Internet Marketing and Entrepreneurship with Miles

Latest Episodes:

Q&A With Melanie and Miles May 14, 2019

Show notes

The #1 Most Important Question You Must Answer When Choosing Your Niche May 13, 2019

Show notes

When you are choosing your niche or learning how to make money online, it can feel OVERWHELMING but this 1 video reveals the #1 question to make it all simple!

Other videos you will get TONS of value from.

The 5 step process for building an extremely successful online business: www.youtube.com/watch?v=_ccYoRDm8Bc

How to choose your niche: www.youtube.com/watch?v=wqmSx2dmD3I&list=PL0sOKzn__yK3bPvVRts4CXOtPciYcu7iZ

How to make money with affiliate marketing: www.youtube.com/watch?v=-tD97-K5TeE&list=PL0sOKzn__yK1N9QS91pLZA-OCIc8d56xZ

The 5 Step Process For Making Millions Of Dollars Selling Courses Online Revealed! May 09, 2019

Show notes

This video reveals how to make money online by selling online courses. The information marketing business or info-business can be extremely lucrative when done right, but you MUST understand the process to creating a truly successful business online.

Step 1 - Create A Result Yourself - 0:15 Step 2 - Create A Result For 1 Other Person - 1:47 Step 3 - Create A Valuable Result For 20 - 100+ People - 3:16 Step 4 - Create A Valuable Result For Small Groups - 5:35 Step 5 - Scale Your Process - 7:55 Recap of the full process - 8:51

To build a successful information marketing business you need to not only understand how to sell courses online, but you must be able to deliver transformational results for your audience.

This is the ultimate key to success in order to make money online.

If you'd like another look at how to make money online, watch this video to understand the process in a new light: www.youtube.com/watch?v=KaHL5yXDG48

I show you how online businesses work as if they are board games so you can truly understand the process through a fun and simple analogy.

How To Get Backlinks In 2019 - A Simple 5 Step Process To Build High Quality Backlinks, FAST! May 07, 2019

Show notes

Video reveals how to get backlinks from authority sites free. This is my #1 backlink building strategy for 2019 that has more than doubled my traffic from Google in 2 months!

Whether search engine optimization consultants like it or not, link building is still the #1 ranking factor in Google rankings. This backlink building tutorial will guide you through the 5 step process!

There are 2 backlink building resources mentioned in the video.

#1 is the full backlink course with 40 step-by-step training videos and all the templates you'll need: www.youtube.com/redirect?v=KN1Sw0pkO6M&redir_token=bAtsfynRfPsCScigOhibPVxNKSB8MTU1NzI5NDI5MUAxNTU3MjA3ODkx&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fbacklinks

#2 is the hands off backlink service to get high quality backlinks from a team that does all the work, you can go to: www.youtube.com/redirect?v=KN1Sw0pkO6M&redir_token=bAtsfynRfPsCScigOhibPVxNKSB8MTU1NzI5NDI5MUAxNTU3MjA3ODkx&event=video_description&q=https%3A%2F%2Fwww.reachcreator.com

Here is the summary of the backlink building strategy for reference: Links to each of the steps: Step #1 - Build your list of target backlinks- 1:14 Step #2 - Create a better post than what is currently ranking - 2:38 Step #3 - Begin the outreach process - 3:49 Step #4 - Follow up! - 5:27 Step #5 - Scale the process with tools - 6:17 Bonus #1- How to get backlink building done For you - 6:53 Bonus #2- How to get advanced training & templates to scale the process and build backlinks FAST - 8:03

Here's the best strategy to get high quality backlinks.

1 - Find content in your niche that has a ton of backlinks already.

You want to focus on the high search volume phrases that are hyper relevant to your audience that also have high keyword difficulty score.

Generally I recommend you focus on phrases that have low keyword difficulty score, as shown in this keyword research for seo video: www.youtube.com/watch?v=hOou986Tk1E&list=PL0sOKzn__yK1kcevy9MZq5uBZyQKa487N

But for this process, you want to focus on the high difficulty score keyword phrases because they will have the most backlinks and the high quality backlinks.

Create a list of all the backlinks that have high DA ad PA pointing to this competitors' site.

You will need a tool that allows you to explore the backlinks of individual pages, KWFinder has a backlink research tool ( www.youtube.com/redirect?v=KN1Sw0pkO6M&redir_token=bAtsfynRfPsCScigOhibPVxNKSB8MTU1NzI5NDI5MUAxNTU3MjA3ODkx&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fkwfinder), you can also use SEMRush for this ( www.youtube.com/redirect?v=KN1Sw0pkO6M&redir_token=bAtsfynRfPsCScigOhibPVxNKSB8MTU1NzI5NDI5MUAxNTU3MjA3ODkx&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fsemrush ) or ahrefs.

2 - Create a BETTER post with more value, more research, more insights.

It MUST BE BETTER! If the current ranking posts is the 13 ways to accomplish a goal, you should make a post with the 21 ways to accomplish that goal.

Or if the top video explains a tutorial in all written text with no videos and no images, you should make a better post with step by step images, videos, and even more guidance.

The key to this backlink building strategy hinges on you actually creating epic content that is 10x better than what is currently getting all the backlinks.

Also, you still 3 - Reach out to every person with high DA/PA who link'd to the competitor's post asking for a link.

This is the real 'work' in the process and it is a grind, to be honest. You have to research the website owner to find an email address or contact form.

If you can't find their contact info from their website, you need to get resourceful and search Facebook, YouTube, everywhere, really!

Then you begin sending emails acknowledging that they have a great post that links to a competitors' site... Then it needs to introduce your post and how your post is more valuable for THEIR audience!

This is the core of the backlink outreach process and you'll need to go through the process hundreds of times to get even a handfull of backlinks. must learn SEO and apply all the basic SEO principles to your post as taught in this free SEO class: www.youtube.com/watch?v=A8EI6JaFbv4

4 - Follow up/engage because 99% will ignore you

You will get rejected a lot in this process... But even more, you will get ignored. As the common sales phrase goes, "The fortune is in the follow up!"

You must follow up and you will get people asking for you to pay... Or for link exchanges which I don't do because that is against Google's TOS... But there are some tactics to turning those replies into backlinks still without breaking Google's terms of service.

5 - Leverage tech like MailShake & Hunter io To SCALE the outreach.

This is the real power in the process is applying scale to the whole system. If you are doing al the research manually and sending each email manually, it can work but you will only be able to get out a dozen or two backlink outreach emails each day.

With these tools you can scale to hundreds or thousands of backlinks which can lead to dozens or hundreds of new backlinks per month which is the key to boosting your traffic in google.

I recommend this course for help scaling the process or if you want to outsource the whole thing to your virtual SEO assistant, just hand them this course:

www.youtube.com/redirect?v=KN1Sw0pkO6M&redir_token=bAtsfynRfPsCScigOhibPVxNKSB8MTU1NzI5NDI5MUAxNTU3MjA3ODkx&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fbacklinks

Marketing Automation Timing - When Is The Right Time To Integrate Marketing Automation? May 06, 2019

Show notes

This video reveals the 3 ways to know if you are ready to integrate marketing automation into your business!

Marketing automation software is often sold as a magic solution for more sales. while these Automation tools set up correctly can indeed drive more revenue, there is a large opportunity cost in setting them up.

This is exactly why I hired a marketing automation specialist, Dave Wooding with www.youtube.com/redirect?event=video_description&redir_token=dz05Z_7pikfvChlyFVqPFqj3Pgx8MTU1NzE1NDE5N0AxNTU3MDY3Nzk3&q=https%3A%2F%2Fwww.integratepro.com&v=ldU8eNo7BzM to build out my automations for me.

since setting this all up we have generated over $100,000 in additional revenue for my business as explained in this video: www.youtube.com/watch?v=ZqO1LPcziMk

but it is important to remember that the automations were able to drive so much additional revenue in my business because of the fact that my email list was over 100,000 subscribers already.

My business had already brought in tens of thousands of customers already.

My daily traffic to my website from organic marketing was over 700,000 visits per month.

When you have large volumes of traffic, subscribers, and customers coming through your business each and every month the return on investment of building, testing, optimizing marketing automations becomes well worthwhile

Before we were generating thousands of leads per month or hundreds of customers per month, the distraction from doing my marketing work to go through the learning curve of new marketing automation tools was too expensive of an opportunity cost.

If you're not familiar with the difference between opportunity cost and real costs in your business you must watch this video: www.youtube.com/watch?v=nqmqNtNhs8w

For me, my business was generating over $40,000 per month consistently before we ever added on any email marketing automation beyond a simple autoresponder follow-up.

Too many people try to integrate fancy automations early when they won't generate more than a few extra sales each month from these complex systems that take hundreds of hours to refine.

Email marketing automations are not for beginners. If you are just starting out, set up one follow-up sequence as shown in this video here: www.youtube.com/watch?v=bcMs67rbJa8

For early businesses those hours are better spent on inbound marketing, digital marketing, email marketing, lead nurturing, etc.

In fact, marketing automation works brilliant with inbound marketing campaigns such as this: www.youtube.com/watch?v=hVt2YzdzYVs

At this point I am happy with the results I'm getting but I did not want you to make the flawed leaf that marketing automation is a magic solution that you need to implement urgently.

if you are generating $10,000 per month in income and thousands of new leads per month I do believe you can see a positive ROI from marketing automation integration within a few months.

If you are only making $3000-$5000 per month and bringing in less than a thousand new leads per month, it can take years to generate a positive return on the marketing automation strategy.

In this scenario, your time is more valuable generating leads and growing your traffic and audience and split testing your offers.

3 Marketing Automations That Generated An Extra $100,000 Profit In The Last Year! May 04, 2019

Show notes

Marketing automation allows you to present hyper targeted and time sensitive offers to the right people at the right time. These 3 automation campaigns are working the best for me.

Timestamps of the key points from the video: What is marketing automation - 0:09 What are common marketing automation tools - 0:45 How to track the revenue from automations - 1:00 Marketing Automation #1 - 1:25 Marketing Automation #2 - 3:00 Marketing Automation #3 - 4:53

Generally I run my marketing automation through email marketing on Active Campaign's email automations

You can also use Aweber's campaign and tagging functionality to run many of these automations, too.

For a full guide on which email marketing automation system is best for you, and my honest activecampaign review here's the post: www.youtube.com/redirect?redir_token=q9XU8_a1OJsidEgiaJeich04YjZ8MTU1Njg2ODE3MEAxNTU2NzgxNzcw&q=https%3A%2F%2Fwww.milesbeckler.com%2Faweber-vs-activecampaign%2F&event=video_description&v=ZqO1LPcziMk

First tip is to set yourself up as an affiliate in your shopping cart so you can track the effectiveness of these automations.

This is how I know they have driven over $100,000 per year in profit.

First you will learn what is marketing automation explained in simple terms.

I share the common marketing automation tools for small business...

Then we move into the marketing automation campaigns...

First is a cart abandonment campaign. I run this through email marketing only, but you could easily set this up through facebook advertising automation, too...

You'd need to use the 'custom conversions' in order to identify the right segment with Facebook ads.

The big idea with this first automation is that you follow up with users who make it to your checkout page but don't purchase.

In a perfect world, you'd follow up on Facebook and through Email both, but I mainly use email marketing here because there is just too much distraction on Facebook!

Second email automation is my 30/60/90 campaign.

This automation campaign is based on a unique tag that is added to my customer in Active Campaign upon purchase.

This tag starts an automation that begins counting days and if that user does not make a purchase at the 30 day mark, the 60 day mark or the 90 day mark, the automation sends them a new offer.

If the customer purchases before the automation fires off that email... At day 20, for example, then they re-enter the automation and the countdown starts again.

If they purchase the special offer at 60 days, they start through the automation again.

I currently have 9 unique offers in this automation and the system can look at the user's tags to make sure they don't see an offer for a product they already purchased before.

Third is the choose your own follow up sequence...

Instead of a straight 10 email autoresponder, my system now has multiple sub-follow up sequences that get triggered when a user clicks on a specific link.

Their click on the link shows they are interested in the topic, so my autoresponder follows up with multiple more messages about that topic concluding with an offer for a product that is specifically about that product.

These are the three key marketing automations I've been running that have helped me increase profits from the same amount of traffic I've been getting.

I do think you need to have a big list and a large amount of traffic to make these types of marketing automations worth the time and money invested to create them.

Personally, I hired Dave from www.youtube.com/redirect?redir_token=q9XU8_a1OJsidEgiaJeich04YjZ8MTU1Njg2ODE3MEAxNTU2NzgxNzcw&q=https%3A%2F%2Fwww.integratepro.com&event=video_description&v=ZqO1LPcziMk to configure these all for me and I keep him on retainer to make sure the automations keep working flawlessly.

This stuff is a bit too complex for my brain to figure out on my own, lol.

If you've been looking for some great automation campaigns to run with your email marketing, I suggest you start with these.

How Much Do Facebook Ads Cost? Specific 2019 Data Revealed For FB Advertising Costs Apr 30, 2019

Show notes

"How much does it cost to advertise on Facebook?" Get the answer to the most common question with specific Facebook Ads data from 2019.

Timestamps from this video to find the key points: The main variables that affect the cost of Facebook ads - 0:45 Data from 3 major marketing studies showing FB ad costs - 3:39 Data from my 2019 Facebook ads costs showing how much - 5:59

When you are ready to start running ads on Facebook, here's my tutorial on how to run $5 Facebook ads showing step by step inside the ads manager: www.youtube.com/watch?v=g9JfWuZJ5-M&list=PL0sOKzn__yK1ccvStA4p0jiZv4aUbqCQb

This video looks at the cost of Facebook ads two ways. The CPC or "Cost Per Click" and the "CPM" or the Cost Per Thousand Impressions.

Depending on what type of Facebook ad campaign you run, whether it is a conversion campaign, a video view campaign or a traffic campaign, you will either be paying Facebook CPM or Cost per click (CPC).

So this begs the question: "How much are Facebook ads going to cost"?

Well, Facebook runs on an auction system... This means that you are bidding against all of the other FB advertisers targeting your specific audience.

Therefore the #1 question is "How much are other advertisers willing to spend for that traffic?"

This leads us to an impossible question to answer, but there have been several marketing studies by companies like Ad Espresso, HootSuite, Salesforce, etc to survey large volumes of Facebook ads data.

That is what is revealed in this video.

Then we look at my personal facebook ads data from the beginning of 2019 through April, the date of this recording.

In that time I've spent over $20,000 of my own money on Facebook ads and I share my numbers for comparison too.

The real key to low cost Facebook advertising is to understand that BIG interests that everyone knows about, like "Oprah" or "Golf" are going to have WAY more competition that extremely niche targeting.

To learn how to research the bests interests for Facebook ads targeting with their audience insights tool. This video shows you how: www.youtube.com/watch?v=1g17t182OgA

If you want more step-by-step guidance on how to run Facebook ads, be sure to visit this post where I have over 21 Facebook advertising tutorial videos available free: www.youtube.com/redirect?redir_token=jFIG7J3m-4i4yNs51bksOEamqbV8MTU1NjY5ODIyNEAxNTU2NjExODI0&q=https%3A%2F%2Fwww.milesbeckler.com%2Fhow-to-advertise-on-facebook%2F&event=video_description&v=hdqwnGCiULc

Any questions for me about Facebook advertising hit me up in the comments! :D

I'll respond to as many as I can when I have time... And if you know someone (or a group of someones) who would love to know more about how much Facebook ads cost, share this video with them:... Here's the URL - www.youtube.com/watch?v=hdqwnGCiULc

I appreciate you and wish you continued success with your business and your FB ads.

What Is The Best Membership & Product Launch Strategy? Apr 25, 2019

Show notes

Your product launch strategy can propel you to success or create unnecessary friction for your best customers. Which do you choose?

You can check out my membership site here: www.youtube.com/redirect?redir_token=Jlih4xTeaWI2z9a-Gu-6tzL14gt8MTU1NjI2MDg0NUAxNTU2MTc0NDQ1&q=https%3A%2F%2Fwww.contentandconversion.com&event=video_description&v=5Npq0lM3YZc

Whether you are thinking about an evergreen launch funnel you can build once and bring in customers or members every day... Or a limited time product launch, you need to know the pros and cons for both.

Online course creation is tough... Building your membership site is difficult... But then you have to deal with the product launch process which is a whole 'nother challenge!

Now, if you are launching a membership program, I highly recommend you leverage this proven six-figure membership funnel: www.youtube.com/redirect?redir_token=Jlih4xTeaWI2z9a-Gu-6tzL14gt8MTU1NjI2MDg0NUAxNTU2MTc0NDQ1&q=https%3A%2F%2Fwww.milesbeckler.com%2Fsix-figure-membership-funnel-hack%2F&event=video_description&v=5Npq0lM3YZc

Which is detailed in this video: www.youtube.com/watch?v=QH1dC-c7OjA

Mainly because you can expect about 30% of new members to take you up on your annual upsell and it will generate more front-end cashflow for you, fast.

But what if you are creating a fixed duration membership or course? One that will bring a new group of students through a curriculum over the course of 6 weeks?

Is the evergreen membership funnel still the best launch strategy?

Maybe not.

Also, what if your membership program is brand new and you want to offer a founding member's special price...

Or you don't know how much time and energy it will take you to manage your membership, should you still go with an evergreen funnel?

These are the core questions you need to ask yourself when you are figuring out how to launch your product.

Reputation Management 101 - A 3 Step Process To Protect Your Brand & Free Tools To Help Apr 23, 2019

Show notes

Reputation management is key whether you have you lost control of your brand's online reputation or you are just safeguarding your future.

Your online reputation is everything today. Although you can't remove articles from google search results, don't dispair.

There are some great reputation management tools and a 3 step process that will help you not only reduce the negative feedback, but it can increase the positive feedback too.

First of all, I don't recommend any online reputation services as they are often preying on people in tough positions.

With a few key tools, and an awareness of the world of brand reputation online, you will be able to create your own process for protecting your brand's image in search results and on reviews.

This video takes a look at two types of businesses. 1- Local businesses who deal with review sites (like retail stores, service businesses and restaurants)... 2- digital media businesses focused around content creators, bloggers, youtubers, etc.

You will start by learning how to monitor your brand's reputation online with a few different tools and software. Some are free and some are paid, but all of them will help you save hours of searching.

That said, nothing beats searching for your brand on Google or the other search engines (Yelp, YouTube, TripAdvisor, etc) that your best customers search, so you can see what they see.

You should also claim your online listing for each of these platforms if you have reviews on them so you can respond and take control of the conversation forming online.

Once you realize it is impossible to remove negative information from the internet you start to understand what is possible through effective online reputation management strategy.

This is the prevention process of taking control over what displays on the search engines when your brand name or business name is searched.

This goes into the basics of SEO because you need to optimize your content, profile properties and web 2.0 properties for search to push any negative press or negative comments to page 2 and page 3 and below.

For a better understanding of what SEO is and to learn seo, watch this video: www.youtube.com/watch?v=A8EI6JaFbv4

Then you will learn what to do when people are publishing negative content or negative reviews about your brand.

You don't want to feed the trolls, but you do need to stand up for yourself...

All in all it is best to implement systems and to dedicate at least a little time each week or month to manage your online reputation. You will also realize the importance of great customer support in the online world as well as in the offline world

3 Reasons Why 99% Of People Fail At Making Money Online... & How To Fix It Apr 16, 2019

Show notes

Struggling to make money online? Feel like you should be making more money by now? You're probably making one of these mistakes!

First of all, you need the right perspective about what a successful online business looks like... I've made an easy-to-follow video that breaks down making money as if it were a board game...

I call it the "make money online treasure map" and you can watch it here: www.youtube.com/watch?v=KaHL5yXDG48

You need to have the right mindset and the right 'Map' to follow if you want to truly be successful.

Most people who aren't successful think it is about the sales funnel... or about the traffic... But I've proven you can make money online without a sales funnel: www.youtube.com/watch?v=9iVsggzS6YM

So that's not it...

Other people think "You need to have money to make money" which isn't exactly true either...

I've proven with my wife that you can actually earn money online with no money : www.youtube.com/watch?v=x1nJzLCu81w

Once you start making money online and you get the cashflow machine built and turned on there are 3 ways to amp up your income fast: www.youtube.com/watch?v=VxB9DGuyMwc

All in all, if you aren't making money online yet, you need to watch my full affiliate marketing course after this video: www.youtube.com/watch?v=-tD97-K5TeE

This video goes into the three main reasons why people fail and it gives you the solutions so you can avoid making these mistakes.

The first big reason most people fail at Internet marketing is that they don't treat it like a real business.

Many of the fake gurus make it sound like it's a hobby or something you can do while traveling and playing, but the truth is building a real business online requires incredible discipline and hard work.

The reason it takes so much work is you have to build to complete systems from scratch and then you have to optimize them so they actually work… Your first versions will rarely work. I explain exactly what these two systems you must build are in the video.

The second reason most people fail with Internet marketing is misunderstanding what it means to choose a niche. Whether they start with the product first, the back some MLM or me to marketing scam, forgetting that a niche is actually a group of people with a similar need, goal, desire is a huge problem.

The third reason why most people fail is a lack of strategic perseverance. Many people stop 3 feet from Gold and they don't allow the power of compounding to truly work for them in their business.

this video explains the power of compounding in a quick presentation: www.youtube.com/watch?v=FJHEmrjACVA

Also getting caught up in fake gurus/and shiny object syndrome is a recipe for disaster.

There are two specific things you can do in order to achieve strategic perseverance fast, which are both revealed in the video.

If you made it to the end, congratulations you are definitely on the path to creating the success that you desire.

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