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    Business

    Horses in Focus: An Equine Photography Podcast

    How can I make this dream of photographing horses into an actual career? With slim to no resources, full-time equine photographers Giana Terranova and Sara Shier sit down twice a month to discuss all topics related to business, marketing, and the industry as a whole.

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    Latest Episodes:
    012: Breed Show Photography with Norfleet Marketing & Photography May 15, 2020
    Show notes

    Kelsey Keathly of Norfleet Marketing & Photography is an equine photographer & marketing expert from Northern Illinois. Her business is multifaceted, with a focus on providing photography for breed show exhibitors and brand design and business coaching services for equestrian entrepreneurs. Giana and Sara sat down with her to chat horse show photography in the breed show industry

    We’re on all places Podcasts are found!

    Itunes:

    https://apple.co/2Usqxag

    Spotify:

    https://spoti.fi/2UsqgnK


    011: Private Client Photography at Horse Shows May 01, 2020
    Show notes

    Giana and Sara have a talk about getting into private client photography at WEF and the Desert Horse Park as well as what they offer to their clients.

    Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast


    010: A Discussion on Horse Show Photography Apr 17, 2020
    Show notes

    Giana and Sara have a talk about the very controversial topic of horse show photography. Sharing opinions on coverage, quality, and pricing as well as being an OP with the new wave of private client photographers.

    Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast


    009: Navigating COVID-19 Apr 03, 2020
    Show notes

    We’re calling this the Season 2 relaunch! We’re back with another episode of Horses in Focus! With the stay-at-home orders in place due to COVID-19, Giana and Sara chat how they’re handling everything for both their business and personally


    008: IPS with Shelley Paulson May 27, 2019
    Show notes

    Shelley Paulson is an equestrian photographer based in Minnesota. With over 15 years in the industry, her work has graced multiple publications such as Horse Illustrated, Chronicle of the Horse, Young Rider, the Paint Horse Journal and countless others. Today we discuss with her having an IPS business model with your portrait clients, what it actually entails, and what the end result can mean for your business. http://shelleypaulson.com/


    007: IPS vs Shoot and Burn May 10, 2019
    Show notes

    Join our host's Giana Terranova and Sara Shier as they talk about the two different models of IPS or digital delivery aka "shoot and burn" Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast


    006: Creating Your Website Apr 26, 2019
    Show notes

    Join our host's Giana Terranova and Sara Shier as they talk about the importance of a website for your photography business and how it can help establish your brand!

    Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast


    005: Client Experience with Kirstie Marie Photography Apr 05, 2019
    Show notes

    Kirstie Marie Photography is an award-winning equine photographer located in Texas with a passion for capturing the immeasurable bond between a girl and her horse. Join our host's Giana Terranova and Sara Shier as they chat with Kirstie about client experience, pinterest, commercial work and so much more!

    Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast


    004: Handling Clients and Creating your Client Experience Mar 22, 2019
    Show notes

    Join our host's Giana Terranova and Sara Shier as they discuss how handling clients can make or break your business as well as tips for creating a client experience.

    Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

    Thinking of Investing in a Client Resource Management?

    Get 25% off your first transaction with Dubsado https://www.dubsado.com/?c=sarashier

    Get 50% off with Honeybook http://share.honeybook.com/j6xrB


    003: Yes or No to Model Calls in Equine Photography Mar 08, 2019
    Show notes

    Join our host's Giana Terranova and Sara Shier as they discuss model calls in the equine industry and if they may or may not be helping your business.

    Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast


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