 years old when she fell in love with lip gloss and nail polish. They'd spend all day shopping for Lip Glosses and Nail Polishes that they decided to make their own. A Lip Gloss that was safe and free from chemicals. One that would provide moisture and shine, and an added boost of confidence. Together they host various events that impact their community and the people around them. We are inspired by all of our supporters and hope they are inspired by us. ------------------------- In today's episode, we cover the following:

The origins of Little Gloss Boss
The role of makeup for self-expression
The 'boss' mentality
The four types of gloss they offer
Listening and acting on customer feedback promptly
Marketing streams that have been the most successful
Empowering moms with the "Mom's Hussle Harder" hat
Future plans for Little Gloss Boss

----------------------- Guest info: To browse Little Gloss Boss, you can follow them on Instagram, TikTok, and Facebook @LittleGlossBoss, or visit their website, littleglossboss.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

131. Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation Oct 10, 2023

Show notes

Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites. Caitlyn is the owner of Dental Hygiene Nation! A dental apparel and accessory lifestyle brand that celebrates dentistry! She started as a social media sensation on Twitter back in 2012, known as Dental Hygiene Problems. Soon, she realized there wasn't a brand that represented dental professionals like her. So... she started Dental Hygiene Nation in 2015! Today, they sell toothy accessories, apparel, and even a dental subscription box just for dental professionals. ------------------------- In today's episode, we cover the following:

How niching down serves you
The nitty-gritty of running a merch brand
Devising campaigns and knowing which trends to hop on
Creating a subscription box
Creative burnout
Using Chat GPT and Midjourney to push the envelope
Prompt ideas for unique ideas on Midjourney
Outsourcing to encourage freedom and fun in your biz
Hot tip to connect with brands on Threads

----------------------- RESOURCES:

Episode 057: Client Case Study - Dental Hygiene Nation

----------------------- Guest info: To browse Dental Hygiene Nation's merch, you can follow them on Instagram and TikTok @dthynation, on Facebookat Dental Hygiene Nation, or visit their website, dentalhygienenation.com and save 10% when you subscribe for a year! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

130. Designing your Brand's Website with Georgia Kaye Oct 03, 2023

Show notes

Welcome back MKW Creative Co. web design partner, Georgia back on the podcast! In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level! Georgia is a St. Louis-based website designer specializing in WordPress and Showit, and also offers VIP Day education for designers. She intentionally designs with future growth in mind, making sure that your website can easily be updated as your business grows. Georgia has worked with 150+ clients across all industries including real estate, marketing agencies, construction firms, wedding professionals and educators, several of which have been featured in Forbes, Medium, Realtor.com, The Knot & more. ------------------------- In today's episode, we cover the following:

The services that she offers
How branding makes ALL the difference in your web design
Knowing your goals and the content you want on your site
Working with e-commerce platforms
Questions she asks before starting on a design
Her website design process
The value-add that AI brings to the table
Creating with Midjourney
Tips for using ChatGPT-4 to write in your brand voice
An exciting IDX template launch for Showit

----------------------- RESOURCES:

Episode 061: Life According to Web Designer Georgia G. Kaye
Get on the waitlist for the FIRST-EVER IDX Add-on website templates for Show-It

----------------------- Guest info: To learn more about Georgia fantastic insights on web design, you can follow her on Instagram, TikTok, and Facebook @georgia.g.kaye, or visit her website, www.georgiagkaye.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

129. What is a Fractional CMO? with Aimee Schuster Sep 26, 2023

Show notes

Founders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor and improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider. Tune in to gain valuable knowledge and practical advice for navigating the ever-evolving business landscape! ------------------------- In today's episode, we cover the following:

What is a fractional CMO?
What is "selling the invisible"?
Different stages of marketing funnel for organizations
The value of SEO and sales methodologies
Top struggles working with founders: AI's impact in the job market
Scaling your business beyond yourself
Trends in workplace cultures
Benefits of working in-person
Sources that inspire Aimee's work

----------------------- RESOURCES:

Read The E-Myth by Michael E. Gerber
Read Built to Sell by John Warrillow

----------------------- Guest info: To learn more about Aimee and her incredible insights on marketing you can follow her on LinkedIn, @AimeeHSchuster website, bandwidthstrategy.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

128. Meet the Team: Online Business Manager Cody Garner-Howe Sep 19, 2023

Show notes

Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe! In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a must-listen for small online business owners. Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. Tune in to gain valuable insights from Cody's experience and discover new ways to improve your own business! ------------------------- In today's episode, we cover the following:

Creating a smooth onboarding process with Dubsado
Cody's top organizational tools
What is a CRM and the value of tracking your client relationships
Day in the life of working with MKW Creative Co.
Launching her business and the services she's planning on
How an OBM can add that customization for sending off fire proposals
How setting up systems allows for smooth client conversations
Maintaining team efficiency for success and growth

----------------------- RESOURCES:

Episode 119: Meet the team. Video editor Josefina
Sign up for Dubsado

----------------------- Guest info: To learn more about Cody, you can follow her on Instagram @CodyOBM, or visit her website, codygarnerhowe.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

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