HP Podcast Backlog 1

Latest Episodes:

How to get press for your business with Heather DeSantis Jan 28, 2019

Show notes

Have you ever wondered why your business isn’t growing the way you want it to? Maybe you have the best business plan and you’re putting the time in daily but you’re still not getting the results you want.

Or maybe your business feels stagnant. You’re not losing your loyal customers but you’re not attracting new customers either. You might even have something stirring in your heart but you feel intimidated by the word “business”. Well, what if I told you that once you focus on a few key resources, your business would actually flourish?

Our guest this week, Heather DeSantis, CEO of Publicity for Good, discussed how creating a business doesn’t have to be a complicated and flashy thing. Heather spoke with us about how understanding your metrics and marketing plan, as well as understanding your clients creates room for success for your business. She tells us that one of the biggest problems business owners face is that they aren’t doing enough market research. When we start reading the news and understanding the specific industry our businesses are in, then we are able to realize if we’re even solving a problem at all. Once you understand your target audience and the things that your people are needing, then you will gain the right followers and the right clients for your business.

Topics Discussed:

Why PR is necessary for growing your business.
How to be more than your physical product.
Understanding your numbers.
How hiring a coach/mentor is necessary for your growth.
Learning who your target audience is.
Why reading the news helps your industry.

Connect with Heather DeSantis:

💡Grab Heather's FREE Content Calander

http://eepurl.com/gdPXfz

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram,

How to Master Digital Marketing with Kate Boyd Jan 23, 2019

Show notes

After raising seven figures in revenue for a non-profit organization through powerful messaging, copywriting and marketing, Kate Boyd started her own business Cobblestone Creative Co. to focus on bringing more creativity and genuine connection to the digital marketing space. In the three years since she has built three profitable online businesses and created live and automated marketing and sales experiences that convert up to five times the normal rates.
Kate developed her signature system, Conversion with Compassion, to help solopreneurs use human-driven communication and behavior-based targeting to get the right message to the right people at the right time in order to create conversion opportunities. This method focuses on high conversion rates that can effectively leverage audiences large or small.
CEO Success Resource Vault, cobblestonecreativeco.com/vault

Topics Discussed:

Becoming clearer on the problem you are solving.
Overcoming the fear of selling
Not using social as a “broadcasting” tool.

Connect with Kate:

💡 100 Content Ideas for Small Business Owners: https://www.heatherparady.com/contentideas/

💡 Free Content Calendar & Tutorial : http://eepurl.com/gdPXfz

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TA

Finding Time to Work on Your Business as a Parent with Joshua Turner Jan 21, 2019

Show notes

Do you struggle with trying to find the time to balance the different areas of your life? Maybe you struggle with not having the time for all the things you want to do. I get it. I mean, there are only so many hours in a day, right? Well, what if I told you that you have all the time in the world to do the things that matter the most to you, you just have to dig a little deeper?

Our guest this week, music coach, singer/songwriter, and entrepreneur, Joshua Turner believes that if we focus on the things that are most important to us, then we will be able to make the time for our goals. Joshua tells us that when we focus on our “why”, we stop making excuses for ourselves and truly dive into our full potential. It’s not about being the very best at your gift but persevering through the hard times in order to share your gift with others.

Topics Discussed:

How to break down the mental barriers that hinder your full potential.
How to find a balance between family and work life at home.
How to use the skills you already have to change the market.
How to get rid of the excuse of not having time.
How to find perseverance when doors close.

Connect with Joshua:

💡Free Content Calendar & Tutorial : http://eepurl.com/gdPXfz

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TA

Growing your Audience Through Direct Message with Richard Moore Jan 16, 2019

Show notes

Richard Moore originally worked 60 hour weeks in the City of London, before deciding to build his own businesses and help others do the same.

After building companies from the trenches up, by taking ownership of sales teams, coaching leadership roles and consulting with multi-hundred million-pound organizations, Richard created his own company to help others get massive traction as they launched their businesses.

As he did this, Richard invested in many of the companies he helped to create and shared with the world his views on business, through the weekly live Q&As he runs online, to speaking gigs in front of business owners in his space and his weekly blog. Richard also created products such as the Monetize You course, the Basics of Sales course and direct mentoring of established businesses.

Topics Discussed:

Why "Just keep going" can be dangerous advice
How to get feedback from your audience
The importance of the DM

Resources Mentioned: Gary Vanynerchuk "Jab Jab Jab Right Hook

Connect with Richard:

Website

Facebook

Instagram

Email richard@therichardmoore.com

💡100 Content Ideas for Small Business Owners: https://www.heatherparady.com/contentideas/

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TA

Facebook Status:

The Importance of a Personal Brand with Rebecca Coleman Jan 14, 2019

Show notes

Have you ever struggled with getting behind a brand because you weren’t able to truly connect with the face behind it? Do you feel drawn to a specific brand because of the personable relationships the brand has with its clients? Or maybe you are a personal brand but struggle with connecting with your customers. The truth is, we all strive for connection and real authenticity but it can be so hard to find in an oversaturated market.

Our guest this week, founder of Something Massive creative agency, Rebecca Coleman believes that in order to grow your personal brand, you must first build authentic relationships with your audience. Building a relationship with your customer is extremely vital for growth and success. Not only is it important to connect with your audience, but it is also important to connect with those around you. The strongest influence you have on your brand, business, or service is your network. Sure, it’s important to provide great content but if you aren’t first connecting with the people you work with, your audience will eventually catch on. According to Rebecca, the best thing you can do for your personal brand is to create a human experience with your customers. Instead of putting all of your focus into your product, try focusing on building that connection. Your product or service will set itself.

Topics Discussed:

How to create a human experience with your personal brand
How to make your business grow through networking
How to create a personal connection with your audience through authenticity.
How to make your personal brand stand out from other brands
How to create the content that you love

Connect with Rebecca Coleman:

Website
Twitter (personal)
Twitter (business)
Instagram
Facebook

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https:/

How to Build an Audience Using Pinterest with Rachel Ngom Jan 09, 2019

Show notes

Rachel Ngom is a Pinterest strategist who’s used Pinterest to generate over 20,000 free leads into her business. Her Pinterest account gets over 1,000,000 monthly viewers and increased her blog traffic by 34,000 per month.

She went from being on food stamps with negative $400 in her checking account to a multiple 6 figure online business. It’s now her mission to share her pinning secrets with other female entrepreneurs so they can monetize their passion and live out their purpose.

Rachel has lived in Kenya, met her husband in Senegal, got married in Morocco, and now lives in France.

Free Pinterest master class: freepinterestclass.com

Topics Discussed:

The importance of testing and tweaking
Biggest mistakes made on Pinterest
Creating Content on Pinterest

Resources Mentioned: Donald Miller: Building a Story Brand

Stay in touch with Rachel:

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Apply for our content creators mastermind group! https://www.heatherparady.com/masterminds/

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💡100 Content Ideas for Small Business Owners: https://www.heatherparady.com/contentideas/

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Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TA

Women Succeeding in a Male Dominated Industry With Christina Lecuyer Jan 07, 2019

Show notes

Have you ever been afraid of showing up because of what other people may think of you? Have you ever held back from reaching your greatest potential because you’re afraid of others judging your worth? Odds are, we all have sold ourselves short at some point because we were afraid of what others might say. Being afraid of other people’s judgment isn’t limited to just men or just women. We all tend to put a halt on our greatness in order to fit into someone else’s mold. But, we weren’t meant to be what someone else thinks we should be.

Our guest this week, professional athlete and golf competitor, Christina Lecuyer believes that we all have something to share. We shouldn’t be afraid of what other people think of us because whatever we look like or whatever we do in life, these things don’t define our worth. What defines our worth and our success is the willingness of showing. If we aren’t showing up as our true selves and working towards our true purposes in life, we are robbing ourselves and the people we are called to reach. Christiana tells us to show up and own our greatness. The human movement relies on us showing up as who we are, one step at a time.

Topics Discussed:

How women can feel confident in business while working in a male-dominated society.
How showing up every day allows you to step into your true calling
How to be more confident in life and business.
How to own your greatness.
How to overcome doubt.

