Insight Out : Big Ideas, Decoded

Latest Episodes:

The Power of Thinking Big - Vamsi Polimetla Nov 25, 2022

Show notes

When my friend Brenden Kumarasamy said I had to meet his business partner Vamsi Polimetla I jumped at the opportunity.

Brenden spoke glowingly about Vamsi and for good reason. Vamsi is both a student and a teacher. He has invested time, money, and hard work in improving himself by working with just about every personal growth legend on the planet. This care and attention to self-mastery have led him down the path to coach and mentor others to get the most out of their life.

Vamsi is on a mission to create more leaders in the world, and he does this by dismantling limiting beliefs and giving his clients the vision to think MUCH BIGGER than they ever have before!

Here are some insights shared in this episode:

Why should we schedule a time to ask parents deep questions?
Why do most people have Limiting beliefs and how can we fix this?
What are some things we can do on a daily basis to think bigger?
How to make a high-performance planning system

Learn more from Vamsi:

LinkedIn https://www.linkedin.com/in/vamsipolimetla/
YouTube: https://www.youtube.com/user/POLIMETLA
Twitter: Mobilevamsi
Instagram: https://www.instagram.com/polimetla
Facebook Group: https://www.facebook.com/groups/highperformancegrowth?modal=false&should_open_composer=false

Other episodes you’ll enjoy:

The Mind of a Visionary Thinker with Dr. Mark Goulston

How to Break Patterns and Change Your Life with Scott Miller

How to Go Viral with Brendan Kane

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Love this episode? support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on May 5, 2021.

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LinkedIn Influencer Lorena Acosta on Standing Up for Your Core Values Nov 18, 2022

Show notes

In a world where women's voices are being silenced, Lorena Acosta uses her platform to speak out and fight for their rights, regardless of the personal cost.

Lorena Acosta is back on Insight Out, Lorena is a personal brand evangelist who has amassed over 1.7 million followers on LinkedIn and the founder of Be Busy Being Awesome, a company that helps leaders, founders, and business owners to digitalize their presence by becoming the voice in their industry. She is known for her authenticity and her no-nonsense approach to advice. Earlier this year, she decided to use her platform to speak out about the Supreme Court's decision to revoke women's reproductive rights. She has been met with both support and criticism, but she continues to use her voice to raise awareness and inspire action.

In our last episode, we talked about her journey as an influencer, a parent, and a sister. We talked about why she's so laser-focused on creating a legacy that she could be proud of. In this episode. we talk about the last six months of her and how that legal decision affected her approach as an influencer.

In this episode, you will learn the following:

What caused Lorena to change her approach to social media (00:04:45)
What advice would Lorena give to somebody who might have a platform as she does (00:15:30)
How did Lorena handle the comments, the threats, the direct messages, and all the different things that came her way (00:18:00)
How does Lorena create content that allows her message to shine brightly. (00:23:44)
What are the hardest parts about being an influencer on LinkedIn. (00:35:33)

Notable quotes:

“If I don't talk about what I stand for, then I'm lying to everyone” Lorena (13:35)
“If you don't believe that I deserve the right to choose, you don't deserve to be on my feet” Lorena (00:14:30)
“Awareness starts with education and providing the awareness that can help to inspire action”. Billy (00:14:40)
“How many times we have had a low economy and how many times we have raised it back, the economy will always come back. But once they take your rights away, they may never come back” Lorena (00:17:03)
“We already have a lot of discrimination in this work, and we have a lot of discrimination in the way that they pay us and the positions that we carry and the titles that we earn. So we need to speak. We need to run for something. More women need to run for something. A young woman needs to run for something. We need to have more women at the table. We need to have more women taking decisions. We need to have more women” Lorena (00:21:12)
“People may call what happens at midlife a crisis, but it's not a crisis, it's an unrevealing” Lorena (00:31:15)
“It's okay to share your story once, twice, or three. But not everything is a blog. Your feed is not a blog” Lorena (00:35:00)
“Be more mindful and be more compassionate about other human beings” Lorena (00:37:17)
“God doesn't make mistakes and God creates them. So if you really believe in God, you have no right to doubt his creation” Lorena (00:38:00)
“The process will take you in the direction that you need it to be. So don't force it. Don't doubt who you are. Just let it go. Follow the process and let the process guide you. Where you need to be” Lorena (00:58:00)

Resources:

Lorena

Social

LinkedIn: Lorena Acosta

Instagram: lorenabranding

Website: Be Busy Being Awesome

Other episodes you'll enjoy:

Time Management Myths

What Life Will Look Like in 30 to 40 years

How Travis Brown Gained 90K Instagram Followers in 6 Weeks!

