How to Sell Online

Latest Episodes:

Makayla Tells The Truth May 12, 2020

Show notes

In this episode, I will be talking to a young inspiring entrepreneur that I’ve known for the last 19 years, my daughter Makayla Prince. Now, a lot of you heard the story of how she made her first six figures when she was just 13yrs old, and how just a few months ago Russell Brunson invited her to talk on the stage at Funnel Hacking Live where over 5000 people were present. I’ve watched Makayla dive into things that would have terrified me as a teenager, and let me tell you, that girl has no stage fright at all whatsoever. I’m so proud about how her business has really helped her step into who she really wants to become, and I just wanted her to share her story from her own perspective.

One of the things that she will highlight is the way I applied some parenting magic to trick her into starting a business. Every parent knows that when you give your kids two not so fun choices and one really good one, they definitely choose the really good one. That’s how I got her to start a business because I asked her to choose whether to move out, do more chores, or start a business, and of course, she chose the latter. She will share how she started her business when she was just 13, talk about her first business selling scarfs, her first experience working with influencers, and some of the struggles and frustrating things she has ever had to deal with.

She will also talk about framework and dive into one of the steps in the framework, which is that when one is starting a business, they should not go out there and get a brand new shark tank idea, but rather find what is trending. Tune in for more on that and some encouragement from Makayla to all parents on why they should start inviting their kids to business conferences, encouraging them to embrace entrepreneurship, and so much more.

Key Takeaways:

How she came about the idea of starting a business at 13 years old (05:48)
Taking an age old product and making it a trend (08:29)
The scary part of starting to work with influencers and how they helped her make her first sale (09:42)
Dealing with ton and tons of orders and getting all of them out in time (12:58)
Making hundreds of thousands of dollars and understanding the value of money (15:19)
Tips for teenagers who want to start their own business (17:08)
What parents can do to encourage their kids to be entrepreneurs (21:20)
Her favorite part about owning her business (29:19)

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Why You Are Not Charging Enough May 05, 2020

Show notes

In this episode, I’m going to have a conversation with high ticket sales extraordinaire, Eileen Wilder. Eileen is a bestselling author, coach, ordained pastor, the founder and CEO of Wild & Free™, and in-demand speaker who has helped countless people get unstuck, change lives with their message, and turn their passion into profit. She's helped coaches and thought-leaders all over the world grow their businesses to 6 and 7-figures, while serving the world with total authenticity. Eileen’s core passion is helping others make a living serving others, using a simple automated online business system.

A lot of times, we as online entrepreneurs get scared to sell products, especially when we look at what other people are selling them for, and it almost becomes like a race to the bottom because everyone wants to beat out the competition. Well, I always talk about not playing that game and how we can add the "Concert Experience" so that we can increase our prices, and I believe you've already learned the tactical way of doing it. Eileen is super experienced in doing it another way. And that’s through selling high ticket items.

If you wanna grow your online business today, join us as Eileen shares her insights, knowledge, strategies, resources, and proven high-ticket sales and closing tactics that will help you achieve that. She's going to talk to us about how we can charge more and why, because it's always a disservice to oneself if someone ends up selling their products for the cheapest price on the market. Now, she’s going to talk a lot about digital products because that's the world she's in, but what we should all note is that the sales belief is the same no matter if you're selling a physical product or a digital product. Make sure you take notes because what she has to share will blow your mind. Enjoy!

Key Takeaways:

From broke as a joke to making 6 figures in a day (03:43)
How to move from feeling like you're taking people's money to being comfortable charging a premium price (07:03)
The importance of recognizing you’re not in competition with anyone (12:52)
How having a strong support system has helped her succeed (16:33)
The power of naming a product after the result it delivers (18:35)
66% of purchasing decisions happen off of email (25:57)
Her 11 year old entrepreneur son who loves online business (31:50)

Additional Resources

Connect with Alison:

>>> Join the $1-100k System

The Truth Of Living In Puerto Rico - 1 Year Recap Apr 28, 2020

Show notes

In this episode, I’m going to move away from the normal business topics that I talk about to share what it’s been like living in Puerto Rico. It’s been a year since my husband and I moved our family from our awesomely comfortable home in Utah to set up base in Puerto Rico, and I’m going to talk about the absolute adventure that it has been for us, some of the things that we've loved, some of the things that we've hated, some of the things that we've struggled through, and some of the things that we have been absolutely impressed with.

