Kiss My Aesthetic Podcast

Latest Episodes:

147. The Power of Print in the Digital Age with MoreWithPrint Jan 30, 2024

Show notes

Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & Graphics. Printing for business organizations throughout the USA for decades. Supporting you by making it simple to create your projects online at affordable prices, while providing world-class customer service! They provide everything from envelopes and sticky notes to booklets and apparel. ------------------------- In today's episode, we cover the following:

Lauren's origin story
How you can bring your brand to life with print
Your options for print
The differences between working with a brand designer vs. Canva for print
The importance of file types and Pantone colors
The power of brand color consistency
Some of Lauren's favorite projects she's worked on
Multifunctional print campaigns
Predictions on the rise of print
Highly customized mail for customer engagement
Print trend predictions for 2024

----------------------- RESOURCES:

Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation

----------------------- Guest info: To learn more about Lauren and MoreWithPrint, follow them on Instagram, Facebook and TikTok @MoreWithPrint, or visit their website MoreWithPrint.com ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

146. My Brand Design Process, Step by Step Jan 23, 2024

Show notes

Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following:

Step #1: Talking with the client and going through a thorough brand questionnaire
Step #2: Starting with the visuals: conceptualization, Pinterest boards and design day
Step #3: Designing something trademark-able
Step #4: Creating your presentation: Identifying and explaining design choices to your client
Step #5: Sending your work to the client

----------------------- RESOURCES:

Episode 110: Our Services & How We Work

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

145. How to Repurpose Content with Amber Figlow Jan 16, 2024

Show notes

Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful small business of her own! ------------------------- In today's episode, we cover the following:

Amber's origin story
Shifting into a personal brand from having an agency
Expanding free content & resources for everyone
How social media marketing has evolved
The difference between the "how" and the "why"
Diversifying your content across platforms
Repurposing content and how to make it work for you
Social media predictions for 2024
Tips for creating a share-able carousel
Amber's experience as the Content Director with Your Social Team
The one thing she won't automate
Michelle's content creation strategy
Recording Discovery Calls for future content and analysis

----------------------- RESOURCES:

Episode 108: Social Content "icks" with Amber Figlow A Creative Co

----------------------- Guest info: To learn more about Amber, and her fantastic insights, follow her on Instagram, YouTube and TikTok @AmberFiglow, or visit her website AmberFiglow.com. And.... She just launched her podcast, The Content Collective. Check it out! Don't miss out on her FREE Airtable Content Planner! Download it here ;) ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

144. 2024 Design Trend Predictions Jan 09, 2024

Show notes

While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the following:

How you can predict design trends
Trend #1: Cherry, chocolate and silver
Trend #2: The bow-adorned ballerina
Trend #4: Neon fauvism & sheer surreal
Trend #5: Foodie-torial
One thing you should do and one thing you should NOT do for your brand's visuals

----------------------- RESOURCES:

Blog: 2024 Design Trend Predictions: The Aesthetics You're About to See
Read Nylon's article: Fashion's Bread Obsession is Recession Camp at Best
2024 Design Trend Predictions Pinterest board

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

143. Building a Slow Fashion Brand with Kristian Hansen Jan 02, 2024

Show notes

How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life. ------------------------- In today's episode, we cover the following:

Lessons learned from working in the startup world
How the brand and product work together harmoniously
Community-based branding and sorting through crowd-sourced data
Creating a website customizer and the secret behind a quick turnaround
The importance of the founder's story
Trusting your experiences to overcome challenges
The creative freedom that TikTok allows
Why storytelling drives successful marketing

----------------------- RESOURCES:

Read $100M Leads by Alex Hormozi

----------------------- Guest info: To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

142. Client Case Study: Fit Boss Blueprint with Reuben Brooks Dec 26, 2023

Show notes

Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams. Reuben Brooks is a Fitness Business Coach who helps personal trainers and fitness coaches take their businesses online and scale it to 6 figures within 6 months or less. ------------------------- In today's episode, we cover the following:

Reuben's origin story as a fitness coach
Why he decided on the rebrand project
What makes his approach work
Roadblocks prospective clients
Personal brand vs. business brand and finding that separation
Why video marketing is so powerful
How much further AI can take your imagination and business
A client success story of Reuben's
How Reuben combats resistance and stays on track
How self-esteem and self-improvement are intertwined
Reuben's predictive on where his tracking data will be in the future

----------------------- RESOURCES:

Take the Predictive Index Test

----------------------- Guest info: To learn more about Reuben and Fit Boss Blueprint, follow him on Instagram and TikTok@ApprovedByBrooks, or visit his website fitbossblueprint.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

141. Marketing for Lifestyle Brands with Whitney Eckis of Get Supr Dec 19, 2023

Show notes

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney's leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California's top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won't believe it's instant! ------------------------- In today's episode, we cover the following:

How Whitney started her marketing agency
Brands that are killing it in the marketing game
Her experiences in being a founder for Get Supr and an investor for brands like Mela Water
Common misconceptions about marketing and launching
The entrepreneur's journey to brand success
Marketing forecasts in person and on social media
Whitney's 30th birthday recap
Whitney's favorite recent projects
Whitney's advice to consumer brands launching their company
The value of having a strong social network (even when you're established!)

----------------------- RESOURCES:

Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15

----------------------- Guest info: To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

140. Should You Keep Your Brand Launch a Secret? Dec 12, 2023

Show notes

Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following:

Understanding brand launches in the digital era
How to promote your brand before the launch to increase relationship building within your community
Factors to consider before deciding to bring your audience along for the entire journey
Creating anticipation and excitement for your audience
Considering a hybrid approach
Debate over revealing new branding now or later

----------------------- RESOURCES:

----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

139. Launching a Podcast with Whiskey and Lace Dec 05, 2023

Show notes

Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn't afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday suppers on her Instagram stories, and tends to use the f-bomb as a sentence enhancer. She recently launched her podcast, Whiskey and Lace, where she takes her followers on an even deeper experience like they haven't seen from her before! ------------------------- In today's episode, we cover the following:

How Erika got into podcasting
Setting intentions for your podcast
The benefits of dividing a podcast series into seasons
What creating a podcast with MKW Creative Co. & Berta Wired was like
Erika's experience of launch day
Sharing personal opinions online
The power of podcast ads
How podcast episodes are evergreen and perfect for repurposing content
How podcast charts work
Launching merch and how it's an extension of her brand
Envisioning events in future years

----------------------- RESOURCES:

Listen to the Whiskey and Lace podcast!
Episode 118: How to Pitch

----------------------- Guest info: To follow Erika's dynamic content, you can follow her on Instagram and TikTok @WhiskeyAndLace, or visit her website whiskeyandlaceblog.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

138. 10x Your Biz and Build a Life You Love with Whitney Alexandra Nov 28, 2023

Show notes

Before you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye. Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She guides entrepreneurs out of overwhelm and into their first taste of real freedom, joyful growth, and their first six-figure months. Whitney's spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney's clients experience transformational shifts in a fraction of the time—often up-leveling every area of their lives and businesses in a matter of mere months. ------------------------- In today's episode, we cover the following:

What performance coaching is
Staying in your zone of genius as an entrepreneur
Burnout culture and the money blocks that come with it
Things that drive Whitney up the wall in the online business space
Powerful shifts happening in the online business space
Stepping into the future you with Fabulous Fridays
Boundary and communication issues that cause burnout
How to practice saying 'no' as a business owner
Having confidence in setting the prices you want
Business audit ideas for the end of the year and how to 10x your business
Whitney's European summer recap

----------------------- RESOURCES:

----------------------- Guest info: To learn more about Whitney's fantastic insights on living the life you desire, you can follow her on Instagram and Facebook @Whitney.Alexandra, or visit her website WhitneyAlexandra.co. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

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