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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Attract More Clients While Doing Less with Racheal Cook Jul 23, 2024

Show notes

Today, Shannon Weinstein sits down with Racheal Cook, an award-winning business strategist and the founder of the CEO Collective, to discuss a revolutionary approach to business growth that minimizes burnout and maximizes client attraction. Racheal shares her insights on sustainable success without sacrificing personal well-being, delving into how entrepreneurs can redefine their definition of success and structure their businesses accordingly. Listen in as they tackle the pitfalls of current marketing strategies, the importance of a solid vision, and the power of effective attract marketing. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to help you scale your business while preserving your quality of life.

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.

90 Day CEO Sustainable Success Series: https://go.theceocollective.com/90-day-ceo-success-path

Facebook: https://www.facebook.com/racheal.cook/

Instagram: https://www.instagram.com/racheal.cook/

TikTok: https://www.tiktok.com/@rachealcookmba

Website: https://theceocollective.com/

What you'll hear in this episode:

03:22 Define success beyond just revenue, prioritize life.

09:37 Intentional setup key for sustainable business growth.

11:39 Marketers oversell tactics, neglecting overall strategy.

15:44 Authenticity and joy in creating content.

19:31 Show up where they're already interested.

If you like this episode, check out:

This Could Be the Most Expensive Sales Mistake You Make

Stop Doing This to Your Customers

How to Keep High Margins as a Franchisee

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How You Know You Need a CFO Jul 22, 2024

Show notes

In today's episode, we'll delve into a critical milestone for businesses—knowing when it's time to bring a Chief Financial Officer (CFO) on board. You might think a CFO is only needed for large corporations or major financial moves, but that couldn't be further from the truth. We'll explore how a CFO can transform your day-to-day operations, align your business with your personal goals, and act as a trusted navigator on your financial journey. Plus, we'll discuss the importance of keeping control while accepting expert guidance. Whether you're eyeing big, audacious goals or just want to make sense of your financial data, this episode is for you.

What you'll hear in this episode:

04:10 Support clients, celebrate milestones, embrace entrepreneur's support.

07:14 Gusto simplifies HR processes and offers bonus.

If you like this episode, check out:

Should You Try to Scale Everything?

What Should You Know About Tax Estimates?

How Do You Build a Business with an Exit Strategy in Mind?

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What I Learned from Getting My First Job Jul 19, 2024

Show notes

Today's episode is packed with personal stories, from my humble beginnings at Elon University in North Carolina to navigating the high-stakes world of accounting internships and interviews. You'll learn how networking, strategic thinking, and a little bit of hustle helped me secure a coveted position at EY in Boston. If you've ever wondered what it takes to break into a competitive industry or how to turn setbacks into opportunities, this episode is for you. So, get ready to glean some inside tips on career growth and hear how small details can make a big impact on your professional journey.

What you'll hear in this episode:

05:00 Volunteered for AKSCI. Found job contact.

06:49 Networking and perseverance led to my first job.

13:18 Work experience and passing exams required for license.

16:24 Early career challenges led to major success.

If you like this episode, check out:

My Biggest Takeaway from "10x is Easier Than 2x"

The Little Things That Unlocked Growth in My Business and Life

Creating an Outstanding Customer Service Experience

Want to learn more so you can earn more?

CFO On Demand click here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn

You Don't Actually NEED An Accountant Jul 18, 2024

Show notes

In today's episode, we're diving into a topic that might surprise you: "You Don't Actually NEED an Accountant." We'll explore when it's truly essential to hire an accountant and when you can manage your finances on your own. From bookkeeping basics to the role of tax professionals, we'll walk you through a hierarchy of financial needs as your business grows. Whether you're just starting out or scaling up, this episode will help you prioritize your financial investments smartly. So let's get started and uncover how you can keep more of what you earn, with or without a full-time accountant!

What you'll hear in this episode:

04:27 Use bookkeeping, tax professional, tax strategist effectively.

06:53 Choose tax professional wisely, expect proactive advice.

10:27 Use contractors with a permanent fixture.

14:09 Early-stage business owners need to prioritize profitability.

If you like this episode, check out:

Why You May Want a C Corp in Your Business Structure

Listen to This Before Creating a Partnership

If I Started Over, Here's What I Would Do First

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Mastering Your Messaging with Meghan Clor Jul 17, 2024

Show notes

In today's show, we're diving deep into the art of mastering your messaging with Meghan Clor, co-founder of the digital marketing agency Automate Me. Join your host Shannon Weinstein as we explore how to effectively reach your ideal customer, optimize interactions, and scale your business like never before. Meghan shares her expertise on everything from social media strategies to DM automation, providing actionable tips to refine your content and convert high-ticket clients. If you're ready to enhance your marketing game and drive meaningful results, this episode is a must-listen. Tune in and transform your approach to business communication now!

Meghan Clor is a business mentor, speaker, and serial entrepreneur who started her first business at the age of 20. She is the co-founder of AutomateMe, a digital marketing agency that offers done-for-you marketing services, consulting, and coaching programs. Her mission is to make it easier for businesses to attract clients online.

Instagram: https://www.instagram.com/meghanclor/

Facebook: https://www.facebook.com/meghan.e.clor

Website: https://meghanclor.com/ + https://automate.me/

What you'll hear in this episode:

05:25 Realizing need to repeat and repost content.

06:41 Effective content should inform and prompt action.

10:08 Avoid frequent offer pivots, focus on packaging.

14:06 Discovering and refining personal brand through feedback.

If you like this episode, check out:

This Could Be the Most Expensive Sales Mistake You Make

Stop Doing This to Your Customers

How to Keep High Margins as a Franchisee

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Avoiding Social Media Burnout with Meghan Clor Jul 16, 2024

Show notes

In today's episode, Shannon Weinstein and Meghan Clor dive into avoiding social media burnout while maximizing your online engagement. Meghan shares key strategies like pinning top content on Instagram, consistent posting, and intentional interactions. They discuss balancing engaging content with your business message and avoiding over-reliance on automation.

Feeling the social media pressure? Tune in for essential tips to transform your social media efforts into growth opportunities. Plus, don't miss out on Shannon's personalized power sessions.

Meghan Clor is a business mentor, speaker, and serial entrepreneur who started her first business at the age of 20. She is the co-founder of AutomateMe, a digital marketing agency that offers done-for-you marketing services, consulting, and coaching programs. Her mission is to make it easier for businesses to attract clients online.

Instagram: https://www.instagram.com/meghanclor/

Facebook: https://www.facebook.com/meghan.e.clor

Website: https://meghanclor.com/ + https://automate.me/

What you'll hear in this episode:

04:16 Focus message first, then aim for visibility.

09:18 Identify marketing angles, attract ideal clients.

10:36 Instagram for personality, brand presence, and networking.

13:26 Recommend winning content, use evergreen strategy.

18:13 Engaging q and a experience with Layla.

20:35 Focus on connecting, not overthinking social media.

24:27 Focusing on audience builds strong brand relationships.

27:08 DM automation can save time, but interaction first.

32:28 Customized power sessions for business growth.

If you like this episode, check out:

This Could Be the Most Expensive Sales Mistake You Make

Stop Doing This to Your Customers

How to Keep High Margins as a Franchisee

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Strategies for Managing Remote Teams Jul 15, 2024

Show notes

Today, we're diving into strategies for managing remote teams—a topic close to my heart as my business has been fully virtual since day one. I'll share key success factors, common pitfalls, and practical tips for creating an inclusive and effective remote work environment. Whether you're navigating time zones, fostering team connections, or ensuring everyone feels valued, this episode will arm you with actionable insights. Stay tuned to learn how to optimize your remote team management and build stronger, happier teams.

What you'll hear in this episode:

04:05 Satellite office, 35 in NYC, 6 in Boston.

08:19 Joyful experience of meeting computer acquaintances in person.

12:54 Save time, money, and compliance with HR.

If you like this episode, check out:

Leaning Into a Profitable Purpose (from the ULTRA Life Podcast)

Compensation Plans - Commission or Flat Rate?

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

4 Brutally Honest Facts About Why Your Business Is Losing Money Jul 12, 2024

Show notes

From the truth that your business is not meant to entertain you, to the critical insight that you can't save your way to scaling, and much more, we'll explore the underlying reasons why many businesses struggle financially. Along the way, I'll share personal anecdotes, real-world examples, and actionable advice you can implement immediately.

Stick around for a brutally honest, jargon-free discussion that will inspire you to take action and build a more sustainable, sellable business. Let's start the show!

What you'll hear in this episode:

05:13 Boring businesses equal big money opportunities.

08:43 Use time to make more money, grow.

10:18 Scaling business is about revenue growth.

13:31 Value over appearance, start small, prove worth.

17:29 Evaluate content value, limit unproductive consumption, prioritize productive work.

If you like this episode, check out:

What Should You Know About Tax Estimates?

How Do You Build a Business with an Exit Strategy in Mind?

Not Having This Can Ruin the Sale of Your Business

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

When to Invest in Premium Products and Services Jul 11, 2024

Show notes

In today's episode, we delve into a common dilemma faced by business owners—deciding when to invest in premium products and services. We'll explore a practical three-factor framework to help you make smart spending decisions, evaluate the worth of paying for top-tier solutions, and examine whether these investments truly generate returns or simply add unnecessary costs. Whether it's about software tools, products, services, or even people, we'll guide you on how to invest wisely to boost your productivity, streamline operations, and grow your revenue. So, if you're ready to learn when it's worth going for high-end options, stay tuned as we unpack these valuable insights!

What you'll hear in this episode:

05:47 Invest in tools that maximize productivity results.

07:33 Invest in productivity- efficient, valuable investment.

If you like this episode, check out:

Do I Sell More or Spend Less?

How Do I Avoid Payment Processing Fees?

Is Productivity the Same as Profitability?

Want to learn more so you can earn more?

Get Jasmine Jonte's FREE guide here: https://www.cre8tion.co/shannon

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Using Community and Personal Brand to Drive Growth with Kirsten Halik Jul 10, 2024

Show notes

In today's episode, Shannon continues the conversion with Kirsten Halik to delve deeper into the power of community and personal branding in business growth. They'll uncover how Kirsten's personal brand has become an integral part of her product-based company, Crowned Athletics, and how she's built an engaged community that drives customer loyalty. Whether you're building a brand or pondering the significance of a personal brand, this episode is packed with insights you won't want to miss.

Kirsten Halik is the founder of Crowned Athletics™, a brand that combines activewear with a princess twist. Her journey began in January 2017 with a homemade prototype and a dream. Starting with handmade headbands, she launched her first tank tops, Mermaid Princess and After Midnight Princess, in the summer of 2018. This marked the beginning of Crowned Athletics™. Kirsten's passion has driven the brand's evolution, expanding the collection to include sports bras, skorts, leggings, and jackets.

Kirsten's life took a dramatic turn in college when she survived carbon monoxide poisoning, which left her in a coma for 24 hours. This experience inspired her to make a meaningful impact with her second chance at life. Struggling with depression, Kirsten discovered the importance of fitness and movement for mental health. She aims to bring the magic of working out to women, drawing inspiration from fairytale heroines. Kirsten's mission is to make women feel magical and confident through Crowned Athletics™ activewear.

Website: https://www.crownedathletics.com/

Instagram: https://www.instagram.com/crownedathletics/

TikTok: https://www.tiktok.com/@crownedathletics?lang=en

What you'll hear in this episode:

03:43 Excitement seeing product on others after long wait.

07:50 Effort to sell and show personality online.

11:41 Hiring process reveals important job priorities and values.

14:30 Increased data collection, thoughtful decision-making, efficient operations.

16:49 Social media feedback can be overwhelming for business.

20:23 Returning from run Disney fuels my passion.

If you like this episode, check out:

If I Started Over, Here's What I Would Do First

Why You May Not Want to Start a New Business

CFO Q&A - Naming Your Business

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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