Homeward: The Sovereign Business Podcast

Latest Episodes:

Tiffany Tolliver on Positioning Our Brand for a Greater Impact May 05, 2020

Show notes

Are you ready to build a brand that converts?

Today's guest, Tiffany Tolliver is the Founder & Lead Strategic Designer of The EmmaRose Agency, a luxury Los Angeles-based branding firm. The EmmaRose Agency's mission is to enhance the way we visually consume products and services. This is accomplished by designing and building iconic brands using visual balance, clean and classic designs, and breathtaking photography.

In just two years, Tiffany elevated this business to a thriving six-figure boutique agency that develops branding for nationally-recognized businesses. She obsesses over changing her clients' stories and the way she changed her own story, by creating impactful visual experiences that cultivate brands' popularity and profit. Tiffany's clients have received recognition from outlets such as Good Morning America, TODAY, Buzzfeed, PopSugar, and more after working with her.

In this episode, Tiffany reveals the tactics for creating compelling sales pages; Tiffany has fire in her belly and wants to give us the tools to build a bankable brand. She speaks about how we can get in our own way when it comes to building a strong brand identity. Plus, we talk all about SEO, Instagram, and other techniques to maximize conversions and boost profits.

Grab your pen and a journal and get ready to take notes- I can't wait for you to listen! In this Episode You'll Learn:

All about today's guest, Tiffany Tolliver [ 0:45 ]
About Tiffany's passion for helping women make money [ 7:30 ]
Why we need to have our vision first [ 9:30 ]
How our brand is our identity [ 12:20 ]
About the tactics to creating a successful sales page [ 18:40 ]
How to optimize Instagram to create results [ 23:55 ]
About sharing vulnerability to uplevel our personal brands [ 30:25 ]
How Tiffany trusts faith + grace in her relationship as a single mother [ 35:20 ]
The systems that Tiffany uses to navigate procrastination [ 44:55 ]
How Tiffany figures out the visual identity of her clients [ 53:00 ]
What Tiffany would tell a former version of herself [ 59:00 ]

Soul Shifting Quotes:

"Create a brand that is as unique as you are."
"Our brand is like our fingerprint."
"There are a lot of ugly sales pages that convert."
"We are in the business of transformation."
"We sell through stories."
"Focus on the impact, not the likes."

Links Mentioned:

Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients
Grab your FREE training, How to Call in Your Tribe + Create Content that Converts
Text me at 603-931-4386

Learn more about Tiffany by following her on Instagram or checking out her website www.theemmaroseagency.com.

Tag me in your big shifts + takeaways: @amberlilyestrom

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Finding Simplicity + Beauty in the Midst of Chaos Apr 28, 2020

Show notes

In today's solo episode, I talk today about the invitation + the series of openings that are happening for all of us during this chaotic time in our world.

While this time can be used as an opportunity and a blessing – it does not diminish any aspect of negativity from COVID-19. The truth is, friends, we can suffer and still be okay at the same time. Even in the midst of so much uncertainty, there can still be something that pulls us forward on this beautiful path. We can accept the invitation we've been given to look deeper and more closely at something we have missed all along - the simplicity + beauty in our lives and businesses.

Now is the time to also understand that the strategies we've been using in both of them will not work until we are consciously ready to employ them. If our self-concept is not aligned, our plan will not work. In this week's episode, I share what it means to rewrite your story + redefine your success.

(Hey, we're all stuck inside- no time like the present!)

In this Episode You'll Learn:

About how I am sending love + gratitude for those impacted by COVID-19 [ 2:40 ]
Why this time is an opportunity + a blessing [ 7:10 ]
Why our strategies need our conscious approval [ 10:20 ]
How to find opportunities to grow in a sustainable model [ 16:15 ]

Soul Shifting Quotes:

"Humanity always comes together."
"In some ways, we have never felt more connected."
"Find the roots."
"Our businesses' lack of success has everything to do with the belief in our success."
"Try softer + love bigger."

