I Make a Living

Latest Episodes:

Pride- Mina Gerges (Bonus Episode) Jun 29, 2020

Show notes

From this episode, here are 3 ACTIONS to make your business more inclusive of sexual orientation and gender identity. If we’re looking to make lasting change, we need to continue the conversation around workplace intersectionality all the time - not just in reaction to current events.

Encourage use of pronouns - not just for queer employees but for everyone
Revise company policies - act in accordance with the law and your values on everything from workplace dress codes to hiring and firing practices
Rethink how you categorize your customers. Should you be making gender binary products or would your customers and business benefit from being more fluid.

This isn’t a one and done kind of thing - we’re all learning and growing together and so should our company policies. So keep thinking about diversity and inclusion and how you can be a leader and not a follower in business.

GUEST

Mina Gerges - Website

BLM- Eric Williams (Bonus Episode) Jun 10, 2020

Show notes

Guest- Eric Williams The Silver Room

Terry O'Reilly-Master Class (Season Finale) May 25, 2020

Show notes

Some of us want to be Lay's Chips—national! popular! instant recognition!—but Terry O'Reilly thinks we could learn a few things from Utz, Baltimore's hometown favorite chip brand that outperforms Lay's by a huge margin. In other words: small can be excellent. Terry O'Reilly is the host of the marketing podcast Under the Influence, and has 30 years of experience directing marketing for brands big and small.
In this week's episode, O'Reilly reminds us to put on our marketing hats at least once a week (hey, if it worked for Steve Jobs...) and experiment with boldness. “Does your idea make your hands start to sweat a little bit?” he asks; it's a clue that you're on the right track. He outlines his "Shish Kebab" theory of brand unity that you can start using today, and tells us why small businesses shouldn't get too wrapped up in what their competitors are doing.
He also takes questions from our #imakealiving audience about scaling businesses on a shoestring budget, how to use social media for market research, and how protect your business from toxic clients.

Guest

Terry O'Reilly- Website

The Apostrophe Podcast Company- Website

Financial Tips and Aid Programs During COVID-19 May 21, 2020

Show notes

While today's bonus episode focuses on the government programs set in the U.S., we believe that the experiences and tips shared by our financial expert guests are relatable to everyone, regardless of where you are located.

Thank you to our guests Phylecia an Oona and the 3 entrepreneurs who shared their experiences with us. Find them all below.

GUESTS-

Phylecia Jones - https://www.keepupwithmrsjones.com
Oona Rokyta, CEO and Co-Founder, Lance - https://www.justlance.co/covid19

ENTREPRENEURS

Julia Kline, Host of Solving Me Too Podcast - https://solvingmetoo.com
Meegan Czop, Owner of Great Lakes Yard - https://www.greatlakesyard.com
Ben Yee, Co-Owner of The Camera Department - https://www.thecameradept.com

Creating a Unique Business- Sonja Rasula May 18, 2020

Show notes

“Artists starving? There’s absolutely no reason for that.” Sonja Rasula is the founder of Unique Markets, a Los Angeles-based pop-up market showcase for artisans and makers. In this week's episode, she talks to us about her hands-on approach to training small business owners in the art of selling their art, why she launched Unique Markets during a recession, and why hitting the pause button now can help businesses recover down the road.
Rasula, who got her start in retail and later launched websites like NatGeo and FoodTV, understands the path between creating beautiful products and actually selling them. She ensures that her carefully selected vendors are trained on how to talk to shoppers and use tools like social media and branding to grow. Our conversation with her also includes the power of a drive-time epiphany, why she she's as busy during a shutdown as she was in her launch phase, and how she chose conscious consumerism in the first place.

Carving Your Own Path- Allis Markham May 11, 2020

Show notes

Allis Markham describes herself as “An artist with a really strong stomach.” She's the founder of Prey Taxidermy, a Los Angeles studio that serves clients ranging from luxury brands like Gucci to natural history museums all over America. We chat about her transition from Director of Social Media Strategy for the Walt Disney Company to running her own shop that's for the birds...and foxes...and armadillos.
Markham walked away from a six-figure job "explaining social media to boardrooms full of old white men” to follow her passion: creating beautiful taxidermy. Volunteering at the Natural History Museum of Los Angeles netted her both a mentor and a deeper understanding of her craft. She decided to take the plunge into full-time when she realized she could become the go-to taxidermist for the Los Angeles set: people who loved art tinged with luxury. We talk to her about the importance of a business motto, how teaching classes helps her fine-tune her practice, and why YouTube and outsourcing help her say yes to more.

Guest-

Allis Markham- https://www.preytaxidermy.com/pages/about-prey

Wearing Many Hats- Steve Barnes May 04, 2020

Show notes

"Always have a hustle that’s paying the bills," says Steve Barnes, who knows plenty about hustle. Barnes, who got his start as a radio host and actor, combined his love of travel with a passion for content production to launch Barnes Creative Studios. Now, he travels the world shooting promo videos and VR for brands and destinations that make us want to book that vacation time.
In this week's episode, he talks to us about getting ahead of the pack with technology (and how working with camera drones ten years ago has led to an interest in VR), how to talk budget with a potential client without scaring them off, and why honing your listening skills and taking the time to build trust can help answer questions your clients aren't even asking yet. He also shares why driving for Uber (in a Tesla, no less!) isn't off-brand for him.

The Science Behind Productivity- Dr. Sahar Yousef Apr 30, 2020

Show notes

Feeling a little...unmotivated? You’re not alone. With most of us working from home, we've lost some of our best productivity tools, and we might not even know it. In this week's minisode, Dr. Sahar Yousef of UC Berkeley chats with us about why setting clear cognitive boundaries between "work" and "everything else" makes a difference when all our days feel kind of the same.
She shares insights on how we can recreate and reinvent go-mode triggers for the home: setting up rituals that prime our brains to focus, using calendars to hype ourselves up subconsciously, and why we should never work from the couch. She walks us through "focus sprints," her recipe for conquering your to-do list and producing results. She's even got something for the kids: she talks about how homeschoolers need triggers and transitions into schoolwork just as much as their high-achieving parents. It's time to put your phone in a drawer, close all those tabs, and get down to business.

Guest- Dr. Sahar Yousef - Website

Pat Flynn- Masterclass Apr 27, 2020

Show notes

In our special Masterclass episodes, we collect questions from real-life entrepreneurs at our live #IMakeALiving shows around the world, and ask our favourite experts to weigh in. From social media to scaling, from advertising to work-life balance, we get insights and guidance from folks who have been there.

When Pat Flynn was laid off from his architecture job in 2008, he wasn't sure what to do next. On a hunch, he developed a test-prep course for architects in training; over the next year, his course brought him over $200,000 in revenue. Flynn had seen the power of passive income. Instead of developing more courses, though, Flynn started training others on how to do the same.
"Truly passive income pretty much doesn’t exist," says Flynn, but he knows from experience that designing products that reward you for investing in and building them—and pay out time and time again—comes pretty close. In this week's conversation, we talk to Flynn about his three P's of mapping the market, why entrepreneurs should cultivate their superfans, and how bringing your human side into your business can improve everything from work-life balance to audience relationships. He also takes questions from past #IMakeALiving live-event audiences about interviewing guests on podcasts (and why you should ask “why?”), making the most of your passion-project time in a day-job world, and how to maintain our learning mindset even as we grow into our roles as thought leaders.

Guest- Pat Flynn

Website- http://smartpassiveincome.com/toolkit

Podcasts

SPI- https://www.smartpassiveincome.com/shows/spi/

Ask Pat- https://www.smartpassiveincome.com/shows/askpat/

Working From Home During a Pandemic- Lisa Canning Apr 23, 2020

Show notes

Notes: How does a mother of eight balance a thriving design career with a family the size of a baseball team? Well, for starters, she doesn't sweat the mess. Lisa Canning is an author, coach, and design expert, and this week, she joins us to talk about how entrepreneurs can get family life and work goals to align, even during a pandemic. She counsels us to let go of perfectionism, schedule deep-focus time, and to delegate household chores to the kids. Most importantly, she says this unique time can give us a chance to figure out what really matters—for both business activities and parenting—and to to loosen our grip on the other stuff. “The main goal for us, during this period, is forming greater connections with our families.”

Guest- Lisa Canning

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