Insight Out : Big Ideas, Decoded

Latest Episodes:

How to Leverage the Power of Community with Mark Schaefer Feb 03, 2023

Show notes

Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week Mark Schaefer returned to Insight Out, to provide insights on how to create meaningful relationships with customers, and how this can lead to success. Mark was a young boy who felt isolated and alone at a new school. He tried out for the school play and found his place in the community, which ignited his confidence and personality. Through his research and experiences, Mark learned that mental health was an important megatrend in the world, and communities have the power to provide a sense of belonging and purpose. He wrote his latest book, “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”, Mark shares his research on the psychology of community, and how it can be used as an effective brand marketing strategy. He also highlights that most businesses miss the bigger opportunity to connect with customers on an emotional level, as opposed to a transactional level. He learned that creating emotionally connected environments in a community can lead to strong loyalty and trust with the brand and a much more powerful strategy than just selling products.

Meet Mark Schaefer, Mark is one of the world’s leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market.

Tune in to hear what Mark has to say about Brand Loyalty.

In this episode, you will learn the following:

How Mark Schaefer found a sense of community at a young age. (00:03:55)
Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37)
Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45)
The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40)
How do brands learn about their customers? (00:31:13)
The leadership mindset in a community and how important it is to be seen in the community (00:37:45)
Mark’s vantage point about Chat-GPT

Notable quotes:

“We need community. We long to belong” - Mark (00:12:24)
‘’Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills’’ - Mark (00:13:10)
“An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away’” - Mark (00:25:10)
“looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16)
“The key component of a successful community is safety” - Mark (00:38:10)
“Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45)

Resources & Links:

Mark’s Website:

https://businessesgrow.com/

Mark’s Podcasts:

The Marketing Companion

Mark on Social Media:

https://twitter.com/markwschaefer

https://www.linkedin.com/in/markwschaefer/

https://www.instagram.com/markwschaefer/

https://www.youtube.com/user/MWSchaefer

https://www.facebook.com/mark.schaefer3

Billy Samoa Saleebey

LinkedIn: https://www.linkedin.com/in/billysamoa

Email: billy@podify.com and saleebey@gmail.com

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

Learn more about your ad choices. Visit megaphone.fm/adchoices

Will ChatGPT Change the World with Cory Warfield Jan 27, 2023

Show notes

As the world of technology rapidly evolves, so do the possibilities of Artificial Intelligence (AI) applications. We are now on the cusp of an AI revolution that has the potential to revolutionize every aspect of our lives. But how do we use AI in a way that serves us, not at our detriment? In this episode, Cory Lopes-Warfield is back on Insight Out and he outlines the potential of AI and how to best utilize its capabilities.

Meet Cory Lopes-Warfield, Cory is a Linkedin influencer and has amassed nearly 500k followers on Linkedin. He has trained some of the other influencers on the platform and works with individuals looking to expand their influence on Linkedin. In addition, Cory is an early adopter expert of ChatGPT-3 and a leader in the tech world. Cory has been exploring the power of ChatGPT-3 and has seen its potential to revolutionize the way we work. He was enthralled by the possibilities of AI when he first encountered it, and he quickly realized its immense potential. Cory dedicated himself to learning AI and used its power to create amazing outcomes like business plans, resumes, and even a virtual avatar to help others reach their goals. With the introduction of GPT4, Cory is optimistic that AI can be used to improve the lives of people worldwide, from reducing greenhouse emissions to helping those who cannot afford coaching. He is determined to use AI to bring people together and create a better future.

Tune in now to discover the fascinating and powerful implications of AI applications

Here's what Cory and I cover:

Cory shared some of the Powerful use cases of ChatGPT in his own exploration (00:06:30)
What are the differences of ChatGPT3 and ChatGPT4 (00:11:40)
What advice would Cory have for somebody who is wanting to use AI and ChatGPT (00:15:25)
Microsoft is about to embed OpenAI technologies into their office suite, and their search engine Bing (00:19:28)
What if AI can bring us closer together and provide us with basic income and a shared economy (00:27:30)
How AI will change the way we as humans think about creativity (00:33:40)
Cory shared other useful platforms (00:41:55)

Here are the steps you need to follow to also get maximized efficiency:

1. Ask Chat GPT to act as an expert in a specific field

2. Give it a detailed prompt and be specific

3. Ask it to format its response in a specific way (e.g. in bullet points or a drop-down table)

You can find Cory:

Personal website: https://coryconnects.com/

Company website: https://shedwool.com/

Linkedin: https://www.linkedin.com/in/corywarfield/

Instagram: Coryconnects

Twitter: @cory_warfield

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlocking the Potential of AI and Web3 with Sam Kamani Jan 20, 2023

Show notes

Are you ready to use AI Productivity Boost to increase your productivity? This week Sam Kamani is back on Insight Out. Sam is the founder and host of - "Web3 with Sam Kamani Podcast”, and VP of Growth for Cookbook.dev, Author of the highly acclaimed Amazon Bestseller "The 30 Day Startup” and a serial entrepreneur and a frequent speaker at business events, Sam has advised both startups and established businesses in innovation and growth strategy.

In this episode, Sam and I will explore how AI is changing the way we interact with the world from soft skills to the singularity and the art industry. We will be discussing Web 3.0, AI, and the Turing Test. Learn how AI can revolutionize and increase productivity in many businesses. Sam gave an example of how artists had to migrate their style when photography was invented, and how it increased the whole art space. He concluded that AI will bring in so many more jobs that it won't be enough.

Tune in to discover the power of AI and its impact on our world!

Here's what I cover with Sam Kamani in this episode:

What is AI? (00:04:00)
What is the Singularity and How far away are we from reaching it? (00:06:00)
How to integrate AI into business (00:12:50)
What's going to come with GPT- 4 (00:19:00)
Embedding some sort of blockchain component can help businesses. (00:34:15)
The key benefits of using blockchain (00:38:20)
Sam's advice to those who were starting a business in 2023 (00: 49:30)

Notable quotes:

“Any business, Any individual who can increase their productivity can make more money” - Sam (00:13:35)
“There is no limit other than your own creativity” Billy (00:33:35)
“The more that the technology increases and speeds up and has this new innovation and disruptive tech, the more the soft skills are valuable” Sam (00:50:05)

You can find Sam:

Personal website: https://samkamani.com/

Company website: https://moonstream.to/

Blog: https://web3pod.xyz/

Twitter: @Samkamani

LinkedIn: Sam Kamani

Instagram: web3podcast

Other episodes you'll enjoy:

From Barista to Owner of Biggby Coffee: Lessons with Mike McFall

How to Buy and Sell Online Businesses with Blake Hutchison

Internal and External Communication with David JP Phillips

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

LinkedIn: Billy Samoa Saleebey

Instagram: billysamoa

Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497

Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Questions You Should Ask Yourself Before Public Speaking - Ravi Rajani Jan 14, 2023

Show notes

Ravi Rajani is a storytelling coach, communication expert, and public speaker. His story starts at a young age as a dancer and actor. After a career in investment banking, he decided to go back to his roots and tap into his ability to perform through speaking.

Today, he delivers unforgettable training events, boot camps, and masterclasses to help elite consultants craft and deliver their signature stories in a way that connects and makes an impact.

What we discussed:

[01:27] - What are engineered scenarios, and why should we treat everything as a live performance?
[03:45] - The concept of the signature story and why it is so important
[05:35] - The DNA of a signature story
[08:07] - The SUMO method to create a signature story
[16:08] - How to cultivate magnetic energy?
[18:00] - Why should allow yourself to express yourself
[19:30] - How to express yourself
[22:14] - The benefits of hypnotherapy
[25:43] - What is story-selling?
[28:11] - Why we should be thinking about urgency and emotion
[31:52] - How to stack the energy to get attention
[34:10] - Medium and high threshold questions
[36:42] - How to keep the momentum going?
[38:26] - How to gain momentum in life?
[39:38] - The concept of predictability in terms of storytelling
[41:44] - What are the seven questions you should ask yourself before speaking?
[46:39] - The questions that people should answer before designing any story or presentation
[47:34] - Ways to better communicate when there is a lens in front of you
[53:36] - Tips to practice tone, intonation, pause
[57:37] - Biggest myths about communication and public speaking

Valuable Insights:

Content is 1% of the game; 99% is delivery.
Understand the villain in your life
If you are trying to speak to everybody, you’re going to impact nobody
Be comfortable with silence, and give a moment of silence to your audience to absorb what you said.
Talk to the camera as your best friend to connect to people well.