Links Mentioned:

Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients
Grab your FREE training, How to Call in Your Tribe + Create Content that Converts
Text me at 603-931-4386
Join the Accelerator Mastermind

Tag me in your big shifts + takeaways: @amberlilyestrom

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Jeff Ragan on Being a Heart-Centered Leader Through Seasons of Adversity Apr 21, 2020

Show notes

Do you have a dream of changing lives for the better?

My dear friend and soul brother, Jeff Ragan, joins for a heart-centered conversation about these uncertain times. Jeff is the joy-filled Founder/CEO of KiZE Concepts Inc., an Oklahoma City-based healthy lifestyle company with a mission, passion, and purpose to change lives through food, service, and charity.

KiZE's flagship product is the KiZE Bars – clean & simple, gluten free, non-GMO, energy bars with a life changing give-back component. Each KiZE Bar helps create local and global impact.

KiZE's global initiative is a community building and transformational relationship in Haiti where 1,000 kids are fed daily in Haiti. Other efforts include providing resources and relationships to create the family-centered orphan home, school, and community to help not only survive but thrive! Jeff's goal is to change the world for the better by "feeding" people in mind, body, heart, and soul so they live the best life possible and help others do the same.

Jeff speaks vulnerably about leading in the face of uncertainty, and explains how he is navigating the unpredictability of it all. Plus, Jeff talks about how he reconciles misunderstandings as a leader and gives support to other aspiring entrepreneurs.

In this Episode You'll Learn:

All about today's guest, Jeff Ragan [ 0:45 ]
How KiZE was born [ 6:35 ]
How Jeff navigates the waves of worthiness [ 12:00 ]
Why we need to love the journey [ 15:15 ]
Why we value action over words [ 23:55 ]
How to reconcile misunderstandings as a leader [ 31:20 ]
What Jeff would say to aspiring entrepreneurs [ 37:20 ]
How coronavirus is impacting Jeff's vision [ 42:10 ]
How Jeff addresses his own emotional wellbeing [ 53:25 ]
About KiZE bars [ 56:55]

Soul Shifting Quotes:

"We use food as a tool to energize, nourish, and build relationships."
"If we want maximum security, we should go live in prison."
"It is a gift to serve."
"Lead by doing."
"Be ruthlessly focused on what we can control."

Links Mentioned:

Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients
Grab your FREE training, How to Call in Your Tribe + Create Content that Converts
Text me at 603-931-4386
Learn more about KiZE Concepts by following them on Instagram or heading to https://kizeconcepts.com (use code AMBER)
Follow Jeff on Instagram
Email Jeff at Jeff@kizeconcepts.com

Tag me in your big shifts + takeaways: @amberlilyestrom

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Dr. Josh Axe on Stabilizing Our Health and Mindset in Uncertain Times Apr 14, 2020

Show notes

What does it mean to be a leader in uncertain times?

Today, wellness expert and all things health guru, Dr. Josh Axe, joins me for an in-depth conversation. He is a doctor of chiropractic, certified doctor of natural medicine and clinical nutritionist with a passion to help people eat healthy and live a healthy lifestyle. In 2008, he started a functional medicine center in Nashville, which grew to become one of the most renowned clinics in the world.

Dr. Axe founded the website DrAxe.com, which is one the top natural health websites in the world today. Its main topics include nutrition, natural medicine, fitness, healthy recipes, home DIY remedies and trending health news. His website includes a group of credentialed editors, writers and a Medical Review Board.

He has also been a resource for many professional athletes. In 2009, he began working with the Wellness Advisory Council and Professional Swim Teams. He worked with professional swimmers, providing nutritional advice and performing musculoskeletal work on the athletes to increase their performance. He also traveled to the 2012 Games in London to work with USA athletes.

In this episode, Dr. Axe dives deep into his background and describes what inspired his career in the health industry. We talk about everything from animal welfare to the most important aspects of the human diet. Plus, we share in the ever important and evolving conversation of this moment in time; how to show up as a leader during uncertain times, how we can stay healthy during this pandemic, and why mindset is so important to all aspects of wellness.

In this Episode You'll Learn:

All about today's guest, Dr. Josh Axe [ 0:45 ]
How Dr. Axe found this path [ 5:25 ]
About Ancient Nutrition products [ 08:45 ]
How Dr. Axe views animal welfare and veganism [ 11:15 ]
When Dr. Axe questioned his life plan [ 15:30 ]
How Dr. Axe is leading during uncertain times [ 20:10 ]
The ways we can stay healthy during this time [ 27:00 ]
When Dr. Axe thinks the coronavirus will diminish [ 30:30 ]
About the average workday for Dr. Axe [ 33:30 ]
The advice Dr. Axe has for aspiring entrepreneurs [ 41:30 ]

Soul Shifting Quotes:

"Now is the time to lead."
"I am creating something to transform lives."
"If we put our faith in the right things, we will be okay."
"Faith, hope, love, gratitude, and joy are the number one way to prevent stress."
"A leader has to have deep roots."
"Fear is more contagious than any virus ever."
"Live in faith and live in encouragement."

Links Mentioned:

Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients
Grab your FREE training, How to Call in Your Tribe + Create Content that Converts
Text me at 603-931-4386

Learn more about Dr. Josh Axe by following him on Instagram or heading to www.draxe.com.
Follow Ancient Nutrition on Instagram and check out the Ancient Nutrition website at www.ancientnutrition.com.
Follow Dr. Chelsea Axe on Instagram.

Tag me in your big shifts + takeaways: @amberlilyestrom

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Susie Moore on How to Stop Checking Your Likes Apr 07, 2020

Show notes

Are you willing to experience "failure" without allowing it to stop you dead in your tracks?

Today's incredible guest (you might remember her from her last episode!) Susie Moore, is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist.

Her work has been featured on the Today show, Oprah, Business Insider, The Huffington Post, Forbes, Time Inc, Marie Claire and she's the resident Life Coach Columnist for Greatist. Susie's work and insights have been shared by celebrities and thought leaders including Arianna Huffington, Paulo Coelho, Kris Jenner and Sara Blakely.

Her first book What if It Does Work Out? was named by Entrepreneur as one of the 8 Business Books Entrepreneurs Must Read to Dominate Their Industry.

In this episode, Susie describes the inspiration behind her newest book, Stop Checking Your Likes and dives deep into the limiting stories she told herself, and how she overcame them. Plus, Susie describes how she gained the courage to be confident in her writing and why the world needs us to be generous + brave enough to share.

In this Episode You'll Learn:

All about today's guest, Susie Moore [ 0:45 ]
About the inspiration behind Stop Checking Your Likes [ 5:30 ]
How Susie realized her stories were wrong [ 10:45 ]
About Susie's evolution as a writer [ 15:00 ]
How to find harmony between work and life [ 18:40 ]
Why we need to be generous + brave [ 33:55 ]
How to decide what we share [ 37:30 ]
When Susie realized she was an expert [ 44:10 ]
Why we need to accept everyone where they are [ 50:00 ]

Soul Shifting Quotes:

"Take action to feel more confident in being bold."
"Our lives are meaningful."
"Our stories and ideas matter."
"The bigger the difficulties, the bigger the destiny."
"Our fears aren't unique."
"There is so much freedom in sharing."

Links Mentioned:

Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients
Grab your FREE training, How to Call in Your Tribe + Create Content that Converts
Text me at 603-931-4386
Learn more about Susie by following her on Instagram or heading to www.susie-moore.com
Order Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life
Read What if It Does Work Out?
Listen to Susie Moore on Becoming an Overnight Rockstar + Media Maven

Tag me in your big shifts + takeaways: @amberlilyestrom

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Jess Ortner on Tapping for Anxiety and the COVID-19 Crisis Mar 31, 2020

Show notes

There's no surprise that we are navigating unprecedented times right now. We're wading through the waters of the coronavirus crisis and the world, as we know it, is changing by the hour. As a collective, we are afraid, we are stressed and we are doing our VERY best at finding our feet to get centered and stay calm in order to be the helpers and light workers that we are.

I had the gift of meeting Jessica Ortner through an introduction with our mutual friend Lori Harder. When I learned about her work with EFT Tapping, I had to have her on the podcast ASAP. In this episode, Jessica takes me through a tapping exercise that was exceptionally powerful. I invite you to take the time to listen to this podcast episode and to fully gift yourself the experience of doing the tapping exercise.

Also, stay tuned until the end as Jessica offers us the opportunity to use her app, The Tapping Solution, for free and for first responders and medical workers, she is offering a free 6-month membership to access ALL the app has to offer.

In this Episode You'll Learn:

How Jessica got started with Tapping
What EFT Tapping is all about and the research-based benefits that come with it
Jessica takes us through a Tapping Exercise [24:24]
How to add Tapping to your daily practice
The Tools Jessica and her team have created to make it easy for you to get started for FREE

Links Mentioned:

Learn more about Jessica by following her on Instagram or heading to her website at https://www.jessicaortner.com/
Download the free Tapping Solutions App here
Join my FREE Biz Support group called Better Toget(her) here

Tag me in your big shifts + takeaways: @amberlilyestrom

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Leave a Review + Subscribe via iTunes

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3 Things to Focus On In Your Biz Right Now (COVID-19 Support) Mar 24, 2020

Show notes

What a time to be here and human. I am sending love and light to each and every one of you and your families for optimal health in this interesting time as we navigate the coronavirus and all it is bringing to our experience.

I want to also extend my appreciation to our healthcare workers, grocery store personnel, first responders and beyond who are on the front lines in battling this virus and also taking care of us.

As small business owners, there are a lot of moving parts afoot with our immediate need to now be working from home and also taking care of our kids (read: homeschooling them, as well). I don't know about you, but in our first week of self-quarantine and social distancing, we rode the waves of emotion and this new normal in our own way..

But over the weekend, I took some time to recenter and recalibrate.

I woke up feeling really aligned and energized with the call to stand in my own personal leadership.

This message is feeling exceptionally important for us as business leaders and the leaders in our homes at present.

In this episode, you will learn:

What assuming your personal leadership role really means.
Why the choices we make in any given moment make a significant impact on our emotional state and our business results.
What Radical Personal Responsibility (RPR) has to do with it all.
How to focus on what is mission critical in this moment and pivot to support your audience's needs.
How to diffuse anxiety and overwhelm.

I am sending you LOVE LOVE LOVE in these trying times. We have a FREE Facebook community called Better Toget(her) where I am hosting daily conversations and support for visionary entrepreneurs just like you.

Selena Soo on Impacting Millions Mar 17, 2020

Show notes

Are you a hidden gem who dreams of being a household name?

From shy introvert to a 7-figure business owner, my soul-sister Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.

She's helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.

Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in New York City.

In this episode, Selena dives deep into her story and describes the inspiration behind her work. Selena reveals how she found her value and the different ways we can explain our value to others. Deep down, Selena has a desire to step up and help people in a significant way by creating masterminds and resources. Plus, Selena speaks about putting ourselves out there as an introvert, becoming a role model, and how we can CHOOSE to be an expert if we want to.

In this Episode You'll Learn:

All about today's guest, Selena Soo [ 0:45 ]
Why Selena's work matters [ 3:55 ]
How to find our value [ 09:00 ]
How Selena started working with clients [ 12:55 ]
About Impacting Millions [ 15:00 ]
About the importance of media for our careers [ 18:30 ]
How introverts can put ourselves out there [ 24:45 ]
About Selena's inspiration [ 30:20 ]
What Selena is looking forward to [ 34:10 ]
How to check out the Impacting Millions resources [ 41:00 ]

Soul Shifting Quotes:

"The moment you put someone on a pedestal is the moment they look down on you."
"We have to build a body of work."
"Success is about pushing ourselves to reach our full potential, but also being comfortable saying 'no.'"
"Choosing to be an expert has healing power."
"The most powerful role models are the people that have made mistakes."

Links Mentioned:

Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients
Grab your FREE training, How to Call in Your Tribe + Create Content that Converts
Learn more about Selena by following her on Instagram or heading to https://www.selenasoo.com.
Download the free Impacting Millions Publicity Checklist

Tag me in your big shifts + takeaways: @amberlilyestrom

Did you hear something you loved here today?!

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BONUS: Embracing Sovereignty of Self (+Cells) by Amber Lilyestrom Mar 16, 2020

Show notes

As we navigate the days ahead with the complexities of the coronavirus impacting the US and countries around the world, mastering our own ability to access peace of mind is going to be more important than every before.

I recorded a guided visualization experience as a gift to help you soothe yourself during the days ahead and remember that while they will be everything BUT perfect, they also come chocked full of the stuff so many of us have been craving all along: full presence in our own lives. ⁣ I am inviting myself in these weeks ahead to roll my sleeves up and ask myself WHY about every single uncomfy experience that lands on my path.⁣ ⁣ This is a PRIME repatterning opportunity for each and every one of us....a hard reset + invite to recommit to what matters most of all.⁣ ⁣ This is what evolution looks like, my friends.❤️⁣ ⁣ Do the right thing. Take care or yourselves + one another. Call each other everyday. Show up LIVE for your community. ⁣ ⁣ Meditate. Breathe. Hydrate. Sleep. Write. TRUST.⁣ ⁣ We can do this.⁣ ⁣ xo

Amber

PS - There has never been a better time to build that business and brand in the space between regular operation in your life and career. Schedule a Breakthrough Call here to explore the possibilities. Click here to dive in. ⁣

Cathy Heller on Making A Living Doing What You Love Mar 10, 2020

Show notes

Are you living life on your own terms?

Inspiration and true soul sister, Cathy Heller, joins the show for an incredibly awakening conversation. She's the host of the popular podcast Don't Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year in 2018 and 2019.

Each week Cathy encourages thousands and thousands of listeners to find more purpose in their life and get paid to do what they love full time. She started as a singer-songwriter and first found success licensing her music to TV, Film, and Ads. Quickly she became a stand out in her field and was featured in magazines like Billboard, Variety, and the LA Weekly.

After making a multi six-figure living with her music, Cathy started a music agency, and then she began teaching other artists to grow their own careers.

Two weeks after her third daughter was born, she started her top-ranked podcast. Cathy's show has been featured in Forbes, Entrepreneur Magazine, HuffPost, the NY Times, and Inc Magazine's "top 9 podcasts", and has over 7 million downloads. She's been featured several times by Apple themselves, and the fans are resonating with how genuine she is.

Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, popular blogger Seth Godin, designer Jonathan Adler, make-up artist Bobbi Brown, dancer Mandy Moore, fashionista Tamara Mellon, novelist Emily Giffin, fitness expert Jillian Michaels, Starbucks's Howard Schultz, and Gretchen Rubin to name a few.

She is a phenomenal coach for creative entrepreneurs and she's helping people everywhere find a deeper sense of purpose and add their gifts to the world. When she's not teaching or interviewing amazing guests for her podcast, you can find Cathy playing with her three little girls, writing her book, songwriting for tv shows and commercials, or enjoying a moment with friends.

In this episode, Cathy dives deep into her inner-child work and connects the dots on her story. We talk about releasing ourselves from the pain that we've carried for way too long. Plus, we speak about living into our purpose to the best of our ability, all while navigating our own version of the hero's journey.

In this Episode You'll Learn: