How to Win a Campaign

Latest Episodes:

Ep. 4: Grassroots and Grasstops Organizing (feat. Christopher Coes) Dec 09, 2020

Show notes

Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates. In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his secrets to effective grassroots-grasstops integration.

Resources

Grassroots vs. Grasstops Advocacy

How to Be an Awesome Grassroots Organizer

Grassroots Strategies: Relationships Matter

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 3: Messaging for Advocacy (feat. Rich Neimand) Dec 02, 2020

Show notes

Messaging for advocacy is a central skill you must master to win your advocacy campaign. Convincing your audience to be on your side is not an easy task, and you need to draft messages that stay true to your organization’s goals but do not sound just like your mission statement. In this episode, Joe and Martín will teach you how to develop your messaging and explain what you need to keep in mind when it comes to organizational flexibility and incremental success in advocacy messaging. Martín chats with Joe’s former boss, Rich Neimand, a master of messaging whose work was even included in one of President Barack Obama’s inaugural addresses.

Resources

Advocacy Message Consistency

Advocacy Message: Know Your Advocacy Campaign Goals

Tully Message Box

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 2: Advocacy Research and Polling (feat. Anna Greenberg) Nov 25, 2020

Show notes

Research and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep you on track to win. Tune in to learn about some different research methods, how to make the most out of a limited research budget, and what to look for when hiring a research consultant or pollster. This episode’s guest is Anna Greenberg, PhD, a pollster and former professor at the Harvard Kennedy School. Dr. Greenberg discusses why you must be upfront about your budget with your research consultant and what you need to have in mind when putting together a research plan.

Resources

Advocacy Research—Know Your Options

Polling, Research and Focus Groups for Advocacy Campaigns

Using Google Tools for Advocacy and Political Research

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 1: Setting Advocacy Goals (feat. Molly Daniels) Nov 18, 2020

Show notes

Setting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be thinking about goals. Joe and Martín will explain primary vs. secondary goals and the importance of having both long-term and short-term goals. Martín chats with former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels to better understand how goals should fit into your organization’s planning and partnerships. Molly shares with us how she leveraged one of the largest advocacy networks in the country and talks about her brief stint in the rock and roll business.

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Special Episode: Post-Election Wrap Up—What Happened and Where do We Go From Here? Nov 06, 2020

Show notes

We are finally in a post-Election Day world! This past election cycle was one that will go down in history, both for how important it was for Democrats to win back the White House and for how radically different campaigning has been in the age of COVID-19. In this special episode, Joe and Martín go over some of their personal highs and lows from 2020 and cover the most important lessons that candidates, political operatives, and advocacy groups should learn from this election.

Resources

Season 2 Email Priority Notification List

Program Evaluation eBook

How Can You Deal with Election Stress?

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Season 2 Trailer: We’re Talking About Advocacy! Oct 14, 2020

Show notes

In this Season 2 trailer, Joe and Martín are back and ready to dive deep into the world of advocacy campaigns. They discuss what advocacy means to them, how they got their starts in advocacy, and how you can get started in advocacy regardless of your experience level. All you need is a cause and willingness to fight for what you believe in. Sign up for the email list below so you can be the first to know when Season 2 is out!

Resources

Season 2 Email Priority Notification List

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Special Episode: Black Lives Matter and Your Campaign Oct 07, 2020

Show notes

Expressing your support for the BLM movement and addressing the concerns of racial and social justice activists in your community will be essential parts of running a winning progressive campaign this year. That’s why Joe and Martín have devoted this episode to going over what you need to do to ensure your campaign appropriately and effectively engages the BLM movement and clearly demonstrates your support for racial and social justice. You will also need to adjust your strategy based on the type of race you are running in. If you are running in a partisan progressive vs. conservative race, your message will look much different than if you are running in a nonpartisan progressive vs. progressive race.

Resources

How to Talk to Your Family About Black Lives Matter

Tully Message Box

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Special Episode: Presidential Election Predictions—Do They Really Work? Sep 30, 2020

Show notes

If we had a crystal ball that could tell us exactly what the outcome of the presidential election will be, many of us would sleep a lot easier at night. But of course, we do not have a crystal ball, and instead we turn to myriad polls, models, and other predictors to try to tell what’s going to happen on election day. That’s why Joe and Martín spend this special episode breaking down the rationale behind some very wonky models as well as some very wacky ones. From looking at factors such as the performance of the economy to consumer trends like popularity of Trump Halloween masks to downright wacky predictors such as a Chinese mystic monkey, there is no shortage of ways to predict the presidency!

Resources

Presidential Election Predictions, Are They Accurate? | Predicting Elections 2020

Wacky Ways to Make Presidential Election Predictions

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Special Episode: Kanye West 2020 and What Third-Party Candidates Mean for Your Race Sep 23, 2020

Show notes

What do U.S. Senators Bernie Sanders, Angus King, and Lisa Murkowski and rapper Kanye West have in common? They’ve all been third-party candidates! But, three of them have been legitimate third-party candidates, and one is more of a spoiler. Tune in to this special episode to learn what a third-party candidate means for your campaign and how you need to respond. A third-party candidate running in your race could just be a perennial candidate who runs for office as a hobby, or it could be a real threat to your chances of winning. As Joe and Martín point out, the worst thing you can do is ignore them. Also be sure to check out The Campaign Workshop’s Where’s Kanye? Map, which tracks the states where Kanye is on the ballot in the November 2020 presidential election.

Resources

Kanye Map

Down-Ballot Race Political Campaign Strategies

In Non-Partisan Elections Ideology Matters

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Tools Edition #7: Making Donating Easy with ActBlue (feat. Alexis Chininis) Jul 10, 2020

Show notes

Grassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-dollar donors to find and donate to your campaign, you have to employ twenty-first-century tools. That’s why in this Tools Episode, Joe and Alexis Chininis of ActBlue discuss how campaigns can use ActBlue to harness the power of small-dollar, grassroots fundraising. ActBlue was used by every 2020 Democratic Presidential Candidate and is on track to raise over $3 billion for Democrats by the end of the 2020 cycle. Alexis talks about how ActBlue makes it easy for donors to donate and how small-dollar donors have continued to stay active even in the midst of the COVID-19-induced economic downturn. Listen in to this episode to learn how your campaign can have a slice of that $3 billion pie.

Resources

ActBlue

100+ Best Political Campaign Tools

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld