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iDesign Lab — Arts
iDesign Lab

Welcome to the iDesign Lab a Podcast where creativity and curiosity meet style and design hosted by Tiffany Woolley an Interior Designer, a style enthusiast along with her serial entrepreneur husband Scott. A place where they explore the rich and vibrant world of interior design and it’s constant evolution in style. iDesign Lab is your ultimate Interior design podcast where we explore the rich and vibrant world of design and it’s constant evolution in style and trends. iDesign lab provides industry insight, discussing the latest trends, styles and everything in between to better help you style your life through advice from trend setters, designers, influences, fabricators and manufacturers as well as personal stories that inspire, motivate and excite. Join us on this elevated, informative and lively journey into the world of all things Design. For more information about iDesign Lab and Tiffany & Scott Woolley visit the website at www.twinteriors.com/podcast.

Copyright: © 2025 iDesign Lab

Latest Episodes:

Costume World: The Wick Family's Journey Through Theatrical Design Jun 12, 2025

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

The Main Man: How Anthony Caliendo Built an Empire Through Sheer Determination Jun 05, 2025

Meet Anthony Caliendo—the unstoppable force behind Florida's #1 business brokerage and the living embodiment of pure determination. In this riveting conversation, Anthony reveals how he transformed from a poor Chicago kid with no father figure into a serial entrepreneur whose relentless drive has conquered multiple industries.
Anthony's story isn't just inspiring—it's a masterclass in resilience. From washing dishes at 13 to managing prestigious health clubs at 18, he shares how harsh mentorship and public criticism became the forge that tempered his unbreakable spirit. "If you're not challenged by people above you, how are you going to become great?" he asks, describing how he channeled that pressure into extraordinary success.
You'll discover how Anthony built and rebuilt his life multiple times: dominating Wall Street despite failing the Series 7 exam twice, creating the iconic "Main Man" personal brand for his mortgage empire, turning around the "Big Cheese" food business with innovative marketing, and ultimately finding his calling as a business broker who helps owners successfully exit their companies. His candid insights about the crushing 2008 financial crisis reveal the mental fortitude required to start over when everything you've built crumbles.
What sets this episode apart is Anthony's raw honesty about business ownership. He explodes myths about selling businesses, revealing why 8 out of 10 businesses never sell and how owners sabotage their own exits without realizing it. For anyone who owns a business or dreams of entrepreneurship, his straight-talking advice about valuation, financial transparency, and preparing for eventual exit is absolutely invaluable.
Whether you're struggling to find your path or looking to elevate your success to new heights, Anthony's philosophy will resonate: "The only person that gets in the way of you is you." Listen now to absorb the wisdom of someone who's been knocked down countless times but always gets back up—like a "weeble wobble" that refuses to stay down.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

The Symphony of Design: Peter Boyer's Musical Journey May 29, 2025

When you think of design, your mind might jump to interiors, architecture, or fashion – but what about the intricate design of a symphony? In this captivating episode, we're joined by Peter Boyer, whose orchestral compositions have received over 800 performances worldwide and graced venues from Ellis Island to the coronation of King Charles III.
Boyer reveals the fascinating journey from his teenage years as a Billy Joel enthusiast to becoming one of America's most performed composers. The turning point? A 17-year-old Boyer, inspired by Mozart and grieving his grandmother's passing, composed a Requiem Mass that would be performed by 300 musicians when he was just 20. This remarkable story illustrates how passion, determination, and mentorship can launch an extraordinary creative career.
The conversation takes us deep into the composer's studio, where Boyer explains the meticulous process of orchestral composition. Unlike the improvisation-heavy world of popular music, orchestral composition requires designing every note for dozens of instruments simultaneously. Boyer describes how he might spend an entire day crafting just 16 seconds of musical material – a testament to the patience and precision required in his art form. His explanation of how he transforms emotion and historical narrative into symphonic sound offers valuable insights for anyone engaged in creative work.
Boyer's most celebrated work, "Ellis Island: The Dream of America," shows how music can preserve and illuminate history. By weaving real immigrant stories with orchestral underscore, Boyer created a powerful meditation on the American experience that has resonated through over 300 performances. Looking forward, his upcoming "American Mosaic" project for America's 250th anniversary promises to combine symphonic sound with breathtaking visuals of the American landscape in a collaboration with renowned photographer Joe Sohm.
Whether you're a classical music enthusiast or simply curious about the creative process, this conversation illuminates how one designer of sound has built a remarkable career translating American stories into symphonic experiences that continue to move audiences worldwide.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Beyond White Walls: Exploring the Rich World of Coverings May 27, 2025

Have you ever stopped to consider the canvas upon which your interior design story unfolds? While furniture and décor often steal the spotlight, it's the backgrounds—the walls, floors, and surfaces—that truly set the stage for your home's character.
In this illuminating tidbit, Tiffany and Scott Woolley dive into the often-overlooked world of "coverings" against the backdrop of the prestigious Coverings show in Orlando. We reveal a startling statistic: 90% of American homes feature simple painted walls, predominantly white, despite the existence of countless innovative alternatives. From revolutionary terrazzo applications that blend historical charm with modern engineering to the vibrant spectrum of colors now available in kitchen appliances, today's design landscape offers unprecedented opportunities for personalization and expression.
We share the story of a design-savvy client who, despite her professional background with Ralph Lauren and innate style sensibility, had always hesitated to embrace bold colors and textures in her home's backdrop elements. This common hesitation highlights a crucial design principle: while furniture and accessories may come and go, coverings represent significant investments that remain with your property, continuously influencing its atmosphere and value. These background elements aren't merely practical necessities—they're powerful storytelling tools that communicate your home's unique character.
Whether you're renovating, building, or simply refreshing your space, don't settle for ordinary when extraordinary options abound. Connect with design professionals who can introduce you to materials beyond what typical showrooms display, and always ask about alternatives. Your home deserves more than white walls—it deserves a thoughtfully crafted backdrop that elevates every element within it. Ready to transform your space through the power of coverings? This is where your design journey truly begins.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Kim Alexis's Beauty to Wellness Journey May 22, 2025

When a supermodel who graced over 500 magazine covers tells you she initially wanted to be a pharmacist, you know you're in for a fascinating story of life's unexpected turns. Kim Alexis joins us to share her remarkable journey from competitive swimmer to international modeling sensation to wellness advocate, revealing how each chapter of her life seamlessly connected to create a purpose-driven career that continues to evolve.
Discovered at just 17 in her small hometown near Buffalo, Kim's meteoric rise in modeling happened almost overnight – landing her first magazine cover within four days and a national makeup contract within three months. But what makes her story truly compelling isn't the glamour, but her steadfast commitment to authenticity throughout her career. "I enjoyed being humble," she reflects, explaining how her Christian faith guided her to prioritize serving others above personal fame.
The conversation takes us through Kim's fascinating career transitions – from replacing Lauren Hutton at Revlon to becoming Good Morning America's fashion correspondent to her current role as National Wellness Ambassador for Trilogy by Shea Homes. Now crafting healthy menus, creating fitness content, and inspiring active adults across the country, Kim's work beautifully connects to her original passion for health and wellness. Her kitchen experiments with kombucha, sourdough starters, and homemade "shrubs" (fascinating vinegar infusions!) reveal someone who truly practices the holistic lifestyle she promotes.
What resonates most is Kim's refreshing approach to social media and influence. Refusing to "dilute her brand" with paid product promotions, she shares knowledge purely to help others, creating content herself that's authentic, informative, and genuinely useful. Her message for women designing their best lives, especially in second or third acts? Focus on prevention, maintain what you have, and approach wellness with encouragement rather than perfection.
Listen in for a master class in reinvention from someone who's continually redesigned her life with purpose, faith, and an unwavering commitment to helping others thrive. Follow Kim's wellness journey @the_kimalexis on Instagram and discover her practical approach to living well.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

The Architect of Sound: How Brent Look Designs Musical Experiences May 15, 2025

Ever wondered what life looks like for musicians behind the headliner spotlight? Meet Brent Look, a seasoned guitarist with 35+ years in the music industry who takes us on a journey through his remarkable career with surprising candor and enthusiasm.
The conversation begins with Brent sharing how he transformed his early musical passion into a full-time career almost immediately – a rarity in the industry. While most young musicians juggle day jobs, Brent was already opening for rock icons like Aerosmith and Journey by his late teens. His stories of life on the road with Scott Stapp from Creed, including a profound experience performing for tsunami victims in Japan and for troops aboard an aircraft carrier, reveal the less visible but deeply meaningful moments in a musician's life.
What makes this discussion particularly valuable is Brent's perspective on the music industry's radical transformation. He describes the complete reversal of the business model – from artists making money on album sales while touring served as promotion, to today's landscape where touring and merchandise generate revenue while streaming provides minimal income. For anyone fascinated by music economics, this insider view is gold.
Beyond performance, Brent has diversified into production, engineering, songwriting, and teaching. His approach to music education stands out for its emphasis on motivation and building confidence. The joy he takes in watching students develop – including teaching rock techniques to everyone from pro athletes like Dan Marino's children to Jill DeFerrin – shows a musician who finds fulfillment in passing on his craft.
Whether you're a music enthusiast, an aspiring musician, or simply curious about creative careers, this episode offers rare insights into what sustainable success in the music industry really looks like. Join us for this candid conversation about dedication, adaptation, and the enduring power of authentic musical connection in a digital age.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

The Art of Remembering: How Family Archives Shape Who We Are May 08, 2025

Remember when your grandmother could identify every face in those faded photographs from decades past? Those stories, those connections to your ancestry, are vanishing with each passing generation. That's where Hale Shoa comes in - founder of Picturely, a photo organization studio transforming chaotic collections into searchable digital archives that tell your family's unique story.
Hale's journey began as a passion project while working in advertising, evolving into a sophisticated preservation service that rescues memories from dining room tables buried three feet deep in photographs. With expertise in handling collections spanning from 1800s cabinet cards to modern digital chaos, her team doesn't just scan images—they curate, restore, and organize them chronologically, creating a meaningful narrative from what might otherwise be overwhelming disorder.
The podcast reveals fascinating insights about memory preservation that most families never consider. Did you know slides from the 1940s can reveal remarkable detail when properly digitized? Or that professional photo organizers can date photographs by their physical characteristics—deckled edges indicating the 1930s-1950s era, square prints typically from the 1950s-1970s? Hale explains why professional curation matters (your great-grandchildren won't care about random zoo animals) and why proper archiving requires understanding the historical context of each image.
For those with digital overwhelm, Picturely offers solutions for consolidating scattered photos across multiple devices and platforms. Hale shares the critical "3-2-1 backup method" that protects precious memories: three copies of data, in two different locations, with one copy stored off-site. She addresses the infamous "digital black hole" of 2000-2004, when many families lost photographs during the transition from physical to digital preservation.
Whether you're a baby boomer with boxes of slides in the attic, part of the "sandwich generation" managing elderly parents' collections while raising children, or a millennial drowning in hundreds of thousands of digital images, this conversation offers practical guidance for preserving what matters most. Connect with Picturely through their website or social channels and discover how your family's photographic legacy can become an accessible, engaging connection between generations.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Lenny Felberbaum: The Art of Home Design in Real Estate Sales May 01, 2025

What makes a home sell quickly in today's luxury market? According to veteran realtor Lenny Felberbaum, it's not just location or square footage—it's thoughtful, cohesive interior design.
As a fourth-generation realtor and Elite Private Office Advisor with Engel & Volkers, Lenny brings decades of experience to this fascinating conversation about the critical intersection of design and real estate value. Through compelling stories and market insights, he reveals how design choices can dramatically affect a property's selling potential, including the remarkable tale of a 1979 home where the owners' significant design investment paid dividends four decades later.
We dive deep into the current design landscape of South Florida's luxury market, exploring the prevalence of ultra-modern architecture and whether these contemporary styles will stand the test of time. Lenny offers candid perspectives on staging versus true interior design, explaining how temporary furniture arrangements differ from creating lasting, livable spaces that reflect a homeowner's authentic lifestyle.
Against the backdrop of the pandemic, our conversation shifts to how quarantine has changed people's relationships with their homes and what this means for both the real estate market and interior design industry. From the influx of northern buyers seeking Florida sunshine to community-building initiatives supporting local businesses, Lenny shares insights on how our collective reset might reshape housing preferences and community values for years to come.
Whether you're a design enthusiast, real estate investor, or simply curious about how our living spaces influence our lives, this episode offers invaluable wisdom from someone who truly understands what makes a house not just sell—but feel like home. Subscribe now and join the conversation about designing spaces that create lasting value.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Michael Manasseri: Designing Reality for Film and TV Apr 24, 2025

When an actor, producer, and director walks into a design studio, fascinating conversations emerge about how our on-screen and real-world environments come to life. Michael Manasseri, best known for his role as Wyatt Donnelly in "Weird Science" and now an award-winning filmmaker, joins us to reveal the surprising connections between film production design and interior design.
"It's all design," Michael explains, describing how production designers ask many of the same questions interior designers pose to homeowners. From creating mood boards and lookbooks to selecting the perfect accessories that reflect character personality, the processes mirror each other in remarkable ways. We explore how movies and TV shows craft their visual worlds, revealing that even something as seemingly insignificant as silverware receives careful consideration – would an 80-year-old character really use modern IKEA flatware?
The conversation takes entertaining turns through Michael's career, from Broadway performances with Yul Brynner to directing award-winning independent films. He shares a particularly memorable production crisis involving 20 pounds of stolen chicken props, demonstrating how even small design elements can impact an entire production. We also discuss the temporary nature of set design compared to home design, the challenges of working within budget constraints, and how relationships form intensely during creative projects.
For anyone who's ever wondered about the famous "Friends" couch (now mass-produced as part of a furniture collection) or how movie houses look realistic despite being just façades, this episode pulls back the curtain on the detailed design work that creates the worlds we see on screen. Whether you're a film buff, design enthusiast, or simply curious about how visual storytelling works, you'll gain new appreciation for the intentional design choices that shape both our favorite stories and our own living spaces.
Curious about Michael's recent work? Check out his award-winning film "Give Me Liberty" on streaming platforms – a feel-good comedy that won the Independent Spirit Award for best feature film made under $500,000.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Form, Function, and Feelings: Redefining Beauty in Design Apr 22, 2025

Have you ever wondered why some of the world's most successful brands and products are considered visually unappealing? The paradox of "ugly design" takes center stage as we unpack the surprising success stories hiding behind aesthetically challenged exteriors.
Crocs stands as perhaps the most emblematic case study – a widely mocked rubber clog that transformed into a billion-dollar global brand. We explore how function trumps form in this remarkable business success story, and why comfort and practicality ultimately outweighed visual appeal for millions of customers worldwide. The phenomenon extends beyond footwear into seasonal traditions like the beloved ugly Christmas sweater, where intentional garishness creates nostalgic connections and emotional resonance.
Beauty truly exists in the eye of the beholder, constantly shifting through time and cultural context. What appears jarring or unattractive today might become tomorrow's classic – just ask McDonald's, whose Golden Arches faced initial criticism in the 1950s before evolving into one of the world's most recognizable symbols. Sometimes, strategic "ugliness" serves a deliberate purpose, as with Spirit Airlines' intentionally cheap-looking branding that perfectly aligned with their budget positioning. Even tech giants like Google and Facebook began with rudimentary interfaces that prioritized function over beauty.
From Craigslist's stubbornly unchanged website to IKEA's famously wordless instruction manuals, we examine how minimal design approaches – sometimes perceived as "ugly" – can create distinctive brand identities that stand the test of time. The conversation challenges conventional wisdom about aesthetic appeal and invites listeners to reconsider what makes design truly successful.
What's your favorite example of "ugly design" that somehow works? Share your thoughts with us on Instagram and join the conversation about the beautiful paradox of aesthetically challenged success stories!

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Matthew Van Eyk is Transforming Outdoor Spaces: Every Backyard Tells a Story Apr 17, 2025

Matthew Van Eyk's journey from a teenage worker fixing driveways to founding Oakscapes reveals how passion and technical knowledge can transform an industry. Starting at just 15, Matthew learned the craft by seeing what went wrong in poorly installed hardscapes – knowledge that would later become the foundation of his business philosophy.
After college and experience with large construction companies, Matthew launched Oakscapes with a simple yet powerful mission: to create outdoor spaces that homeowners fall in love with, built on uncompromising quality standards. His approach combines technical precision with aesthetic vision, addressing the unique challenges of Florida's landscape.
The conversation dives deep into the critical aspects of hardscape installation that most homeowners never consider. Matthew explains how proper drainage – a significant challenge in Florida's flat terrain – can make or break an outdoor project. His use of lime rock base instead of recycled concrete allows water percolation, preventing the pooling issues that plague many installations. This technical knowledge, combined with an understanding of material strengths and applications, sets Oakscapes apart in a crowded market.
We explore the evolution of outdoor materials, from traditional pavers to the growing popularity of porcelain with its impressive 30,000 PSF strength rating compared to traditional pavers' 6,000-9,000 PSF. Matthew guides us through when to use which materials – recommending pavers for driveways due to their interlocking strength while explaining why porcelain has become the premium choice for patios and pool decks.
What truly shines through is Matthew's vision of creating a comprehensive exterior design company, a "one-stop shop" that eliminates the finger-pointing and disconnected results that come from using multiple contractors. This holistic approach ensures cohesive, beautiful outdoor spaces that actually function as intended – spaces that become the selling point of homes throughout South Florida.
Whether you're planning your own outdoor project or simply appreciate the craftsmanship behind beautiful spaces, this conversation offers valuable insights into what makes truly exceptional outdoor design. Ready to transform your outdoor living area? The expertise shared here might just be your first step toward creating the backyard of your dreams.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Matt Williams Story: Resilience in a Snack Bar Apr 10, 2025

Resilience and reinvention take center stage as we welcome Matt Williams, founder of FroPro Snack Bar and recovery coach, to share his remarkable journey from rock bottom to thriving entrepreneur.
Matt's story begins with a wake-up call in 2010 that led him to sobriety and a fresh start at age 28. What started as homemade peanut butter snack bars carried in his backpack while cycling around town (having lost his driver's license) transformed into a business through simple word-of-mouth at local juice bars. Today, FroPro's organic, plant-based bars are sold in Whole Foods and retailers across 36 states.
The conversation reveals fascinating insights into bootstrapping a food business, from kitchen experiments with a "perfect brownie cutter" to building a manufacturing facility and navigating the complexities of food packaging, production, and retail placement. Matt's deliberate decision to keep his product refrigerated—initially just personal preference—became a strategic advantage in a less crowded retail category.
Beyond the nuts and bolts of entrepreneurship, Matt opens up about the deeper purpose driving his work. Now approaching 15 years of sobriety, he creates employment opportunities for people in recovery, hosts the "Wake Up The Sun" podcast exploring successful people's routines, and serves as a recovery coach. With refreshing candor, he discusses the human struggles that persist even amid business success—those moments of self-doubt and the ongoing journey of personal growth.
Join us for this uplifting conversation about second chances, finding meaning through giving back, and building a business with authentic purpose. Whether you're facing your own reinvention or simply seeking inspiration, Matt's story reminds us that our greatest challenges often become the foundation for our most meaningful contributions.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Ugly Design: When Form Doesn't Equal Beauty Apr 08, 2025

What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success.
The paradox of ugly design reveals fascinating insights about how we interact with the world around us. Form doesn't always equal beauty, but sometimes that's exactly the point. Consider the ergonomic benefits of Crocs for chefs who stand all day, or how IKEA's notoriously difficult picture-only instructions have become a cultural touchpoint despite frustrating millions. These design choices prioritize function while creating memorable brand experiences.
The subjective nature of beauty further complicates our understanding. Apple's sterile minimalism – is it beautiful in its simplicity or simply lacking design? Our perceptions evolve with time, transforming yesterday's eyesores into today's vintage treasures. Remember how McDonald's Golden Arches were initially dismissed in the 1950s before becoming one of the world's most recognized symbols? Or how websites like Craigslist maintain primitive interfaces yet continue to thrive?
Some companies strategically embrace "ugly" as a business advantage. Spirit Airlines deliberately designed their visual identity to appear cheap, reinforcing their position as a budget carrier. Meanwhile, nostalgic traditions like ugly Christmas sweater parties demonstrate how emotional connections can completely override aesthetic judgments.
What's your favorite example of successful ugly design? Join the conversation and share your thoughts with us on Instagram. Let's celebrate the unconventional, the practical, and sometimes the downright unappealing designs that somehow manage to win our hearts despite their looks.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Brian Forti's Creative Journey from Television to Live Theater Apr 03, 2025

When Brian Forti visualized himself sitting in a theater surrounded by performers while meditating on a mountain in Sedona, he had no idea the universe was preparing him for the next chapter of his remarkable career. Two weeks later, a phone call led him to the Faena Hotel in Miami Beach, where he's spent the last decade designing immersive theatrical experiences that blend luxury, artistry, and innovation.
This journey from television producer to theatrical visionary didn't happen overnight. Brian's story begins with founding 40 Lane Entertainment in 1986, riding the wave of MTV's explosion and Miami's emergence as a creative hub. His collaborations with Gloria and Emilio Estefan opened doors to working with global superstars like Paul McCartney, Shakira, and Prince. Six Emmy Awards later, Brian had established himself as a creative force in the entertainment world.
What makes Brian's perspective so valuable is his understanding that everything in entertainment is fundamentally about design. "It goes from what are we going to do? Designing where you're going to shoot it, how you're going to shoot it, what they're going to wear, how you're going to film it, the lighting, everything—it's all design," he explains. This design-centric approach now informs his work at the intimate 160-seat Faena Theater, where audience members experience performances from just feet away, with dancers emerging from all directions in a space where every detail—from costumes to lighting—must reflect the luxury and artistic excellence of the Faena brand.
The conversation delves into the creative process behind shows like "Carmen" and "Retro," exploring how Brian and his team transform classic stories and musical eras into contemporary, sensory experiences. Unlike television, where creators must wait weeks or months for audience reaction, live theater provides immediate feedback, allowing constant refinement and evolution of the design.
Whether you're a designer, creator, or someone seeking inspiration to reimagine your own path, Brian's journey demonstrates the power of vision and the courage to reinvent oneself. As he puts it: "I learned that we can design our lives in any way... You can create anything you want. You have to feel it in your heart, you have to believe it and feel it. If you can do that, anything, anything is possible."

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

The Hidden Design of Everyday Objects Apr 01, 2025

Ever wondered why smartphone corners are rounded or why keyboard letters aren't arranged alphabetically? The world around you has been meticulously designed with purpose, function, and ingenuity—you just might not have noticed it until now.
From the humble pen cap with its life-saving air hole to the strategic placement of the "57" on Heinz ketchup bottles, everyday objects contain hidden design elements that make our lives easier, safer, and more efficient. We dive into these overlooked innovations, revealing how thoughtful engineering shapes our daily experiences without our conscious awareness. Did you know stop signs were originally yellow because weather-resistant red paint didn't exist until the 1950s? Or that toilet paper perforations not only help you tear sheets but also prevent the roll from unspooling too quickly?
Beyond physical objects, we explore what we call "invisible design"—the systems, strategies, and methodologies that organize our lives. This includes everything from meeting structures to conversation approaches to the innovative underground garbage collection systems in the Netherlands. As Steve Jobs understood, great design isn't just about how something looks—it's about how seamlessly it works.
The next time you pick up scissors, use a coffee cup that fits perfectly in your car's cupholder, or type on your computer keyboard, take a moment to appreciate the countless iterations and refinements that created these seemingly simple objects. We'd love to hear your examples of hidden design elements you've noticed! Share them with us through Instagram or directly through this podcast as we continue our journey exploring how design thinking shapes our world in visible and invisible ways.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Guy Holbrook talks Craftsmanship, Commerce, and Century Furniture Mar 27, 2025

Craftsmanship lies at the heart of luxury furniture, and few companies embody this principle more completely than Century Furniture. During our conversation with Guy Holbrook, Executive Vice President of Sales and Marketing, we discover what makes this iconic American manufacturer special after nearly eight decades in business.
"We're makers, we make furniture," Guy explains, distinguishing Century from companies that merely design and source their products elsewhere. With four producing factories in North Carolina, Century offers customization capabilities that imported furniture simply can't match – not just fabric selections, but changes to arms, depths, cushions, dimensions, and more. Their cornerstone upholstery program alone offers a staggering 7 million permutations of a single piece.
Guy shares his fascinating journey into the furniture industry, which began during graduate school with a part-time job at a local furniture store. Despite originally planning a career in finance, he found himself drawn to the creativity, craftsmanship, and relationships that define the furniture world. "People get so excited about furniture," he notes. "Think about your favorite chair or sofa, or your best meal at home or Christmas – all those things happen to happen on furniture."
We explore Century's collaborations with renowned designers like Thomas O'Brien, Tara Shaw, and Carrier & Company, and how these partnerships enhance their offerings. The company's commitment to sustainability and responsible manufacturing practices reflects their "do the right thing" philosophy, though Guy acknowledges they could better highlight these efforts in their marketing.
As Guy discusses the evolution of furniture retail and the growing importance of the design trade, he offers a perfect analogy for interior designers: they are the "Sherpas" who guide clients through the complex journey of furnishing a home. "It's just another hike for them and a lifetime event for me," he explains, capturing why professional guidance matters when making significant furniture investments.
Subscribe to iDesign Lab for more conversations that explore the intersection of creativity, craftsmanship, and commerce in the world of interior design.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Why Interior Design Will Thrive in the AI Revolution Mar 25, 2025

We explore why the interior design industry will be enhanced by AI rather than replaced by it, highlighting the creative and relationship-driven aspects that technology cannot replicate. The discussion emphasizes how design professionals deliver value through their unique vision, hands-on approach, and ability to translate client needs into beautiful, functional spaces.
• Interior design is one industry that won't be hit negatively by AI but will only be enhanced by it
• Design requires intellectual property that is both creative and hands-on, which AI cannot replicate
• AI can't read existing designs, understand client vision, or manage on-site changes
• The industry is built on relationships that AI cannot form with clients
• Interior design firms add value and save clients money through professional expertise
• From kitchen design to skilled trades like wallpaper hanging, implementation requires human touch
• AI will help with communication and efficiency but can't replace the core design work
• The design industry offers untapped opportunities for entrepreneurs and those interested in creative fields
• Working in design surrounds you with talented people, beautiful things, and innovation

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Keith Eichenblatt's Path in the Lighting and Decor Industry Illuminating Journeys Mar 20, 2025

The podcast episode features Keith Eichenblatt, a renowned lighting designer with nearly five decades of experience, who shares insights into his vibrant career and the evolution of design. He discusses the impact of the internet on the industry, the importance of personal branding for reps, and the value of building relationships with designers and manufacturers.
• Keith's upbringing in a family lighting business
• Transition from retail to representation
• Influence of the internet on product distribution
• Importance of trade shows in the design industry
• Challenges smaller brands face in a competitive market
• Significance of personal branding for industry professionals
• Inspiring stories behind the brands Keith represents
• Vision for the future of the design industry
To learn more about iDesign Lab or TW Interiors, please visit twinteriors.com.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Designing Everyday Moments: Finding Artistry and Intention in Life Mar 13, 2025

Life is a series of design decisions, shaping everything from our outfits to our daily schedules. The podcast explores how every aspect of life is a conscious choice, urging listeners to engage in intentional living and recognize the designer in themselves.
• The concept of design in everyday choices
• Transformation from a focused design podcast to broader life design discussions
• The importance of morning routines in shaping daily experiences
• How food presentation reflects design principles
• The connection between design, philosophy, and faith
• Design parallels in politics and leadership
• Upcoming diverse guest stories to inspire and educate

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Ali Kaufman's Journey from Gifted Program to Innovative Learning Spaces Redefining Education Mar 06, 2025

The episode centers on Ali Kaufman, an innovator in the field of education, who discusses her transformative school, Space of Mind. We explore how personalized learning experiences can nurture creativity, reduce stress, and foster a love of knowledge, ultimately setting students up for life success.
• Introduction to Ali Kaufman and Space of Mind
• Overview of Ali's educational philosophy and experiences
• Discussion on creating a personalized curriculum for diverse learning styles
• Examination of the emotional impacts of traditional education
• Introduction to the Community Classroom Project and its goals
• Vision for the future of education and plans for expansion
• Closing thoughts on the importance of individualized learning experiences

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Transforming Your Space: Balancing Personal Style and Timeless Design Mar 04, 2025

This episode explores the journey of curating a personal aesthetic in home design, emphasizing the importance of self-expression over trends. Listeners learn how to navigate their design journey with purpose, ensuring their spaces evolve with their lives while telling their unique stories.
• Curating an aesthetic reflects your unique personality
• The role of interior designers in shaping personal spaces
• Balancing traditional and modern elements in design
• A focus on timelessness versus fleeting trends
• Personal stories shape the aesthetic journey
• Understanding the importance of evolving design choices
• Making conscious decisions about design that resonate long-term
For more information: https://twinteriors.com/

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Kris Schlembach's Journey in Construction and Design, From Wall Street to Renovations Feb 27, 2025

Join us for an enlightening conversation with Kris Schlembach, a remarkable individual who has navigated a unique career journey from Wall Street finance to residential renovations in sunny Delray Beach, Florida. In this episode, Kris shares personal anecdotes and professional insights that shed light on his passion for construction, honed through early experiences working alongside his father. We delve into his transition from large-scale commercial projects to the world of residential renovations, exploring the importance of integrity and quality work in a market plagued by unreliable contractors. Discover how Kris's expertise in design and effective communication has helped him navigate client expectations and manage multiple projects with ease.
In this captivating episode, we sit down with Kris Schlembach, a seasoned professional who has transitioned from a successful career in finance on Wall Street to become a respected figure in the world of residential renovations. Kris's fascinating journey is filled with personal stories and professional insights that offer a unique perspective on the construction industry. We explore his early experiences in construction, his passion for finance, and the life-changing events that prompted him to make a significant career shift. Join us as we delve into the challenges of managing client expectations, the importance of design in construction, and the strategic use of technology to streamline project management. Kris's story is a testament to the power of adaptability and the rewards of pursuing one's true passion.
Step into the world of construction and design with Kris Schlembach as he takes us on a journey through his career in this captivating episode. From his early days assisting his father with construction projects to his role as a trader on Wall Street, Kris's experiences have shaped his unique perspective on the industry. We explore the challenges and rewards of residential renovations, the importance of assembling a reliable team, and the significance of well-defined design plans. This episode offers valuable insights into managing client expectations, navigating budgets, and leveraging technology for efficient project management. Join us as we uncover the secrets to success in the world of construction and design.

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Unveiling the Budget: How Transparency Transforms Interior Design Projects Feb 25, 2025

This episode of iDesign Lab focuses on the necessity and benefits of discussing budgets in the interior design process. By fostering transparent conversations about financial limits, clients empower designers to create tailored, satisfying solutions that align with their vision and resources.
• Importance of discussing budgets openly
• Clients need to gauge their spending capabilities
• The designer's role in tailoring projects based on budget
• Transparency fosters better collaboration and results
• Real-world scenarios highlight budgeting dynamics
• The “2-Out-of-3 Rule” for quality, speed, and cost
• Encouragement for clients to communicate their financial boundaries
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Luis Carrillo's Insights on Design and Dedication Through His Home Furnishing Journey Feb 13, 2025

Luis Carrillo shares his inspiring journey through the world of home furnishings, emphasizing the significance of relationships, personal growth, and craftsmanship. The episode highlights the evolution of design values and the importance of hiring interior professionals for creating lasting beauty in our homes.
• Luis Carrillo’s unexpected entry into the home furnishings industry
• Importance of following up and building relationships in business
• Overview of Hickory Chair’s commitment to quality and customization
• Personal growth and lessons learned through sobriety
• Discussion on the value of hiring interior designers for better home aesthetics
• Transition of the family business to the next generation

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Kelly Kern: Design Visionaries: Partnership, Innovation, and the Art of Interiors Feb 06, 2025

Join us in an engaging conversation with Kelly Kern, a remarkable design visionary whose journey from the entrepreneurial days of Paper Gourmet to her current role as an independent sales representative is nothing short of inspiring. Kelly opens up about her career path, influenced by her mother's knack for creating a cozy home with minimal resources. Her passion for design, fostered from childhood, has evolved into a fulfilling career marked by strategic partnerships and deep personal connections, including her influential stint with Doug Self at J Douglas.
Explore the nuanced world of interior design where exceptional service and strategic designer partnerships reign supreme. Kelly offers a behind-the-scenes look at J Douglas, revealing how administrative support is key to maintaining their competitive edge. As we navigate the shifting landscape where designers now significantly drive business growth, Kelly emphasizes the enduring importance of human touch in an industry increasingly challenged by technology. From high-end furnishings that tell a story to the ever-evolving role of designers, the discussion is rich with insights.
Kelly's enthusiasm for product innovation and branding evolution is palpable as she shares her impressions from the High Point Market and her admiration for brands like Arteriors and Worlds Away. Her love for unique pieces, particularly lighting, shines through as she describes them as the "jewelry" of a room. With personal anecdotes and reflections on visits to Granada, Spain, Kelly paints a vivid picture of how culture and travel influence her design sensibilities. Tune in to explore the vibrant world of design through Kelly's expert lens and discover the stories that each piece carries.

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Jim Duckworth: Journey Through the Furniture Industry: Insights and Strategies Jan 30, 2025

Ever wondered how a seasoned expert like Jim Duckworth transitioned through the high-end furniture industry with such finesse? Join us as Jim shares his captivating journey from his early days in Atlanta to securing key roles at Century Furniture and Highland House. With over 30 years of experience, Jim's narrative offers profound insights into the industry's evolution, from his initial steps inspired by his uncle's successful career to his strategic decisions that shaped his path. You'll learn about the importance of embracing opportunities for financial growth and gaining a comprehensive understanding of both case goods and upholstery.
Discover the unique dynamics of the Florida furniture market through Jim's lens. We explore how his move to the region capitalized on its concentrated wealth and second-home opportunities, allowing for minimal travel yet maximum impact. Jim's story delves into the strategic acquisitions and visionary leadership that have redefined company offerings to meet diverse market needs. The conversation also touches on how the evolution of showroom locations and accessibility are pivotal to designers, capturing the changing landscape of furniture retail and the distinctive nature of the Florida market.
Experience the world of domestic manufacturing with a focus on the Rockhouse Family of Brands, where the benefits of customization and flexibility are paramount. Jim highlights the significance of maintaining a manufacturing facility in Hickory, NC, and the growing COM business trend among design firms. We also touch on personal favorites in design, from cherished restaurant interiors to boutique hotels, and the thrill of attending prestigious events like The Masters and the Kentucky Derby. Whether you’re a design enthusiast or industry professional, Jim’s insights offer a rich tapestry of knowledge and experience that’s sure to inspire.

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Allison Stewart: Design Inspirations and Community Impact Jan 23, 2025

Discover the captivating journey of Allison Stewart, a noted real estate expert from Delray Beach, Florida, who shares her transition from finance to becoming a leading force in the local real estate scene. Experience the hurdles and triumphs she faced—imagine going six months without earning a paycheck—before establishing a thriving business grounded in word-of-mouth success. Listen as she underscores the critical role of confidence, community knowledge, and people skills in achieving excellence in the real estate world.
Envision real estate open houses that are more like unforgettable events, complete with coffee, champagne, and ice cream trucks, and learn why Allison believes that going the extra mile for clients translates into success. We dive into the art of client relationship building and how to transform properties through strategic investments in presentation. Hear how Allison's approach to selecting listings aligns with her business ethos and the impressive results that follow when expectations are not just met, but exceeded.
Join us in exploring Allison's professional evolution, from transitioning during the COVID-19 boom to thriving in a collaborative team environment in downtown Delray. Her stories of resilience and relationship-building showcase the power of maintaining connections, even when the initial choice of clients doesn’t go her way. The episode wraps up with a lively discussion on design inspirations and the joy of contributing to local charitable events that enrich community spirit, offering a rich tapestry of insights for anyone passionate about real estate and design.

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Jeff Rimer: The Design of a Legend Celebrating a Broadcasting Career Jan 15, 2025

Get ready to celebrate a master of the broadcast design! Today, we’re thrilled to introduce Jeff Rimer, the recently retired play-by-play announcer for the Columbus Blue Jackets. With a career spanning over three decades, Jeff has painted the picture of thrilling NHL action for fans across North America. He kicked off his journey in Calgary, called games for the legendary Montreal Canadiens, and even captured the excitement of the 1976 Olympics as a gymnastics commentator! From the Capitals to the Panthers and finally to Columbus, Jeff’s dynamic voice has been a defining design in the world of hockey broadcasting. After calling over 2,000 NHL games, he’s leaving us with a legacy that will resonate for years to come. Let’s dive into the life and career of the one and only Jeff Rimer!

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Kristine Rzasa: Exploring Interior Design, Client Relationships, and Trendsetting Jan 08, 2025

Today, we’re thrilled to introduce a true design dynamo, Kristine Rzasa! Currently rocking her role as the Outside Account Manager for Schumacher fabrics in the beautiful Greater Palm Beaches, Kristine is no stranger to the design scene.
Her journey began in the bustling Boston Design Center, surrounded by all things design, thanks to her mom, an interior designer, and her dad, an architect! With a rich tapestry of experience in both residential and commercial design—from Robert Allen to Altro Floors—Kristine’s passion for design has only grown.
Now, living it up in West Palm Beach and enjoying the sunny lifestyle while juggling pickleball, tennis, golf, and her adorable English Springer Spaniel, Chloe, Kristine is here to share her love for design and how Schumacher is making waves in the design community. So, let’s dive in and get inspired by Kristine's design journey!"
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Unlocking the Art of Home Cohesion with Expert Advice Jan 02, 2025

This episode explores the crucial role of interior designers in creating cohesive living spaces and why homeowners should avoid designing in isolation. Through insightful discussions and real-life examples, it emphasizes the benefits of collaboration with professionals to achieve harmonious and functional interior design.
• Importance of hiring an interior designer for cohesive designs
• Risks of designing spaces in isolation
• The financial advantages of working with experienced designers
• Real-life case studies illustrate designing challenges
• Planning as the key to effective space transformation
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Justin Bell: Exploring Racing Design with Insights from a Championship Driver Dec 18, 2024

Rev your engines and join us for an exhilarating episode of the iDesign Lab Podcast! Tiffany and Scott Woolley are thrilled to welcome Justin Bell, a former championship driver and one of the leading voices in automotive media. Justin takes us on a journey through the world of racing design, where precision engineering and artistic vision come together at high speed. From his thrilling victories at the 24 Hours of Le Mans to his role as a host and storyteller, Justin offers a unique perspective on how design plays a pivotal role in every aspect of racing. Whether it’s the aerodynamic lines of a car, the strategy behind track layouts, or the technical setup of a broadcast, design influences it all. Whether you're a motorsports fan or simply curious about the design principles driving the sport, Justin’s insights will fuel your passion. Buckle up—it’s going to be a wild ride!
Learn more at:
https://twinteriors.com/podcast/

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Gavin Robin: Coloring Outside the Lines, Journey to Creative Excellence with DAMN GOOD Agency Dec 11, 2024

We’re excited to welcome Gavin Robin, the dynamic founder and Creative Principal of DAMN GOOD Agency, a trailblazer in the world of marketing and branding for nearly 35 years. Hailing from South Africa, Gavin's creative journey took him through the vibrant streets of Toronto, San Francisco, and Miami before he planted his roots in Delray Beach. Known for his bold, unconventional approach to problem-solving, Gavin has built a diverse team of visionaries dedicated to pushing creative boundaries and elevating brands across various industries—from luxury goods to nonprofit organizations. With a hands-on leadership style and a passion for community engagement, Gavin has cultivated strong relationships and a culture of excellence at DAMN GOOD. Get ready to be inspired by a true innovator who believes in coloring outside the lines! Gavin welcome to the iDesign Lab.

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Ross Mandell’s: Financial Design Blueprint for Success and Redemption Dec 04, 2024

Today, we’re excited to welcome Ross Mandell, a dynamic figure with a compelling life story. Known for his intelligence and charisma, Ross has taken over 140 companies public and has been featured in over 130 newspapers worldwide. His journey reflects the highs and lows of films like *Wall Street*.

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Jimmy Sommers: Hitmaker, Entrepreneur, Fashion Design & Luxury Lifestyle Aficionado Jul 16, 2020

Jimmy Sommers was first smitten with the saxophone when he was still a grade school student in his native area of Chicago. "The sax just seemed so cool" says Sommers recollecting on those days. His affinity and aptitude for the sax progressed to a point where he has become one of the hottest names on the world's smooth jazz circuit. His new album "Sunset Collective" continues Sommers' path of bringing a little hipness and edge to the smooth jazz world. As with his previous albums (James Cafe, 360 Urban Groove, Lovelife) he collaborates with some of the most reknown artists around. "Sunset Collective" finds Jimmy playing with other artists such as Paul Oakenfold, Paul Brown, Rahsaan Patterson, Vikter Duplaix, Brian Culbertson, Angela Johnson and DJ Spinna. The album crosses into Jazz, soul and electronica arenas. It has already entered the top chart of Radio and Records Smooth Jazz Survey. In addition to his music Sommers is making quite a name for himself as a renaissance entreprenuer. He is one of the owners of the Hollywood hotspot Koi LA. He was one of the original foundational partners in the publicly traded company Baby Genius and has just started a clothing line called Wildfox Couture. He has appeared on television shows such as The Today Show, Access Hollywood, Smooth Jazz TV, Regis and Kelly and others. His electrifying performances have taken him to concert stages and festivals both in the States and abroad.

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Rip Nance Jr: Behind the Scenes in Home Furnishing! Jul 02, 2020

Rip Nance Jr. is a perfect example of why this podcast was created! Rip is charming, talented, and beyond knowledgeable on his craft in the design industry. Rip is full of passion for the lines he represents and well as his long history with the clients he serves! Enjoy a listen with Rip in the I design Lab where he shares great insight and lets us in on the “best sellers!” with some great secrets on Made Goods and Curry & Company.

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Debbie Miller: Details Are In The Hardware! Jun 17, 2020

Debbie Miller has such a wealth of information on everything hardware and plumbing. The industry has such a rich history with artisans and old world culture. Debbie shares how she was born into this business and knows every facet of the faucet as well as amazing customer service and employee camaraderie for all business owners.

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Real Estate and Design Really Do Go Hand in Hand! Jun 03, 2020

Lenny Felberbaum sits with us in the iDesign Lab to discuss the many ways that design impacts real estate. Listen along for the wealth of knowledge and incite provided by Delray Beach resident and Engle an Volkers leading Broker Lenny Felberbaum.

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Lights… Camera…. LOCATION! May 20, 2020

Michael Manasseri childhood actor to big time Hollywood producer visits the IDesign lab and shares a rich perspective of Design behind the scenes.. Where movie magic and Design cross paths.

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Downsizing Your House May 06, 2020

Tiffany and her husband Scott take a brief look at the trend where people are downsizing into smaller space.

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The Rug In Your Room Jan 09, 2020

Tiffany and her husband Scott take a look at the different ways a rug can be used in a room, including the different types of rugs that are available and some of the wonderful companies that manufacturer and offer rugs.

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Most people think they are an Interior Designer Jan 01, 2020

Tiffany and Carlie take you on a tour about what being an interior designer looks like. Who the players are and what the job title entails. From the initial decision to follow a passion to facilitate your dream career in Interior Design to from education, on the job training to building a business and a brand.

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The Bedroom Dec 25, 2019

Tiffany and Carlie talk about the room you spend the most amount of time in. The one room that must be the most comfortable.

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10 Reason why you should hire an Interior Designer Dec 18, 2019

Tiffany Woolley and Carlie Pinder review the 10 reasons why it is smart to hire an interior design for your next project. 10 reasons that will help assist you in deciding why and how an interior design can be of a smart idea. Some of their insight includes, the cost factor, professional assessments, budgeting, resources, the trained eye a of experience.

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Why you should use an Interior Designer Dec 10, 2019

Tiffany and Carlie Pinder provide insight into the positive reasons why you should consider hiring of an interior designer for your next project/home.

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A little About I Design Labs Dec 09, 2019

Tiffany and Scott provide a little insight into who they are and talk about their interior design experience. They also talk about why they started the i Design Lab podcast.

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i Design Lab - Teaser Nov 07, 2019

Welcome to the i Design Lab podcast with designers Tiffany and Scott Woolley.

This is a place where we explore the rich and vibrant world of interior design and it’s constant evolution in style.

We are offering you expert industry insight by discussing trends, styles and everything in between to better help you achieve your dream home through our expert knowledge. We will call onto industry leaders as well as clients on what inspires, motivates and excites them.

All the while bringing laughter and levity.

So whether you are listening to us in your car or in a cozy nook in your home......grab your coffee (or chardonnay ) and join us on this elevated, informative and lively journey into the world of interiors!

Learn more at:
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