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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Shorten Your Sales Cycle and Deepen Client Relationships | 419 Dec 21, 2021
    Show notes

    How to Shorten Your Sales Cycle and Deepen Client Relationships

    If you want to deepen client relationships and shorten your sales cycle, you cannot miss this episode of The Inside BS Show. Join Dave Lorenzo, The Godfather of Growth, as he shares his secrets to shortening the sales cycle and making more money from existing clients.

    Chapters:
    00:00 How to Shorten Your Sales Cycle
    00:53 Start a Weekly Email Newsletter
    03:05 Do a Monthly Print Newsletter
    04:25 Call All Your Clients and High Profile Prospects AT Least 6 Times Per Year
    05:20 Create a Community and Introduce Members of Your Community to Each Other
    07:00 Put Clients First: Host a Client Appreciation Event


    Attention Lawyers, CPAs and Consultants: Business Development Is Your Primary Job | 418 Dec 20, 2021
    Show notes

    Your Real Job is to Sell

    This is the intro video in our business development essentials series. Most attorneys, CPAs and consultants do not realize they are responsible for finding and developing relationships. Well, now you know.

    On today's Inside BS Show, Dave Lorenzo explains this in detail.

    Chapters:
    00:00 Your Real Job is to Sell
    01:34 Nothing Happens Until Somebody Sells Something
    02:07 Rainmakers Make More Than Service Partners
    02:45 Anyone Can Do Math. Developing Relationships is an Acquired Skill
    03:28 Depth of Lifetime Value Requires Empathy
    04:29 All Your Products and Services are the Same. Relationships Differentiate You.
    05:20 Smart People Don't Do As Well As Smart People With Relationships


    5 Steps to Building a Powerful Personal Brand: Business Development Essentials Series | 417 Dec 19, 2021
    Show notes

    5 Steps to Building a Powerful Personal Brand

    If you want to connect with people you must watch this video. On Today's Inside BS Show, Dave Lorenzo The Godfather of Growth, shares the secrets of personal branding.

    Chapters:
    00:00 5 Steps to Building a Powerful Personal Brand
    00:30 Articulate Your Competitive Advantage in Ten Words or Less
    01:30 Packaging Matters
    03:02 Your Audience Should Want to Know More
    03:58 Your Audience Must Either Love You or Hate You
    05:12 Link Something That's Known with Something Unknown


    How to Write a Title for Your YouTube Video That Will Generate Leads for Sales | 416 Dec 18, 2021
    Show notes

    How to Write a Title for Your YouTube Video That Will Generate Leads for Sales

    If you are looking for leads for sales this video will help you get them. On today's Inside BS Show, Dave Lorenzo, The Godfather of Growth demonstrates his method for creating a title for a YouTube Video that will help you get leads for sales.

    Chapters:
    00:00 How to Write a Title for Your YouTube Video That Will Generate Leads for Sales
    00:20 How Dave Lorenzo Cam Up with this Formula for YouTube Success
    02:22 Take Notes and Do Extensive Research on Topics
    03:19 Do Research on YouTube Keywords
    03:45 Examine What Your Competitors are Doing and Target Videos You can Dominate
    04:12 Use Tools to Examine your Topic


    Business Development Essentials Video 4: How to Become Magnetic | 415 Dec 11, 2021
    Show notes

    How to Become Magnetic and Unforgettable

    In this episode of the Inside BS Show, Dave Lorenzo reveals his secret to becoming unforgettable. This is easily remembered using an acronym: IMABE

    Chapters:
    00:00 How to Become Magnetic
    01:17: Become Interesting: Origin Story, Testimonials, Media
    03:00 Here's the way to Make Yourself More Memorable
    04:00 How to Become More Attractive: Like You, Different From You, Aspirational
    05:20 Be Bold and They Will Be Sold - On You
    06:00 To Seal the Deal Be Elegant


    Business Development Essentials Video 3: How to Receive Maximum Return on Investment from Networking | 414 Dec 10, 2021
    Show notes

    How to Maximize Your Return on Investment from a Networking Group

    Many lawyers, CPAs, Financial Advisors, and other professionals join networking groups for business development purposes. This video will help you get the best return on investment from networking group membership.

    Join The Godfather of Growth, Dave Lorenzo as he shares his tips for maximizing networking group membership.

    Chapters:
    00:00 How to Maximize the Return on Investment from Networking Group Membership
    00:50 Establish a Strong Personal Brand
    03:22 Leverage the Power of “Thirds”
    04:40 Be Everywhere and Participate So You Have Maximum Exposure
    05:37 Give, Give, Give
    07:37 Follow-up, Follow-up, Follow-Up


    How to Refer Business Out So You Get Business Back | Dave Lorenzo's Guide to Passing a Referral | 413 Dec 09, 2021
    Show notes

    Dave Lorenzo's Guide to Passing a Referral

    They way you GIVE referrals is the way you will RECEIVE referrals. This is my guide to passing a referral. Watch this if you want to become a great referral partner.

    Chapters:
    00:00 How to Refer Business Out So You Get Business Back
    00:30 You Must Pre-Qualify Your Referrals Before You Connect the Two People
    01:11 Send Bios and Background Information in Advance
    03:55 Schedule the Meeting Quickly
    04:18: You (the matchmaker) Must Attend the Meeting
    05:08 Follow-Up


    How to Get More Referrals Than Ever Before | 412 Dec 08, 2021
    Show notes

    How to Get More Referrals Than Ever Before

    If you are in professional services (attorney, accountant, financial advisor) you need to know how to get more referrals. Today's video is an absolutely essential guide to getting more referrals than ever before.

    Join Dave Lorenzo, The Godfather of Growth, for todays Inside BS Show.

    Chapters:
    00:00 How to Get More Referrals Than Ever Before
    00:30 To Get More Referrals, Be Honest Up Front
    04:37 Respond to a Referral Request within 4 Hours
    05:38 Get a Meeting on the Calendar as Soon as Possible to Keep Momentum Going
    07:55 ECON: This is the Referral Follow-up Formula
    11:43 Frequency of Communication is a Guarantee of Good Things with Referral Sources


    The High Ticket Sales Secret They Don't Want You to Know | 411 Dec 01, 2021
    Show notes

    The High Ticket Sales Secret That Helps Sell Private Jets

    If you want to be successful selling high ticket services to affluent individuals or to C-Level Executives, you must follow this five step formula.

    Dave Lorenzo is the Godfather of Growth and he spills the secrets to high ticket sales on this Inside BS Show.

    Chapters:
    00:00 High Ticket Sales Secret - 5 Ways to Sell High Ticket Services
    00:39 Know, Like, Trust
    02:37 Deliver Value First to Establish a Relationship
    03:19 Make it Personal - Help Them Become Successful
    04:00 Be a Person of Interest
    05:00 Show That You Are Around For The Long Term


    How Dave Lorenzo Became The Godfather of Growth | 410 Nov 26, 2021
    Show notes

    Dave Lorenzo is The Godfather of Growth

    If you are asking yourself the question: "How did Dave Lorenzo Become The Godfather of Growth?" We answer that question on today's show.

    There are five ways Dave Lorenzo earned the nickname "The Godfather of Growth." On today's Inside BS Show, we explore all five of them.

    Chapters:
    00:00 How did Dave Lorenzo Become the Godfather of Growth?
    00:33 Dave Lorenzo Finds Clients for His Clients and Referral Sources
    02:40 Dave Lorenzo Teaches His Clients How to Grow
    04:06 Dave Lorenzo Shares His Relationships
    06:37 Dave Lorenzo Solves Problems
    08:15 Dave Lorenzo Makes Offers You Can't Refuse


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