Tips by Ravi for creating your signature story:

Your signature story should be

Attention-grabbing
Connection focused
Organically unpredictable
Resolution focused

Questions you should ask yourself before speaking

Who is the person that I want to impact by sharing my message or story today?
What are the problems that are keeping them up at night?
What would life be like in 6 months?
What is the unique mechanism to take your clients from pain to glory?
What are the fundamental objections that you’ll face?
What did they want at the end of the presentation?

NOTABLE QUOTES:

[02:45] - “Life is a performance.”

[12:54] - “Imperfection equals connection and connection equals conversion.”

[43:12] - “Nobody can solve the problem in a way that you can.”

USEFUL RESOURCES:

https://ravirajanicoaching.com/

https://www.linkedin.com/in/ravirajani/

Support the show (https://www.patreon.com/bePatron?u=23010497 )

This is an encore episode and was originally published on July 14, 2021

Learn more about your ad choices. Visit megaphone.fm/adchoices

Revolutionize the Way You do Branding with David Brier Jan 07, 2023

Show notes

Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he’s brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding."

Author of the book Brand Intervention, the title says it all. He’s not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd.

An artist and designer at heart, David’s been in the branding biz for over 40 years and shares his wisdom and insights in this episode.

He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different!

Here's just a sample of some of the topics we cover:

The importance of thinking BIG!
The only thing week worse than weak coffee is weak branding
The role of storytelling in branding
Why it's important to own the revolution you are bringing into the world
Why we should think about branding like a blind date
Why “good karma” not enough?
The reason he has an allergic reaction to cliches
His story about custom-designed sneakers that got the attention of Gary Vaynerchuk

David's website: https://www.risingabovethenoise.com/

Book: brandinterventionbook.com/buy-brand-intervention

Social media:

LinkedIn: https://www.linkedin.com/in/davidbrier/

YouTube: youtube.com/user/headmusik

Links and Resources

15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good”

Support the show (https://www.patreon.com/bePatron?u=23010497)

Learn more about your ad choices. Visit megaphone.fm/adchoices

From Barista to Owner of Biggby Coffee: Lessons with Mike McFall Dec 31, 2022

Show notes

After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week’s guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business.

His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware.

In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more.

In this episode, we discuss:

The key lessons that sailing around the world at 16 taught Mike (3:40)
Mike’s journey as a Red Wings fan and the importance of visioning work (5:43)
A breakdown of the visualization process (10:06)
How Mike was introduced to conscious capitalism and the way it transformed his business (13:10)
How Mike became partners with Bob Fish (23:44)
The importance of competition in business (27:28)
Why self awareness is a critical component of your business (29:43)
How to ask for valuable feedback (33:10)
The biggest contributor to Biggby Coffee’s success (35:41)
Mike’s advice for aspiring or current business owners (38:26)
Why entrepreneurs need to be like the sun (44:30)
Mike’s approach to fostering a people-first company (48:07)
How to develop company culture that respects the employees (51:37)
Where to find Mike McFall and his final word of advice (56:35)

Notable Quotes:

“When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you’re on the course to go where you want to go.” – Billy (9:26)
“The real root of conscious capitalism is that it’s an inclusive environment where you don’t make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29)
“Your self awareness is the most critical component to the success of your business.” – Mike (30:31)
“In the end it’s not about revenue. What it’s about is it’s about improving, and it’s an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34)
“Leadership is about setting the example and then living within that constantly.” – Mike (47:16)
“In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19)

Resources & Links:

Mike McFall

LinkedIn: https://www.linkedin.com/in/mike-biggby

Instagram: https://www.instagram.com/mikejmcfall

Biggby Coffee: https://www.biggby.com/

Billy Samoa Saleebey

LinkedIn: https://www.linkedin.com/in/billysamoa

Email: billy@podify.com and saleebey@gmail.com

Insight Out

Website: https://insightoutshow.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Buy and Sell Online Businesses with Blake Hutchison Dec 23, 2022

Show notes

What keeps a digital business moving and thriving, and what makes it truly valuable?

Blake Hutchison, CEO of Flippa, is joining me on this episode of Insight Out to break down his role at Flippa, his experience over the last 20 years, and the variables that influence the value of businesses in the market. He touches on the importance of looking at growth, average order value, refund rate, cost base, etc., when evaluating how much to buy and sell a business for and some patterns that have emerged over the last few years.

The team he leads at Flippa supports business owners in their exit or their introduction to possible new business ventures. In short, he helps them make an existing business their own and then, a little further down the road, understand how to optimize the organization financially and systemically!

In this episode, we discuss:

How Flippa works in terms of buying and selling (2:43)
Blake’s entrepreneurial journey and selling his business in 2015 (5:15)
How data allows Flippa to check the pulse of successful businesses across the globe (9:06)
Flippa’s evolution with value assessment (14:46)
Common themes that Blake has noticed in this market (19:53)
How to get involved with the platform (23:36)
Blake shares some inspiring success stories (28:55)
The most lucrative businesses for entrepreneurs today (32:24)
How to know the ways a business needs to expand & grow (37:12)
The future of digitally-based businesses (39:25)

Notable Quotes:

“So what I encourage everyone to do is find a business model that they can imagine themselves having a skill set that they orient well too. And then secondly, find a category that they know they’re gonna be passionate about for long enough that they’ve got the resilience to get through that stabilization period…” – Blake (26:07)
“It’s better to go slow. It’s a marathon. It’s not a sprint. If you treat it as a sprint, chances are you’re going to make some bad decisions.” – Billy (28:40)
“Age is a factor in evaluation, by the way, because it gives you some predictability. And buyers and investors love predictability.” – Blake (30:40)
“You don’t actually have to know tech to buy a digital asset.” – Blake (43:31)

Resources & Links:

Blake Hutchison

LinkedIn: https://au.linkedin.com/in/blakehutchison

Twitter: https://mobile.twitter.com/blakenow

Flippa: https://flippa.com/

Billy Samoa Saleebey

LinkedIn: https://www.linkedin.com/in/billysamoa

Email: billy@podify.com and saleebey@gmail.com

Insight Out

Website: https://insightoutshow.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Internal and External Communication with David JP Phillips Dec 16, 2022

Show notes

Just like every great recipe, captivating communication requires some spice! And who better to teach us that than world-renowned communication and public speaking expert, David JP Phillips?

David has spent his career researching and building a business on the art of communication and presentation, but his expertise goes beyond these practical skills that allow us to succeed in professional settings. He’s also dedicated to helping others apply these techniques on a personal level so that we can improve our relationships, exert control over our emotions, find our sense of happiness, and foster great empathy.

With his three widely-recognized TED Talks, “The Magical Science of Storytelling,” “How to Avoid Death by PowerPoint,” and “The 110 Techniques of Communication and Public Speaking,” he is reforming our understanding of communication and simultaneously eliminating antiquated notions about storytelling.

His journey is certainly one of dedication and perseverance, and as he discusses the scientific and psychological sides of expression and communication, the impact of his wife’s stroke, and how he rebuilt his company from nothing, you will walk away from this episode feeling both inspired and ready to tackle your day.

In this episode, you’ll learn:

Why The Hitchhiker’s Guide to the Galaxy helps fuel David’s creativity (4:36)
The art of adding spice to your presentation (6:57)
The transformative power of happiness and the difference between internal and external communication (10:40)
The focus and importance of David’s upcoming book as well as his tip for grounding yourself in peace, gratitude, and compassion (17:30)
David’s experience with his wife’s stroke and the process of rebuilding his company (23:46)
What the somatic feedback loop is and why body language is a huge element of conversation (32:58)
The Five Layers of Communication and how to practice utilizing your facial expressions (36:49)
Why actors and comedians rate higher than other professions (38:25)
How YouTube forced David to adapt and grow and the #1 lesson he’s learned in the realm of public speaking (39:48)

Notable Quotes:

“The perception we have of a talk is related to the number of spices in a talk. And that is what you were on to contrast and surprises.” – David (8:55)
Every war and every action of hatred stems from our desire to get the substances in our brain fulfilled. That’s where they come from. So yeah, if people would actually understand that they could create them by themselves without hurting and causing pain and destruction, the world would be a better place by far.” – David (20:55)
“It is interesting how life’s moments that are so shakingly painful can also be so important and put in perspective the few moments that we have on this ball of rock flying through the sky. We sometimes take for granted that we’re given this life.” – Billy (31:15)
“If you focus on performance, anxiety is its brother. If you focus on having fun, that is when you will be the best version of yourself… And in a state of having fun, we are relaxed. We get free access to our vocabulary, our thoughts…” – David (41:10)

Resources & Links:

David JP Phillips

Website: https://www.davidjpphillips.com/

LinkedIn: https://www.linkedin.com/in/davidjpphillips/

Instagram: https://www.instagram.com/davidjpphillips/

YouTube: https://www.youtube.com/davidjpphillips

TikTok: https://www.tiktok.com/@davidjpphillips

HeadGain: https://www.headgain.com/

Presenter Mastery Training: https://www.headgain.com/jp/

Billy Samoa Saleebey

LinkedIn: https://www.linkedin.com/in/billysamoa

Email: billy@podify.com and saleebey@gmail.com

Insight Out

Website: https://insightoutshow.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Secret to Getting Customers to Wait in Line For Your Products Dec 09, 2022

Show notes

Are you ready to use Key Person of Influence to get your business goals? This week's episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need.

Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark.

This is Daniel Priestley 's story...

Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.

Tune in now to learn how to stand out, scale up, and make a positive impact!

In this episode, you will learn the following:

Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00)
Who a key person of influence is and why does it matter in today's world? (00:09:06)
The five P’s of key Person of Influence (KPI) (00:12:55)
The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00)
The Eiffel tower analogy (00:19:56)
Who is a good example of a key person of influence (00:22:50)
Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24)
Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36)
What is Signaling and why is it important (00:42:30)
The importance of having a central philosophy or mission around what you do (00:52:00)
What are the Four types of products.(00:55:00)
Why campaigning is an effective approach (00:59:40)
The idea that social media can be used as a tool to build a personal brand (01:07:00)

Notable quotes:

“We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy
“Anyone can play an instrument. Not everyone could play an instrument well” - Billy
“Prolific beats perfect” - Billy
“When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel
"The real skill with pitching is there's an element of leverage." - Daniel

Resources:

Daniel Priestley

Website:

Danielpriestley.com

https://www.dent.global/

Books: https://danielpriestley.com/daniel-priestley-books/

Socials:

Linkedin: Daniel Priestley

Instagram: @danielpriestley

Twitter: @DanielPriestley

Facebook: Daniel Priestley

Connect with me:

Email Addresses: billy@podify.com and saleebey@gmail.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Cash in on Your Signature Story - Andy Henriquez Dec 02, 2022

Show notes

Andy Henriquez, the founder of Master Storyteller Academy, is pure passion. High-energy, thought-provoking, and from the heart. Andy delivers unforgettable experiences and has dedicated his life to helping people make an impact through the lost art of storytelling.

Les Brown himself calls Andy "the great one." And for good reason. Andy entertains and empowers when he speaks.

On this show, we talk about the role that growing up with immigrant parents from Haiti had on who he is today, Andy's transformation (and what triggered it), and what lessons he learned from Les Brown. Andy also walks us through the framework to develop your signature story, which starts by looking at

1. The significant challenges in your life,

2. The defining moments in your life, and

3. Major transitions in your life.

Learn more from Andy:

http://www.masterstorytelleracademy.com/

https://andyhenriquez.com/

https://lesbrown.com/

Like on Facebook:

http://www.facebook.com/andyhenriquez

Follow on Instagram:

https://www.instagram.com/showupforyo...

Follow on Twitter: