Keep What You Earn - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Fire Yourself to Find Success with Laura Casselman Dec 12, 2023

Show notes

Welcome back to "Keep What You Earn," the podcast designed to help entrepreneurs like you scale your business, maximize your profits, and create wealth without the waffle. I'm your host, Shannon Weinstein – CPA, business owner, and your guide through the labyrinth of entrepreneurship. Today, brace yourself for an inspirational voyage as we dive into episode 450, titled "Fire Yourself to Find Success," with the extraordinary Laura Casselman.

Laura, the CEO of Jvzoo.com and co-founder of Vita Street LLC, joins us to unfold her journey from a professional dancer to a corporate powerhouse and successful business runner. She'll share her battle stories and strategies for climbing the corporate ladder, her unique approach to team building, and how advocating for fair pay is vital—especially for women in the workplace.

In this episode, we debunk myths surrounding female success and tackle the all-too-common issue of women underselling themselves during negotiation. Laura's advocacy doesn't stop there; she'll also discuss why setting clear goals and a detailed roadmap is essential to intentional planning and career success.

Expect a wealth of actionable advice as we delve into gender-specific communication behaviors, the art of negotiation, and how to maintain focus by anchoring daily tasks to your broader vision. Plus, Laura and I will reveal why it's crucial to "fire yourself" every 90 days to allow your business to flourish, as well as the importance of documenting processes for long-term stability.

Make sure you listen until the end for our special "CFO on demand" offer that's changing the game for financial support, and learn how you can connect with both me and Laura for continued learning and growth.

Strap in as we empower you to do more than just earn – let's ensure you keep what you earn. Let this episode be your starting point for the next leap in your business success story.

Website: https://lauracasselman.com/home/

Instagram: https://www.instagram.com/thelauracasselman

What you'll hear in this episode:

08:28 Embrace playing the game, advocate for inclusivity.

10:38 Limiting opportunities, fostering scarcity mentality, urgent need for change.

15:00 Navigating gender dynamics and requesting to speak.

19:08 Establish objectives, document them, and strategize carefully.

21:09 Clearly defining and communicating goals is critical.

25:52 Ensuring documentation of repetitive tasks prioritizes business growth.

28:54 The 90-day cycle allows for refinement and growth.

32:22 Emphasizing transparency, self-care, and teamwork in the workplace.

36:01 Emphasizing the importance of long-term business sustainability.

If you like this episode, check out:

How to Make Sure Your Pay Aligns with Your Business Structure

Tools for Team Accountability

How to Hold Your Accountant Accountable

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Latin Music Can Teach You About Business Dec 11, 2023

Show notes

In today's episode, we dive into the world of Latin music and reveal a surprising lesson that entrepreneurs can learn from it. Drawing from my love of reggaeton and observations of the music industry, I uncover the power of intentional collaboration. I highlight how Latin artists have mastered the art of audience cross-contamination and collaboration, and how this strategy can be applied to businesses. Gain insights on why it's important to view fellow entrepreneurs in your space as collaborators rather than competition and how this mindset can lead to greater impact and success. So, get ready to discover the art of intentional collaboration in business as we take you on a musical journey through the world of Latin music.

What you'll hear in this episode:

[01:14] Intentional collaboration: Latin artists' recipe for success.

[04:12] Latin artists collaborate, not compete, allowing cross-contamination.

[07:27] Collaborate with others, strengthen your mission.

If you like this episode, check out:

Leveraging Collaborations for Business Growth

This Pricing Mistake is Costing You Thousands

3 Keys to a Successful Podcast

Want to learn more so you can earn more?

Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Publishing a Book Affects Your Taxes Dec 08, 2023

Show notes

Today we have an exciting topic to delve into. In this episode, we will be exploring the intriguing question of how authors should treat the costs associated with their publishers when it comes to their taxes. Are these expenses considered straightforward deductions, or is there more to it? Join me as we navigate this gray area and uncover the implications for authors and aspiring authors alike. We'll discuss different scenarios based on the intention behind publishing the book, the costs involved, and whether treating them as expenses or assets is more advantageous. But remember, this is just for educational purposes. To get specific advice, it's important to consult with your CPA or tax preparer. So grab your headphones and get ready for an enlightening discussion. Let's dive in!

What you'll hear in this episode:

[01:40] Questions on author expenses and tax deductions.

[04:19] Marketing activities planned, prepare for accounting discussion.

[07:32] Considering book inventory and marketing expenses When deciding whether to keep inventory of a book and sell it, there are a few considerations to make. If your intention is to use the book as marketing collateral, such as giving it away at events or conferences, it can be viewed as a marketing expense, similar to business cards. However, if you plan to sell the book beyond the first year, it may be considered an asset rather than an expense, as books don't expire after a year. In summary, the decision of whether to keep inventory and sell the book depends on your marketing strategy and long-term goals for the publication.

[09:42] Consider alternative options and discuss with accountant.

If you like this episode, check out:

What Your Numbers Are Trying to Tell You

QuickBooks Tips to Keep You Out of Your Books and in Your Business with Crystalynn Shelton

The Hidden Power in Your Financial Reports with Sugey Piedra

Want to learn more so you can earn more?

Text me the word DAILY to get tips each weekday to get you into a CEO mindset!

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Four Elements of a Strong Financial Plan with Travis Gatzemeier Dec 07, 2023

Show notes

We introduce an insightful conversation with Travis Gatzemeier, a certified financial planner who guides entrepreneurs and equity compensated professionals in making informed financial decisions. There's so much noise online when it comes to opinions and advice on how to manage your hard-earned cash. Should you aim towards investments, or pour everything into your business? Perhaps Roth retirement plans? TikTok may bombard you with tips and tricks, but today we're bringing you the proven facts. We discuss the four elements of a robust financial plan, the importance of diversifying investments and tax positions, and the valuable role insurance plays in protecting wealth. Plus, as financial planning naturally evolves over our lifetimes, Travis provides some critical pointers on navigating these changes and reshaping the goals you're aiming for. Stay tuned as we debunk common myths, offer some invaluable tips, and guide your wealth on a path of growth. Whether you're just starting your financial journey or looking to optimize your plan, this episode is jam-packed with information you don't want to miss! Tune in!

Connect with Travis:

Twitter: https://twitter.com/T_Gatzemeier

LinkedIn: https://www.linkedin.com/in/travisgatzemeier/

Instagram: https://www.instagram.com/kinetixfp/

Website: https://www.kinetixfp.com/

What you'll hear in this episode:

[07:24] Helping clients navigate social media financial information.

[12:57] Efficient tax strategy is transitioning investment income. The goal is to create ongoing cash flow and flexibility. Personal situations determine the planning and advice given.

[15:18] The importance of planning and setting goals cannot be underestimated, even if circumstances are bound to change. Having a loose plan keeps us focused and helps us make progress towards our desired outcomes.

[17:42] Many business owners lack a long-term plan and rely on holding cash. They focus on immediate cash needs and liquidity but fail to make adjustments for the future.

[28:10] Choose accounts wisely based on future tax rates.

[33:30] Ensure you're not under- or over-covered, paying excessively or risking financial instability for dependents. Life insurance is crucial for risk coverage, not as an investment. Additionally, income protection involves disability insurance, which many underestimate.

If you like this episode, check out:

The Benefits of Business Continuity Planning with Jim Erben

How to Pour Money Into Your Business

How to Introduce Your Kids to Money

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Unlocking the Secrets of My SOPs Dec 06, 2023

Show notes

I've faced scrutiny for my inclination towards utmost transparency in detailing my methods and procedures—a departure from the conventional perception that accountants merely peddle knowledge. As I've advanced in my professional journey, I've come to realize that many peers provide similar services. The true distinguishing factor lies in the quality of the customer experience.

It's vital not to retreat from revealing the intricacies of your processes, provided you exude confidence in the outstanding customer experience you deliver. In fact, openly sharing your methodologies can serve as a showcase of your expertise, fostering trust with clients. By accentuating the distinctive value embedded in your approach and the positive results it yields, you carve out a niche for yourself amidst the competition.

What you'll hear in this episode:

[0:50] I express a high level of transparency regarding my processes and procedures

[3:06] The rationale behind my openness in sharing processes and procedures

[6:05] Significance of service, experience, and personalization in shaping your offers

If you like this episode, check out:

Why I Give Away My SOPs

Building Systems Based on Problems

Business Boredom - Does it Need Fixing?

Want to learn more so you can earn more?

Text me the word DAILY to get tips each weekday to get you into a CEO mindset!

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Hiring the Right Pro (Interview on She Leads First Podcast) Dec 05, 2023

Show notes

One thing I have noticed in the last year working with business owners at varying stages is that everyone seems super unclear on who they should hire in their business. I see people posting all the time asking for an accountant or CPA, which I believe is one of the reasons business owners like you aren't getting the help you deserve. In this episode, I was recently on the She Leads First Podcast with Emily Cincotta and we chatted about some of the mistakes business owners make when hiring financial help and how to decode the type of pro you actually need in your business. Enjoy the interview...

What you'll hear in this episode:

[08:37] Different labels for people you work with.

[09:49] Financial operations, accounts payable, accounts receivable, cash balance, profit, financial statements, tax return

[13:40] Meet the bookkeeper regularly for real-time feedback.

[18:37] Organize everything to avoid IRS audit.

[20:12] Invest budget in revenue generation or customer experience.

[22:39] Practical advice often lacking, money concerns. No mention of accountants explained.

[27:56] Find someone who does tax preparation and strategy, co-authors your story, and meets with you regularly throughout the year to plan and understand your business.

[29:51] Importance of intentionally choosing financial advisors.

[36:00] Long email helped me understand services better.

[39:13] Ideal client journey: empathetic, industry-specific, experienced advisors.

[42:54] Return rented clothes, except for extreme cases.

Check out the original interview here: https://lnns.co/RIkVqtLZuad

If you like this episode, check out:

Decoding the Messages in Your Numbers

The Hidden Power in Your Financial Reports with Sugey Piedra

What Your Numbers Are Trying to Tell You

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Truth Behind TikTok Tax Strategies Dec 04, 2023

Show notes

If you've ever seen tax tips on social media and thought "Is this legit", surprisingly, the answer is probably yes, but the information they share doesn't have all the fine print. In this episode, listen as I unpack three big tax strategies and explain why they may not make sense for you, so you can go back to focusing your energy on earning more.

What you'll hear in this episode:

[02:23] Accountants say "no" to certain tax strategies.

[06:03] Accountants say hiring kids may not be worth it.

[11:02] Research, listen, accountant advice, not universal benefit.

If you like this episode, check out:

3 Steps to Preventing Tax Season Stress

Three Things to Get Done Before the Holidays

Ditch Your Budgets and Try This Instead

Want to learn more so you can earn more?

Text me the word DAILY to get tips each weekday to get you into a CEO mindset!

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Supercharge Your Income Goals for Real Results Dec 01, 2023

Show notes

For entrepreneurs, establishing revenue objectives is a standard procedure. Initially, our target is to meet expenses, and later, we incrementally incorporate additional income for personal benefit. As we aspire for financial stability, viewing our business as the mainstay of our livelihood, this numerical goal expands over time.

Yet, it's paramount to remain attuned to our underlying motivation and grasp the genuine requirements to realize these business objectives. In this episode, I'll discuss my strategy of dissecting substantial business goals into manageable, day-to-day actions. This approach enhances the probability of achieving success, fostering a more connected and informed journey toward our aspirations.

What you'll hear in this episode:

[0:50] Exploring why establishing a revenue target as a business goal might lack thoroughness.

[2:30] Illustrating the role of 'drivers' in achieving goals through a step-by-step example.

[6:45] Deconstructing overarching goals into achievable daily milestones.

[9:00] Allocating time for self-reflection based on a personal scorecard to evaluate actions.

[11:48] Ceasing to anticipate different outcomes when consistently employing the same actions.

If you like this episode, check out:

Asset vs. Expense: What's The Difference?

The Power of a Tax and Accounting Combo Team

Cash Flow Series Part 1: How to Measure Cash Flow

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Fraud Scheme Stories and Lessons with Bernadette Harris Nov 30, 2023

Show notes

Welcome back to another episode of "Keep What You Earn"! Today on episode 442, we are delighted to have on board the amazing Bernadette Harris, a forensic accountant and a Certified Fraud Examiner, who is passionate about helping small business owners prevent fraud. Bernadette, with her 22 years of experience, is here to share some gut-wrenching stories of fraud that led some small businesses to closure, and provide vital lessons on how to spot fraud and prevent it. Some of our key takeaways today include understanding the importance of checks and balances, spotting patterns and disruptions in business operations, and how you, as a business owner, can guard yourself against potential fraud. From understanding different types of fraud such as payroll fraud or embezzlement through fake vendors, to preventing it with the 'trust but verify' principle, this episode is packed with value. So tune in, as we dive deep into the world of numbers and explore the shadowy undercurrents of fraud with our very special guest, Bernadette Harris!

Bernadette Harris is an accomplished entrepreneur who is dedicated to supporting small business owners with their accounting needs. She leads her own company that provides bookkeeping, controller services and even CFO services to clients. Bernadette is passionate about ensuring that her clients have a comprehensive accounting system and fully understand their financial data. Recognizing that many people feel intimidated by numbers, she focuses on facilitating illuminating conversations to help business owners forge stronger relationships with their own figures, working towards more informed decision-making.

Connect with Bernadette Harris:

Facebook: https://www.facebook.com/TrustBernadette

Linkedin: https://www.linkedin.com/in/trustbernadette/

Twitter: https://twitter.com/TrustBernadette

Instagram: https://www.instagram.com/TrustBernadette

Youtube: https://www.YouTube.com/TrustBernadette

Website links: https://trustbernadette.com

https://thebtbadvisoryfirm.com/

What you'll hear in this episode:

[06:42] Bernadette pursued education, certifications to combat fraud.

[12:08] Fraud brings hefty penalties, affecting trust/account. Payroll investigation uncovers employee deception, risk undetected.

[15:06] Pay attention to your business and vendors.

[16:18] Importance of noticing patterns, disruptions, and control.

[23:03] Deceptive assistant financially drains rockstar businessman.

[26:16] Comfort leads to theft; greed takes over.

[30:41] Forensic accountants uncover and resolve employee suspicions.

If you like this episode, check out:

Take Advantage of an Accountable Plan in Your Business

Key Financial Metrics for Success in Product-Based Businesses

Tax Deadlines You Need to Know as a Small Business Owner

Want to learn more so you can earn more?

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why Building a Sellable Business Should Be Your Goal Nov 29, 2023

Show notes

I advocate that all entrepreneurs should construct their businesses with the foresight that they might eventually consider selling them. I hold this viewpoint not because I assume that selling the business is everyone's ultimate objective, but because I firmly believe that adopting this perspective will lead to the development of robust processes and systems capable of enduring the test of time, regardless of your presence.

In reality, none of us can accurately predict the future, and in the unfortunate event that something were to happen to you or a crucial member of your business, would your enterprise be able to persevere? Establishing procedures and mechanisms that can ensure the continuous operation of your business is a prudent long-term strategy, and it might also make your business more appealing for potential buyers.

What you'll hear in this episode:

[1:17] This is the reason why you ought to construct your business with saleability in mind, regardless of your intentions to sell.

[2:45] The essential components of a business that can be marketed.

[4:08] I'd like to share my enduring vision

[6:23] Discover approaches to divest portions of your business while retaining control of your core operations.

If you like this episode, check out:

Questions to Ask Yourself as a CEO

You Accomplished Your Goal. What's Next?

How to Know if a CFO Power Session is for You

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Related Podcasts