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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    5 Steps to Getting a Sales Appointment with Anyone | 409 Nov 25, 2021
    Show notes

    Today's Inside BS Show provides you with a detailed strategy on how to set an appointment with anyone at any time.

    Chapters:
    00:00 5 Steps to Getting a Sales Appointment with Anyone
    00:40 Use Direct Mail to Get an Appointment with Anyone
    03:27 How to Use Email to Get a Meeting with Anyone
    04:10 How to Connect with Gatekeeper to get a Meeting with Anyone
    05:25 Get a Referral to Set an Appointment with Anyone
    07:27 Follow-Up Strategy to Get a Meeting with Anyone


    5 Ways to Grow a Professional Practice with No Cold Calling | 408 Nov 23, 2021
    Show notes

    On today’s Inside BS Show Dave Lorenzo shares 5 ways you can grow your revenue without cold calling. If you are in a professional practice – if you are a CPA, attorney, engineer, architect, or consultant, today’s show is a guide to improve your sales without ever feeling pushy.

    Chapters:
    00:00 5 Ways to Grow Revenue
    00:30 Answer the Question: What Problem Do You Solve?
    01:00 How Dave Helped an Intellectual Property Differentiate Himself
    02:25 If You Want to Start a Relationship, Overwhelm that Person with Referrals
    03:36 Start a Relationship by Delivering an Educational Presentation
    04:38 You Can Start a Relationship Quickly by Helping a Prospect Achieve a Goal
    07:18 Grow Your Relationship by Creating a Networking Opportunity
    08:25 Get Your Free Gift from Dave


    5 Insider Secrets to B2B Sales Success | 407 Nov 20, 2021
    Show notes

    5 B2B Sales Prospecting Tips to Explode Your B2B Sales

    On today's show, Dave Lorenzo, The Godfather of Growth highlights how you can EXPLODE your B2B lead generation with 5 amazing tips and techniques.

    If you'd like more B2B sales, you cannot miss today's Inside BS Show.

    Chapters:
    00:00 5 Sales Prospecting Tips To Explode Your B2B Sales, Business Development, & Lead Generation
    00:20 B2B Sales Prospecting Tip 1: Call Everyone You Know
    01:19 Here is a Script for B2B Sales Prospecting
    02:49 Explode B2B Leads with a Learn at Lunch
    04:15 To Get More B2B Leads Pass One Referral Each Day
    05:31 For More B2B Sales Write a Note to Someone Each Day
    06:42 To Attract More B2B Leads By Becoming an Object of Interest


    Ignore Everyone and ONLY Sell to the CEO | 406 Nov 19, 2021
    Show notes

    Ignore the Pretenders and Sell to the CEO

    It takes more work to get an appointment and to close a deal with the CEO but it is worth it. On Today's Inside BS Show, I share the five reasons why you must sell to the CEO and ONLY to the CEO.

    Chapters:
    00:00 How to Sell to the CEO
    00:26 Make Sure You Are Talking to the Decision-Maker
    01:00 When you Sell to the CEO You Get Guaranteed Compliance
    01:39 When you Sell to the CEO You Are Likely to Have a Long-Term Relationship
    03:34 When You Sell to the CEO You've Got a Great Reference
    04:37 If you have a Relationship with the CEO Everyone in the Organization will Pay Attention to You


    5 Steps to a Sales Pitch That Will Close the Deal | 405 Nov 17, 2021
    Show notes

    Can A Sales Pitch Save Your Life?

    Well it can certainly save your business. Join me for today's show and I'll share a story about how I gave a killer sales pitch that saved my business and set us up with work for an entire year.

    Even if that stakes are not that high, you need to develop these skills to help you win in sales. Invest 8 minutes in discovering the strategy that has helped hundreds of professionals win thousands of deals.

    Chapters:
    00:00 How to Create a Winning Sales Pitch
    00:29 Step 1 to a Winning Sales Pitch: What Problem Are You Solving?
    02:42 Step 2 to a Winning Sales Pitch: Use Three Reasons Model
    04:40 Step 3 to a Winning Sales Pitch: Frame the Situation
    05:40 Step 4 to a Winning Sales Pitch: Emotionally Compelling and Logically Sound
    07:20 Step 5 to a Winning Sales Pitch: What Happens if They Don't Solve This Problem?


