Journey to 7 Figures

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How Jonathan Buford Grew His Craft Brewery to $5.5M Oct 30, 2018

Show notes

Jonathan Buford co-founded Arizona Wilderness Brewery without a brewing background and turned it into the #1 rated new brewery in the world in 2013. Listen to this episode to learn how they did it and last year generated $5.5M in revenue. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.

Topics Discussed in this Episode:

[01:24] How Jonathan transitioned from a window cleaning business into the brewery business
[06:02] How he learned how to brew beer and got things started
[10:07] How they marketed the business and raised the money they needed in a short amount of time
[11:50] How they signed a lease and started construction for the brewery
[15:31] Why they had to delay their opening for quite some time
[18:54] How they developed this incredible quality product
[23:07] How they leveraged getting awarded Best New Brewery in the World to create a buzz
[25:09] Jonathan’s marketing strategy advice
[29:04] What worked and what didn’t work for them when it came to hiring people
[39:00] What had the biggest impact on their growth

Key Takeaways:

You risk so much by not knowing what construction timelines are and the true cost of things.
If you have a ‘hype person’, you should also match them with a ‘logic person’.
If you put all your money in the quality of your product, one thing that’s going to have to become cheaper is either labor or marketing.
As long as you’re doing business ethically and you’re including everybody in the community and you’re not discriminating against anything and you have a story that’s exciting, you can save a lot of money in marketing because you’ll have people telling your story for you at high rates.
When you sign a contract with somebody, there is no law that can get you out of that contract until a judge gets you out of that contract, and you don’t want to go to a judge or an arbitrator. So what happens is that contract that you have with that person is just a negotiation point.
There is a soul to a business and there does need to be an ownership team and an executive team that all really love each other.

Action Steps:

Keep your day job when you’re building a company unless you know what you’re doing. And you’ll know you know what you’re doing when you have money in your bank account.
Be exciting enough to have other people tell your story for you.

Jonathan said:

“Always set yourself up that other people do the marketing for you, so be exciting, be bold, tread it heavily. Don’t tread lightly. Be loud about what you’re doing and tell the story…”

“Sometimes the only way to win a battle is if you both win. And that’s a complicated topic but just know that when you’re going into business, you have to have a partner…”

More from Jonathan Buford and Arizona Wilderness Brewing Co.:

Arizona Wilderness Brewing Co.’s Instagram (@azwilderness)

Arizona Wilderness Brewing Co.’s Twitter (@AZWildernessCo)

Arizona Wilderness Brewing Co.’s Facebook

Arizona Wilderness Brewing Co.'s Website

Jonathan’s Instagram (@thewildernesshumans)

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How Serendipit Consulting Grew to $3M with Clients Like Orangetheory Fitness -- #30 Oct 16, 2018

Show notes

Melissa DiGianfilippo and Alexis Krisay founded marketing agency, Serendipit Consulting, which services clients like Orangetheory Fitness, Dry Bar, and Modern Acupuncture. Learn how they’ve grown it to $3M in sales last year with 28 employees.

Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.

Topics Discussed in this Episode:

[01:24] How Melissa and Alexis first started Serendipit
[03:25] How they knew that they would be good business partners
[05:42] How they divided their roles and what it has been like for them to work together
[09:18] The challenge of staying in their lanes in regards to managing their team
[10:46] How they picked the right clients
[14:00] How they productized their service and came up with a pricing plan or retainer
[16:52] How they improved their client retention and work with their ideal clients
[20:05] How they make sure that they’re getting enough leads of their ideal clients by doing PR for themselves
[25:39] Who are some of their franchise clients and how they got them
[26:52] Some of the struggles that they ran into
[32:53] How they built the company culture that’s working for them today
[36:31] How they hire people based on their core values

Key Takeaways:

When you’re running a company with a business partner, it’s important to really respect each other’s knowledge in each of your fields.
Marketing is ever-changing, and the same with PR. If a client is paying it out of their own pocket, it’s a problem.
Positioning yourself as an expert and sharing case studies that showcase the results you’ve gotten for similar companies is a very effective way to attract your ideal clients.
Hiring someone that isn’t culture fit is detrimental to your business.

Action Steps:

When working with a business partner:
- Be open communicators. Be honest with each other and give each other feedback without taking it personally.
- Respect each other’s opinions.
- Rely on each other’s expertise and respect each other’s lanes.
- Be more adaptable to each other’s strengths.
Do a lot of PR for your company that is aimed to attract your ideal client.
Survey your employees regularly and find out your employee net promoter score (eNPS).
Consider doing daily huddles as a leadership team and as a company.
Hire and fire based on your core values, and give internal recognition based on your core values as well.

Melissa said:

“You can’t possibly do everything really well and you can’t possibly know every industry. And you definitely need to be picky about the kind of people you work with, not just the kind of clients you work with.”

Alexis said:

“This is probably something that we do to a flaw is we get so involved with our clients that we really feel like we’re operating their business. And if we’re not getting results for them, we personally feel that pain, so we work really hard to get results…”

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