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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Leading Your Team Operations with Lia Garvin Nov 28, 2023

Show notes

You can't scale your operations without a team and you can't build a team without solid practices around communication and culture. Today, we break down success factors in team operations with Lia Garvin.

Lia Garvin is the bestselling author of Unstuck, TEDx speaker, host of the top podcast Managing Made Simple and team operations consultant with experience leading team operations across Google, Microsoft, Apple, and Bank of America. As the Founder of the The Workplace Reframe business consulting firm, Lia uses the lens of "disruption without destruction" to equip innovative organizations of any size and industry with the tools to cultivate inclusive, motivated, high performing teams resulting in higher retention, more efficiency, and better business results. She is a sought after expert in the media, featured across Inc, FastCompany, ABC News, CNN Business, US News & World Report, HBR, Yahoo, and TV News.

Instagram: https://www.instagram.com/lia.garvin

LinkedIn: https://www.linkedin.com/in/liagarvin/

Website: https://www.liagarvin.com/

Thriving Team Scorecard (Lead Magnet) - 20 things you can do THIS MONTH to become a better manager - liagarvin.com/scorecard

Ops Playbook (signature offer) - liagarvin.com

Managing Made Simple Podcast - liagarvin.com/podcast

What you'll hear in this episode:

[01:03] Scaling requires people, brand, culture, operations, communication. Struggling? Listen to this episode for help. Introducing Leah Garvin, bestselling author and team operations consultant with experience at top companies. Through her consulting firm, she equips organizations with tools for inclusive, high-performing teams and better business results.

[05:36] Streamline works for faster results, improve communication.

[08:17] Tips for new managers without previous team management background.

[13:13] Supporting business owners in managing their teams.

[19:02] Team facing communication issues, struggling with deadlines.

[22:47] Pay attention to both spoken and unspoken cues. Observe body language and ask open-ended questions to gain insights.

[26:57] Sense of ownership key to accountability and purpose.

[29:46] Conscious language use and effective communication strategies.

If you like this episode, check out:

The Power of a Tax and Accounting Combo Team

Asset vs. Expense: What's The Difference?

Why You Need More Than One Type of Mastermind

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Shannon's Interview on Wealthy Way with Ryan Pineda Nov 27, 2023

Show notes

In today's episode, we have a special treat for you as we dive into Shannon's recent interview with Ryan Pineda on the "Wealthy Way" podcast. Get ready to gain valuable insights into wealth creation, financial decision-making, and the mindset required to achieve your goals.

Shannon shares her knowledge and experiences as a fractional CFO, providing strategic financial guidance to entrepreneurs. She emphasizes the importance of understanding your numbers, making informed decisions, and viewing financials as a tool for progress rather than a restriction.

Join Shannon and Ryan as they discuss various topics, including tax strategies, scaling businesses, language learning, personal finances, and the challenges and rewards of being an entrepreneur. They also touch on Shannon's journey from a corporate CPA to a successful business owner and the dynamic duo's plans for their future.

So grab your favorite beverage, sit back, and get ready to delve into this captivating episode as we uncover the secrets to financial success and the mindset required to keep what you've earned! Stay tuned for an enlightening and engaging conversation with Shannon on the "Wealthy Way" podcast.

What you'll hear in this episode:

[00:08:33] Lost bet with dad, became accountant, burnt out.

[00:15:45] Cash flow is crucial to meet expectations.

[00:20:50] Creating scenarios for business owners to foresee outcomes.

[00:35:45] Immerse yourself in language, practice and read.

[00:42:04] Internship, retail experience, developed skills, operations appreciation.

[00:51:22] Founder's goals: team, scale, time, family, business. Analyzing data to guide business decisions.

[00:56:15] Numbers: tool or restriction? Overcoming mindset.

[01:00:20] Find experts, focus on goals, allocate resources.

[01:11:57] Podcast brings friendly, relatable tax advice.

[01:18:41] Worldview shapes behaviors, even against inclinations.

[01:27:12] "Focus on earning, not saving, for success"

[01:34:12] Forecast: ballpark July and August. Pro formas and tax return prediction. Cash flow options: plot or chip away. High yield savings account recommended for liquidity and interest.

If you like this episode, check out:

Real Talk on Social Media Tax Advice

The Power of a Tax and Accounting Combo Team

3 Steps to Preventing Tax Season Stress

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

Connect with Ryan:

@ryanpineda: Instagram

@RyanPineda: X (Twitter)

Facebook: https://www.facebook.com/allstarinvestor/

https://www.ryanpineda.com/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why Raising Capital May Not Be The Answer Nov 24, 2023

Show notes

Today, Shannon dives into the common issue many business owners face: cash flow crunch. Shannon addresses the urge to immediately seek investors and raise capital, highlighting the rigorous process involved and the long-term commitments that come with it. Instead, she offers alternative solutions to generate cash flow, such as taking on debt or entering into strategic partnerships. Join us as Shannon shares her insights on finding temporary solutions for temporary problems and encourages listeners to explore creative options before committing to raising capital.

What you'll hear in this episode:

[00:50] Business owners struggle with cash flow, seeking investors.

[03:42] Hiring can improve capacity and increase sales.

[08:28] Avoid unnecessary commitment to investors if unready. Explore alternatives for temporary cash problems. Adapt to an unpredictable entrepreneurship climate.

If you like this episode, check out:

Don't Leave These Terms Out of Your Contracts

Asset vs. Expense: Understanding the Difference

Protecting Your Legacy Through Estate Planning with Clara Delgado Rossell

Want to learn more so you can earn more?

Text me the word DAILY to get tips each weekday to get you into a CEO mindset!

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Optimizing Networking with Mingle Founder Chelsea Laub Nov 23, 2023

Show notes

I am thrilled to sit down with the dynamic entrepreneur and networking strategist, Chelsea Laub. Chelsea is the brain behind 'Mingle,' an innovative platform teaching individuals networking skills and personal branding. In this episode, we delve into the art and science of effective networking. How does one make meaningful, long-lasting connections? Are elevator pitches outdated? What is the role of emotional intelligence in networking? Chelsea shares her insights from her unique perspective, along with valuable lessons from her own networking journey. We will talk about everything from the networking technique of 'ten, three, one', to the importance of adding value and serving others through your networking efforts. Helping us optimize our networking strategies, we discuss the changing landscape of networking opportunities in a post-pandemic world, and why it's more important than ever to make the most out of every interaction.

Chelsea Laub is a professional committed to effective networking. She observes that many in the sales industry, including financial advisors, attorneys, real estate agents and insurance professionals, attend networking events without clear intent, rendering these sessions fruitless. Chelsea emphasizes the importance of having an intentional mindset at networking events to yield measurable results. She notes that merely gathering business cards and adding contacts on LinkedIn without further interaction isn't adequate. Hence, Chelsea champions a strategic approach to networking to ensure both meaningful connections and visible outcomes.

Connect with Chelsea Laub:

@mingle.kc on IG

@chelsealaub on IG

www.chelsealaub.com/mingle

What you'll hear in this episode:

[00:50] Networking challenges and solutions for professionals and businesses.

[11:42] Encouraging reciprocity in relationships leads to balance.

[32:30] Strategically navigating post-COVID networking for successful connections.

[33:26] Understanding industry ratios crucial for effective networking.

If you like this episode, check out:

Leveraging Collaborations for Business Growth

How to Network if You Hate Networking Events

How to Maximize the Return on an Unpaid Opportunity

Want to learn more so you can earn more?

Text me the word DAILY to get tips each weekday to get you into a CEO mindset!

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Decoding the Messages in Your Numbers Nov 22, 2023

Show notes

In a recent client session, I had an enlightening discussion that yielded insights applicable to many business owners. Delving into the intricacies of cash flow, we uncovered its pivotal significance for all enterprises, particularly startups, where it can be a determining factor in your success.

Furthermore, we emphasized the critical distinction between client volume and individual client revenue. Join us as we take a comprehensive exploration of these pivotal topics and illustrate their importance with real-world examples drawn from the impactful client session.

What you'll hear in this episode:

[1:20] In this episode, we delve into the importance of tracking your income sources and expenditure, not just your outflows.

[2:22] Primary insight #1 stemming from a recent session with a CFO client - the critical role of cash flow.

[4:33] One common pitfall I often observe in cash flow planning among newer business proprietors.

[5:40] Primary insight #2 extracted from a session with a CFO client - the juxtaposition of clients and revenue.

[9:47] Scrutinize your revenue streams carefully and assess if any should be terminated to free up time for more profitable ventures.

If you like this episode, check out:

QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton

Financial Metrics to Know for Service Based Businesses

Questions to Ask Yourself as a CEO

Want to learn more so you can earn more?

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Make a Lasting Impression as a Thought Leader with Phil Lashley Nov 21, 2023

Show notes

Being an expert is one thing, but being able to effectively convey our ideas is another. Today on the show I welcome visual storyteller Phil Lashley to walk us through his FRAME method to help express your ideas in a way that evokes the right emotions and actions.

Phil Lashley is a creative consultant and visual storyteller committed to using visuals to help communicators and innovative teams make their ideas come alive, be better understood and most importantly be remembered.

Instagram:@philLashley

YouTube:@philLashley

LinkedIn:www.linkedin.com/in/phil-lashley-46648114

Website:phillashley.com

How to use the F.R.A.M.E. method

https://youtu.be/NQHLwmy3a4w

To download FRAME pdf

https://phillashley.myflodesk.com/b1ff5d0c-1137-45bc-9dba-f07b070e0d44

Client Case Study using F.R.A.M.E. method for Signature Frameworks

https://youtu.be/k7bFEPUdj90

What you'll hear in this episode:

[04:22] Eliminate boring PowerPoint presentations with visual storytelling.

[8:28] Inaccessible jargon hinders effective communication for experts.

[20:40] Importance of connection in expert communication.

If you like this episode, check out:

3 Keys to a Successful Podcast

How to Build a Winning Affiliate Program

Leveraging Collaborations for Business Growth

Want to learn more so you can earn more?

CFO On Demand click here

Visit https://keepwhatyouearn.com to dive deeper on our episodes

Visit https://keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Don't Confuse Productivity with Profitability Nov 20, 2023

Show notes

Today we're diving into a topic that many of us struggle with: confusing productivity with profitability. As former professionals, we were conditioned to believe that the more we worked, the more we were valued and respected. But in the world of entrepreneurship, simply doing more work doesn't necessarily equate to more money. In this episode, we'll explore the mindset shift needed to associate our value and pricing with results and outcomes. We'll also discuss the importance of prioritizing tasks that generate profit over those that keep us busy. Join me as we uncover the truth about productivity and profitability, and learn how to focus our energy on the right activities to drive real results for our businesses.

What you'll hear in this episode:

[02:08] Prioritize profit-generating tasks, avoid time-wasting work.

[05:28] Focus on profitable projects for business success.

[06:47] Prioritize profit drivers and delegate effectively.

If you like this episode, check out:

The Benefits of Creating a Sellable Business

Ways to Increase Revenue If You Hate Sales

Coaching Alone Can't Resolve Your Cash Flow Problem

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Boosting Your Income Without the Sales Hassle Nov 17, 2023

Show notes

Are you facing challenges when it comes to the hunt for fresh customers? Numerous folks who are new to the world of business often find themselves grappling with this particular facet of entrepreneurship. But what if there existed alternative avenues for income generation that don't necessarily involve constantly acquiring new clients?

That's precisely what we'll delve into in today's episode. I'll be sharing some insightful analogies to illustrate how you can leverage your current business position to generate extra revenue, both from your existing clientele and through strategic collaborations with other businesses.

What you'll hear in this episode:

[0:50] Exploring the reasons behind certain individuals' aversion to sales.

[3:10] Unveiling the conventional revenue generation method that many people instinctively turn to.

[4:19] Method 1: Have you considered revisiting, reinvigorating, or upselling your existing clients based on their current needs?

[7:13] Collaborate with professionals who offer services both preceding and following your own, establishing mutually beneficial partnerships.

[10:38] Maintain a heightened awareness of referral fees and the potential increase in your workload they may entail.

If you like this episode, check out:

The Benefits of Creating a Sellable Business

Coaching Alone Can't Resolve Your Cash Flow Problem

Differentiating Between Margin and Markup

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Hidden Power in Your Financial Reports with Sugey Piedra Nov 16, 2023

Show notes

Today's conversation will focus on the importance of looking at your financial reports, such as the profit and loss (P&L) statement and income and expense reports, to gain meaningful insights into your business's performance. Sugey emphasizes the need to shift our perspective from simply looking at profit or loss to understanding how we can make informed decisions and take advantage of opportunities.

Sugey believes that there is a disconnect between business owners and the understanding of their financial numbers. In this episode, she shares valuable tips on how to make your numbers more approachable and easy to read, making financial reports something to look forward to rather than avoid.

Join us as we dive deep into the hidden power of your financial reports and gain the knowledge you need to keep what you earn. So grab your favorite beverage, find a cozy spot, and let's get started on this journey to financial empowerment!

As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients' money work for them so that they don't have to work forever.

In her daily work as co-founder of Prominence Business & Wealth Management, Sugey supports high-earning, service-based business owners achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning, and tax strategy under one roof.

Together with her two sisters/co-founders, Sugey runs the business, and also hosts and produces Tax Talk with HeyHey Podcast, where they provide insights into business taxes, wealth building and what it means to really create financial freedom. Besides her own show, Sugey has also been featured on Sell Without Selling and Business Spotlight USA.

When she's not helping service-based business owners to grow their income, Sugey enjoys traveling, horseback riding and working on her own growth mindset.

Website: https://www.prominencebusiness.com/

LinkedIn: https://www.linkedin.com/in/sugey-piedra-ea-39aba911a/

Instagram: http://www.instagram.com/prominence.services

Facebook: https://www.facebook.com/ProminenceBMgmt

What you'll hear in this episode:

[4:30] Is an EA a better choice for taxes than a CPA?

[9:14] Shifting perspective: Can I afford this? Or, how much can this save me? What will this do for me? How will this get me closer to my goals? Many people stay in a one-dimensional realm, missing important nuances. Looking at your numbers is only the first step. Without a scale or context, they lack meaning.

[21:08] What does your bank or lender look for first? Your tax returns and financial reports. How financially strong are you on paper? It's important to know before making big purchases like a building or office. Don't wait until it's too late. By reviewing and understanding these reports together, it strengthens your overall financial position.

If you like this episode, check out:

QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton

What Your Numbers Are Trying to Tell You

Differentiating Between Margin and Markup

Want to learn more so you can earn more?

Business Financial Quickstarter: https://www.keepwhatyouearn.com/bfq

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Harness the Benefits of an Accountable Plan in Your Business Nov 15, 2023

Show notes

Many entrepreneurs frequently employ their personal belongings for business purposes without fully capitalizing on the tax advantages that come with it. While many are aware of deductions like the home office and vehicle mileage, there exist numerous other tax-saving prospects for business owners operating as S corporations.

The accountable plan serves as a valuable tool for S corporation proprietors to trim their tax bills, beyond the automatic savings from self-employment taxes inherent to the S corp structure. In this episode, we'll delve into what the accountable plan is, why it's crucial for your business, and the steps to ensure you have all the necessary paperwork in order.

What you'll hear in this episode:

[1:05] The accountable plan stuff: What's it all about, anyway?

[2:30] So, what expenses can you get some money back for using this plan?

[5:18] Wondering if there's a particular way to handle paying yourself back?

[7:50] If you're already getting deductions on your regular tax return, why bother with an accountable plan?

[11:45] Can you just do one big yearly reimbursement, or are there timing rules to follow?

[12:40] What's on your checklist for getting this accountable plan set up right?

If you like this episode, check out:

Tax Deadlines You Need to Know as a Small Business Owner

The Power of a Tax and Accounting Combo Team

Key Financial Metrics for Success in Product-Based Businesses

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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