    Business Development Tip: 6 Responses When The Client Says NO | 404 Nov 16, 2021
    Show notes

    What Do You Say When The Client says "NO?"

    There are lots of business development training videos you can watch that give you old advice. That advice is not bad, it is just outdated by about 10-15 years. Your prospective clients have already heard every rebuttal and every slick response. On today's show I share the real Inside BS on handling this rejection. Your client has already said "NO" and now you're wondering what to say.

    Here are five responses I use (and I teach my clients to use). These are natural and conversational. Try them the next time a client says "no" to you.

    Chapters:
    00:00 What Do you Do When a Prospect Says No?
    00:38 When a Client Says No Say This: How Can We Develop a Relationship?
    01:27 When a Client Says No Say: How Can I Help You With...
    02:55 When a Client Says No Say: Can We Try...
    03:58 When a Client Says No Say: Let's Make It a Competition
    05:27 When a Client Says No Say: Ok. I respect Your Decision. If You Could Change One Thing What Would It Be?
    06:39 Bonus Business Development Tip


    5 Ways to Beat Your Competitors and Steal Clients | 403 Nov 11, 2021
    Show notes

    5 Ways to Beat Your Competitors and Steal Clients

    Is it wrong to steal clients from your competition? NO WAY!

    One of the ways to be certain a client is qualified to work with you is to lure them away from one of your competitors. Many people believe this just requires superior service or offering a superior product. In fact, you have to do much, much more. We share this process on today's show.

    Chapters:
    00:00 5 Ways to Beat Your Competitors and Steal Clients
    00:30 If you want to steal clients from your competitors you must offer help first.
    04:50 To attract clients away from your competitors offer to do difficult things.
    06:55 To steal clients from your competition put money in their pocket.
    07:52 To lure clients away from your competitors you must make those clients personally successful.
    09:17 To steal clients from your competitors you must be an expert and convey expert status.


    Business Development Strategy: 5 Hidden Ways to Grow Sales | 402 Nov 10, 2021
    Show notes

    This is one of the most effective business development strategies you can implement. Find the money hidden in your clients business. In this video, Dave Lorenzo shares five steps to find hidden money as a business development strategy.

    Chapters:
    00:00 Business Development Strategy: 5 Hidden Ways to Grow Sales
    00:25 Develop Relationship First and You'll Find Money Hidden in Your Business
    03:40 Do Careful Research and You Will Find Money Hidden in Your Client's Business
    05:29 Deliver Solutions for Your Clients and You Will Immediately be Asked to Solve More Problems
    06:52 Connect Your Clients with People and They Will Connect You With Other Clients
    07:40 Be Positive and Promote Hope and Your Business Will Grow


    Referral Marketing Strategy Pick Low Hanging Fruit | 401 Nov 09, 2021
    Show notes

    Referral Marketing Strategy Pick Low Hanging Fruit

    It should be easy to get referrals. The process Dave Lorenzo outlines in today's Inside BS Show will help you attract more referrals easily and frequently.

    Chapters:
    00:00 Referral Marketing Strategy Pick Low Hanging Fruit
    00:25 Referral Marketing Strategy Do Great Work
    02:51 Referral Marketing Strategy Pass More Referrals
    04:35 Referral Marketing Strategy Invest in Your Clients
    05:45 Referral Marketing Strategy Increase Communication Frequency
    06:54 Referral Marketing Strategy As for Someone Specific


    Attention Entrepreneurs Fire Yourself If You Want to Get Rich | 399 Nov 08, 2021
    Show notes

    The first thing you must do if you want to get rich is fire yourself from the activity you hate and fire yourself from the activity that is not in alignment with your strengths.

    Chapters:
    00:00 Fire Yourself if You Want to Get Rich - Introduction
    00:35 Get Away from Day-to-Day Activities of Your Business
    01:36 Help Your Clients Win
    02:58 Help Evangelists Win
    03:40 Help Employees Win
    04:40 Focus on Strategy


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