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    Business

    I Am Your Korean Mom

    I teach life coaches how to market joyfully, and with their full humanity intact.

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    Copyright: © 2023 Joyful Marketing

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    Latest Episodes:
    166. How to use intuition to guide your marketing Dec 07, 2021
    Show notes

    There’s a lot of talk in the life coaching world about intuition and using it to guide our work.
    Intuition is often framed in an airy-fairy, random, whimsical way. So when it comes to making decisions, how can we use our intuition to make them intelligently?

    Tune in this week as I share how to decipher if your intuition is leading you in a useful direction in your decision-making and how to use this incredibly valuable faculty to your benefit.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/166


    165. Marketing, pronouns and inclusivity Nov 30, 2021
    Show notes

    Today’s conversation is coming to you from my own discoveries about what it means to be inclusive in my marketing, specifically in the use of pronouns.

    I’ve got an amazing panelist of three coaches, Mattia Maurée, Alexander James, and Hannah Brooks. They’re here to shed some wisdom on what it means to be respectful and inclusive of people who don’t fall in the gender binary.


    Find links to everything mentioned in this episode as well as links to these coaches' work here: https://www.simonegraceseol.com/165


    164. How to market business coaching without promising money results Nov 23, 2021
    Show notes

    This week, I’m showing you how it’s 100% possible to successfully market and sell business coaching without your offers being about money, even if you’re a business coach.
    This goes for all you coaches in niches with other types of measurable results too because the truth is these specific numbers are not what sells.
    Listen in to discover the reality of what people actually want from the coaching experience, and how to market without promising financial results.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/164


    163. How to actually believe a new belief Nov 16, 2021
    Show notes

    By now, you would have heard me teach hundreds of times that your beliefs create your reality. But one thing my clients keep coming back to me with is, “Sure, but how can I believe?”
    So this week, I’m giving you a masterclass on how to actually believe a new belief.
    I’ve got a method that almost feels - dare I say it - lazy, and I’m giving it to you. With my guidance, you’ll be able to stop treating belief work with haste and force, and instead, approach it with light-hearted, playful energy that will have you embodying the new belief before you know it.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/163


    162. Should you keep up with marketing trends? Nov 11, 2021
    Show notes

    How often do you feel like you need to jump on the newest social media platforms and marketing techniques?
    Whether it’s Instagram Reels, TikTok, or building out an email list, so many people are experiencing FOMO, terrified of being left behind, and their anxiety is spiraling.
    In this episode, discover how you might be using the best and newest tools available as a weapon against yourself, and why I don’t think keeping up with the trends equates to a successful business.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/162


    161. Method Constraint with Lindsay Dotzlaf Nov 09, 2021
    Show notes

    My colleague Lindsay Dotzlaf and I are bringing you a joint podcast this week all about a concept we’ve coined called method constraint.
    If you’re anything like us, you started your practice super passionate about teaching one paradigm or one tool that completely changed your life. But over time, you start feeling antsy for more tools, more methods, more philosophies.
    This episode is your invitation to fall back in love with the tools you already know. Lindsay and I are discussing the detriments of feeling like you need more, why this happens, and the truth about what your clients actually want from your coaching.
    Find links to everything we mention in this episode as well as Lindsay's work here: https://www.simonegraceseol.com/161


    160. Garbage Post Challenge Nov 02, 2021
    Show notes

    I'm letting you in on a super-secret tool that I teach exclusively inside my Joyful Marketing community this week! It’s called the Garbage Post Challenge.
    Taking on this challenge is going to create amazing ripple effects for your business, and if you do it all the way through, I guarantee it’ll completely change your marketing game forever.
    Listen in to find out how to carry out the Garbage Post Challenge, the criteria you need to follow, and why this one tool is the ultimate accelerator for your marketing mastery.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/160


    159. Limiting thoughts about your audience Oct 26, 2021
    Show notes

    Are your thoughts about your audience costing you in your marketing?
    Most coaches are prone to erroneous assumptions about their audience and it gets in the way of the efficacy of their marketing.
    I’m offering the most common thought errors I see playing out in my clients, the ways your assumptions about your audience are working against you, and how to begin creating intentional thoughts that have you showing up invested in your work as a coach.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/159


    BONUS: How to elevate your coaching by understanding your clients’ context Oct 21, 2021
    Show notes

    As coaches, we know that our thoughts create our results, right? But in order to coach our clients effectively on their thoughts, we have to understand the CONTEXT from which these thoughts emerged. Someone whose cultural history involves persecution and multigenerational trauma may not resonate with the coaching that “everything will happen as it’s meant to,” just as someone who has learned explicitly and implicitly that their sexuality is wrong or bad won’t respond to coaching that does not take this history into account.
    In this episode, you will learn how approaching your clients with radical curiosity and learning to spot how their thoughts have been shaped by their cultural context will enable you to coach clients with lived experiences that differ from your own. In this special episode, guest coaches Rachel Hart and Dr. Sonia Wright join Kara and I for a conversation about why understanding your clients’ context is so important, and how committing to curiosity and nonjudgment will help you navigate your own blind spots as a coach.
    Listen to the full episode on Apple Podcasts or wherever you get your podcasts!


    158. How to handle refund requests Oct 19, 2021
    Show notes

    Does the idea of getting a refund request send you into a spiral of worry and anxiety?
    I’m always receiving questions about how to best handle a refund conversation and how I facilitate it in a way that serves my people, so this is what we’re diving into in this episode.

    This week, I’m sharing my philosophy on refunds that has served my business really well, my best tips for creating a refund policy that feels abundant and rooted in love, and how to handle any refund request with clarity and confidence.
    Find links to everything mentioned in this episode here: https://www.simonegraceseol.com/158


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