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

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Creating a Judgement-free Zone Around Mental Health - Alessandra Torresani Nov 11, 2022

Show notes

Having made her television debut at just 9 years old, Alessandra Torresani is well-known for her roles in The Big Bang Theory, Caprica, Arrested Development and Malcolm in the Middle. In our interview with Alessandra, she gets candid about navigating adult life as an actress after she was diagnosed with Bipolar 1 at the age of 22. Despite being discouraged from talking about her mental health openly, Alessandra realized the importance of encouraging stigma-free conversations about mental health after she decided to share her story.

She said, “I’m Alessandra Torresani, and I am bipolar. Who wants

to talk?” It turns out, a lot of people did. This “talk” kick-started

her advocacy to normalize talking about mental health issues, and she has since

started her own podcast, called EmotionAL

Support, where she discusses mental health with her guests.

In this episode, we discuss:

- Alexandra's childhood and her journey through misdiagnosis

- The importance that documenting both highs and lows has on

receiving an accurate diagnosis

- Alessandra’s work with NAMI, and the conference where she

shared her bipolar diagnosis

- How toxic positivity discourages people from talking about

their struggles

- Finding emotional support and comfort

- The difference between mental health and mental illness

- What we can do to help destigmatize the conversation around

mental health

According to Alessandra, it's vital that we start talking about

mental health openly and encourage people to seek support and medical help when

they need it. This is the only way to foster an environment where every single

one of us can celebrate our individuality and uniqueness.

Where to find Alessandra:

Social Media:

Facebook: https://www.facebook.com/OfficialAlessandraTorresani

Instagram: https://www.instagram.com/alessandratorresani/?hl=en

Twitter: https://twitter.com/ALtorresani?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Clubhouse: https://clubhousedb.com/user/alessandratorresani

LinkedIn: https://www.linkedin.com/in/alessandra-torresani-75178121/

Podcast: https://www.emotionalsupportpod.com/

Podcast Twitter: https://twitter.com/emotionalpod

Podcast Instagram: https://www.instagram.com/emotionalsupportpod/

Podcast Facebook: https://www.facebook.com/groups/710491219388010/?source_id=298097584405277

Products: https://emotionalsupport.bigcartel.com/product/we-are-not-alone-img-x-emotional-support-mental-health-awareness-month-limited-edition

National Alliance on Mental Illness (Nami): https://www.nami.org/Home

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on May 19, 2021.

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Time Management Myths Nov 04, 2022

Show notes

In a world where success is often defined by how much you can achieve in a day, Kris Ward helps people leverage their most valuable resource (TIME) to create successful lives that are rich with possibility.

Kris Ward is the founder of Win The Hour Win The Day, a productivity philosophy and book designed to help others leverage their most valuable resource - time. A self-proclaimed "time management junkie", Kris is the leading authority in building your business by building your team.

In this episode join me and Kris, we talk about her book designed to help people learn and make the most of their time. She talked about time management, building a team, finding the right people, systems, and the power of the tools. Kris also shared that her journey into the world of productivity was accelerated after her husband was diagnosed with colon cancer. When she returned from caring for him, she realized that many people she knew were working too many hours and not living the life they wanted. She set out to help them change that. Kris believes that delegating is a lateral move at best and that you should hire people who will manage you instead. She also believes in building systems and processes to support your team and make their jobs easier.

In This Episode:

What event accelerated Kris's mission to help other people maximize the precious resource (TIME) (00:03:15)
What elements from “The EMyth” have impacted Kris the most? (00:06:00)
What are the biggest myths people have about building teams?(00:08:00)
What are the common mistakes somebody makes when they start to build a team? (00:10:28)
Tips for how to hire somebody. (00:12:50)
How Kris's philosophy helps people execute ideas quickly. (00:17:00)
How to set yourself up for success energy-wise. (00:19:57)
Kris talks about the difference between being disciplined and being a successful person. (00:24:49)
Entrepreneurs should work backward when they get a new client. (00:31:51)
Kris shared her healthy and happy routines. (00:33:15)
Importance of building your systems or super toolkits. (00:36:31)

Tip for hiring a team: Look for personality, action, strength, and success. And always hire personality over skillset, because you can train a skill set, you can't train a personality.

Notable Quotes:

“What seems impossible can become possible” - Billy (00:02:17)
“Business should be fun and it should support your life, not consume it”- Kris (00:05:05)
“life is full of curveballs and surprises that you're often unprepared for” - Billy (00:05:43)
“You're not going to get up the mountain without a team” - Kris (00:08:31)
“Delegating is a lateral move at best, It means that the work has to come through you” - Kris (00:10:50)
“If you hire the wrong people, your job becomes so much more difficult to help them be their best when they're already at a deficit” - Billy (00:15:14)

Resources & Links:

Kris Ward

Website: winthehourwintheday.com

Check out the book: Win The Hour Win The Day

Podcast: Win the Hour Win the Day Podcast

Socials

Linkedin: Kris Ward

Instagram: kriswardlive

Tiktok: kriswardxx

Twitter: krisward

Facebook: Win the HOUR, Win the DAY by Kris Ward

There's also a free Masterclass from Kris and a free gift. visit: kris.com

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: https://www.linkedin.com/in/billysamoa/

Instagram: https://www.instagram.com/billysamoa/

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

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What Life Will Look Like in 30 to 40 years Oct 28, 2022

Show notes

George J. Chanos is a lawyer and a former attorney general with both eyes on the future. His foresight led him to write the books Seize Your Destiny: A Roadmap to Success and Millennial Samurai: A Mindset for the 21st Century.

However, creating thought-provoking books isn’t his only talent. George has recently been hard at work on an NFT art project called People Reign.

In this episode, George shared his predictions for the future and his latest undertaking.

George talked about how his desire to help his daughter and his nephew navigate their futures led to the creation of his first book. He quickly came to the realization that his young relatives wouldn’t be experiencing the same world that he had been dealing with all his life. Their future looked different.

Determining what that entailed led him to create his second book.

George now believes that a technological tsunami is coming for all of us and the water is currently rising. Automation will make many jobs things of the past. But if we put our minds together and ask the right questions, we can ultimately choose what our future will look like.

In This Episode:

[02:44] - George talks about his heart attack and what he learned from the experience.
[05:25] - A letter to George’s teenage daughter becomes the book: Seize Your Destiny.
[06:34] - What will reality look like 30 to 40 years from now?
[08:42] - How do we give our children a better life?
[11:10] - Using your mind to overcome obstacles.
[16:12] - The value of different views.
[18:30] - How to make sense of different perspectives.
[37: 22] - What skills do we need to survive?
[45:30] - The future of technology.
[58:18] - The need for intelligent discussion.
[1:04:30] - George discusses how his passion for art led him to create People Reign.

QUOTES

• [09:56] - “Embrace your ignorance. And the reason why is that learning begins with a recognition of ignorance. If we think we know all the answers, why bother to learn? Right. So the reality is: is that we don’t know all the answers.” - George J. Chanos

• [11:10] - “Frank Zappa. Your mind is like a parachute. It doesn’t work if it isn’t open.” - George J. Chanos

• [12:10] - “Your mind is a double-edged sword. It’s both your most powerful tool and your greatest liability.” - George J. Chanos

• [15:37] - “We should learn that our beliefs and our views have no privileged legitimacy. Just because I think it’s a certain way does not mean that’s the way it is…. Just because my brain is telling me that this is reality and this is what it is doesn’t mean I’m right.” - George J. Chanos

• [28:42] - “The more character you have, the more successful you are likely to be.” - George J. Chanos

• [1:01:10] -“What is more important than knowledge is intelligence….Knowledge is accessible to all of us…But you have to know what question to ask. That is not knowledge. That is intelligence.” - George J. Chanos

• [1:11:37] - “I believe it is important to speak out and to leave something behind.”- George J. Chanos

RESOURCES

George J. Chanos

Website: https://georgejchanos.com/

Facebook: https://www.facebook.com/georgejchanos/

LinkedIn: https://www.linkedin.com/in/georgejchanos/

Twitter: https://twitter.com/georgejchanos

George’s Works

Seize Your Destiny: A Roadmap to Success. https://www.amazon.com/gp/product/B01D6DZKTS/ref=dbs_a_def_rwt_bibl_vppi_i0

Millennial Samurai: A Mindset for the 21st Century

Buy the Book: https://www.amazon.com/Millennial-Samurai-Mindset-21st-

Century/dp/1688563334/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Free Digital Download: https://millennialsamurai.com/freegiveaway

People Reign: https://peoplereign.com/

Insight Out Links

Website: https://insightoutshow.com/

YouTube: https://www.youtube.com/user/RollingMovie

Billy Samoa Saleebey

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: https://www.linkedin.com/in/billysamoa/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Travis Brown Gained 90K Instagram Followers in 6 Weeks! Oct 21, 2022

Show notes

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he’s joining us on today’s Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.

As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you’ll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.

You don’t want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!

Let’s Meet Our Guest

Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here’s a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.

Here’s What You’ll Learn

How to manage your expectations and anxiety for your own creative output (3:30)
Why testing your strategies before committing to them is important (9:50)
Mindless scrolling vs. conscious consumption (17:00)
How to do your research in this field and why it’s essential (42:10)
Brown’s tips for crafting hooks and calls to action (45:08)
His top two tools for content creation right now (57:23)
Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18)

Travis Brown’s Thoughts on Content Creation & Research

Media Consumption:

Manage the habit (and comparison) by setting a timer before you scroll.
Pay attention to what’s working and what draws you in. Use this time to research!

Creating Content:

Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!
Do your research by paying attention to popular content, hooks, etc.
Define your outcome. What are people going to get from consuming your content?
Test your ideas to see what works and what doesn’t.
Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.

Crafting a Hook:

Your hook can play on people’s fear of missing out, be a listicle, or even work to relate to your audience.
Whichever you choose, you want to draw them in with a big statement that requires a reveal.
After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.

How to Research on TikTok:

Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what’s working RIGHT NOW.
Look around and pay attention to hooks, video formatting, graphics, etc.
Let this inspire you and fuel the success of your own content!

Quotes

Billy Samoa Saleebey

“Sometimes you gotta slow down to speed up.”
“Being able to pivot is a superpower.”

Travis Brown

“You don’t need more information. You need more action.”
“Nobody cares; we’re just making chairs.” (Originally Chris Ballew)
“Research gives me a lottery ticket with five of the numbers already filled out.”
“Virality comes from predictability, not creativity.”

Resources & Links to Travis Brown’s Socials

Travis Brown

Instagram: @travisbrown

(If you DM “pm22” to Travis on Instagram, you’ll receive his 10,000 Follower Blueprint book.)

Social Boom:

https://www.socialboom.club/signup

Travis Brown’s Everyday Tools:

Capcut: A free resource for adding captions to music, videos, etc.

Copy.ai: A tool for generating ideas for blogs, emails, etc.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Go Viral with Brendan Kane Oct 14, 2022

Show notes

Brendan Kane is a New York Times bestselling author and one of the most influential minds of our time. He is the author of 1 Million Followers and Hook Point. He has helped the largest brands and celebrities in the world reverse engineer how to make content go viral.

In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan.

In this episode, you will learn the following:

What is the biggest mistake content creators are making that prevents them from rising above the noise?
What are the best content creators doing to keep the attention then we'll talk about getting attention.

In This Episode:

[00:02:38] - Biggest mistakes content creators are making.

[00:07:52] - Example of how niche videos can go viral.

[00:11:49] - What do the best content creators do to keep attention?

[00:12:39] - Tension and release.

[00:15:13] - Physics and virality.

[00:17:25] - Research is so vital.

[00:17:54] - Understanding why things go viral.

[00:22:14] - Gold - level content commonalities.

[00:24:13] - Pacing and sound effects.

[00:25:07] - Effects on the viewer.

[00:28:58] - Creating content that matches your message.

[00:34:43] - Peaking curiosity and yourself.

[00:37:45] - What we got wrong about the algorithm.

[00:41:52] - Biggest social media lessons.

[00:44:07] - The importance of research.

Quote: ‘’One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform’’

Resources & Links

Brendan Kane

Social Media:

Website: https://brendanjkane.com/

Check out Brendan’s books: https://links.hookpoint.com/

Billy Samoa

https://billysamoa.com/
https://www.facebook.com/BillySamoaSaleebey/
https://twitter.com/BillySamoa
https://www.instagram.com/billybelieve/
https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw
https://www.linkedin.com/in/billysamoa/
https://billysamoa.com/podcast-archive/
https://billysamoa.com/video-carousel/
https://billysamoa.com/blog-with-sidebar/

Support the show (https://www.patreon.com/bePatron?u=23010497 )

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The Audacity to Dream Big - Aparna Mohla Oct 07, 2022

Show notes

Today’s guest is Aparna Mohla, one of the most inspiring people I’ve ever met! When I first met her at SolarCity she was proceeded by her legendary reputation as the highest performing sales consultant in the company’s history. The records she set remain unbroken to this day yet she is incredibly humble and modest. This is part 1 of a 2 part interview in which we dive into her backstory, as that is the origin of who she is as a person. Originally from Mumbai India, Aparna shares how her life as a child helped to pave the way to make her the person she has become. Having loving and nurturing parents, but lacking what many would consider basic necessities like consistent water and electricity, Aparna always knew she could get more from life and her story reveals that her instincts were right. A master connector and relationship builder, Aparna is the type of person you will never forget once you meet. She has this incredible gift for winning over anyone she comes into contact with, and this gift has propelled her throughout her life, both personally and professionally. On this episode, Aparna offers advice for anyone wanting to get more out of life. This includes why she believes in having the audacity to dream big, the value of self-confidence, the importance of knowing your why, and having the grit and determination to never give up! We also learn how she defines happiness and being content, and how this ties into our goals and ambition. Aparna reveals that the one constant in her life is people and the human connection and that sometimes it’s the little things that matter most.

Learn more about Aparna:

Social Media

Linkedin > https://www.linkedin.com/in/aparna-mohla-03a246159/

Instagram > https://www.instagram.com/aparnamohla/

Facebook > https://www.facebook.com/aparna.mohla.1

Insight Out Links:

Email > billy@insightoutshow.com

Instagram > @insightoutpodcast

YouTube > https://www.youtube.com/channel/UCXgR9qVXhRvXVqbb0FQoCmg

Facebook > https://www.facebook.com/insightoutshow/

LinkedIn > https://www.linkedin.com/company/insightoutshow/

TikTok > @insightout

Twitter > @insightoutshow

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on December 27, 2019.

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How to Reverse Engineer a Desired Outcome through Design - Ram Castillo Sep 30, 2022

Show notes

Ram Castillo is a Sydney-based design director, author, international speaker, and career director. His hit podcast, Giant Thinkers, has charted #3 on iTunes in more than 5 countries and currently has over 250,000 active listeners. Ram has been helping designers find employment for almost a decade. Now, he continues to mentor all kinds of creatives through systems such as the Lightning Bolt Method, inspiring and motivating them to successfully pursue their passions.

In this episode, Ram delves deep into his childhood and how he expressed his creativity from a young age using whatever resources he could find, including toilet paper rolls. We also discuss:

How the lens of design leads to better questioning
The importance of varied mentorship and how to find good mentors
The importance of decision-making
High-value vs. low-value activities
How fear is a false construct based on untested assumptions

Ram’s website: https://ramcastillo.com/

Giant Thinkers: https://giantthinkers.com/

Giant Thinkers podcast: https://giantthinkers.com/category/podcast/

Ram’s books - How to Get a Job as a Designer, Guaranteed https://www.amazon.com/How-Designer-Guaranteed-Step-Step/dp/099257000X, How to Get a Mentor as a Designer, Guaranteed https://www.amazon.com/How-Get-Mentor-Designer-Guaranteed/dp/0992570026

Keep up with Ram on Social Media:

Twitter: https://twitter.com/thegiantthinker
FB: https://www.facebook.com/TheGiantThinker
Linkedin: https://au.linkedin.com/in/ram-castillo-39a39923
Instagram: https://www.instagram.com/thegiantthinker/

Chapter titles

00:19 - Ram’s childhood and what toilet paper rolls mean to him
4:33 - How Ram’s parents influenced him to dream big
10:33 - How of childhood bullying affected Ram
17:47 - Ram starts in the mailroom
27:07 - The lens of design and how it leads to asking questions
33:00 - Mentorship in Ram’s life
41:09 - The importance of making decisions
47:32 - High-value vs. low-value activities
52:44 - Fear is a construct

Frameworks

According to Ram, the four steps of design are:

Research. Gather information. Then,
Define. Group research and data and narrow it down to solve a specific problem. Next,
Conceptualize. Create a prototype. And finally,
Deliver. Distribute the design into the world.

Then gather feedback and repeat the steps.

How to Find a Mentor

A mentor should be an advisor, friend, and idol

Get clear on the definition
Go through a personal analysis
Pair your goals with the right people
Mentor others and give back

Support the show (https://www.patreon.com/bePatron?u=23010497)

This is an encore episode and was originally published on July 7, 2021.

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Develop Influencer Marketing Programs - Neal Schaffer Sep 23, 2022

Show notes

We are living in the Age of Influence.

After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today’s world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice.

His successful podcast, Maximize Your Social Influence dives into all things social and digital.

In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing.

We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it!

He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas.

We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn’t about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand.

Website: