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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Translate Data and Technology for Business Leaders | Ken Scales | 541 Jun 01, 2023
    Show notes

    How to Translate Data and Technology for Business Leaders

    About Ken Scales:

    As founder & CEO, Ken Scales ensures Scalesology is delivering innovative and scaleable solutions for clients while providing a positive atmosphere of integrity and respect for employees. Ken has led technology company operations and sales teams for over 20 years. He created and managed the development of multiple technology services/products, which gained national awards for innovation. Ken's mindset for listening to his clients and delivering problem-solving solutions has ensured increased sales in every organization he has overseen. Ken has the unique ability to translate business requirements into technology functionality.

    https://www.scalesology.com/
    312.809.3996
    INFO@SCALESOLOGY.COM

    00:00 How to Translate Data and Technology for Business Leaders
    01:13 How Did Ken Come Up With The Name "Scalesology" For His Business?
    04:08 What Does Scalesology Provide to Customers?
    05:17 A Case Study: Used Cooking Oil Recycling Company Grow and Scale
    08:20 How Do People Know What Scalesology Has to Offer?
    10:56 Ken's Journey to The Analytics Specialization
    12:25 How Does Scalesology Acquire a Client's Project?
    13:50 What Industries Can Scalesology Assist Users in Using Data for Predicted Purposes?
    18:15 What Are Some Examples of Publicly Available Data That Individuals Can Access?
    19:57 A Case Study in Which Ken Assisted Clients in Achieving ROI
    22:19 Do Scalesology Provides Assistance in Professional Services?
    24:02 Who are Ken's Ideal Clients?
    25:55 How Does Scalesology Secure its Clients' Data Privacy?
    27:04 How Did Ken Develop a Data Analytics Firm?
    29:30 How to Hire the Best People?
    31:17 How to Run a Business with A Work-From-Home Plan Before a Pandemic
    32:41 What Does the Future Hold for The Scalesology Team?
    39:24 What Is the Difference Between Organized and Unstructured Data?


    How to Build a Fantastic Corporate Culture | Brittany Anderson | 540 May 31, 2023
    Show notes

    How to Build a Fantastic Corporate Culture

    Brittany Anderson
    Partner & President
    Co-founder of Dare to Dream Enterprises
    Author of 2 books – Imagine. Act. Inspire. A Daily Journal &
    Dare to Dream: Design the Retirement You Can’t Wait to Wake Up To

    Brittany’s ability to lead and create a killer culture amongst the Sweet Financial team has earned her the title of “culture queen.” Since joining Sweet Financial Partners in 2008, her goal has been to help create a well‐oiled machine so the entire team can focus their days on creating an exceptional client experience. Her love of people and conviction behind inspiring everyone she touches to live as the best version of themselves has influenced her role as a coach for our Women Forward and Smarter Business platforms. She helps to empower our Women Forward members to realize their full potential and aids business owners in streamlining & systematizing their companies, all while engaging their teams.

    Brittany@sweetfinancial.com

    Chapters
    00:00 How to Build a Fantastic Corporate Culture
    00:45 A Story of Impact: Brittany's Mom's Story
    02:46 How Brittany's Mother's Story Inspired Her to Succeed.
    07:12 What is Brittany's Philosophy on Attracting and Managing Money?
    10:58 How to Train Financial Advisors to Create Value in New Ways
    15:31 How Brittany Deals with Those Who Are Fixated on Not Having Enough in Business?
    17:35 How Dave Acquired High-Profile Clients While Focusing on A Single Niche
    19:41 How to Attract People in Your Business with One Narrow Niche
    24:19 How Can a Financial Coach Tell when They and a Client are Clicking?
    27:07 What is Coming Next in Brittany’s Company?
    29:18 How Can We Continue to Pursue Our Passions After Retiring?
    37:48 Get Connected with Brittany's Sweet Financial Foundation and The Dream Architect Life.


    What is a Fractional Chief Marketing Officer? | Jeremy Kanne | 539 May 30, 2023
    Show notes

    Jeremy Kanne started Smart Yeti originally as a full-service creative agency servicing many individual marketing needs. Using his background in Marketing, Engineering, & CMOx's Functional Marketing® process, Jeremy turned Smart Yeti into a company focused on helping B2B professional service companies grow faster with a fractional chief marketing officer.

    WAYS JEREMY CAN HELP YOU:

    + Create a marketing strategy that fosters predictable growth
    + Manage KPIs so your marketing makes you money
    + Correct your brand messaging and positioning
    + Create systems for your team to follow
    + Map out your customer journey
    + Hire marketing employees and consultants to execute
    + Eliminate holdups to keep your marketing team moving
    + Direct marketing resources according to your business needs

    TO LEARN MORE: jeremy@smartyeti.co

    Chapters
    00:00 What is a Fractional Chief Marketing Officer?
    01:00 How did Jeremy become a Fractional Chief Marketing Officer?
    02:10 What is the Best Firm to Contact for Jeremy?
    03:36 What is the Role of a CMO in a Startup?
    04:56 How involved is the CMO in the Tactics of a Client's Business?
    09:52 How much does a CMO Assist to Evaluation Process in a Business?
    11:03 What is the Key Value of a Fractional CMO?
    12:21 How did Smart Yeti become High Level?
    14:49 What is the Future of CMO Marketing Effectiveness?
    19:15 How Effective is Video Discoverability Today?
    20:53 What are some Offline Business Strategies?
    23:02 Utilizing both Offline and Internet Networking to Support Business Growth
    27:00 How CMOs Help Clients Stand Out in a Crowded Market
    28:30 How CMOs Can Establish Great Relationships and an Effective Marketing Campaign With Customers?


    How to Protect What You Have In Mind and Build Valuable Relationships | Marc Hankin | 538 Sep 21, 2022
    Show notes

    How to Communicate Like a Powerful Executive | Donna Rusitgian Mac | 537 Sep 06, 2022
    Show notes

    An Introduction to the PEO Industry | Matthew Wallus | 536 Aug 18, 2022
    Show notes

    An Introduction to the PEO Industry

    On this episode of the Inside BS Show, Dave Lorenzo interviews Matt Walus. Matt shares an overview of the Professional Employer industry.

    00:00 An Introduction to the PEO Industry
    00:40 What is a PEO?
    01:35 Who benefits from working with a PEO?
    04:12 What services do PEOs provide?
    09:59 What is a Co-Employment Relationship?
    11:42 How G&A Partners and Matt's Systems help Clients?
    14:52 What types of training do Matt and G&N provide?
    16:28 How does G&A provide client solutions?
    18:44 What has Matt noticed as an improvement in PEO during the last decade?
    20:52 Who is not a suitable PEO client?
    22:53 Who is Matt's Ideal client?
    24:30 Who are G&A's top Referral Partners?
    26:15 How does Matt's Sales Process Work?
    27:52 What is the Future of the PEO Industry and G&A?

    Matthew Wallus
    Vice President of Sales - Midwest
    G&A Partners
    (630) 481-8101
    mwalus@gnapartners.com
    www.gnapartners.com

    About Matthew Wallus
    Matt Walus is the Vice President of Sales for the Midwest Region. He leads new business development efforts in and around the greater Chicago area and is responsible for the expansion and growth of G&A Partners' business throughout the region.
    A 25-year veteran of the PEO industry, Matt founded and operated a regional PEO company, and managed successful sales teams for another national PEO, before joining G&A in 2018. He earned his bachelor's degree in sociology from Dartmouth College, where he was also a four-year member of the football team.
    Today, he is involved with numerous community service programs through his church, and he is an active cyclist.


    How Nice Guys Finish First in Banking | Arnie Brown | 535 Aug 17, 2022
    Show notes

    A Master Class on Arbitration | Elaine Caprio | 534 Aug 16, 2022
    Show notes

    How to Take Care of the People Who Took Care of You | Kate Granigan | 533 Aug 03, 2022
    Show notes

    How to Take Care of the People Who Took Care of You

    On Today's Show, Dave Lorenzo interviews elder care expert Kate Granigan.

    00:00 How to Take Care of the People Who Took Care of You
    01:12 Kate's Background as an Elder Care Expert
    04:16 How to Handle Guilt when taking care of an elderly parent
    12:26 How Kate Handles Cases with Physical Problems vs. with Cognitive Problems
    18:06 What is the Phenomenon in Couples When the Other Partner Typically Passes Away Quickly After the First One?
    20:55 Does the Threat of a Worldwide Pandemic Make People More Fearful and Anxious?
    24:11 How Can People Who have Retired Continue to be Engaged in the Activities They Love and Fulfill their Purpose?
    33:57 Who Else Generally Works with Kate?

    Kate Granigan
    Elder Care Expert
    CEO Lifecare Advocates
    (617) 928-0200
    kgranigan@lcadvocates.com
    https://www.lcadvocates.com/

    About Kate Granigan:
    Ms. Kate Granigan is a Licensed Independent Clinical Social Worker and received her Master’s degree in Social Work from Boston College in 1994. She has worked as a clinician in the field of aging for over 25 years.
    Ms. Granigan founded her own Life Care Management company in 1999, which later became part of a non-profit organization in 2009. Ms. Granigan held the position of Vice President of Care Management until she assumed the role of Chief Executive Officer of LifeCare Advocates in 2016. LifeCare Advocates is a team of nurses and social workers who provide assistance, advocacy, and guidance to elders and their families.
    Ms. Granigan is on the Board of Directors of the Aging Life Care Association and an Advisory Board member for the Massachusetts Guardianship Association.
    Ms. Granigan regularly lectures on topics related to aging, caregiving, and elder care.


    How to Become a Better Leader | Renee Scudder | 532 Aug 02, 2022
    Show notes

    Previous 1 41 42 43 44 45 96 Next

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