Inside The Greenroom | AYR

Latest Episodes:

18. How I Overcame Stage Fright (And How You Can Too) with Michael Hyatt Aug 29, 2019

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Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome one of my mentors, Michael Hyatt, inside the Greenroom! In this episode, we discuss how to overcome the fear of speaking, avoid the “road warrior” trap, and how to host a world-class live event.

Earlier in my career, I attended one of Michael’s events and I was absolutely blown away by the quality of the content, as well as the event experience. He taught me how it’s possible to win in both business and life, without having to sacrifice your family in the process. This episode is PACKED with value as we cover a variety of golden nuggets throughout.

Michael Hyatt is the former chairman and CEO of Thomas Nelson Publishers, and now a bestselling author, speaker, and successful entrepreneur. He serves as an influential voice on the topics of leadership, business growth, goal-setting, and productivity. In fact, his business was recently added to the Inc. 5000 list of America’s fastest-growing private companies for the third year in a row.

P.S. - If you’re a meeting planner (or someone who plans to run events in the future) I URGE you to download a free gift Michael Hyatt created called, “Exceed Expectations with Every Event”. You can download it by clicking here.

We also cover:

How Michael overcame stage fright – and how you can too!
The “hustle fallacy,” and how working fewer hours with 100 vacation days led to a 62% growth in his company.
The Relentless Wow: How to create a jaw-dropping event experience that exceeds expectations.
The Double Win!
Escape from the “road warrior” speaker trap and have MORE impact, while traveling less.
The speakers who had the biggest influence on Michael (including the best speaker he’s ever seen)!
The best “up & coming” speakers Michael has observed.
Why live events will NOT stop being effective - no matter how much technology advances.

Mentioned Resources:

The EXACT Affirmations Michael does before getting on stage
Speak Boldly Video Training: Pete's Step-by-Step Framework to Get Over Stage Fright & Speak with Confidence
Speak Boldly Framework PDF Download: Convenient PDF to help you anytime you start getting nervous!

[CLICK HERE TO SEE ALL RESOURCES]

Quick Episode Summary:

2:05 Welcome Michael inside the greenroom!
3:41 Why Michael does what he does
6:58 The truth about hustling
12:11 Love is in the details
16:18 Creating a wow factor
19:48 The two reasons people avoid public speaking
20:31 Overcoming stage fright
25:42 Why Michael started speaking again
30:13 The speakers who have impacted Michael the most
32:01 Michael's favorite up-and-coming speakers
34:19 Why live events are still important
35:27 Michael's favorite greenroom experience
37:44 Michaels final thoughts
39:58 My biggest takeaways

Connect With Michael:

Facebook: Michael Hyatt
Website: michaelhyatt.com
SM Links: @michaelhyatt on Instagram and Twitter

17. The Power of Dream Stages Don Shaffer Aug 22, 2019

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Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome Don Shaffer, the Executive Director at CADA, inside the Greenroom! In this episode, we discuss the true meaning of a dream stage – from winning the stage to winning over the audience.

The California Association of Directors of Activities(CADA) is the largest statewide support network for Activities Directors in the nation. Their mission is to promote and support leadership development through student activities.

Don Shaffer has been the meeting planner for this event for 25 years, and it took me and my team a whopping 4 years to win his stage. BUT – it was worth it – the results were spectacular. The entire experience formed the foundation of a principle we use EVERY day today: A Dream Stage.

We also cover:

How to find the REAL decision-maker at an event, and how to connect with them.
Running 100 events a year: How they REALLY pull it off.
The keys to creating an unforgettable experience for your attendees.
Their Event Checklist: Before, during, and after the event.
Secrets to communicating so everyone has a great event experience!
Finally, we dive deep into your WHY.

Quick Episode Summary:

4:35 Welcome Don Inside The Greenroom!
5:00 How long Don has been with CADA
5:39 What is CADA?
7:06 How many speakers CADA hires every year
8:39 How CADA runs 100 events each year
10:15 What every event can learn from CADA
11:39 How CADA generates revenue
14:10 Who controls CADA's stages
15:05 The definition of s Dream Stage
17:10 How you can start booking more stages
18:59 The mistake I made when trying to book CADA
23:50 The careers CADA has launched
25:44 Don's advice to all speakers
27:41 The speaker who has impacted Don the most
28:01 Don's favorite up-and-coming speakers
28:50 Why live events still matter to Don
29:35 Don's favorite moment inside a green room
33:21 Always remember your WHY
34:27 My biggest takeaway

Connect With Don:

Facebook
www.CADA1.org
LinkedIn
DShaffer@CADABoard.org

16. How to Win His Stage in 5 Minutes with Derek Gubala Aug 15, 2019

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Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome Derek Gubala, inside the Greenroom! In this episode, Derek shares how to win his stage in 5 minutes (and also, how you could lose it). Derek calls himself a “speaker snob, but, these tips are true for ALL stages. He also shares what you need to do before you sell ANYTHING at events. Meeting planners: are you implementing the “red carpet plan?” The primary stakeholders at most events are the speakers, attendees, staff, and sponsors. Derek explains the principle of the “red carpet plan,” and why you should be taking care of all parties involved at an event.

Derek helps outline the content of the Brookstone Capital Management Annual Conference. The Brookstone Event brings together financial advisors, industry experts, and strategic partners, and Derek has responsibility for planning the event and selecting top speakers to serve his audience.

Quick Episode Summary:

2:40 Welcome Derek inside the greenroom!
3:31 What is Brookstone?
4:39 The focus of Brookstone events
5:52 The best thing about a Brookstone event
7:15 Rolling out the red carpet for the right people
8:14 Lessons you can learn from Derek's mistakes
10:20 The importance of teams
11:29 Why Derek booked Pat Quin and me to speak
14:08 Should you push a product on a stage?
15:17 What Derek looks for in speakers
16:43 Speaking to the advisor's niche
19:13 The speakers who have impacted Derek the most
19:54 Derek's favorite up-and-coming speakers
20:34 Why live events are still important
21:17 Derek's favorite moment inside a greenroom
22:08 Finial thoughts from Derek
22:47 My biggest takeaways

Connect with Derek: derek@brookstonecm.com LinkedIn Website

15.The ROI of Relationships with Jayson Gaignard Aug 08, 2019

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Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome Jayson Gaignard, the Founder of Mastermind Talks, inside the Greenroom!

Jayson has built an incredible, invitation-only mastermind that gets 15,000 applications a year. 15,000 applications - for ONLY 150 spots. How? By investing in relationships. In this episode, he breaks down how he curates every detail to create a powerful event. And if you’re a speaker – inside this episode you’ll see why you should speak at and ATTEND curated Masterminds! At ONE Mastermind Talk event, I met JJ Virgin, which led to speaking on her Mindshare stage PLUS met Brad Johnson, which led us to our 2nd biggest stage ever. And that is just the tip of the relationships that Mastermind Talks has led to.

My Favorite Nuggets:

Prioritizing relationships: Your network is your net worth
The importance of building an incredible peer group regardless of whether you’re just starting out or already established as a community
Be a catalyst for growth within your circles.
Build relationships while breaking bread
Relationships are the most powerful investment you can make
The complexities of hosting small intimate gatherings vs. huge summit style events
How to reach the unreachable
Caring is the ultimate competitive advantage

Quick Episode Summary:

2:30 Welcome Jayson!
3:10 How M.M.T. started
7:12 When Jayson hit rock bottom
8:53 How Jayson booked speakers with no money
13:15 The page I stole from Jayson's playbook
15:16 Why you should host a mastermind dinner
17:22 Jayon's blueprint to making events memorable
19:23 Giving a great gift
20:46 Jayson's first event
22:24 What it's like to experience MMT
23:44 How M.M.T. scales
25:37 How M.M.T. gets such big numbers
27:26 Creating a culture of feedback
33:28 How Jasyon 10X'ed his entry fee
36:37 How to create surprises in your events
41:56 How to be the best speaker on the lineup
46:35 How to turn your speakers into paid attendees
51:11 The speaker that has impacted Jayson the most
52:04 Jayson's favorite up and coming speakers
53:09 Why live events are still important
55:02 Jayson's favorite moment inside a greenroom
57:35 Connect with Jayson
1:00:25 My biggest takeaways

Connect with Jayson:

14. How We Sold Our Event, And How You Can Too with Roland Frasier Aug 01, 2019

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Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome Roland Frasier, the Co-Founder of Digital Marketer, inside the Greenroom! He is co-founder and/or principal of three of Inc. Magazine’s fastest-growing companies, and he has founded, scaled, or sold 24 different 7 to 9 figure businesses. He currently advises over 150 companies on digitally-centric customer acquisition, activation, referral, retention, revenue strategies, and implementation.

In this episode, we discuss the power of scaling your business and how to build a company you can one day sell. We also discuss the power of offline events, and how to create your events so that they become an asset. As people become more and more disconnected from others by the digital world, they start to crave the element of human connection. Thus, Roland explains how the H2H (Human to Human) method is a far more powerful method of marketing communication than B2B. Meeting Planners, listen up as Roland unveils some of the biggest game-changers on how they grew from a couple of hundred attendees to 50x that in 5 years.

PLUS: Insider tips on how to get hired as a speaker! Roland is a meeting planner for his own events and is always looking for new speakers. He’s hired speakers from Advance Your Reach, and he recommends our students to other meeting planners. Learn the best practices to win one of Roland’s amazing stages!

My Favorite Nuggets:

How to create an event that is an asset, that you can one day sell
Are you going to build an asset, or are you going to grab the cash?
How to build Brands & Assets
Cater your presentations to your audience, small tweaks go a long way!
Choosing your event Location: Go to the environment that has the people you want to work with
Non-sellable to a sellable asset model How to grow your event from hundreds to multiple thousands!
Who are the stakeholders in your events? (Vendors, Sponsors, speakers, customers)

Quick Episode Summary:

2:12 Welcome, Roland inside the greenroom!
3:14 Roland's first event
6:36 When Roland teamed up with Digital Marketer
10:35 When Roland sold Marketing Conversion Summit
15:09 How T.A.C.S went from non-saleable to salable
15:36 What booking a celebrity can do for your event
20:32 Budgeting for production
23:50 Having sponsors pay for the event
25:21 The profit centers at T.A.C.S
29:14 The power of a topic-driven event
30:29 The brilliance in operations at Roland's event
34:42 The one thing that helped grow T.A.C.S
38:22 Making your event live without you
41:40 Determining your event multiplier
46:12 How speakers can help events win
49:24 How to make money at an event went you aren't allowed to sell on stage
52:52 Speed round with Roland
53:12 The speakers who have impacted Roland
54:37 Roland's favorite up and comers
57:34 Roland's best moment inside a greenroom
1:03:48 My Biggest takeaways

Connect with Roland:

13. Why Stages: A Week On The Road Jul 25, 2019

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Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.comEmail: info@insidethegreenroompodcast.com

Today’s episode of Inside the Greenroom is a bit different – we recorded it LIVE with our entire community!

I’ve been on the road – speaking on 5+ stages over seven days – from keynotes to speaking at a maximum-security prison. It’s been quite an adventure full of touching moments and deep growth. In this episode, I share the BIGGEST insights with you and why MORE THAN EVER, stages are the fastest way to grow your business and increase your impact in the world.

If you’re wanting a peek into our complete business model and how we use stages inside our business – this is the episode to listen to. PLUS, I answer our communities burning questions!

Quick Episode Summary:

0:28 Welcome to our LIVE podcast!
1:10 The case for stages
2:40 Why I think 99% of businesses fail
4:35 What happened on our first stages
7:08 Recapping my week on the road
9:11 My favorite mastermind
13:10 The first client stage of the week
14:47 My dinner stage
15:50 Who came to dinner
18:50 The pros and cons of mastermind stages
21:25 Three moments I want you to to learn from
25:15 My combo keynote with Pat Quinn
26:37 What you need to ask every meeting planner
28:42 I'm off to the West Coast
30:15 Rating our stages
32:23 My small key-note stage
34:08 My last stage of the week
35:02 My day in jail
41:08 All the stages of the week
44:10 Get your Reach LIVE ticket!
44:48 Live Q&A

12. Entrepreneurs’ Organization: Experiential Learning and the Exponential Opportunity of ONE Organization Jul 18, 2019

Show notes

Want more? Like us on Facebook or go to advanceyourreach.com!

Who do you want us to interview? Email us at info@insidethegreenroompodcast.com!

Welcome, Hannah Marsh inside the Greenroom! Hannah is the Manager for Chapter and Event Learning with Entrepreneurs’ Organization. This episode is full of nuggets from beginning to end.

If you’re a speaker...Hannah reveals the opportunities for you JUST within ONE organization and their thousands of events (you’d never get to them all!) – PLUS the key to getting in the door. You could build an entire career just on this one tip. Learn the three keys to connection and the secret to making people feel seen and known through your talk!

If you have your own events...Hannah shares the power of experiential learning (and why it’s important.)

PLUS:

How to partner with international leaders to organize a global event How to keep energy high & shift based upon the audience journey Influencing change and growth for the most influential people in the world How the story and journey are the keys to branding your event

Quick Episode Summary:

1:30 Welcome Hannah Inside the Greenroom!
1:52 What is EO?
4:07 Why Hannah is so passionate about resourcing entrepreneurs
7:20 What can learn from EO's team
11:29 What world are you bringing your audience into?
13:20 Planning your event theme
16:04 The theme of Reach LIVE 2019
22:03 How EO leverages experiential learning
25:05 Who controls EO's stages
29:18 How many annual events EO host
30:47 How to get EO's meeting planners attention
31:05 Why you shouldn't use a sizzle real
38:38 The importance of the 80/20 rule
40:18 Why ratings are important
41:15 The relationship side of EO
42:42 Speed round time!
42:38 The speakers who have impacted Hannah the most
44:45 Hannah's favorite up-and-coming speakers
47:48 Hannah's best moment inside a greenroom
53:02 My biggest takeaways from Hannah

Connect with Hannah:

11. My Secret Weapon: How to wow before, during, and after With guest Pat Quinn Jul 11, 2019

Show notes

Connect with us!

Facebook: Advance Your Reach
Website: advanceyourreach.com
info@insidethegreenroompodcast.com

You are in for a treat today! Welcome Pat Quinn, inside the Greenroom! I call him my secret weapon – he’s been entertaining, inspiring, and educating audiences for over 30 years. He’s worked with Olympic Athletes, New York Times Bestselling Authors, and the very best speakers in the world to help them improve their presenting skills and more effectively deliver their messages.

AND he’s the guy that helped me go from the “wizard behind the curtain” – booking stages for everyone else; scared to speak to someone who speaks in front of 30,000+ crowds. We’ve been collaborating for over four years, and he’s our Head Coach at Advance Your Reach!

In this episode, shares what you need to be looking in a speaker as a meeting planner. If you’re a speaker, we dive deep into how to WOW the Meeting Planner.

CLICK HERE TO GET YOUR REACH LIVE TICKETS

Quick Episode Summary:

4:10 Meet my secret weapons
5:24 Patt and I coach Daymond John
6:10 Nuggest for what makes excellent speaking
7:16 What JJ Virgin said about Pat
8:02 What Meeting Planners need to be looking for
11:20 How every speaker can stand out
16:02 How to solve problems from stage
18:38 Meeting Planners: How to get your speakers to show up powerfully
23:25 What I want every speaker to hear
30:43 Patt's favorite thing about Reach Live
33:42 Reach Live 2020 tickets available now!
36:42 What I want every Event Planner to hear
38:42 Speed round with Pat Quinn
39:04 The speakers who have impacted Pat the most
39:19 Pat's favorite up and coming speakers
40:00 Why Pat believes live events are still important
40:34 Pat's favorite memory inside a greenroom
43:14 My biggest takeaways

Links: Reach Live Tickets

10. How to Win International Stages with Nick James Jul 04, 2019

Show notes

Connect with us!

Facebook: Advance Your Reach
Website: advanceyourreach.com
info@insidethegreenroompodcast.com

Greenroom goes Global Coming to you from London at Expert Empire with Nick James

Welcome, Nick James, the host of Experts Empire, inside the Greenroom! Today’s episode is another “Greenroom on the Road” and our FIRST international Greenroom! There are stages all over the globe – and Nick and I are coming to you from London at his event, Expert Empires.

Nick James has sold tens of thousands of tickets and generated millions of dollars in sales. He’s recruited top speakers such as Gary Vaynerchuk, Grant Cardone, David Goggins, Ryan Deiss, and Chalene Johnson. Today he shares how he’s done it – PLUS the advice he got from Gary Vaynerchuk that led to a BIG change in how he runs his events (a must listen for anyone who plans events!).

If you want to expand your stages from stateside to international trips – THIS is the episode to listen to. We share what it takes to land international stages and the process Nick goes through to select speakers from different countries.

Inside the episode find out how YOU can get an all-expense-paid trip to join us inside the Greenroom LIVE.

Quick Episode Summary:

2:35 Welcome Nick
3:20 How Nick grew up at events
7:07 Learning from the greats
9:12 How Nick makes his events stand out
17:00 What you can learn from Nicks mistakes
18:34 How to create your luck
18:45 How one hour with Gary Vee changed Nicks life
23:11 The Difference between the UK and American stage
26:28 What makes a good speaker
28:10 What Nick looks for in speakers
34:27 Why Nick started Expert Empire
35:07 The speakers who have impacted Nick the most
36:23 Nick's favorite up-and-comers
37:06 Why Nick thinks live events are still important
39:83 Nicks final advice to speakers
41:25 My biggest takeaways

Connect with Nick:

9. Social Media Marketing World Revealed: Memorable Moments, Revenue Streams, and Winning the Stage with Phil Mershon Jun 27, 2019

Show notes

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Facebook: Advance Your Reach Website: advanceyourreach.comEmail: info@insidethegreenroompodcast.com

Welcome, Phil Mershon, the Director of Events for Social Media Examiner, inside the Greenroom! Phil Mershon leads Social Media Marketing World plus several online training events. Bringing a focus on transformational experiences and customer service, Phil has been leading events for churches, non-profits, and corporations for the last 30 years.

In this episode, Phil shares what it takes to run such an incredible event and the art of creating memorable moments. Experience is paramount – but so is revenue (events are expensive!) Phil and I dive into how to create more revenue streams at your event.

Want to be a speaker at Social Media Marketing World or a similar event? Then don’t miss this inside scoop! Phil shares what his vetting process looks like and the type of messaging he looks for.

PLUS, for the first time ever, we reveal a “secret weapon.” Phil is the only person I’ve seen implement this at his events, and it’s very powerful.

Quick Episode Summary: