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Ken Courtright: Today’s Growth | Growing Business Today, Marketing your business for growth and success — Business
Ken Courtright: Today’s Growth | Growing Business Today, Marketing your business for growth and success

Welcome everyone to the Today’s Growth Consultant podcast featuring Ken Courtright founder and CEO of Income Store/TGC named to the Inc 500/5000 list in 2013 and again in 2015. Ken is A Best Selling Author in 5 Categories and has been featured on WLS, FOX, CBS, A/E, Forbes and most recently the Biography Channel, his third and latest book Guerrilla Marketing Today is coming soon to a Barnes and Noble Near you.

Latest Episodes:

EP 363 Self-Inflicted Pain Aug 24, 2018

Show notes

Imagine a portfolio of website grow in the number of domains to manage, in the number of people to manage, in the number of processes to manage. The bigger it gets, the bigger the valleys between departments get. The bigger miscommunication it gets, the bigger the misunderstanding of a process it gets. What every company that’s growing quickly has to do is self-inflicted pain. You’ve got to surgically cut out areas that are inefficient. Many times, this is just a tool on an annual basis. No matter what you have, whether it’s a single product, you’re just trying to ramp up salespeople, whether you’ve got nine divisions and you’re doing a billion a year, you’re going to find gaping holes of inefficiency. Think about every product and every employee like a part of our body. If you get gangrene, you’ve got to cut your foot off or you’re going to lose your whole leg. Learn some tips on how you can remove proven inefficiency which can be quite often painful.

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EP 362 S.O.U. Growth Aug 22, 2018

Show notes

How does a mature company continually change even products and still have a pretty decent substantial growth? Ken views growth around the four Ps. He says the four pillars that anchor all growth are people, principle, products, and process. Growth often comes from the illumination of the four Ps put under a microscope. Ken puts out a State of the Union address annually where he covers a method that forces you to illuminate your four Ps no matter how big or small your company is. He encourages you to watch the video so you can discover how you can make your company grow faster and be more stable, and learn how to have way more opportunity than you have today.

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EP 361 Level 3 Selling For Hyper Growth Aug 13, 2018

Show notes

How many times have you seen a beer commercial where you’ll notice the person is drinking the beer, touching it and feeling it, and then you see that person drinking that beer looking and noticing someone else looking at them? That is level three selling. There are actually three levels of selling. Level one is touching, level two is letting them feel it, and level three is getting your potential customer to see other people seeing them with your product. Learn how you can get your sales presentation to build in the verbiage that not only lets people touch it but feel the product and in their mind’s eye see other people feel the benefits of your product.

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EP 360 Switch From Evidence To Social For Growth Aug 10, 2018

Show notes

One of the major business challenges that people get stuck in, even with the right price point and a better service or product, is getting customers to pull the trigger. When they have a potential customer on the call, they immediately launch into their story with the foremost mentality that enthusiasm sells. However, when you’re the owner of company and you’re selling your service or your product yourself, by default, people only believe 50% of what you say because they know you have to sell to keep your company alive. When you say you’re amazing, that’s a salesperson talking and that’s evidence-based. When other people say you’re amazing, that’s called social proof. People buy what the masses say should be bought. Discover how you can get endorsements and positive testimonials about your services or products to raise your social proof and get more people to actually buy from you.

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EP 359 Explosive On-Boarding Aug 08, 2018

Show notes

If you’re bringing in a player wherein you get your top 20 people or top 10% to 15% people of your company, what you cannot do is have a short meeting or circular event where you introduce this person to your team and then you introduce the team to this person and then begin on-boarding. If the guy you’re bringing in is a major player who you’ve probably spent a ton of money and time in finding out that he is the perfect person to come into your company, if you want an explosive on-boarding to take place, you cannot bypass rapport, building value, building know, like, and trust, and put them right into the company. Realize that you are not adding a person to your team. You are putting this person into a room and you are mixing up puzzle pieces and you are creating a brand new team.

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EP 358 The Two Types Of SEO Aug 06, 2018

Show notes

SEO stands for search engine optimization. It’s simply setting the stage and continually looking at what techniques get websites on page one the fastest and what makes them stick there. The two types of SEO that’s going to be discussed here are on-site or on-page SEO and off-site SEO. SEO is basically math, and mathematicians that masquerade as marketers for internet websites run on-page SEO. They are mainly concerned with keyword density, anchor texts, meta-tags or meta-descriptions and everything else that makes up the physical quality of the site. Off-site SEO is completely different in that there’s very little concern to the physical construction/load speed so much as partnering. They’re concerned with creating content for a partner that they could put on their website that would actually link back to their site in exchange. Some of the biggest sites are actually doing strategic partnership type of marketing. You might want to ask yourself, are you mainly concerned with on-page like most companies are or is it time to start thinking offsite SEO?

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EP 357 Inside Advertising Aug 03, 2018

Show notes

A recent article came out about direct to consumer companies keeping their advertising in house. Some experts say inside advertising or in-house ad agencies are a wave, but after reading this article, for sure it’s not really going to be just a fad. The article states four main points as to why these companies are doing their advertising in house, namely control of data, nimbleness of knowing things faster, cost savings, and intuition. Learn more about these four key points so you can better decide if inside advertising is the route for you.

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EP356 Growth From Youth Jul 11, 2018

Show notes

You see what people your age sees in a situation. When you look at a challenge, you see it based on the vehicle, in the business, and everything you’re in. An intern in college would see that business challenge, that marketing problem, or that that idea for a new product totally different from what an experienced colleague sees. You can leverage that and experience business growth from youth because tomorrow’s customers are today’s nineteen-year-olds. Tomorrow’s people buying the mega homes and the mega yachts are today’s nineteen-year-olds. We have to understand how these people think, walk, and tick because they’re influencing their parents and grandparents. Interns see problems differently and they see opportunities differently as well. They look forward and they’re not pickled with experience. If you’re not getting some young people, whether interns or full-timers, it’s time to do so.

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EP355 Unconventional Growth Jul 06, 2018

Show notes

To experience unconventional growth, sometimes you have to get the vision from other industries about your exact same problems which they may already have solved. In the fifties, a company was struggling with how they could improve the service of their restaurant. They did a two-day immersion in the banking industry. The guy got in his car, drove around, looked at banks and interviewed tellers. He drove to the third bank, half of the building looked like it was hit by a tornado and it was under construction. He walked up to the construction and asked what’s going on. They go, “We’re adding a customer service window.” The guy then goes outside the rain and said, “People are going to walk up to this in the rain?” They said, “No. They’re going to a drive-through and make their deposits. We’re going to give them their receipt through a drive-through window.” The guy got into his car, drove back to the corporate, blew the speed limit and stop signs, and he goes, “I’ve got it. We’re going to have a drive-through window to our restaurants and serve food faster. We’re going to be known for fast food.” The rest is history.

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EP354 Three From One Jul 04, 2018

Show notes

Is there a special type of marketing, production, or research and development where you might be struggling right now financially? Do you need an edge over a competitor? You may want to consider carving out overseas to get strategic. From a vision standpoint, people in other countries view your product, your marketing challenges, and your whole company and the position of your company within its landscape different than you in the US. Everything about it is healthy. It’s a different opinion. It’s a different take. Some of these people are light years behind us in technology and thinking. Some of them are light years ahead of us in talent, time, energy and vision. That gives them a unique vantage point. It’s time to go overseas and get some of that vision. Remember, three from one. For every one single individual you have in the US, you can get three people overseas. To truly service our customer better, we should go with a better solution for the same dollar.

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