My kids and I were recently talking about how they've come to like Puerto Rico, and my little guy Lucas told me the most amazing story about how he had prayed about coming here and the prayer helped him be at peace with the move, and even brought him closer to God. That was so amazing because it assured me that moving here was the right decision. Initially I was so concerned that my husband and I may have made the wrong decision for our kids moving them away from their home and friends back in Utah.

I’m going to dig into some of the nitty gritties of living here in Puerto Rico, and I’ll kick it off by talking about money and some of the costs of living here. One of the ones that were a total shocker was the electricity costs. We had heard that the electricity costs here were three times the average of the United States, and we didn’t believe it until we got our first electricity bill, and it was a whooping $800. It’s generally been an awesome place to live, with amazing neighbors (and there’s actually a lot of entrepreneurs here who moved from the US), the best sweet bread in the world, and less crowded beaches. There's no over-scheduling here so it's less busy for us, and we can spend more time with the family and just being at peace. It’s also so easy to communicate with people here because a lot of people speak English, and one of the best things for the kids is that they get to drive golf carts to school. There are so many magical things about living here and I hope you love all the insights that I’ll share. Maybe you’ll wanna live here too? Tune in for more.

Key Takeaways:

Packing their stuff up and moving three bajillion miles away from their comfortable home in Utah (01:14)
Knowing that moving to Puerto Rico was the right choice (04:09)
Living in an area with mind-blowing neighbors and a lot of entrepreneurs that have moved from the US (07:49)
The kids driving golf carts to school, getting Amazon deliveries, and renting versus buying, so we can play on the island (13:05)
Some of the annoyances here and how they taught me so much gratitude (16:43)
Power outages, super slow nail salons, and watching my kids’ gratitude increase (24:13)
Finding the silver lining (the good) in the difficult times we’re experiencing now (29:03)

Connect with Alison:

>>> Join the $1-100k System

How To Use Tapping To Stay In Control Of Your Thoughts And Emotions Apr 21, 2020

Show notes

In this episode, I’m going to bring tapping expert Alex Ortner to the show to talk about exactly how tapping can benefit us. The first time I heard about tapping, it was a little bit of a unique stretch for me. It was out of the normal and I was super confused about what it was, but at the Brendon Burchard mastermind that I went to a couple of months ago, I got to meet Alex and his sweet wife, and it completely opened my mind up to tapping.

Alex is the chief marketing officer and co-owner, along with his brother Nick and sister Jessica, of The Tapping Solution, LLC, a company with a mission to bring into the mainstream a simple, effective, natural healing method known as Emotional Freedom Techniques (EFT) or “Tapping.” Alongside his siblings, Jessica and Nick, Alex developed the Tapping Solution App to make this powerful stress relief technique accessible to anyone around the world.

With over 200 Tapping meditations to choose from. The Tapping Solution app makes it easier to use tapping to lower stress levels, reduce anxiety, get motivated, get better sleep, eliminate negative emotions and much more! The app has had over 1.6 Million completed tapping sessions, with over 200,000 people having used the "Releasing Anxiety" tapping meditation showing an average 41% decrease of anxiety in just 9 minutes.

He produces first-of-their-kind online programs such as The Tapping World Summit, a free annual worldwide online event that has been attended by over 2.5 million people over the last 10 years. He is also the author of the children’s book “Gorilla Thumps and Bear Hugs: A Tapping Solution Children’s Story”, and speaks to teachers and students through his foundation on how to use tapping to create balance, relieve stress and get better results in the classroom. Stay tuned for more on how tapping can completely change both your entrepreneurial and personal life.

Key Takeaways:

Why entrepreneurs should know how to tap (04:02)
How tapping works to reduce people’s stress levels drastically (08:39)
The nine basic tapping points to learn so you can calm down, be more present, and allow your brain to access different resources that weren't there before (11:34)
Learning the things that we should say as we tap (17:15)
The power of tapping in healing physical pain and achieving overall health (20:20)
Choosing energy and focus every morning before starting the day (25:02)
Tapping for better sleep and an actual tapping session to help with what’s going right now in the world (28:31)
How allowing stress, anxiety, worry, and sadness to lower enables our brain to think more clearly (35:04)
The importance of parents tapping and calming themselves down for the sake of their kids (37:36)
Helping kids be their best selves (38:58)

Additional Resources

Connect with Alison:

>>> Join the $1-100k System

Do You Have One of These 4 Styles Of Online Shops? Apr 14, 2020

Show notes

In this episode, I’m going to talk about the four different types of online stores that one can start and grow successfully. When I first got started in online business, I didn't even know that there were actual different types of online stores. I just started selling leftover crafting supplies from my house. And in hindsight, my lack of awareness was probably such a blessing, because had I had known all the options, I probably would have been paralyzed with information overload, and had been unable to even make a choice.

With the tons of information out there about starting and building an online store, and the widespread knowledge of what eCommerce means, a lot of you might just feel a little bit overwhelmed by the online store options. I know you’ve definitely been doing your research and consulting experts so you’ve definitely come across terms like dropshipping, affiliate marketing, traditional shop your own branded products, and FBA. You've probably even gone a step farther and looked into the pros and cons of each. But all that just makes it harder for you to make a decision. Right?

Well, my advice is that you first of all choose what kind of shop you want to create based on two things; what interests you, and the Easy-Hard, Hard-Easy rule. The Easy-Hard, Hard-Easy rule refers to a way of doing things in a business. One can either choose the hard option first, and get it out of the way so things can get easier as they run the business, or they could choose the easier way first, and then have things with the business getting harder as the business grows. I'll explain how that rule applies to the different online business models that I'm going to be sharing with you on this episode, and at the end of it all, you can rest assured that you will have what it takes to go start your online store and run with it. Stay tuned!

Key Takeaways:

Alison’s view of eCommerce and how she initially didn't know it was associated with an online store (01:24)
The Easy-Hard, Hard-Easy rule of business (03:30)
Comparing the different types of online stores that you can build (06:34)
The pros and cons of dropshipping and international versus local dropshipping (09:01)
Affiliate marketing and why it’s more on the Hard-Easy spectrum (13:13)
An online shop with a mix of other people's products and your own branded products (16:28)
Starting from scratch and building a quality that no one else can touch (18:20)

Connect with Alison:

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Join the $1-100k System

How To Fortify Your Business Financially Apr 07, 2020

Show notes

In this episode, I’m going to have a conversation with Mel Abraham, a.k.a. The Influencer’s Influencer and The Thought Leader to Thought Leaders. He is the founder of Thoughtpreneur Academy, an online training program that helps entrepreneurs build their expertise and authority in their niche to grow their businesses and increase their revenue. He is a sought-after speaker, the number one bestselling author of The Entrepreneur’s Solution, and the creator of The Entrepreneur’s Solution podcast, which is currently the top-ranked business podcast for social entrepreneurs.

Mel has built, bought and sold numerous multi-million-dollar businesses for himself as well as his clients, and his strategies have helped build thousands of businesses which have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses. His principles help business owners ensure that their customers become raving fans and that their lives are full of fulfillment from a business that is congruent with their values, in alignment with their higher vision, and connected to all stakeholders at an emotional level. I met him about a month ago at the Brendon Burchard mastermind, and we became best friends.

I've heard him talk about finances and what is happening in the world right now, and how he is watching businesses that are in fear take their dollars and turn them into pennies while others are able to step back, take pennies and turn them into dollars. So I wanted to bring him on to talk to us about how we can fortify our businesses financially in the crisis that we’re facing right now. He will talk about sales problems versus profits problems and how we can work around them, how we can keep making money with our businesses while maintaining great relationships with our customers, how the recently unveiled CARES Act can cushion us from the harm the Coronavirus pandemic is unleashing, and so much more. This episode will help you prepare financially in your business for what’s coming, so don’t miss it.

Key Takeaways:

From CPA to creating frameworks to teaching thought leaders how to be thought leaders (04:09)
How we can control our thoughts and take back our confidence, so we can move forward with our businesses during this difficult time (06:46)
Being vigilant guards standing guard at the gates of our mind right now (12:34)
How people can fortify their businesses financially in the current business environment (15:25)
Making sure that we're holding on to cash and generating as much of it as possible (21:45)
The difference between going wide and going deep (24:51)
Taking what we sell and bundling it with another product or service to make it more valuable (26:51)
How small businesses can get Coronavirus relief through the CARES Act (31:57)
Looking at the numbers, knowing what they mean, and creating a strategy (37:19)
Anticipating the things that can go wrong and figuring out the solutions to those things before we step into a business (39:38)

Additional Resources:

Connect with Alison:

>>> Join the $1-100k System

Why You Can't Make Decisions Mar 31, 2020

Show notes

In this episode, I’m going to talk about why you can't make decisions related to your family or business even when it’s important that you do. When five o’clock in the evening hits, most mothers are super tired, and the age-old question from their kids about what’s for dinner makes them feel like they’ll cringe and you just want to make everything and everyone disappear. Personally, when my kids ask me that question, I almost feel like my brain folds in on itself like a piece of odd origami.

That question is one of the many painful and repetitive questions that get asked daily in every family. But what makes that question so painful? Well, the reality is it's the basis of why we have problems making decisions. Think of a scenario where you are going for a run, and you're just about to head out the door when you realize that there's something in your sneaker poking you. Maybe it’s a pebble or a Lego. You're not even sure, but you consider trying to shove it to one side of your sneaker with your toes, and just hope for the best because you really don't feel like taking off your shoe, and trying to re-tie it.

But you realize that if you don't deal with that annoying poking, your run will end up horribly. That’s sort of the same way decision making works. You may have every intention of making a decision, but there's something causing you to stop from moving forward with it. That thing is called decision fatigue. Research shows that we make 35,000 decisions every single day, and that just exhausts our brains tremendously. To emulate uber successful people, we have to know that decision fatigue exists and start working on making choices that will lighten the load on our brains. And that’s exactly what I will help you do in this episode, so you can start making the most positively impactful decisions in your family and business. Don’t miss out.

Key Takeaways:

Prepping long and hard to make ClanCon 2020 the best one yet (01:22)
Decision fatigue and how it comes from making 35,000 decisions a day (03:33)
How to reduce your brain load so that you can focus on the things that matter in your family and business (07:00)
Be your own smart meter to pare down the number of unimportant decisions you make to save room for the important ones (10:41)
Meal prepping services and creating savings habits (15:23)
Can drinking water help you conserve brain energy? (18:44)
Commit, take baby steps, be consistent, form a trigger, create a schedule, batch work, and make more stuff less stuff (21:35)

Additional Resources:

Willpower Doesn't Work By Benjamin Hardy

Connect with Alison:

>>> Join the $1-100k System

Do I Need To Stop My Business? (Special Edition) Mar 24, 2020

Show notes

In this special episode, I’ll talk about all that’s going on in the world with the Coronavirus, the stock market tumbling, the earthquake in Utah, and all the horrible things that are happening globally. I’ll share how I was being overwhelmed by all those things and how I’ve been receiving messages from some of my students who are having second thoughts about starting their online businesses because they are terrified by the great uncertainties that are engulfing the world right now.

The way I dealt with it all was by taking a moment to remember where my focus is, what my vision is, and that God is my business partner. I remembered that my main aim is to teach people how to make money, and that’s when the weight of everything came off. None of us can control the Coronavirus, or the economy, or the stock market, but we can control ourselves and how we choose to go about things. Now, I’m only focusing on the things that I can change, and letting everything else melt away.

There’s a lot of doom and gloom being predicted for businesses but I will share real life stories of a number of my students who are doubling down on running their online businesses and making money because customers are still looking to buy the stuff they like. This is as good a time as any to get started on your online business or grow the one you’re already running by meeting your customers at the point of their needs. To learn the specifics of how you can do just that, you need to listen to this episode.

Key Takeaways:

Feeling the weight of the world really heavy on her (01:24)
Dealing with all the craziness going on worldwide by clarifying her goal and focusing on her vision (04:10)
Now is the time for you to be able to stand up and serve your customers (05:54)
Sales will still be good despite people being a little bit nervous about spending (08:41)
Working through the emotions of what is going on and helping out by getting that money circulating (11:03)
Going from “What do I need?” to “Where am I needed?” (17:14)
Increasing the value you deliver by giving your customers an experience that no one can replicate (22:00)

Connect with Alison:

>>> Join the $1-100k System

Want In On a One-On-One Coaching Session? Mar 17, 2020

Show notes

In this episode, I brought in Laura Stevenson, one of my students of the Zero to 100k system, to give her some one-on-one coaching so that you can hear how these roll out. When I first pulled up her video to do this coaching session, she was beaming with excitement to geek out about her business with me. Laura was the marketing director of a dental practice with three practices, and just quit the job two weeks ago to focus on her family and work on her business full-time.

She started her course in February 2019 and then followed Alison’s roadmap by creating her first products, and selling them on deal sites. She later created her own Shopify store in August where she sells t-shirts, jewelry, and home decor to women who love the outdoors to add a touch of nature to their homes or what they wear. I will start off the coaching session by looking at her site and highlighting the first thing she needs to do, and that’s to make sure that her vision comes out clearly on her website.

Her goal is to inspire people to feel the satisfaction of being outside by selling them her products, but that goal doesn’t come out so clearly in her very well put together and beautiful site. And this is one of the success factors in eCommerce. One might have a great online store, but if they don’t sell their vision clearly to their target market, they might find themselves selling less and less moving forward. I’ll share so much more advice with Laura on how she can improve on her site and strategically brand her products to increase her sales and grow her business in the long term. Stay tuned to get some first-hand experience on getting one-on-one coaching from me.

Key Takeaways:

Laura’s less more statement: Less of what she wants to do, so she can make more room for what she really wants to do (04:49)
Leaving her job two weeks to go into her business full-time (06:50)
Building up her storytelling to bring out her vision more to her audience (12:06)
Creating habits into your products and your customers (18:32)
The habit of creating love or gratitude notes: Creating new products and making them an event in customers’ lives (22:19)
Making the brand more about the customers and less about you (24:08)
How to work with influencers and how they can help you speed up your process so much faster (28:42)
Creating value for customers to come over and sign up on your email list (31:15)
The best strategies for email marketing and leveraging on pop ups (35:53)
Giving the urgency and scarcity that makes customers act right there and then (39:40)
Moving forward with this vision of creating experiences around her products that will help people enjoy them (42:42)

Additional Resources:

www.InHerElements.com

Connect with Alison:

>>> Join the $1-100k System

The Truth About Shiny Object Syndrome Mar 10, 2020

Show notes

Have you ever found yourself in a state wherein you are always chasing the latest, greatest tool, social media platform, product, etc? Of course, the bare problem within this problem is that one chases the newest thing and never completes the older thing. If that’s you, you’ve fallen victim to the shiny object syndrome.

You never see any substantial results after your initial efforts. Eventually, you interpret this lack of result as a lack of ability on your part. And maybe you even throw the towel in all together. And you burn through the cash.

Most people I know who tried to start a business online do so because they really needed to earn some extra money. I've known people like - maybe he spent a little money over here on this monthly subscription to have some must-have tool that he used only for two weeks and a little money over there to have someone build a website they never market, and a little over here to buy yet another program, because it's going to be the one that solves all their problems.

You get the point - jumping from one ship to the next. When all of those ships have an entry fee that can really add up. And you drive your family crazy. You drive yourself and your family nuts. We are constantly in a state of searching for the answers, and we never commit to one path.

Let me help you think about your goals. In this episode, I want you to start to peel away the shiny object syndrome, so that you can get clarity and can live your best Because It Can life. So stay tuned.

Key Takeaways:

The problem with always chasing the newest thing… (2:19)
When I started my first online business, I was at it too (4:48)
Look at your to-do list or imagine in your head if you're away from it… (5:47)
Doing anything and everything but the thing that you actually need to do (6:49)
A real hard look at how social media actually works (8:33)
Most of us still have a scarcity mentality… (10:48)
From now on, shiny object syndrome (SOS) is Scream Out & Step away (11:57)
Listen for the things that are long-lasting, the things you really need (14:39)
It is very important to let things go (15:26)
Don't act on every little thing. Just listen… (16:34)
Go with platforms that have been around for a while (20:10)
Be picky about how you spend your time (21:02)

Connect with Alison:

>>> Join the $1-100k System

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