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Internet Marketing and Entrepreneurship with Miles — Business
Internet Marketing and Entrepreneurship with Miles

Unlock the next level of your life and the true lifestyle freedom that is possible through tapping into the power of entrepreneurship, digital media, and the connected economy. Miles Beckler is an entrepreneur on a mission to help people to escape the rat race and unlock the abundance and lifestyle freedom possible through internet marketing and entrepreneurship. Being an entrepreneur can feel overwhelming and confusing at times… Whether you’re just embarking on your journey as a digital marketer, or have been building an online business for years. Miles has a natural talent for breaking down complex ideas and internet marketing strategies into simple and easy to understand concepts. One of the main goals of this podcast is to cut through the noise and help you to focus on the key things and strategic areas that will create the most impact in your business. Miles has been a full-time internet entrepreneur since 2010 and has been earning income online since 2003. He has helped thousands of people grow their businesses online through his blog and YouTube videos.

Copyright: Copyright © 2019 Miles Beckler. All rights reserved

Latest Episodes:

Niche Selection & The "Fire, Ready, Aim" Method - Plus A Look At 13 Of My Failed Business Attempts! Apr 27, 2018

Show notes

If you are struggling to choose a niche for your online business, this video is a must watch! I share my 'Fire, Ready, Aim' approach to niche selection and cover how my path through failed online businesses lead to my ultimate success!

I mention the idea of 'success' being on the other side of failure... This is so important to understand, I do have a specific video on that topic you can check out here: www.youtube.com/watch?v=rBgwU_EPX3w

A deep underlying theme here is that you actually can't fail when you have the right mindset! This video explains more: www.youtube.com/watch?v=HkMxDTlL9V0

Also the key idea of being willing to take imperfect action... This is vital to your success with your online business. This video explains more about taking imperfect action: www.youtube.com/watch?v=UMC6R2LF4Zg

3 Step Do It Yourself Content Marketing Strategy That Drives Traffic! You Can Do 100% On Your Own! Apr 24, 2018

Show notes

Content Marketing is the #1 way to drive organic traffic to your website and sales funnels without $$$. It takes effort and creates lifetime traffic when done right, and this video reveals my full process you can model for your online business!

The idea stems from my "3 Pillar Content Marketing Strategy" which I reveal here- www.youtube.com/watch?v=W-ZhK00OkBE

This video goes beyond the 'idea' or strategy and gives you the exact step by step approach you need to implement to get your content marketing machine firing at full speed, fast!

In the video I mentioned the video where I show you how to turn your YouTube videos into podcast episodes... that video is here: www.youtube.com/watch?v=o0Pb46cssuM

Also, being sure that you do keyword research for every post, video and podcast episode is KEY! I show you how to do keyword research in this video: www.youtube.com/watch?v=O_FfdjNOgpQ

The #1 Key To Successful Marketing Online - Your Emails, Videos & Content Marketing All Need This! Apr 17, 2018

Show notes

If you have been struggling to grow a successful business online, your marketing is probably missing this key ingredient. If you get this wrong your business is destined to fail.

This video contains the key secret to successful Internet marketing whether you're doing content marketing, email marketing, video marketing, blogging or even running paid Facebook advertising.

We shift from the key strategy to a story that will help you understand beyond a shadow of a doubt why this works and how you need to implement this approach for your business.

You see, times have changed.

20 years ago everyone was required to sell, sell, sell! The world was and is connected, web 2.0 did not allow users to give instant feedback based on their perceptions and experiences with marketers products.

Today, we all have super computers in our pockets or handbags and we are connected to billions of people around the world. This means that shady selling tactics leveraging persuasion are working less and less frequently. And honestly, you have one chance to build your reputation and if you burn it, your over forever.

This is where the new age of marketing comes in...

The goal needs to be focused more on educating and entertaining then selling.

When you become the most informative, helpful trusted advisor on a specific topic… You can recommend products and services in your audience will gladly line up to purchase them.

This only happens if you put in the effort to be helpful, educational, entertaining and informative first.

The example I use is the difference between the Home Shopping Network and the Food Network.

The Home Shopping Network simply tries to sell, sell, sell all day every day.

This is not the approach that works in today's Internet for independent publishers and marketers like you and I.

The Food Network, however, has created some of the highest earning celebrity chefs… And none of them have ever "pitched a product" on their food network TV show.

Rachael Ray is a great example... Many Internet sources site her as the richest celebrity chef ever with a net worth of somewhere near $75 million in annual earnings of $18 million.

When you watch her show you will never see her pitch any of the hundreds of products that her brand sells online and in stores all around the world.

If she never pitches her pots, pans, spatulas, kitchen tools… How does she ever sell those products?

Will this is exactly what I cover in a detailed story in the video… And this is the exact approach you need to take in growing your business online.

She shows you how to cook, entertains you, teaches you new techniques to use in the kitchen… And her audience absolutely falls in love with her.

She is a trusted advisor and often looked at as if she was a family friend.

So when the viewers are ready to purchase a new set of pots and pans and they go to their local Walmart, they encounter an entire aisle of pots and pans…

Looking at their options they see the one with Rachael Ray's name, signature and big smile on the box… No selling is required, the user picks up that box because they trust the Rachael Ray brand.

So the big question is… Do your viewers trust your brand enough to purchase your products or take you up on your affiliate recommendations?

If not, this is probably because you're spending too much time selling and not enough time educating, informing and entertaining.

When you get this right, your marketing becomes fun and easy… And your profits will rise!

My 5 Top Outsourcing & Hiring Hacks - Plus A Time Sensitive Opportunity You Need To See! Apr 16, 2018

Show notes

Get my 5 best hiring hacks for outsourcing that I've learned in 7+ years of outsourcing. How to hire, who to look for, what to ask from them... This will revolutionize your approach to hiring!

The time sensitive opportunity is getting Eben Pagan's new book "OPPORTUNITY" for free along with $197 in bonus video training... Just pay shipping.

Click this link and get it before the deal is gone forever: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fopportunity&event=video_description&v=vswQ_QYtTiM&redir_token=2F1ybp1RupKjW1hk1HkScPD3B7J8MTUyMzk2NzQxOEAxNTIzODgxMDE4

If you have not seen my most recent videos on outsourcing, growing your team and revealing what my team looks like, watch these videos next:

My Virtual Team Explained: www.youtube.com/watch?v=RVFkvLrQmRo

Who Do You Need To Hire: www.youtube.com/watch?v=MwATX6Fdp84

Outsourcing to the Philippines: www.youtube.com/watch?v=fc4CgPxv2jY

3 Places To Go To Outsource: www.youtube.com/watch?v=1cJAGBZ4n8w

Who to hire to go to the next level: www.youtube.com/watch?v=OKExNU5Z9SA

If you haven't subscribed, go to my channel and do so now: www.youtube.com/channel/UC7RZRFCrN4XKoMsy5MgJKrg/

LIVE! Marketing Funnels & Email Marketing With Melanie. A Live Presentation At The Nomad Coffee Club Apr 09, 2018

Show notes

Melanie and I reveal our entire business model and our most effective marketing funnels as well as our email marketing strategy in one talk! Originally given to the digital nomad coffee club in Chiang Mai Thailand, you can enjoy the recording here, now!

We start with talking about focusing on a passion first... Something that was a hobby to us that we wanted to share with the world.

Melanie explains how we started by selling services and then transitioned into pre-recorded information products and a membership.

I jump in to share my story of how I went from hero to zero, overnight and how out of that biggest mistake I've made in internet marketing, I found the truth that I had to build a list.

Then I transition to how we learned SEO and Keyword Research and leveraged those with Melanie's aggressive written content on Wordpress as our content marketing strategy for a few years to build up our base of organic traffic.

For my SEO videos where you can learn SEO for free go here: www.youtube.com/watch?v=A8EI6JaFbv4

For my Keyword Research video, go here: www.youtube.com/watch?v=O_FfdjNOgpQ

From this point, I learned about marketing funnels... And I really geek'd out on testing several different marketing funnels with the organic traffic we had already generated.

For more about marketing funnels, go here: www.youtube.com/watch?v=QV-lq5Popvo

Once I got the funnels dialed in, I began to layer on the Facebook Advertising to pour fuel on the conversion 'fire' I had created.

All my Facebook videos are here: www.youtube.com/watch?v=XYY6zn3c8Xk

The byproduct of the funnels and Facebook advertising is enough sales to pay for my ad spend... But we also grew a massive list of subscribers who were not buyers.

Enter email marketing!

This is where Melanie reveals her autoresponder series that automatically follows up with new prospects... Which is expanded upon in this video: www.youtube.com/watch?v=cWAXJD-dP4Y

And then she talks about the daily email method... Which I cover here: www.youtube.com/watch?v=gxaX0bsbvho

That pretty much wraps it up...

This recording is from November of 2016, so about a year and a half ago and I'm super proud that we are still executing this plan, I'm still teaching this same plan and our results from executing in this manner continue to increase massively!

No 'hacks' here... No 'one funnel away' BS here... Just a real-deal internet marketing business model that WORKS... A business model you can execute, too!

Cheers!

LIVE! Funnels & Email Marketing with Melanie at the Chiang Mai Coffee Club Apr 07, 2018

Show notes

This episode is a live recording of a talk Melanie and I gave about funnels, email marketing and more at the Chiang Mai Coffee Club... This was a group of approximately 60 entrepreneurs and digital nomads who are all focused on growing their businesses online.

We shared the secrets to our exponential growth and how we were able to bridge the gap from generating inconsistent income to creating noteworthy and consistent income to truly design the life we desire.

Although the audio quality on the recording isn't the best, the content and knowledge bombs in this one are extremely powerful and will help you understand what it takes to grow your online business to the next level!

The Cold Hard Truth About Facebook Ads! The #1 Reason Your Ads Fail & The 2 Ways Facebook Ads Work! Apr 05, 2018

Show notes

Facebook advertising is not a magic bullet... If you are struggling to drive sales from your Facebook ads, you must watch this video! It reveals the 2 ways that Facebook Ads will crush it & the #1 thing to avoid!

One of the most common comments I receive on my Facebook advertising videos is: "I ran ads and didn't make any sales what is wrong with my Facebook ad?"

Looking at the Facebook advertisement as the cause of the lack of sales is the number one biggest problem for new Facebook advertisers.

The truth of the matter is that Facebook advertising offers you access to traffic… That's it! Could your potential future leads and customers be in that 2 billion person audience that Facebook owns? Of course!

But here's the main point that most people miss…

The quantity and quality of traffic does not matter if your conversion mechanism is broken!

Stated another way: if your landing page copy stinks and doesn't convert traffic to leads or customers, no amount of Facebook traffic or no fancy Facebook targeting will increase your sales!

Because the problem is clearly a conversion problem, not a traffic problem!

This leads us to the two most powerful ways to use Facebook advertising in order to guarantee your maximizing the results on your time and energy and money invested in the Facebook platform.

#1-using small amounts of paid Facebook traffic to test your landing pages, squeeze pages, sales pages, headlines and more! Creating a minimum viable funnel is an important step so you can test your assumptions and ideas about what your audience truly wants.

Learn more about what a minimum viable funnel is, or creating a minimum viable funnel here: www.youtube.com/watch?v=1cEzmc-_GCI

With as little as 20 or $30 you are able to begin testing your headlines, ideas and offers to get real-world data to find out if your audience wants what you're offering!

This data can save you months of time and potentially thousands of dollars you might waste going in the wrong direction marketing something your audience doesn't want!!!

I really hope that makes sense at how powerful this idea is… You may want to read that above paragraph again!

The second way that Facebook advertising works for your business is to scale more targeted traffic to an offer that you prove converts.

Again, note that I've mentioned you must have proven that the offer converts first, before scaling the amount of traffic you drive from Facebook to set offer.

If you scale traffic to an offer that sucks you will simply waste money!

The analogy I used in the video is that of pouring gasoline on a fire. The fire is your conversion mechanism, the gasoline is Facebook advertising.

If you don't have a fire burning already and you poured gasoline on a pile of sticks... You end up with a smelly pile of sticks and no fire.

But if you build a small fire first, the gasoline will ignite... So if you get your conversion mechanism working first, the Facebook traffic can ignite your revenue!

Most of the Facebook advertising "gurus" work hard to sell you the false belief that Facebook advertising is the make or break of your business!

The truth is that having an offer that converts is the number one key to success with your online business!

Once you have an offer that converts, traffic is the easy part! You can buy traffic from YouTube, Facebook, Pinterest, Instagram, Google, Bing, Yahoo, Snapchat and more!

If the people selling you Facebook advertising courses were honest, they wouldn't make any money… Because it have to concede that the offer is more important than the traffic.

Luckily I'm not here to sell you a course and I'm here to give you the honest truth… Which is exactly why I made this video for you today!

If you want to share this vide, The Cold Hard Truth About Facebook Ads! The #1 Reason Your Ads Fail & The 2 Ways Facebook Ads Work! Simply copy and paste this link: www.youtube.com/watch?v=40Vcnd5fEk4

2019 Email Marketing Strategy. How To Stand Out, Build Trust And Generate More Revenue With Email Apr 02, 2018

Show notes

Email marketing is still the number one way to establish trust, credibility and generate more revenue in 2019. Learn about my exact email marketing strategy that you can use to grow your online business fast.

It is widely known that your email list is your most valuable asset for your online business. That statement is a partial truth and is missing the fact that you must have a positive relationship with your email list too.

How do you build this positive relationship with your email list? Email marketing!

Through sending helpful and valuable emails you are able to stand out in your subscribers' inbox and ultimately build trust through delivering valuable information regularly.

I recommend emailing every single day which is something my wife has done for over two years now.

Personally I am new to the email every day world and with just a few months of experience I'm noticing a significant increase in the number of comments, replies, clicks and ultimately revenue I'm generating from my email marketing in 2018.

Many people are scared that they will see a large amount of unsubscribes right away… Neither my wife nor I experienced this, although we did have the fear.

Other people are worried that they won't come up with enough ideas to email, which if you're not in a niche that you're truly an expert in… This may be true!

But you have chosen a niche that you have a level of expertise in so coming up with topics to email every day is actually very easy.

Similar to how a 90 day video challenge works (as explained in this video: www.youtube.com/watch?v=hnmXqesXls8 ) consistently emailing every day forces you to come up with new topics and new ideas that are helpful and useful to your audience.

This is all a part of the process of being of service at scale!

You will also find that through your email marketing you're creating new content that can ultimately be published to your blog, Instagram account, Facebook, twitter, and other social media outlets.

You will also find that some of your email topics deserve their own videos and this will be a source of new ideas for your video marketing, too.

Also, it is important to remember that most of your audience are not living the life they desire. This is why they subscribe to your list in the first place! They accepted your offer for the free lead magnet to help them solve the problem.

Your daily emails continue to help them along their path, offer them entertaining and informative content that simply furthers your relationship and get you closer to the sale.

If you are only emailing when you have something new to promote, or once a month… You're missing the boat! People will forget about who you are from when they opted in until they receive your next offer email, next month.

You need to stay top of mind at all times and emailing every day is the key to this process!

The final benefit is that you will become a much better copywriter, fast. As someone who personally has doubted my own writing abilities… The process of emailing my list dozens of times in the last month has really "flexed the muscle" of writing email copy and now I'm experiencing higher quality copywriting that comes more easily and takes less time.

As with everything, there is a learning curve… And a bit of practice goes a long way to helping you get better fast!

Facebook vs. Instagram 2018 Marketing Test Results! Which Social Media Gets The Most Engagement? Mar 29, 2018

Show notes

Facebook vs. Instagram 2018 Social Media Marketing Test Results! Which Social Media Platform. Gets The Most Engagement? Video reveals the results!

The Most Dangerous Number In Business - Get This Wrong And Your Entire Online Business Could Fail! Mar 27, 2018

Show notes

The Most Dangerous Number In Business - Get This Wrong And Your Entire Online Business Could Fail!

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