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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Why You Should Get Financing Before You Need It Oct 15, 2024

Show notes

In today's enlightening discussion, Shannon dives into the crucial topic of cash management and why securing financing before you actually need it can be a game-changer for your business. Drawing from her extensive experience as a CPA and insights from the financial industry, Shannon explains the benefits of establishing a credit history, even for businesses that have thrived without debt. She discusses practical strategies like obtaining a line of credit for future opportunities and emphasizes the importance of building strong relationships with your bank. Whether you're a seasoned entrepreneur or just starting out, this episode will provide valuable advice on how to prepare your business for financial stability and growth. So stay tuned as Shannon breaks down why proactive financing is a smart move for any business owner.

What you'll hear in this episode:

04:47 Consider a line of credit for financial flexibility.

10:10 Explore bank options and consult financial professionals.

If you like this episode, check out:

Maximize Profit and Cash Flow (Financial Priority Formula Part 2)

Expanding Your Worth: Beyond Saving

Mastering Abundance Mindset

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How Living in Costa Rica Changed My Mindset Oct 14, 2024

Show notes

In this episode, Shannon explores how living in Costa Rica for the past four years has profoundly impacted her mindset and approach to both business and life. From shifting away from a hustle-centric mentality to embracing patience and a sense of community, the lessons Shannon has learned have reshaped her perspective. She shares key takeaways from her experiences, discusses the cultural differences that prompted these changes, and provides insights on how these shifts have positively influenced her personal and professional life. Join Shannon as she explores the transformative power of living in a different environment and how it can lead to a more fulfilling, balanced lifestyle.

What you'll hear in this episode:

04:16 Embrace the journey; tasks are perpetually ongoing.

07:49 Be patient, assume good intentions, trust process.

11:28 Be flexible and leave room for unexpected events.

13:37 Community importance for managing stress and burnout.

18:40 Appreciate US conveniences; Costa Rica enhances life.

If you like this episode, check out:

Silence These Voices In Order to Succeed

My 3 Most Expensive Mistakes

How Can You Shake Off Business Boredom and Thrive?

Want to learn more so you can earn more?

Try Kajabi free for 14 days here: https://app.kajabi.com/r/zGmoZA9E/t/tsfmvbq4

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Taylor Swift Taught Me About Business Oct 11, 2024

Show notes

In this installment, Shannon delves into the fascinating business acumen of global music sensation Taylor Swift. Shannon offers a unique perspective on Taylor Swift's career, exploring how her strategic moves can provide invaluable lessons for entrepreneurs. From playing the long game and handling criticism to evolving her brand and focusing on core strengths, Shannon uncovers key takeaways that can transform any business strategy. Whether you're a Swiftie or not, these insights are sure to inspire and educate. Tune in and discover what Taylor Swift can teach you about business!

What you'll hear in this episode:

03:38 Taylor Swift re-recorded albums after masters sold.

08:25 Forgive without forgetting; find peace internally.

11:25 Turn off notifications after a viral post.

13:38 Focus on one skill for initial success.

16:54 Focus efforts, earn the right to broaden scope.

If you like this episode, check out:

Expanding Your Worth: Beyond Saving

Mastering Abundance Mindset

Silence These Voices In Order to Succeed

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Is Hiring A Tax Strategist For You? Oct 10, 2024

Show notes

In this episode, Shannon delves into the often overwhelming world of tax strategy and its true impact on business finances. If you've ever questioned whether you need a tax strategist or simply want to avoid surprise tax bills, this episode is tailor-made for you. Shannon will debunk common myths, highlight the importance of proactive communication with tax professionals, and stress why understanding your financial landscape is more important than chasing every possible deduction. Whether you're an experienced business owner or just starting your entrepreneurial journey, this episode offers valuable insights that could save you thousands and help you scale your business effectively. Get ready to learn and transform your approach to tax planning.

What you'll hear in this episode:

06:38 Don't sacrifice happiness for taxes; prioritize values instead.

10:02 Plan based on tax behavior updates, stress-free.

11:02 Focus on saving discipline and mindset shift.

If you like this episode, check out:

Why You Want to Avoid Tax Extensions

Think Twice Before Forming a Multi-Owner Business

Moving to a Tax-Free State - Worth it?

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannonweinstein/

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Captivating an Audience Through Story with Mike Ganino Oct 09, 2024

Show notes

Today's episode features storytelling expert Mike Ganino, who reveals the secrets to captivating your audience through vivid, relatable narratives. We'll explore the power of non-judgmental messaging, the difference between autobiography and memoir, and how creating impactful scenes can make your communication memorable.

Discover why personal stories are more effective than credentials, how to craft engaging introductions, and the importance of avoiding cognitive overload. Plus, hear about Mike's free storytelling workbook and Shannon's comprehensive business starter kit to elevate your entrepreneurial journey.

Mike Ganino is a culture and storytelling expert who helps leaders communicate, connect, and engage. Author of Company Culture for Dummies and named a top 30 Culture Speaker by Global Guru, Mike combines his experience as a hospitality and tech executive with his improv background to help clients craft impactful stories that drive culture and boost results. He has worked with companies like Uber, US Foods, and Snagajob, and is a faculty member at Heroic Public Speaking. Mike is also the Head Performance Coach for TEDx Cambridge, known for his high-energy keynotes that inspire immediate action.

Website: www.mikeganino.com

Special Offer: www.mikeganino.com/storycraft

What you'll hear in this episode:

04:43 Illustrating points with relatable stories, not literal.

07:18 Be assertive and concise in networking storytelling.

10:00 Use an ing verb and location to engage.

13:36 Worst interview ever turned out surprisingly successful.

17:24 Value is in unique perspectives, not shared knowledge.

20:37 Stand out with genuine, memorable personal details.

23:58 Focus on addressing specific problems, not promotions.

28:10 Audience engagement requires relatable, indirect messaging.

If you like this episode, check out:

Simplifying Sales Strategy

Lowering Your Price to Sell More?

Product or Experience - What is More Important?

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Stop Educating and Start Connecting with Mike Ganino Oct 08, 2024

Show notes

In today's episode, we have a dynamic conversation with Mike Ganino, an exceptional speaker coach who specializes in helping people harness the power of storytelling and public speaking. Forget everything you thought you knew about public speaking—Mike challenges traditional advice and offers new insights into how you can truly connect with your audience. From memorable tips on enhancing your Instagram bio to unlocking the full potential of your voice and movement, Mike shares it all.

You'll hear about his unique approach and real-life examples that will have you reevaluating how you communicate in business and beyond. Get ready to laugh, learn, and maybe even take a few notes as we explore how to stop over-educating and start truly connecting.

Mike Ganino is a culture and storytelling expert who helps leaders communicate, connect, and engage. Author of Company Culture for Dummies and named a top 30 Culture Speaker by Global Guru, Mike combines his experience as a hospitality and tech executive with his improv background to help clients craft impactful stories that drive culture and boost results. He has worked with companies like Uber, US Foods, and Snagajob, and is a faculty member at Heroic Public Speaking. Mike is also the Head Performance Coach for TEDx Cambridge, known for his high-energy keynotes that inspire immediate action.

Website: www.mikeganino.com

Special Offer: www.mikeganino.com/storycraft

What you'll hear in this episode:

04:07 Success in public speaking is intentional, not instinctive.

07:50 Use pacing, volume, proximity to cue emotions.

11:33 Mike introduced himself rambling at a conference, lesson learned.

16:06 Need video showcasing your personality on camera.

If you like this episode, check out:

Simplifying Sales Strategy

Lowering Your Price to Sell More?

Product or Experience - What is More Important?

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Unlocking Growth: CFO Strategies for Entrepreneurs - Shannon on "Earn Your Happy" with Lori Harder Oct 07, 2024

Show notes

Today, we are sharing a portion of Shannon's interview on Lori Harder's podcast "Earn Your Happy." In this episode, Shannon and Lori tackle some of the most common myths about financial management for business owners, including the misconception that you only need a tax professional once a year. Shannon sheds light on the significant value a fractional CFO can bring to your business, regardless of its stage. From the importance of good bookkeeping to the strategic oversight that can help you reach your business goals, Shannon's insights are invaluable.

Together, Lori and Shannon explore when and why you should consider hiring a fractional CFO, setting realistic and meaningful financial goals, and why expert advice is essential right from the start. Shannon also shares inspiring stories and practical advice that can help you take charge of your financial journey.

Check out Lori's podcast, "Earn Your Happy" here.

What you'll hear in this episode:

06:12 Aspiring businesswoman invests in coaching and experts.

07:42 Need guidance to address business blind spots.

12:43 Goal setting for entrepreneurs requires deeper insight.

13:17 Connecting financial plans with meaningful personal goals.

If you like this episode, check out:

Don't Make This Huge Mistake with Goal Setting

Don't Stop Playing the Long Game

How to Set Goals and KPIs

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

3 Ways to Become a Better Small Business Customer Oct 04, 2024

Show notes

In this episode, Shannon delves into three key strategies for becoming a better customer to small businesses, inspired by her recent experiences in Costa Rica. Through real-world examples and heartwarming stories from her community, Shannon highlights how to support local businesses during their slow seasons. Whether listeners are small business owners or dedicated patrons, these tips aim to foster stronger relationships and create a thriving business ecosystem.

What you'll hear in this episode:

03:23 Ask where they prefer positive reviews posted.

08:52 Be positive, understanding; people try their best.

11:11 Bulk purchasing can lead to cost savings.

If you like this episode, check out:

Don't Stop Playing the Long Game

How to Set Goals and KPIs

How You Know You Need a CFO

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Productivity Does Not Equal Profitability Oct 03, 2024

Show notes

In today's episode, Shannon delves into an essential but often overlooked topic: the difference between productivity and profitability. Drawing from personal experience and client stories, Shannon explains why simply working more hours doesn't necessarily translate to higher earnings. She shares actionable advice on prioritizing tasks that generate profit and avoiding common pitfalls like "procrasti-working." Plus, stick around for tips on evaluating your business activities for maximum profitability. Whether you're just starting out or looking to streamline your operations, this episode is packed with valuable insights that will help you focus your energy and boost your bottom line.

What you'll hear in this episode:

05:37 Focus energy on most profitable business activities.

07:28 Prioritize tasks to boost productivity and profitability.

If you like this episode, check out:

Where Are the Best Places to Look to Find Cost Savings?

How to Make Spending Decisions

Are You Overspending on Networking?

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Discover Your Value by Serving More with John Ray Oct 02, 2024

Show notes

Today Shannon is joined by special guest John Ray, author of "The Generosity Mindset." In this continuation from the previous episode, they explore the crucial concept of serving to sell. John Ray shares his strategies for articulating value, building confidence in services, and approaching clients with a heart of generosity. He provides insights on differentiating oneself in a crowded market by prioritizing client needs and fostering strong, value-based relationships. The discussion also highlights the importance of balancing generosity with appropriate pricing, and how this balance can lead to long-term success and fulfillment. Get ready to receive actionable advice from John Ray that will elevate your business approach.

John Ray is a consultant and business coach who advises consultants, coaches, attorneys, and other services professionals on what are often their two biggest problems: pricing and business development. John's #1 national best-selling book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. John is also a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. John is the host of North Fulton Business Radio and The Price and Value Journey, and he has hosted and/or produced over 2,200 podcast episodes.

Go to thegenerositymindset.com to learn more about John's book and to buy it.

Website: www.johnray.co

What you'll hear in this episode:

04:18 Address client's actual problems, not just symptoms.

09:11 Connect clients to solutions, add value efficiently.

11:52 Value clients, discern fit, avoid long-term resentment.

14:39 Understanding client gratitude improves value exchange.

18:15 Quarterly, clients answer two specific, valuable questions.

If you like this episode, check out:

Simplifying Sales Strategy

Lowering Your Price to Sell More?

Product or Experience - What is More Important?

Lowering Your Price to Sell More?

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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