Internet Marketing and Entrepreneurship with Miles

Latest Episodes:

Free Pinterest Marketing Course For Your Online Business Without Paid Pinterest Ads. Aug 08, 2017

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Before you waste your money and buy an overpriced Pinterest marketing course, like Pinfinite Growth, you must watch this Pinterest marketing video! Learn the power of pinning, why it is important to your online business and our exact three-phase Pinterest marketing strategy that is generating over 50,000 visits per month. Our results are not isolated, either... In December, I taught this exact Pinterest strategy to our mastermind partners in New Zealand and within three months they were able to start generating 6000 unique visits per month and hundreds of new subscribers per month. This Pinterest marketing system requires little to no money in order to drive massive amounts of organic traffic from Pinterest. In this video, we break down the Pinterest strategy into three specific phases. You will also learn about the Pinterest tools required and the only Pinterest scheduler that allows you to leverage all three phases of this social media marketing strategy. The first phase is laying your foundation which includes setting up your Pinterest account, creating your first boards, understanding why Pinterest is important for your online business, and getting your Pinterest account verified so you can be a business account on Pinterest and take advantage of the Pinterest SEO benefits through their rich pins. With over 150 million monthly active users, 81% of whom are women, mostly affluent and high online purchasers… Pinterest is a fantastic marketplace to leverage for audience growth and search engine optimization. Phase 2 begins Pinterest automation. This is where we get into the tools and marketing strategy that allows you to batch all of your social media marketing efforts for this platform into a couple of hours per week. Here is the tool we use for Pinterest marketing automation: http://www.milesbeckler.com/pinterest No one wants to be tied to a social network every day having to log-in multiple times per day to continue to manage their account. Not only is that a waste of time and energy, but it's also incredibly inefficient. You will learn exactly the tools we use and how we use them to maximize the leverage for every minute spent Pinterest marketing. Phase 3 goes beyond automation into leveraging the audiences others have created on Pinterest. This is really the largest growth potential for your Pinterest marketing, but it requires you to have a solid foundation and automation system in place, first. You learn exactly how we find and leverage Pinterest group boards that have engaged audiences focused on your niche, to your advantage. From the free pin groupie tool... Google 'Pin Groupie' To the outreach strategy to the group board administrators and how to make sure that you're becoming a positive contributor to the Pinterest group board instead of simply "spamming" them. If you get this wrong, you will be booted from these group boards in an instant and you will not be able to get back in… So this third section is so vitally important to your success on Pinterest. When you get this Pinterest marketing strategy working for you, it is so simple that you can literally handed over to a virtual assistant to run for you on a few hours per week. This is exactly what we have done at this point. An important reminder is that you want to you take enough time to fully understand the Pinterest app and Pinterest platform, before jumping in with both feet. Start by installing the app on your phone setting up your first account and begin to use the search feature so you can understand how your target customers are using Pinterest currently. Your goal is to blend in with what already works on Pinterest. If you come off as a marketer who is trying to leverage Pinterest for your business, you will not get the kinds of results that you can see if you come off as another Pinterest user that other Pinterest users can trust. As Facebook continues to crush organic reach, twitter accelerates into its death spiral, and Instagram making it incredibly difficult for you to link users to your website… Pinterest is one of the final frontiers in this day and age for organic social media marketing. Pinterest is unique because it's not all about getting Pinterest followers… Like it is on Facebook and Instagram. You are able to get more reach with your content then you have followers which means it is a perfect platform for distributing content in a method that allows you to grow your audience fast. This is why we don't go into the follow/unfollow marketing approach that is so common on many other social networks. Marketing with Pinterest has allowed us to recover most of our organic social media traffic we lost with Facebook's recent algorithm changes. Now you have literally been handed the keys to the castle for a complete Pinterest marketing strategy you can implement to drive organic users to your website, funnels, affiliate links by simply putting in the work! Enjoy and may you have pinfinite success!

Willpower and Resistance - How To Be A Strategic Entrepreneur In A World Of Distractions Aug 08, 2017

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Are you leveraging your willpower to destroy the resistance holding you back from becoming a strategic entrepreneur? To be honest... You are. Here's the thing... You must fully understand willpower and resistance... how they work and where they come from... In order to understand how to leverage both to get as much done as possible. You also must understand the difference between what is "urgent" and what is "important" so you can focus your energy and willpower on the right tasks at the right time. Get this all wrong and resistance wins, you spin your wheels and get stuck in the mud. Get this right and you leverage your willpower to get those strategic tasks done, daily... While still 'putting out the fires' that are going to pop up... Thus allowing you as a strategic entrepreneur to stay focused on what will grow your business long term.

The 3 Required Decisions Every Successful Online Entrepreneur MUST Make! Aug 08, 2017

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Every successful person I know has made these 3 decisions... If you miss even one of them, you are destined to fail! Recommended courses mentioned http://www.milesbeckler.com/recommended-courses/

Your Threshold Of Control - Your Subconscious Attack On Your Success Aug 08, 2017

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Your Threshold Of Control - The Silent Attack On Your Success From Within... Get my facebook ads case study where I show how I generated ~14,000 leads in 30 days here: http://milesbeckler.com/fbads Facebook advertising playlist: https://www.youtube.com/watch?v=XYY6zn3c8Xk&list=PL0sOKzn__yK2WLfPcyzwnULUV3uy8031s Funnels playlist: https://www.youtube.com/watch?v=QV-lq5Popvo&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W

Keyword Research - Watch & Learn As I Show You How To Do Keyword Research Like A Boss Aug 07, 2017

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Keyword research is the make-or-break for your SEO and content marketing. Get it right and you win... Get it wrong and no traffic for you! The keyword tool I'm using in this video is here: http://milesbeckler.com/kwfinder Whether you are operating a marketing services business, are actively selling search engine optimization services or you are simply building an affiliate marketing business through content marketing, this tutorial is a must watch. We not only dig into the keyword research through my favorite keyword tool but you will also learn about how to interpret search intent to understand specifically what the visitor is searching for... So you can create the perfect content to match that and answer their questions. As an example, I requested that a couple friends of mine who own a retail store in the Lake Tahoe area if they could send me some seed keywords and topics for me to do a little keyword research for. They were excited to get to participate and we begin the video by understanding a bit about their business, their target market, their customer avatar and the general search intent from their perfect visitors. After receiving their seed keyword list, we started by taking a look at their site and getting a baseline for their site's SEO metrics, to see how strong their site is. After this, we took a quick look around Google to understand the lay of the land. Our goal is to see what kind of content is already ranking on Google for the target keyword phrases so we can understand what Google is already giving high levels of relevance to. After this, we are ready to start in on the keyword research tool. We are looking at two major data points... First, the keyword search volume. Second the keyword difficulty. Finding high search volume phrases that have low keyword difficulty and buyer intent is the ultimate goal... But doing effective keyword research is all about following the data and seeing what kinds of other ideas and phrases pop up through the research. Then, we explore more about the SEO and content marketing side of how to rank for these keyword phrases. The overall goal of this video was not to be a full class on Search Engine Optimization, I covered that here: https://www.youtube.com/watch?v=Nu5lo2_WC1c I offer several different ideas about how to create and structure content in order to dominate the first page of Google for some very valuable keyword phrases in their niche. I go deeper into the concept of building silos on the site and explain how these work with the example of using ultimate guide posts to increase the domain and page authority quickly while ranking dozens of separate posts for target keyword categories and phrases. At the end, I give them a bonus about how to leverage the Facebook tracking pixel with these SEO and content marketing efforts to create a campaign that will drive their perfect customer into their store when they are visiting the area. This concept is covered in greater detail in this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4 All in all, whether you are building a marketing agency, your are an affiliate marketer or you are growing your membership through organic search engine traffic, this skill of learning how to do keyword research is the fastest way for you to identify the opportunities for you to dominate your competition and get highly relevant traffic through content marketing fast!

"How Do I Find A Mentor?" Is One Of The Most Common Questions I Get... Aug 07, 2017

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If you've been trying to figure out how to find your mentor… You must watch this video and understand the reality of mentorship. We live in a unique day and age where our social media-based world allows people to carefully craft and present their own personal highlight reel as "real-life." This creates a challenging situation where new entrepreneurs are setting false expectations about what success is and at face value "Everyone looks more successful than me." When nine out of 10 of these people are attempting to sell you coaching services, mentor services, pushbutton income systems, information products, membership sites designed to "help you live the life of your dreams" but really they're just trying to make money off of your misplaced desires and impatience. This is the era of the business coaches who have no business outside of business coaching. The era of life coaches who have shady lives but yet they'll coach you to a better life. The era of fake gurus leveraging powerful psychological copywriting to sell sub par information products with outdated strategies and here-say tactics that leave you with more questions than answers. And all of this is streaming towards you at the speed of light on your cell phone which is on you at all times. How are you able to stay grounded in reality when nothing is as it appears? That is exactly what I cover in this video where I share that ultimately trial and error and experience are your greatest mentors. As a whole, our society has lost patience. The thought of putting in work for 5 to 10 years, grinding it out for 12+ hours per day facing challenge after challenge after challenge simply isn't appealing. We all want the end result… The dream house on the beach, the fancy cars in the driveway, the laptop lifestyle… But nobody's willing to put in the work. This problem is compounded by the fake ass gurus and fake business coaches who make bold promises and their sales material, but don't have the experience or business acumen to help you truly build the business of your dreams. There are no shortcuts in the Internet marketing world. There is no "easy system" that allow you to simply play on your phone and make money. If you want to make money online the time is now to commit to rolling up your sleeves and getting your hands dirty. It is also important for you to be able to "quite the noise" and ignore these fake gurus and fake business coaches because the more time you dwell on what you don't have, the less time you're spending building your business to get that which you desire.

Your #1 Priority As An Internet Entrepreneur Aug 07, 2017

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If you've got your priorities wrong as an entrepreneur… Your business will fail. Learn the truth about where your priorities need to be here. To be honest with you, being an entrepreneur and building a business online is tough. most of the fake gurus trying to sell you information products and how to courses forget to mention that part. Their goal is to make it look simple so they can sell you something. As you've probably figured out the core concept is relatively easy, but it's definitely not simple. There are so many different moving parts, tools, and skills required that it can become overwhelming fast. Even just noticed the number of videos and the number of different topics I've covered on this channel... And I still don't feel like I've taught everything that's needed in order to run a successful business! As entrepreneurs, when we remove our focus from the most important thing… Or if we get caught up in the "unicorn mindset" of startups and investors, our businesses can crumble out from underneath us. This video reveals the truth about the number one priority you need to maintain focus on at all times as an entrepreneur online. At first it may seem counterintuitive to the jab, jab, jab, right hook concepts that many of the videos on this channel explain. But I go on to reveal how you are required to tie in education and value as core components to support yourself in delivering on this top priority. I can assure you that if you stay focused on the number one priority at all times and build systems, and train teammates to handle everything else… Your business will experience continued growth. In the moment you take your eye off the ball… All hell can break loose. No matter what your business model is, whether it is the marketing arbitrage business plan where you sell marketing services to local businesses as explained in these videos: https://www.youtube.com/watch?v=yqWa1rO1Z8k&list=PL0sOKzn__yK1kG4iGeccovRMbFDJ4DXr_&index=2 This number one priority rings true, guaranteed! I mentioned the marketing funnels playlist for internet marketers... Get those videos here: https://www.youtube.com/watch?v=QV-lq5Popvo&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W The other videos referenced in this video can be found here : https://www.youtube.com/watch?v=0AGDHc8sMZc&list=PL0sOKzn__yK3LIIFmcusIkDzci9TdAwJY&index=1

Marketing Arbitrage Business Plan Aug 07, 2017

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This video reveals the core cashflow component from my 'Pure Hustle Business Plan' that details how to make money starting with $0 This Marketing Arbitrage business model is a great way to build a marketing agency fast and I lay it all out for you here in even greater detail. If you missed the original video that covered the full pure hustle business plan, go here and watch it next: https://www.youtube.com/watch?v=p8JEFNMOg5Q If you want the next video in the series with the full Marketing Arbitrage course... Go here: https://www.youtube.com/watch?v=dAaVTFvxQHg What makes this business model so powerful is the fact that you are doing B2B sales, or selling to businesses that generate tens of thousands, or hundreds of thousands of dollars per month in revenue. They also have marketing budgets and usually need help adapting to the constant changes of digital marketing, social media marketing and mobile friendly web design. This video explains how you can become their trusted advisor and independent contractor who takes care of their digital marketing needs, without 'doing all the work' If you want to see step-by-step how to build a wordpress site and a sales funnel for clients, watch this video: https://www.youtube.com/watch?v=YsUNFZhqkEA This is the one business model that created all the difference for me on my path of paying off my student loans and building a full time income online. First off, it allowed me to get out of the cubicle and commute lifestyle which free'd up over 3 hours per day extra that I was able to sell digital marketing services and to work on my WordPress sites. Second, it put me in control of how much money I was able to make per hour. I went from a $25 per hour customer support job to doing $25 per hour WordPress development work, overnight. Then, once I solidified my team and got my skills up to where I could do the same work in half the time, I was earning $50 - $75/hour and more. All the while, I was able to offer my local businesses a great marketing service for much cheaper than US based designers and developers could. Plus building them a wordpress site focused on content marketing and SEO allowed their sites to outrank the more expensive sites that classically trained designers were selling for $10,000+ After helping them get their 'home on the web' built on WordPress, the next step was to offer additional marketing services, because it is easier to sell more to your current customers than it is to go find new customers. This is where you can build on a continuity component, also. Getting clients in at $500 - $1000 per month for 4 - 8 blog posts per month and social media management puts you at 10 - 20 clients away from earning $10,000 per month! For me, I was investing back in my business and putting every extra dollar I had into my student loans because getting out from under that debt fast was a huge emotional need for me. I felt suffocated by the nearly $50,000 in debt and this pushed me to work long hours, through the nights some nights, selling services I had never done before, but figuring it out along the way. The key to this kind of a model is to get good at 1) talking to business owners and asking the right kinds of questions that get them to admit/realize that their businesses need marketing help to step into the 'new age' of internet/digital marketing. 2) You need to get good ad outsourcing the small tasks to developers and designers in order to keep your time free'd up to do more of #1 Finally, the quality of what you deliver is 100% on you... You always have to go through everything you deliver with a fine-toothed comb to make sure that you are over-delivering to your customers. I also share exactly how I 'outsourced' the WordPress development as someone who had no experience with code at all... My hack for creating mock-ups and 'showing' the developers what I wanted was simple and effective. Although I'm not working this business model anymore, because my information product and affiliate marketing business are doing well enough at this point... I will always look back at this phase in my life fondly. This was my 'short cut' out of the rat race, but it still only created a 'self employed' situation... Which is only step 2 (of 4) on the cashflow quadrants. Learn more about the cashflow quadrants in this video: https://www.youtube.com/watch?v=_YqEt4HsNyk

"If You Had To Start Over And Had No Money, What Would You Do?" Aug 07, 2017

Show notes

"Miles, If You Had To Start Over And Had No Money, What Would You Do?" My Answer Is The Pure Hustle Business Plan

How To Spy On Your Competitors' Facebook Ads! Aug 07, 2017

Show notes

Model your facebook advertising and your marketing funnel on what works for your competitors with these 3 tools. Doing competitive research is the key to creating an advertising campaign that converts. Plus you can understand more about your unique mechanism and your big idea when you dig into what your competitors are doing! The goal when spying on your competition's facebook ads and marketing funnels, or funnel hacking them, is to understand what is working now and to go even deeper and figure out 'why' they are doing what they are doing!!! Too many people think that swipe files are designed to be a shortcut to ad copy but really it is an opportunity to peer inside of the mind of a great marketer and understand what they know to be true of their target market's needs/wants/desires. Eugene Schwartz said that great copy is not written it is assembled... This allows you to look inside of the different copy blocks your competitors and the best marketers in the world are using to hook persuade their audience. This video starts out from the theoretical standpoint of how to use your personal Facebook account on your cell phone to track your competitors directly. Nothing beats this level of hand-to-hand combat and competition research! When you see the same headline being used on their site, their ads for months on end, you know that is a winner for them and you will understand how you can add your own unique mechanism to it or USP to the marketplace to build on what works to come up with something that elevates your brand/product above the competition. Then we jump on the computer and look at the 3 websites that I use to reverse engineer my competitors' facebook ad campaigns. Generally, when I am digging into this kind of research, I will spend hours upon hours going through their funnel, buying their products, recording their sales videos, even having their VSLs transcribed sometimes, to have that copy on hand. I study the copywriting and marketing material of the greats, like Dan Kennedy, Frank Kern, Mike Dillard, Eben Pagan, Jay Abraham, Brendon Burchard and more... I don't only geek out on the headlines and the words or copy blocks themselves, but also on the funnel design, the 'hook' they use, their leads, their 'Big Idea', their unique mechanisms, etc. It becomes a 'treasure hunt' to me to find these components and this is when I have my 'ah ha' moments that click together why they are doing what they are doing, why the market is responding to it and from that realization, I can synthesize how to bring that kind of approach for my target market. You can do this too, but you have to become a true student of marketing, and not a 'quick hit' opportunity seeker.

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