How to Win a Campaign

Latest Episodes:

Ep. 9: Paid Communications and Media Consultants (feat. Colin Rogero) Jun 03, 2020

Show notes

In order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consultant to guide you through media strategy and help produce advertising spots for TV, radio, and social media. But what makes eye-catching creative work and how many spots do you need to buy so your message is heard? Joe and Martín answer these questions and more in this episode to teach you about the importance of message consistency across platforms, how many times a voter needs to hear your message for it to resonate, and how to balance paid and organic media. Joe speaks with Colin Rogero to discuss the most important question you need to ask when choosing your media consultant, how to integrate your paid media and digital communications, and what small campaigns should do if they can’t afford expensive media like broadcast TV ad spots.

Resources

Paid Media vs. Earned Media

Political Advertising Agency vs. Traditional Advertising Agency

Pros and Cons of Candidate Communication Mediums

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 8: Fundraising Like a Pro (feat. Amie Kershner) May 27, 2020

Show notes

If you think it’s hard asking strangers for money, imagine asking your own friends and family! Fundraising isn’t easy, but it’s essential to win your campaign. Most candidates will do anything to get out of calling donors, but Joe and Martín have some foolproof strategies to make fundraising easier for everyone on the campaign trail. This week, Joe and Martín discuss fundraising myths, where to find donors, and how to effectively ask for money. They are joined by Amie Kershner of AKM Consulting, and former fundraiser for the Democratic Priorities USA PAC. Amie will teach you how to shift your mindset from thinking about your donors as investors—investors in you, your campaign, and your vision. She also discusses the HR and logistics around hiring a fundraiser or fundraising team and the differences between having an in-house fundraiser and employing an outside fundraising consultant.

Resources

Political Fundraising Fundamentals for Your Campaign

Top Campaign Fundraising Objections

Call Time for Campaign Fundraising

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 7: Door-to-Door Canvassing (feat. Carmen Berkley) May 20, 2020

Show notes

There is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to convince them to turn out to the polls on election day. This week, Joe and Martín talk about the importance of canvassing and share some of their favorite stories from the field. Joe chats with Carmen Berkley, Chief Strategy Officer of Dancing Hearts Consulting, about her own experiences with canvassing, how to do it effectively, and how canvassing can and will help you win.

Resources

7 Questions with Dave Fleischer about Deep Canvassing

NGP VAN

Grassroots Unwired

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 6: Hiring a Good Campaign Manager (feat. Brandon Davis) May 13, 2020

Show notes

When you run for office, you need to surround yourself with people you trust and people who believe in you. Choosing a campaign manager is one of the most important decisions you will make. You may have a plethora of campaign managers waiting to work with you, or you may only have a few friends or family members to choose from. This decision is going to be tough, and so this week, Joe and Martín chat about what to look for in a campaign manager and how to find the right one for your campaign. Martín is joined by Brandon Davis, Principal at GPSImpact, and former Chief of Staff at the DNC to share with you what he thinks you need to look for in a campaign manager. Brandon has managed eight campaigns and has worked on over twenty, so he knows a thing or two about hiring campaign managers.

Resources

How Do I Find a Campaign Manager Blog Post

Campaign Manager Hiring Guide

Creating a Campaign Manager Contract

Job Boards for Political and Campaign Jobs

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 5: Digital Communications for Your Campaign (feat. Lizzie Kendrick) May 06, 2020

Show notes

In today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-practices. That’s why in this episode, Joe and Martín discuss what digital means to them and what to keep in mind when setting up your campaign’s digital operations. Joe is joined by Lizzie Kendrick, former VP of digital at The Campaign Workshop and current SVP of Communications and Digital Strategy at the Climate Reality Project. Lizzie and Joe discuss the details of setting up and taking full advantage of your digital operation, such as how to test the effectiveness of different communications to improve fundraising.

Resources

They Ask You Answer by Marcus Sheridan

Ubersuggest

Grassroots Unwired

Yoast

From The TCW Blog:

How to Get the Most Out of Your Political Campaign Ads

Political Campaign Website: How to Rank in Google Searches

5 Tips for Your Political Candidate Website

What Happens if Facebook Stops Running Political Ads?

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Special Episode: Campaigning in Times of Crisis or Disaster (COVID-19) Apr 29, 2020

Show notes

In 2020, the global COVID-19 coronavirus pandemic struck the United States. Campaigns up and down the ballot had to start moving their operations online as social distancing became the norm. This period challenged us all to think outside the box to come up with new practices for voter outreach and deploy new fundraising tactics. In this Special Episode of How to Win a Campaign, Joe and Martín discuss how to safely adapt to a changing environment to keep building campaign momentum.

Resources

Navigating Your Political Campaign and Coronavirus

100+ Best Political Campaign Tools

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 4: Setting Up Your Campaign HR (feat. Claire Stein-Ross) Apr 29, 2020

Show notes

A campaign, like any business, needs to have streamlined and coordinated HR practices. Everything from onboarding to writing an employee handbook is essential, but can take time away from the campaign trail if you don’t do it right. This week Joe and Martín discuss the unique HR details of campaigns like having volunteers and full-time employees, union and non-union employees, and why campaign insurance is so important. Martín speaks with Claire Stein-Ross of CSR Operations, an HR professional with particular expertise in HR for campaigns. If you want to learn how to make sure your campaign operations run smoothly, this is a must listen!

Resources

The Ideal Team Player TCW Blog Post

Job Boards:

Jobs That Are Left

Democratic Gain

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 3: Developing Your Campaign Message with Polling (feat. Margie Omero) Apr 22, 2020

Show notes

Your campaign needs to have a winning message—one that resonates with voters and stays true to your values. How do you make one? Using a Tully Message Box of course! This week, Joe and Martín will walk you through how to use a Tully Message Box to come up with a winning message for your campaign. Joe interviews Margie Omero of The Pollsters, the only bipartisan women podcast about polling, to teach you how to use polling to inform your message and what to look for when hiring an amazing pollster.

Resources

Tully Message Box

The Pollsters

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram:

@gmartindiego

Presented by The Campaign Workshop

Ep. 2: The Candidate Perspective (feat. Mayor Annise Parker) Apr 15, 2020

Show notes

Mayor Parker has run in 11 races and won nine in a row, so she knows a thing or two about what it’s like to win and lose. She has served as an elected legislator, an administrator, and as an executive, and now she works to help elect other LGBTQ+ candidates across the country. Martín was super excited to interview Mayor Parker this week and we hope you are super excited to take a listen! Joe and Martín also discuss some of the most challenging aspects of running for office and what you can do to not only survive, but thrive on the campaign trail.

Resources

TCW Progressive Training Calendar:

Victory Fund

Victory Institute

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld

Martín Diego Garcia

Twitter: @gmartindiego

Instagram: @gmartindiego

Presented by The Campaign Workshop

Ep. 1: Deciding to Run for Office (feat. Anthony Robinson) Apr 15, 2020

Show notes

In this episode, Joe and Martín discuss how to determine if it is financially feasible for you to run, how to harness your core values to craft a compelling campaign narrative, and how to make that difficult decision of whether to run for President of the United States or start a little closer to home. Anthony Robinson of the National Democratic Training Committee joins Joe this week to discuss the benefits of attending a candidate training, and the work we can all do to diversify the political arena.

Resources

Why I Run: 35 Progressive Candidates Who Are Changing Politics by Kate Childs Graham

National Democratic Training Committee

Connect with us!

If you have campaign questions or want to learn more, reach out to us using the contact information below.

The Campaign Workshop:

Twitter: @cmpwrkshp

Instagram: @TheCampaignWorkshop

Email: marketing@thecampaignworkshop.com

Joe Fuld

Twitter: @joefuld

Instagram: @joefuld