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**Inside The Greenroom | AYR**

Stages are the most powerful way to increase your revenue and impact. Each Thursday, join me, PV3 – Pete Vargas III “the Stage Whisperer” inside my personal Greenroom. If you’re an Event Producer or run events of any type – we show you what Event Producers are doing to uplevel their events in every way.

If you’re a speaker or are wanting to explore speaking, in every episode we take you inside of the mind of the folks who control the stage to learn cutting edge strategies and tactics so that you can get inside THEIR greenroom.

Whether you’re a speaker, business owner, entrepreneur, coach, author or if you are a Meeting Planner/Event Producer who hosts events, conferences, or online events, then this podcast a “must listen.”

Latest Episodes:

28. The Art of Why - How Strategy Can Make or Break Your Event with Bari Baumgardner Nov 07, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Bari Baumgardner, Inside the Greenroom!

I am so excited to bring to you, Bari’s 4-Part “Strategy First” approach to running profitable live events. We talk about the key questions meeting planners must answer before even starting the initial planning of your events, AND we share how to win stages as a beginning speaker.

Bari Baumgardner is the founder and Executive Producer at SAGE Event Management, a 24-year event planning veteran, and the event-planning mastermind behind many of the industry’s most profitable live events. Her previous clients include Jeff Walker, Lisa Sasevich, Fabienne Fredrickson, Margaret Lynch, Allison Maslan, Marcia Weider, Ali Brown, Christine Kane, and has helped run OUR live events here at Advance Your Reach!

Bari is best known for coaching clients on the “how to’s” of launching a seven figure business through a single live event - but a little known fact is she enjoys watching speaker sizzle reels for sport, and takes joy in finding undiscovered speakers who will be the next “overnight success” story.

P.S. - If you’re a meeting planner or speaker who plans to run your own events, listen up! Bari included a special resource called 17 Proven Strategies To Generate Revenue From A Live Event. She usually charges for this, but as an ITG listener you’ll get access at no cost. Click here to claim the 17 ways to profit from live events!

We Also Cover:

The first thing EVERYONE must establish when it comes to live events, whether you’re a meeting planner, speaker, or third-party planner for other people
The definition of an “RFC” and the power of having one
The 4 key things to map out prior to an event
The key questions meeting planners should ask themselves when hiring a speaker (note: Bari also includes the key questions speakers should ask themselves to make sure they’re a good fit for an event)
How to win stages during “off seasons” where fewer speaking opportunities are available
Where to start for speakers who feel “no meeting planner is hiring them”
How the highest paid speakers in the world operate on a daily basis

And much more!

Connect with Bari Baumgardner:

Facebook
Company: Sage Event Management
poweredbysage.com LinkedIn
The Art of Event Monetization sagehub.com/17ways

Speakers that had an Impact on Bari's Life:

Bill Blazer

Dan Kennedy

Speakers that People need to know about:

(can you confirm the correct people are tagged here)

Matt Maddox: FB

Emily Sexton

Shanda Sumpter

Quick Episode Summary:

0.02 What to expect today
2:56 Welcome Bari inside the greenroom!
3:48 Why Bari loves what she does
8:24 Bari and Sage Events philosophy
14:14 The benefits of events (besides making money)
16:23 17 ways to monetize your event
18:11 Mistakes that event planners make
22:54 How to land stages even in a slow season
29:00 How I create a stage everywhere I go
30:26 Practical tips for speakers
35:29 Why I used to not like events
36:17 The speakers who have impacted Bari the most
38:57 Bari's favorite up and coming speaker
40:48 Why live events are still important
42:27 Bari's favorite moment inside a greenroom
44:19 Finial thoughts46:19 My biggest takeaways

27. How YOUR Event Culture Can Create a 99% Show-Up Rate with Andy Mason Oct 31, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

"Andy Mason's team shared more details on their high show up rates. On average 10 - 15 out of 200 paid guests do not show; however some of them are automatically replaced by walk-ins."

Welcome, Andy Mason, Inside the Greenroom!

Andy runs six live events per year, and achieves something I’ve never seen or heard of in my almost two decades of being in this industry, and that is…he gets nearly 100% of his event registrations to SHOW UP to his live events!

In this episode, we dive into how he’s able to not only have an almost 0% attrition rate at his live events, but also how he gets a whopping 50% of his attendees fully registered BEFORE he even announces who the speakers are. WHAT?!?! You heard me right! We cover the ideal event “atmosphere,” the reasons why people show up in person, and how to compel them to come back year after year.

We also discuss the core values of his organization and the best practices a speaker should follow if they want to land one of Andy’s SIX yearly live stages!

Andy Mason is the Director of Heaven in Business and together with his wife, Janine, leads Dream Culture – a movement catalyzing people to discover and live their dreams. He comes from New Zealand and has over 15 years of experience helping individuals and organizations discover and align with purpose and then develop practical steps to make dreams a reality.

We Also Cover:

The typical attrition rate in the events industry (note: the attrition rate is the amount of people who register for an event, but do not show up)
How to compel people to “go out of their way” to show up to your event
The “atmosphere” Andy creates at his events to facilitate the best attendee experience possible
Why people really show up to live events, and come BACK year after year (hint: it’s not just about the content)
3 core values you must have in order to speak at Andy’s event
Want people to open up to you as a speaker? Learn what you should make sure to implement into your talk

And much more!

Connect with Andy Mason:

Facebook
Company: Heaven in Business
Website
Linkedin

Speaker Shout Outs:

Pedro Adao
Ray Edwards

Quick Episode Summary:

0:02 What to expect today
1:30 Welcome, Andy to the greenroom!
2:04 Why Andy does what he does
3:40 The events the Andy runs
6:27 How many people attend Andy's event
7:20 How Andy's event has 0% attrition
9:07 Eliminating distractions at your event
12:27 Creating an atmosphere people want to come back to
13:18 How Any selects speakers
16:03 Why Andy booked me
17:21 The speakers who have impacted Andy the most
17:50 Andy's favorite up and coming speakers
18:09 Why live events are important
18:49 Andy's favorite moment inside a greenroom
19:45 Final thoughts
20:27 My biggest takeaways

26. How To Sell Out Your Event With 1 Email with Chris Ducker Oct 24, 2019

Show notes

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Chris Ducker from the UK, Inside the Greenroom!

In this episode, we take a deep dive into running your own event! How do you not only bring that event from big dream to reality, but also create an AMAZING experience for your attendees!?

Chris has been hosting events since 2011, and has been able to consistently sell out his own events by sending out just ONE email to his list, which is unheard of to me. Make sure you listen to hear his secret. We don’t stop there! We talk music, scripting your event, implementing skits, minor touches you can add for your audience, and much more!

What if you just want to BE on an international stage? Chris reveals the best practices for Americans, and locals who wants to speak on stages in the United Kingdom, as well as how you can get his attention and ultimately land his stage.

Chris Ducker is a serial entrepreneur, mentor, investor, Founder of Youpreneur, and Host of the Youpreneur Summit. As the author of The Rise of the Youpreneur, he helps people shift their mindsets, cultivate great reputations, and truly serve the people who need them. Chris is also a popular international keynote speaker, business blogger, and podcaster.

Learn the Secrets Behind:

Utilizing music to orchestrate audience behavior at your events
The power in scripting your event to the exact minute
Speaking Etiquette on-stage in the UK versus the US - really! Creating that “wow” factor at the very START of your event, and you’ll never guess what it is! A “skit” you can implement at the beginning of your event that gives the audience a “wow” factor
How to WIN his stage!
Making sure the meeting planner not only asks you to come back the next year but recommends you to every other meeting planner they know! Best practices to follow as a speaker (note: these are extremely important - meeting planners HATE the feeling of being “duped” by speakers they allowed on their stage)
Timing your event ticket sales for the BEST registration numbers
The “little touches” you can add to your event that makes a BIG difference in the attendee experience
Marketing tricks for an event page that’s currently sold out

And much more!

And much more!

Connect with Chris Ducker:

Quick Episode Summary:

0.02 What to expect today!
2:16 Welcome Chirs to the greenroom
2:65 Get to know Chris
5:00 The event that Chris runs
7:20 How Chris landed his epic venue
12:55 Picking the right music for your events
17:48 The biggest difference between UK events and events in the states
19:29 How to win over a UK crowd
23:16 What Christ looks for in a speaker
25:37 Being duped as an event planner
28:58 The worst thing any speaker could do
31:32 How to get on Chris's radar
35:07 How one email sold out Chris's event
38:25 The speakers who have impacted Chris the most
39:00 Up and coming speakers you should know about
40:00 Why are live events still important
41:05 Chris's favorite moment inside a greenroom
43:23 My biggest takeaways

25. How a Signature Talk Transformed his Business with Ed Dale Oct 17, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Ed Dale, Inside the Greenroom!

You may have heard me say that I believe your GREATEST marketing tool is your Signature Talk...in this episode, we discuss the power of refining and spreading your Signature Talk using online stages! We also cover mixing value with sales, winning at product launches, and why you should engage in deliberate practice.

Ed Dale is one of today’s most renowned international marketing experts who I first met at the Traffic and Conversion Summit. Ed has launched several multi-million dollar brands and helped hundreds of thousands of entrepreneurs around the world get started in earning their very first dollar online and building a successful digital business.

P.S. - Want early access to our FREE upcoming online workshop? Click here to get on the early bird list if you want to learn how to grow your audience, scale big, and make major impact!

We also cover:

A misconception people believe when crafting their Signature Talk
Secrets to improving your Signature Talk at a dramatic rate
Why you should “fuse” delivering immense value & sales into a single talk - online or offline
The flexible nature of online stages
How to WIN at online product launches
How many talks you need in order to succeed on both online and offline stages
How Ed DOUBLED his conversion rate on stage (he went from a 7% to 14% conversion rate adjusting his Signature Talk)

And much more!

Connect with Ed Dale:

Website: yourfirstdollar.com
Facebook: www.facebook.com/eddalefan

Speakers That have Impacted Ed’s Life:

John Carlton

Up & Coming Speakers:

Liam Austin

Quick Episode Summary:

0.02 What to expect today!
1:52 Meet Ed
2:37 Ed's bio
4:48 The power of a signature talk
11:51 The result of Ed crafting his signature talk
14:51 When your "closer" won't work
16:06 Using a stage talk on a webinar
18:56 Where Ed uses the AYR formula
19:50 your greatest marketing tool
22:48 The power of online stages
27:33 How to make more money
30:25 Speed round
30:36 The speaker who has impacted Ed the most
32:28 Ed's favorite up and coming speaker
34:07 Why live events are still important
37:07 Ed's favorite moment inside a green room
42:18 Ed's final thoughts
44:00 My biggest takeaways

24. No list? No problem! How to Fill an Event Anyway with Pedro Adao Oct 10, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Pedro Adao, Inside the Greenroom!

A big mistake we’ve made in the past at Advance Your Reach is running a BIG event WITHOUT having a big community or following. We did them...but they were HARD to fill. Since then, we advise clients not to run their own events until they have a community established.

However, in this episode, Pedro Adao proves us wrong!

He filled seats for his first event WITHOUT having a large community, and spills the beans on how he did it – IN A VERY NICHE MARKET!! We also cover the economics of filling seats through paid advertising, the content you should bring to the table for live events, and how to be a great guest speaker!

Pedro Adao is the author of The Finished Life, and Retired and Free. He is the founder of Fortress Financial and of The 100X Academy, a movement of Christian Entrepreneurs who desire higher levels of income, influence, and impact throughout their life and their business. Pedro has been a long-time friend and joined us at Reach Live 2019 as a judge at the speak-off!

We also cover:

How Pedro filled the seats for his first event WITHOUT a large community or list (note: he essentially broke one of my “rules” for running your own BIG events, and pulled it off. Learn how!)
The magical power of creating a sense of “community” online BEFORE the live event date
The harsh reality of selling tickets online with paid advertising
The type of content you should be bringing to your own event that will make an audience WANT to show up live!
Invited to speak at someone else’s event? Here’s what you should do to your Signature Talk
Why live events are more important now more than ever

And much more!

Connect with Pedro Adao:

Facebook: https://www.facebook.com/pmadao
Company: 100x Academy
Website: https://www.100xacademy.com/academy

Speakers That have Impacted Pedro’s Life:

Bill Johnson
Heidi Baker

Up and Coming Events that People Need to know about:

Sean Cannell
I am Focused on Industry Leaders b/c I am trying to level up my events. So the Russell Brunson’s and Pete Vargas’s of the world

Quick Episode Summary:

1:28 Welcome, Pedro!
2:20 Who is Pedro Adao
4:04 How God tricked Pedro
5:17 The best question to ask yourself
6:20 How Pedro launched an event with no list
7:16 The worst way to sell tickets
10:08 Why Pedro decided to have a live event
12:30 How to honor your speakers
16:32 What Pedro looks for in speakers
21:20 How speakers can serve events
22:50 The worst thing a speaker can do
24:42 The speakers who have impacted Pedro the most
25:23 Pedro's favorite up-and-coming speakers 26:47 Why Pedro thinks live events are still important
28:08 Pedro's favorite moment inside a greenroom

23. The ROI of Gifting with John Ruhlin Oct 03, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, John Ruhlin, Inside the Greenroom!

John’s unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 million reps). He now helps CEOs and sales teams drive referrals and open doors to elusive decision-makers through gifting – small gestures that make a BIG impact.

In this episode, we discuss the best practices for creating wins for both the meeting planner and the speaker. John Ruhlin, not only produces his events but is also a featured keynote speaker at other major events, commanding fees of $25,000 domestically to over $50,000 internationally! We also discuss prospecting strategies, bartering fees, building relationships with clients, and small “ninja tips” that ultimately make a big difference.

John Ruhlin is the founder of the Ruhlin Group, a gift logistics company that helps clients like the Chicago Bulls, Wells Fargo, Caesars Entertainment, the Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.

P.S. - Want a free copy of John’s AMAZING Giftology book? Tell us what your dream stage is!

Simply go to Advance Your Reach’s Facebook Page, tag me @PeteVargas and say “Pete, I heard you on John Ruhlin’s podcast and my dream stage is ___.” We’re going to give away a FREE copy of Giftology for the first 10 people who tag me and share their dream stage. I’ve given away hundreds of copies of this book before, and I want to give away 10 more, because it’s just that amazing!

We also cover:

The positive traits John Ruhlin looks for in the speakers he selects for his events
The “red flags” to look out for that cause John to say, “I never want to be part of that event again!”
Ninja tips for meeting planners on how to serve as a “matchmaker” and be able to orchestrate a seemingly serendipitous relationship among the attendees
Why you should never “nickel and dime” your speakers when it comes to travel fees, hotel rooms, and other types of accommodations
How to make a lasting impression on the speakers you invite to your events (note: John admits he’d be willing to cut his speaking fee in half if meeting planners follow these principles!)
Where the GOLDMINE is for featured speakers at events and how meeting planners can assist in facilitating the best possible results
When you should barter your entire fee as a speaker
How to create a “triple win” among the meeting planner, yourself, and the audience
The “Proverbs mentality” that helped John Ruhlin command keynote fees of $25,000 domestically, and $50,000 internationally
A lesser-known, but highly-effective place you can redirect your marketing budget to, so that you can make a HUGE impact on your clients and customers
Packaging matters! Why John sends clients $100 books
The percentage of revenue John invests BACK into his relationships, and how this affects his business
And much more!

Mentioned Resources:

Giftology book
Giftologyplan.com
Free Resource: giftologygroup.com/giftologyplan
Facebook
johnruhlin.com
giftologygroup.com

Connect with John Ruhlin:

Guest Contact Info:
Website: http://halelrod.com
Facebook: https://www.facebook.com/groups/MyTMMCommunity/
Email: halelrod@gmail.com
Instagram: https://www.instagram.com/hal_elrod/
Twitter: https://twitter.com/HalElrod

Speakers That have Impacted John’s Life:

- Tom Searcy(Close the deal like warren buffet) believed in me before I believed in myself.
- Jeff Piken (who wrote the forward for gift logy

Events that have made an Impact on Johns Life:

- Advisors Excel
- Baby Bathwater

Up and Coming Events that People Need to know about:

- Genius Network
- War Room
- Mastermind Talks

Quick Episode Summary:

0.02 What's happening in the greenroom today
2.22 Welcome John inside the green room!
3:24 Why John does what he does
5:51 The most valuable asset speakers have
6:07 John's favorite events to speak at
11:01 Setting up your speakers for success
13:52 What makes an event bad
22:59 The Proverbs 8:16 mentality
27:09 How to get John's book for free
27:59 John's advice to new speakers
30:43 Speed round
31:15 The speakers that have impacted John the most
32:38 The event that has impacted John the most
33:19 Events everyone needs to know about
34:07 Why live events are still important
35:14 John's favorite moment inside a greenroom
36:53 Practical advice for speakers and event planners
39:57 John's BHAG
41:52 My biggest takeaways

22. From Speaking in Schools to International Best Seller with Hal Elrod Sep 26, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Hal Elrod, Inside the Greenroom!

In this episode, we discuss Hal’s journey as a keynote speaker. He started out speaking at colleges for just $2,500, and his fee multiplied tenfold to $25,000 or more! This episode is PACKED with golden tips for speakers - we cover the very best practices you should follow when starting out, how to overcome imposter syndrome, how to negotiate (and raise) your speaking fees, and the power of authenticity.

Hal Elrod is on a mission to elevate the consciousness of humanity, one morning at a time. As one of the highest-rated keynote speakers in America, creator of one of the fastest-growing and most engaged online communities in existence and author of one of the highest rated, best-selling books in the world, The Miracle Morning—which has been translated into 37 languages, has over 3,000 five-star Amazon reviews and has impacted the lives of over people in 70+ countries—he is doing exactly that.

P.S. - Want a free copy of The Miracle Morning? Simply review the podcast!

This is a TOP top book that I highly recommend. I’ve put hundreds of copies in the hands of employees, customers, and friends - and I’ve decided to give away even more today. Simply go to iTunes, leave us a rating and a review, and the first 12 people will get a FREE copy of The Miracle Morning!

We also cover:

How to focus more on the implementation side when running live events, rather than just information
Hal’s actionable advice for speakers just starting out
The major difference between speaking at colleges vs. speaking to a corporate audience
A “ninja tip” every speaker should implement immediately following a speaking engagement
The best practices you should abide by when negotiating speaking fees
How to charge what you’re worth, and when you should give yourself “permission” to raise speaking fees
The power of authenticity: why you should EXPOSE your own flaws on stage
And much more!

Mentioned Resources:

Connect with Hal Elrod:

halelrod.com
Facebook
Email: halelrod@gmail.com
Instagram
Twitter

Speakers That have Impacted Hals Life:

Tony Robbins
Brendon Burchard

Up and Comings Speakers the world need to know about

Jon Bergoff
Jon Broman (Front row dads)

Quick Episode Summary:

0.02 What to expect today
2:38 Welcome Hal inside the greenroom!
3:14 Who is Hal Elrod?7:38 How to get Hal's book for FREE
8:30 How Hal's event got started
12:25 What makes Hal's event great
15:31 The question al meeting planners should be asking
16:59 How many keynotes Hal gives in a year
19:47 The hack to land college stages
22:23 Hal's tip for every speaker
24:58 How Hal made a name for himself
27:04 What speakers should charge when you're starting out
27:56 When to increase your fees
29:32 The secret to charging high fees
30:52 How to become the expert on any topic
34:30 Hal's epiphany at a comedy show
36:17 Hal's favorite up-and-coming speakers
36:43 Why live events are still important
41:05 My biggest takeaways

21. How Dave Ramsey's Team Fills High-Ticket Events with Daniel Tardy Sep 19, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Daniel Tardy from Ramsey Solutions, Inside the Greenroom!

When Daniel first started with his position at Ramsey Solutions, his primary task was to fill Dave Ramsey’s event within 90 days. After cold calling and working long hours, he helped sell out the event and has never looked back! He has served as the company’s Executive Vice President, Board Member, and Meeting Planner for live Dave Ramsey’s live events over the past 15 years.

In this episode, we dig into the nitty-gritty details of what it takes to both FILL and RUN a world-class yearly event - creating an experience that has people enthusiastically come back annually. We cover multiple subjects such as: the internal mindset you must have before you start, establishing a community, reducing buyer’s remorse, running a yearly event, and creating a WOW experience every time.

For the speakers listening, Daniel covers how him and the team goes about selecting a speaker, and what you should bring to the table if you’re not a “big name.”

We also cover:

How Daniel filled Dave Ramsay’s very first event within a 90 day timeline (note: this was a “do or die” situation as his compensation was tied to filling those seats!)
Looking to start a business and eventually run your own events? Learn the key questions you should start with before anything
Where to look when it comes to finding motivated staff to fill your events
What you should strive for in order to have attendees say “I'm going to trust you with this money to come to this conference.”
The level of service you should provide when it comes to selling high ticket events that have a starting price of $2,000!
The “little touches” you can give to attendees from the moment someone signs up, to the start of the event
Isolation is the enemy! How to “manufacture” experiences designated to encourage attendees to interact with each other & build relationships
What attendees truly value at live events (note: this goes beyond the information dispensed)
Ways to establish a community before the live event even happens
How to instantly add value and reduce “buyer’s remorse” for attendees who sign up for an event
The dangers of having a “template” when running yearly events
The process Daniel goes through to filter & find high quality speakers for Ramsey’s live events
When audience surveys can backfire as a feedback mechanism for your events
How to stand out as a speaker, even if you’re not considered a “big name” in the industry
And much more!

Quick Episode Summary:

0:27 Let's step into the Greenroom!
0:38 Welcome Daniel1:27 What is Entreleader?
4:33 How Daniel used local stages
5:04 Dave Ramsey's first leadership event
6:00 What is your playbook?
6:58 Your story is enough
10:18 The key that kept their event growing
12:39 The playbook to Dave Ramsey's event
15:36 How an App can upgrade your event
20:43 How many speakers Dylan books
28:11 How to land Dave Ramsey's stage
31:16 The speaker that has impacted Daniel the most
32:38 Daniel favorite up-and-comers
33:55 Why live events are still important
35:26 Daniel favorite moment inside a green room
37:34 Final thoughts

Connect with Daniel:

Website: www.daveramsey.com
Tickets to the event: www.daveramsey.com/events

Mentioned Speakers:

Zig Ziglar - www.facebook.com/ZigZiglar
Speakers to pay attention to: Rabbi Daniel Lapin - www.facebook.com/youneedarabbi

20. How An In-house Team Filled A 30,000 Person Stadium with Ryan Deiss: Sep 12, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Jarrod Glandt, Inside the Greenroom! In this episode, we discuss the number one challenge every meeting planner faces – filling up the seats at their event! PLUS we dive into how a speaker can win large stages and events.

Jarrod Glant is the meeting planner for the largest entrepreneurial event in the WORLD – 10X Growth Conference. This was the biggest stage I’ve ever been on! This episode dives into the nitty-gritty details of what it takes to fill an arena with over 30,000 people. Jarrod also shares how

Jarrod Glandt is Vice President of Business Development and Sales at Grant Cardone Enterprises, the world’s premier sales and management training company. He also co-hosts the weekly webcast series focused on millennial business and success, “Young Hustlers.” His remarkable working relationship with Grant Cardone started in 2010 and guided by that mentorship he is now a multi-millionaire and in the top one-percent income bracket of his peer group.

P.S. - 10x 2020 is coming up!! Grab your seats! February 21-23 10xgrowthcon.com/VIP

We also cover:

The main things that worked (and didn’t work) in filling the LARGEST entrepreneurial event in the world
The number of emails sent out to promote the 10X Growth Conference
Ways to “wordsmith” and repackage content to promote your event
The number of months the Cardone team promoted the 10X Growth Conference
The “outbound” marketing methods the Cardone team used to promote the 10X Growth Conference
The biggest challenges of running big events (aside from filling seats)
The traits a speaker must have to land a large event
Why “money” is not always valuable to a meeting planner (note: someone offered $500,000 to speak at the 10X Growth Con, and they were rejected)
The power of knowing a meeting planners “DBM” (hint: knowing this will tremendously increase the chance of landing their stage)

Mentioned Resources:

10x GrowthCon 2020: Grab your seats! February 21-23 10xgrowthcon.com/VIP

Quick Episode Summary:

2:41 Welcome Jarrod inside the greenroom!
3:07 Get to know Jarrod
10:51 One of the biggest pain points in event planning
11:41 The playbook to filling an event
18:28 Relying on speakers to sell out your event
21:18 Sneak peek of the 10X growth con
22:51 Focusing on your attendee's experience
25:28 How to land a Grant Cardone stage
29:06 Fining event planners dominate buying motive
30:20 How Jarrod protects the brand
31:34 The speakers who have impacted Jarrod the most
32:22 Jarrod's favorite up-and-coming speaker
32:34 Why live events are still important
33:34 Jarrod's favorite moment inside a greenroom
34:17 Jarrod's final thoughts
35:42 My biggest takeaways

Connect with Jarrod:

19. The Blueprint for Event Revenue with Ryan Deiss: Sep 05, 2019

Show notes

Connect with us!

Facebook: www.facebook.com/advanceyourreach
Website: advanceyourreach.com
Email: info@insidethegreenroompodcast.com

Welcome, Ryan Deiss from the Traffic & Conversion Summit, inside the Greenroom! In this episode, we discuss the Top 4 Event Business models – and how you REALLY make money from events. PLUS, if you’re a speaker, Ryan shares the BEST way to stand out and get hired – even if you’re not well known!

When I first heard Ryan Deiss on live stage a few years ago, he blew my mind – before that, I didn’t know ANYTHING about digital marketing. He’s the one who introduced me to the power of online stages, and he’s been a valuable mentor in my business. As someone who’s been running his own events for a whopping 10 years, Ryan is THE person to learn from!

Ryan Deiss is a bestselling author, founder, and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

We also cover:

The #1 sentence that will win you a stage
The 8 things he looks for in a speaker (you NEED to know these!)
The harsh reality of the exorbitant costs that come with running your own events
The easiest thing you can SELL at a live event
A fallacy most meeting planners believe when running their own events (note: this is especially true if you’re just getting started)
Why you should NOT rely on ticket sales to make a profit at an event
The two primary revenue streams for live events
The three primary “event models” Ryan has discovered, and the business model that comes along for each of them (note: this includes a fourth “bonus” event model Ryan discovered by accident, which is a hybrid of two of them)
How to run an event in a way to keep the sponsors happy (note: sponsors often pay $10-30k for a single booth at an event)
The dangers of running events at union hotels (note: this caused Ryan to lose over $200k from one event because of this)
Best practices on how to structure your content while you’re on stage, including an example of a featured speaker
When to share your biography on stage
The most important thing about the first 2 minutes of your talk
And much more!

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Quick Episode Summary:

3:53 Welcome Ryan to the greenroom!
4:12 Who is Ryan?
7:43 What made Ryan continue to do events
8:05 The easiest thing to sell at an event
9:34 Making events profitable
15:12 The four types of events
20:19 The best accident
23:35 How to make money on events
25:25 Selling Traffic and Conversion
27:03 The biggest mistakes Ryan has made
32:32 How speakers can catch Ryan's attention
37:30 Ryan's honest speaker feedback
40:05 The most important minutes of your talk
41:52 The speakers who have impacted Ryan the most
44:06 Ryan's favorite up-and-coming speakers
46:18 Why live events are still important
47:07 Ryan's favorite moment inside a greenroom
49:08 Finial thoughts with Ryan
50:15 My biggest takeaways

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