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    Business

    I Am Your Korean Mom

    I teach life coaches how to market joyfully, and with their full humanity intact.

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    Copyright: © 2023 Joyful Marketing

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    Latest Episodes:
    BONUS: Coaching tools aren’t one-size-fits-all (and that’s a great thing) Oct 14, 2021
    Show notes

    Many coaches believe that once they become certified, they will be equipped with the tools to coach anyone on anything. It’s a lovely thought, but maybe not so helpful when you’re in your tenth session with a client who just stares at you blankly as you try to explain, for the 50th time, how their thoughts are creating their results and why that’s a great thing. While there are certainly powerful frameworks out there, the coaching principles we learn aren’t one-size-fits-all.
    One single tool or framework isn’t going to work for everybody, and that’s ok. In this episode, Kara and I discuss how to bring more openness, nuance, and discernment into your coaching, so you can coach clients of different backgrounds and lived experiences effectively.
    Listen to the full episode on Apple Podcasts or wherever you get your podcasts!


    157. Healing your nervous system for authentic marketing with Sally Hardie - part 2 Oct 12, 2021
    Show notes

    If you find yourself buffering all the time, averse to the process of reviewing your progress, or if the notion of finding joy is in itself triggering, this is the episode for you.
    For part 2 of our conversation, Sally is sharing some brilliant practices that you can use to calm your nervous system that will help you truly unlock your business’s potential.
    We’re diving into how buffering can actually be soothing and healing, how to de-trigger the process of evaluating your goals, and two of her favorite methods for finding safety when thought work isn’t doing the trick.
    Find links to everything we mention in this episode as well as links to Sally's work here: https://www.simonegraceseol.com/157


    BONUS: How realizing ‘it’s all made up’ will make you a better coach Oct 07, 2021
    Show notes

    Coaching tools didn’t descend from the heavens. They were developed by humans whose social context impacted the way they saw the world and their clients, including what they even viewed as a “problem” to be solved in the first place. In other words, those coaching modalities that you know and love? Yeah, those were made up.
    Before you abandon all meaning and run off into the woods, tune into this episode to learn why understanding this is exactly what will elevate your coaching. Kara and I will discuss how learning the intellectual history of modern coaching concepts and embracing the subjectivity of coaching modalities will help you deliver powerful coaching to clients with radically different backgrounds and beliefs than you.


    Listen to the full episode on Apple Podcasts or wherever you get your podcasts!


    156. Healing your nervous system for authentic marketing with Sally Hardie Oct 05, 2021
    Show notes

    When it comes to marketing, without establishing nervous system safety in your body, you will always be out of touch with your full genius, creativity, and intuition.

    To shed some light on the importance of creating nervous system safety, I have Sally Hardie on the show. She’s a brilliant coach with a psychotherapy background who has an excellent grasp on the central nervous system and how it works.

    Join Sally and me as we talk about why marketing can be so triggering to our nervous systems, how to know when your body is not in safety and the steps you can take to move in the opposite direction, and why thought work can at times be a toxin we’re weaponizing against ourselves when we’re feeling activated.
    Find links to everything we mention as well as links to Sally's work here: https://www.simonegraceseol.com/156


    BONUS: Using historical context to avoid whitewashing your coaching Sep 30, 2021
    Show notes

    Do you understand how the legacies of slavery, colonialism, and genocide have shaped the world we live in? If not, you are missing an incredible opportunity to deepen your coaching and serve your clients and the world.
    In this episode, Kara and I teach you how you can avoid whitewashing your coaching by understanding your historical context, the context of your clients, and the context of the coaching industry as a whole. Listen in to learn why broadening your historical literacy is so vital to creating a coaching business that meets the demands of a multicultural world.
    Listen to the full episode on Apple Podcasts or wherever you get your podcasts!


    155. Leaks in your bucket Sep 28, 2021
    Show notes

    If you have a human brain, I’m sure you can recall moments of time where you’ve beaten yourself up for your imperfections and flaws.
    I know I can.
    I’m definitely a bucket with many leaks, and I’ve spent years feeling shameful, wishing I could just be the model of perfection. But I didn’t see how my leaks were actually gifts that were nourishing those around me.

    Join me on the podcast this week as I invite you to think about where the leaks in your bucket might be, and how they’re what make you the unique leader and coach you are today.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/155



    BONUS: Elevating the coaching conversation by embracing complexity in your marketing Sep 23, 2021
    Show notes

    This week, I’m sharing with you the inaugural episode of a brand new limited series podcast I’m hosting with my dear friend and colleague, Kara Loewentheil.
    Outside the White Box is a labor of love that’s been in the works for a while now, and if you’ve been craving a more intellectual approach to talking about coaching and the tools we use, you are going to love this.
    If you have a deep hunger to know more about coaching as a descendant of other intellectual traditions, and you feel the need to be a more well-informed coach, listen in. We’re showing you the fine line between marketing with simplicity and clarity without dumbing it down, and why this is the key to up-leveling your business.
    Find notes to everything we mention in this episode here: https://www.simonegraceseol.com/otwb001


    154. How to grow a cult following with Sam Garcia Sep 21, 2021
    Show notes

    I’m delighted to share an interview I did over on Sam Garcia’s podcast, Business as a Magical Practice.

    Sam and I are talking about the keys to growing a cult following and breaking down exactly how to create the kind of relationships that lead to an audience obsessed with everything you have to share.

    Listen in as I’m sharing my insights on the 4 keys to relationship-building, how to make space for the quality of relationship that you’re looking for with your people, and why so much emotional risk-taking is required of you to do this.
    Find links to everything we mention as well as links to Sam's work here: https://www.simonegraceseol.com/154


    153. Making Mercury Retrograde work for you with Janette Dalgliesh Sep 14, 2021
    Show notes

    Whether you’re into astrology or not, I promise this episode is absolutely invaluable to you as a coach.
    My guest is Janette Dalgliesh, a life coach who helps her clients break out of misery and experience the deep joy of doing the work they came to Earth to do, and she uses a magical blend of astrology and neuroscience-based coaching.
    Janette is dispelling the myths and bad rap that Mercury Retrograde gets, showing us why this period of astrological weather can be a potent ally in your business, and how to use the energies that are at work to your business’s advantage.
    Find links to everything we mention in this episode as well as Janette's work here: https://www.simonegraceseol.com/153


    152. The wrong way to overdeliver Sep 07, 2021
    Show notes

    There’s one topic in the coaching world that is rife with misunderstanding, and so it’s time to set the record straight.
    Overdelivering is something all of us are encouraged to do in our businesses, to provide value to our people to help them get amazing results. But it doesn’t take the form that you might think it does.
    This week, I offer you the 3 pillars of genuine over-delivery. Practicing and implementing these 3 pillars is what will have your clients creating amazing results, telling all their friends about you, and in turn, help you develop a reputation where people want to sign with you over and over again.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/152


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