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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Bored and Profitable Beats Busy and Broke Every Day Oct 29, 2024

Show notes

Today, Shannon explores the story of a highly successful client who considered abandoning her lucrative marketing agency simply because it no longer excited her. Shannon discusses the importance of staying committed to a profitable business, even when it feels mundane, and why this approach often proves to be the smartest long-term strategy.

Listeners will gain valuable insights on how to maintain focus on their end goals and build sustainable wealth, learning why being bored in business might actually be a positive indicator of success. So, get ready to uncover the secrets of turning business boredom into a well-oiled, money-making machine.

What you'll hear in this episode:

03:12 Confusion over business strategy; discipline for success.

07:11 Focus, build sustainably, and don't criticize others.

09:42 Procrastination is okay; embrace boredom for success.

If you like this episode, check out:

Productivity Does Not Equal Profitability

The Five Money Metrics You Need

Where Are the Best Places to Look to Find Cost Savings?

Want to learn more so you can earn more?

Join Gusto today and get a $100 Visa Gift Card

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Two Ways You Earn Money in a Business Oct 28, 2024

Show notes

In today's episode, Shannon dives into a topic inspired by recent client experiences: the two ways you earn money in a business. She explores the complexities of partnerships, how to manage profits and salaries, and the critical importance of having clear agreements. Whether you're a solo entrepreneur or navigating the murky waters of a multi-owner business, Shannon offers invaluable insights to help you understand and optimize how you get paid. Get ready to simplify the financial side of your business and ensure you're on the right track.

What you'll hear in this episode:

05:55 Partnerships drift; inactive partners still profit.

08:50 Understand business roles: separate owner and employee.

11:42 Avoid difficult situations: Plan and understand partners' needs.

If you like this episode, check out:

Productivity Does Not Equal Profitability

The Five Money Metrics You Need

Where Are the Best Places to Look to Find Cost Savings?

Want to learn more so you can earn more?

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What We Learned From "Un-Scaling" This Year Oct 25, 2024

Show notes

Today, Shannon dives into a topic that might seem counterintuitive but could be a game-changer for any business – unscaling. In this episode, Shannon shares a cautionary tale from her own business journey this year, where she set out with the intention to simplify, only to find the real magic in unscaling. She explores why scaling too soon can be detrimental, how eliminating unnecessary barriers can dramatically increase client engagement, and why high-impact, personal touches often outperform automated processes. For early-stage entrepreneurs, this episode is packed with actionable insights on focusing on what truly matters and enhancing the customer experience without burning out.

What you'll hear in this episode:

03:59 Making it easier for clients to meet Shannon.

07:00 Build scalable systems; include personal follow-up calls.

09:35 Achieve growth to scale effectively and strategically.

12:43 Manually handle outreach to stand out effectively.

If you like this episode, check out:

The Analog Advantage

Don't Make This Huge Mistake with Goal Setting

Don't Stop Playing the Long Game

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Entrepreneurs Need to Know About Tax Deductions Oct 24, 2024

Show notes

As tax season approaches, the urgency surrounding questions about deductible expenses intensifies. Shannon explores the fundamentals of deductions, dispels common misconceptions, and provides valuable insights on how to maximize tax savings. The episode also highlights an upcoming free tax deduction guide that lists over 150 potential deductions for businesses. While the information shared serves an educational purpose and should not be taken as individual tax advice, it aims to empower listeners with the knowledge necessary for making better financial decisions. Get ready to transform the way you handle your business finances. Let's dive in!

What you'll hear in this episode:

05:20 Defend deductions with confidence, documentation, and preparation.

08:47 Understand risks and defend tax deduction positions effectively.

13:14 Categorize expenses to simplify audits and avoid issues.

14:24 Avoid using 'other' for deductions; be specific.

If you like this episode, check out:

The Analog Advantage

My Key Insight from "10x is Easier Than 2x"

What I Learned from Getting My First Job

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why and How to Embrace More Failure in Business with Lynn Smith Oct 23, 2024

Show notes

In this episode, Shannon welcomes guest Lynn Smith to discuss why embracing failure is essential for business success. They delve into common entrepreneurial fears such as failure and imposter syndrome, introducing the "brain bully" concept—an internal voice that undermines confidence. Lynn shares personal strategies for overcoming these fears and managing public scrutiny, including coping with cancel culture.

Listeners will gain insights from Lynn's viral Instagram experience, advice on planning major business steps, and the importance of a consultative board. The episode also touches on the mindset shift needed to regard failure as a growth opportunity and how celebrating small wins can positively impact business outcomes.

Lynn Smith is a National Media Expert and former anchor for NBC News, MSNBC and CNN Headline News. A seasoned speaker and moderator, Lynn uses her voice on stage to discuss some of the most important topics of our time in a thought-provoking way. Currently she advises corporations and individuals on how to tackle their greatest communication challenges, craft a compelling story, and take that message to powerful platforms in the media. Lynn is also the host of StrollerCoaster: A Parenting Podcast created by Munchkin Inc., an author, wife, and mom to 2 young, active boys.

Gain Unstoppable Confidence inside The Boardroom: https://lynnsmithtv.com/boardroom/ All social media platforms: @lynnsmithtv

What you'll hear in this episode:

03:17 Imposter syndrome: Your brain bully undermines you.

10:40 Assess worst-case scenario; act if acceptable.

15:16 Teaching endurance after failure proves more valuable.

19:06 Daily acts kindness create unique, meaningful impact.

21:05 Embrace problems; mindset shift improves outcomes.

23:38 Focus on successes to outshine small failures.

If you like this episode, check out:

Acquire Cheaper and Better Customers (Financial Priority Formula Part 3)

Simplifying Sales Strategy

Lowering Your Price to Sell More?

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Why It's So Hard to Communicate Our Value with Lynn Smith Oct 22, 2024

Show notes

Today's episode features a dynamic conversation with Lynn Smith, a transformative media and confidence coach, and former news anchor with over 15 years of experience at NBC News, MSNBC, and CNN Headline News.

Shannon dives deep into the art of communication, the challenges many entrepreneurs face in conveying their value, and the power of authenticity and confidence. Lynn shares her personal journey of overcoming public speaking fears, transitioning from journalism to coaching, and the importance of connecting with your audience. Together, they discuss actionable tips and strategies to embrace failure, increase confidence, and effectively communicate your unique value in business.

Whether you're looking to enhance your public speaking skills or improve your sales techniques, this conversation is packed with valuable insights. Don't miss out on Lynn's expertise and Shannon's practical advice—tune in for a transformative discussion that could change the way you communicate your worth.

Lynn Smith is a National Media Expert and former anchor for NBC News, MSNBC and CNN Headline News. A seasoned speaker and moderator, Lynn uses her voice on stage to discuss some of the most important topics of our time in a thought-provoking way. Currently she advises corporations and individuals on how to tackle their greatest communication challenges, craft a compelling story, and take that message to powerful platforms in the media. Lynn is also the host of StrollerCoaster: A Parenting Podcast created by Munchkin Inc., an author, wife, and mom to 2 young, active boys.

Gain Unstoppable Confidence inside The Boardroom: https://lynnsmithtv.com/boardroom/ All social media platforms: @lynnsmithtv

What you'll hear in this episode:

04:11 Coaches executives: envision audience emotions during presentations.

08:55 Promote free knowledge; value lies in application.

10:17 Explaining taxes in understandable language is vital.

15:25 Entrepreneurs often avoid specifying tangible, concrete purposes.

If you like this episode, check out:

Acquire Cheaper and Better Customers (Financial Priority Formula Part 3)

Simplifying Sales Strategy

Lowering Your Price to Sell More?

Want to learn more so you can earn more?

Download the Money Pro Matchmaker tool here

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Managing the Employee Expectation Gap Oct 21, 2024

Show notes

Today, Shannon dives deep into the ever-challenging task of aligning employee expectations with those of the business owner. Shannon shares her personal journey of going from a corporate hiring manager to managing a dynamic team of her own, outlining the surprising complexities of hiring and onboarding in a small business. She discusses the importance of clearly communicating your vision, core values, and expectations to avoid misunderstandings and foster a trusting work environment. Shannon also offers practical strategies on effectively deprogramming old behaviors, emphasizing the why behind tasks, and nurturing a culture of reliability. Whether you're a seasoned entrepreneur or just starting to build your team, this episode is packed with actionable insights to help you bridge the expectation gap and create a more harmonious and productive workplace.

What you'll hear in this episode:

04:25 Reliability: consistently meeting commitments builds client trust.

08:48 Why ask permission to not work?

11:14 Have trusted person interview candidates, clarify expectations.

If you like this episode, check out:

How to Keep Employees Loyal

Strategies for Managing Remote Teams

Want to learn more so you can earn more?

Get $50 off your HR audit with People Principles by using code SHANNON50 here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The Truth About Tax Savings and Strategies Oct 18, 2024

Show notes

Today, Shannon tackles the topic of tax savings and strategies for entrepreneurs. In this episode, she challenges common perceptions and discusses why not all tax-saving tactics are worth the time and effort. Shannon explores the importance of proactive tax planning to avoid surprises, evaluates popular tax strategies like hiring your kids, and emphasizes the value of focusing on revenue growth over implementing every tax hack. Get ready for valuable insights on how to better manage your business taxes.

What you'll hear in this episode:

04:27 Plan ahead to avoid surprise tax bills.

08:54 $2,800 tax-saving requires setting up payroll.

10:28 Invest time wisely; structural changes often valuable.

15:28 Assess risk tolerance; prioritize energy and time.

18:17 Optimize business structure and activities for profit.

If you like this episode, check out:

Is Hiring A Tax Strategist For You?

Simple S Corp Salary Guide for Beginners

Why You Want to Avoid Tax Extensions

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Here Are My Most Expensive Mistakes Oct 17, 2024

Show notes

Today, Shannon discusses her three most expensive business mistakes. Shannon candidly shares her experiences with hiring and overpaying the wrong people, making hasty decisions, and neglecting constant sales efforts. Tune in for valuable insights and practical tips on avoiding these common pitfalls in your own business journey. Whether you're new to entrepreneurship or a seasoned pro, this episode offers lessons you won't want to miss.

What you'll hear in this episode:

03:47 Learn, adapt, identify values from hiring mistakes.

07:33 Pause before deciding; ensure informed, consistent choices.

11:31 Never stop focusing on sales, operations, fulfillment.

If you like this episode, check out:

Expanding Your Worth: Beyond Saving

Mastering Abundance Mindset

Silence These Voices In Order to Succeed

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Breaking Down BOI Reports with Frank Tumminello Oct 16, 2024

Show notes

In this episode, Shannon delves into the new Beneficial Ownership Information (BOI) reporting requirements, which are essential for nearly all small business owners in the United States.

Shannon is joined by Frank Tumminello, co-founder and CEO of fileforms.com, a leading expert on navigating regulatory requirements. Together, they will break down the critical aspects of BOI reports—from the practical steps of filing and avoiding hefty fines, to the important role CPAs can play and how fileforms.com can streamline the compliance process.

Listeners will gain insights on how to steer clear of penalties and focus on business growth without the burden of administrative tasks. This episode promises valuable information for both seasoned entrepreneurs and those just starting out, ensuring they stay compliant and thrive in the current regulatory landscape.

Frank Tumminello comes from a decade-long background in the financial services and technology industry. Prior to FileForms, he was an investor, acquirer, and value-creation resource in several family-owned, operated financial services, insurance, and healthcare businesses throughout his private equity, corporate development, and investment banking career.

Businesses can take our free quiz to determine if they are a reporting company: https://apps.fileforms.com/boi/qualification

Website: www.fileforms.com

LinkedIn: https://www.linkedin.com/company/fileforms/

What you'll hear in this episode:

03:38 U.S. regulating shell companies to prevent financial crimes.

08:34 Resourceful site, practitioners must spread awareness quickly.

11:20 Misunderstanding about deadlines led to unnecessary urgency.

13:36 When unsure, prioritize over disclosing substantial control.

16:46 Beneficial owners ultimately responsible for reporting compliance.

19:25 FinCEN guidance: Quick initial filing, needs maintenance.

23:14 People need confidence and support with tax submissions.

27:59 States maintain autonomy despite Corporate Transparency Act.

31:02 Filing window shortens from 90 to 30 days.

33:28 File forms simplify compliance, prevent costly penalties.

If you like this episode, check out:

Clearing Constraints in Your Business

Exploring Alternatives to Capital Fundraising for Your Business

Why Is It Hard to Find a Good Tax Pro?

Want to learn more so you can earn more?

CFO Power Session: https://www.keepwhatyouearn.com/power-sessions

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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