Connect with Christina:

💡100 Content Ideas for Small Business Owners: https://www.heatherparady.com/contentideas/

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TA

100 New Things to Try with Dominika Hanc Jan 02, 2019

Show notes

When was the last time you tried something new?

As an adult, it's super easy to get caught up in “all that there is to do” and be SO focused on tasks that we don't actually enjoy life anymore. Even if you are like me and LOVE your work, it can be easy to burn out and lose sight of why you started in the first place.

This week I interviewed Dominika Hanc founder of 100 New Things to Try and we talk about the importance of making time to try new things and allow playback in our lives. We also talk about how to overcome feeling overwhelmed when there seems to be pressure to perform and achieve and how introducing new activities into our lives can actually enrich our personal life and work.

Topics covered:

▪️ How to overcome the masks we feel pressured to wear.

▪️ How to come up with ideas of new things to try.

▪️ How to overcome the fear of doing new things (no matter what others may think)

Apply for our Content Creators Mastermind APPLY HERE

Want to create more content but do not know what to share?

Grab 100 Content Ideas for Small Business Owners here: https://www.heatherparady.com/contentideas/

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social: Facebook, Instagram, Twitter

Subscribe on YouTube: https://www.youtube.com/channel/UCCwUvrwJB_0ahNqrcBHP-TA

How to Be a Better Speaker with Sally Zimney Dec 19, 2018

Show notes

Imagine speaking in front of a thousand people for the first time. You practiced your speech over a dozen times but the moment you walk across that stage, you freeze. Your palms are sweaty, you can feel your heart beat fast, and your hands are slightly shaking. What you’re feeling is the adrenaline rush kicking in. You may start to feel awkward and uncomfortable at first, but that’s not a bad thing! There is power in embracing who you are and honing in on the art of telling your story.

Our guest this week, Sally Zimney, presentation coach, speaker, and host at This Moved Me podcast, believes in the power of storytelling. Sally believes that your audience wants to connect with you, the vulnerable, raw, and real you. Being nervous is a completely normal human trait, everyone gets nervous about the things that are most important to them. When we embrace who we are and hone in on our storytelling, our audience won’t care if we forgot part of our routine. Our audience want to trust us and empathize with us. The moment we realize that it’s less about perfection and more about connection, the more people understand who we are.

Download Your Speaking Superpower - all about figuring out what the 'thing' is about you that makes you, YOU! Find it at: speakingsuperpower.com

Topics Discussed:

How to connect with your audience.
The power of storytelling.
How to enhance your production by shifting your rehearsal.
The humanity in making light of your shortcomings.
How the risk of vulnerability pays off.
Changing your mindset from admiration to real connection.
How to recognize your bravery.

Connect with Sally:

Want to create more content but do not know what to share?

Grab 100 Content Ideas for Small Business Owners here: https://www.heatherparady.com/contentideas/

Connect with us!

Facebook group: https://bit.ly/2lPut5A

Website: heatherparady.com

Social:

Gregg Clunis | How to Accomplish Goals (without Losing your Mind) Dec 17, 2018

Show notes

Raise your hand if you ever promised yourself that you would do something, only to find yourself feeling guilty for not fulfilling that promise. Maybe you planned on going to the gym 5 times this week, but you only went 3 times instead. There will be days where you may not feel like showing up. But that is okay. So often we get hung up on the shortcomings that we tend to forget about the small leaps that we have accomplished towards our successes.

Our guest this week, Gregg Clunis, believes that as long as you are taking tiny steps every day towards your goal, you will achieve the success you want for your life. Author, entrepreneur, and podcast host of Tiny Leaps, Big Changes, Gregg Clunis is dedicated to helping people achieve their goals, one step at a time. When we allow ourselves the freedom to be human, we are able to learn and grow from our mistakes and shortcomings. Instead of allowing your inner self-critique to dictate how you feel about your failures, try being kind to yourself and celebrate your small victories. Success creates more success and progress creates more progress. So as long as you are making even the tiniest of leaps towards your goals, you will experience great changes in your achievements.

Pre-Order Gregg's Book: http://tinyleapsbook.com/

Topics Discussed: