Habits and Hustle - Jen Cohen

Latest Episodes:

Episode 425: Shannon Race: Secrets to Standing Out in Saturated Markets + Branding and Marketing Insights Feb 18, 2025

Show notes

Do you have a great product idea but worry about standing out in a sea of competitors? In this episode of the Habits and Hustle podcast, I am joined by Shannon Race, co-founder of BioMe and former head of global marketing at Vital Proteins, who shares her insights on building successful brands in crowded markets.

We dive into a range of topics including the importance of product differentiation, authentic storytelling, and leveraging micro-influencers for effective marketing. We also discuss the psychology of packaging design, the evolving landscape of traditional and digital marketing, and the key factors venture capitalists consider when investing in startups.

Shannon Race co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET.

What We Discuss:

(01:00) Building Successful Brands in Venture Space

(12:26) Celebrity Endorsement Impact on Brand

(21:45) Revolutionizing Gut Health With BioMe

(30:49) Trends in Wellness and Hormone Therapy

(42:20) Entrepreneur Branding and Market Appeal

(47:26) Elevating Branding Through Packaging and Storytelling

(01:01:56) Enhancing Branding With Micro-Influencers

…and more!

Thank you to our sponsors:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

Momentous: Shop this link and use code Jen for 20% off

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Shannon Race:

Instagram: https://www.instagram.com/bio.me/?hl=en

Website: https://bio.me/

Episode 424: Liron Kayvan: The Top Nutrition Mistakes to Avoid + Are Seed Oils Bad for You? Feb 14, 2025

Show notes

Do you feel like you're doing everything right when it comes to nutrition, but still not seeing the results you want? In this week's Fitness Fridays episode on the Habits and Hustle podcast, I sit down with my friend and fellow fitness expert, Liron, to discuss the most common nutrition mistakes people make that sabotage their health goals.

We dive into the importance of protein and fiber in your diet, why eliminating entire food groups is a bad idea, and how to balance healthy eating with enjoying your food. We also discuss the surprising truth about seed oils and your health.

Liron Kayvan founded BFLA in 2019. He's a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years.

What we discuss:

(01:00) Nutrition Mistakes and Protein Consumption

(13:47) Calories in vs. Calories Out

(24:00) Restaurant Deception and Food Ingredients

(28:43) Food Deception and Responsibility

(34:59) The Dangers of Seed Oils

Thank you to our sponsor:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

Momentous: Shop this link and use code Jen for 20% off

To learn more about Liron Kayvan:

Website: https://www.beyondfitnessla.com/

Instagram: @beyondfitnessla

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Episode 423: Jason Chambers: Below Deck's Captain on Navigating Fame, Fatherhood, and Luxury Yachts Feb 11, 2025

Show notes

Curious about the real life of a yacht captain on the hit TV show Below Deck? In this episode of the Habits and Hustle podcast, I talk with Captain Jason Chambers as he provides a behind-the-scenes look at filming Below Deck.

We discuss a range of topics from his early days as a professional rugby player to working his way up in the yachting industry. We also dive into how Jason balances fatherhood with his career and the unique experiences his daughter has had growing up in Bali and the Philippines. Tune in because he shares his strategies for maintaining physical and mental health despite a demanding lifestyle, including yoga, meditation, and wellness routines.

Jason Chambers is the breakout star of Bravo's hit reality show Below Deck, where he serves as the luxury yacht's captain. With over 20 years of experience in the industry, Jason brings a wealth of knowledge and expertise to his role on the show. Off-screen, he dedicates his time to education charities in Bali and the Philippines, inspired by his experiences as a father to his 10-year-old daughter. When he's not navigating the high seas or filming for the show, Jason focuses on maintaining his health and mindfulness through practices like yoga and meditation.

What We Discuss:

(01:00) Captain Jason Chambers

(14:11) Below Deck Down Under

(19:25) Reality TV Captain's Life

(32:51) Fatherhood and Reality TV Captaining

(40:40) From Mechanic to Charity Work

(48:05) Parenting and Values Through Giving

…and more!

Thank you to our sponsors:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

Momentous: Shop this link and use code Jen for 20% off

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Captain Jason Chambers:

Instagram: @captainjchambers

Website: captainslounge.life

Episode 422: Liron Kayvan: Healthy Travel Hacks + How to Stay Fit on the Go Feb 07, 2025

Show notes

Traveling for work or pleasure can make it challenging to maintain your health and fitness routine. That's why in this Fitness Friday episode of the Habits and Hustle podcast, I talk with my friend Liron to give all of you the tips you need to stay fit while traveling.

We discuss the importance of planning ahead, packing your own healthy snacks, and making a commitment to stick to your fitness goals no matter where your travels take you. We share practical strategies to help you prioritize your well-being on the go.

What we discuss:

Bring your own healthy snacks and meals in your carry-on instead of relying on airline offerings
Stay hydrated by drinking only water during the flight
Get up and walk the aisles every hour to avoid being sedentary on long flights
Maintain your normal fitness routine as much as possible while traveling
Take advantage of hotel gyms to fit in workouts
Working out while traveling can actually boost mental performance and productivity
Visit grocery stores to stock up on healthy foods vs. always eating at restaurants
Track food intake if you have specific weight loss or body composition goals
Walk everywhere possible while traveling - to meetings, sightseeing, etc.
Make your non-negotiables for diet and exercise while traveling and commit to them

Thank you to our sponsor:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

Momentous: Shop this link and use code Jen for 20% off

To learn more about Liron Kayvan:

Website: https://www.beyondfitnessla.com/

Instagram: @beyondfitnessla

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Episode 421: Sahil Bloom: How Boring and Basic Routines Can Build 5 Types of True Wealth Feb 04, 2025

Show notes

Ever feel like you're chasing success but still feeling unfulfilled? In this Habits and Hustle podcast episode, I am joined by author Sahil Bloom as he shares his powerful framework of the Five Types of Wealth that go beyond just financial success.

We discuss his essential daily routines, including 4:15 AM wake-ups and cold plunges, while diving into deeper topics like the impact of social media on human connection, the power of basic habits, and his philosophy on the five types of wealth. We also discuss practical strategies like the 1-1-1 journaling method and color-coding your calendar for energy management, ultimately demonstrating how "boring" fundamentals can lead to a truly wealthy life.

Sahil Bloom is an author, investor and former college baseball player at Stanford dedicated to helping others live more fulfilling lives. Despite achieving conventional success in finance and private equity, Bloom found himself feeling deeply unfulfilled, launching him on a journey of personal transformation. This led him to develop "The Five Types of Wealth," a holistic framework that goes beyond just money to also prioritize physical health, relationships, mental wellbeing, and purpose.

What We Discuss:

(05:27) The Evolution of Self-Discovery

(15:46) Reevaluating Success and Life Fulfillment

(29:04) Power of Fitness and Family

(34:33) Growth in Sibling Relationship

(39:16) Navigating Transformation and Loneliness

(45:42) Enhancing Productivity by Reducing Busyness

(51:48) Reconnecting in a Digital World

(59:40) Improving Mental Wealth for Success

(01:03:43) Morning Routine and Self-Reflection

(01:12:46) Routine, Adaptability, and Expensive Breakfast

(01:21:48) Five Types of Wealth Book Launch

…and more!

Thank you to our sponsors:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

Momentous: Shop this link and use code Jen for 20% off

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Sahil Bloom:

Instagram: @sahilbloom

Book: The 5 Types of Wealth

Episode 420: Liron Kayvan: Simple Strategies for Making Your 2025 Fitness Habits Stick Jan 31, 2025

Show notes

Do you struggle to maintain your fitness routine? Do you find yourself starting strong in January, only to lose motivation by March? If this sounds familiar, you're not alone.

In this Fitness Friday episode, Liron and I dive deep into the key strategies for building fitness habits that actually stick in 2025 and beyond. We discuss how not to overwhelm yourself with lengthy workouts or complex routines and how to make fitness a convenient and enjoyable part of your daily life. We share practical tips and insights that will help you stay on track, no matter what life throws your way.

What we discuss:

The importance of building fitness habits that stick in 2025
Focusing on consistency over intensity or motivation
Scheduling your workouts and treating them like important appointments
Making your fitness routine as convenient as possible to remove excuses
Joining a fitness community or group for accountability and enjoyment
Walking as an underrated but highly effective form of exercise
The rising trend of fitness-focused social meetups at coffee shops, saunas, etc.
Not relying on feeling motivated, but instead focusing on how you'll feel after the workout

Thank you to our sponsor:

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

Momentous: Shop this link and use code Jen for 20% off

To learn more about Liron Kayvan:

Website: https://www.beyondfitnessla.com/

Instagram: @beyondfitnessla

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Episode 419: Vanessa Van Edwards: The Power of Body Language and Charisma for Effective Communication Jan 28, 2025

Show notes

Have you ever wondered what makes someone truly charismatic? In this episode of the Habits and Hustle podcast, I talk with Vanessa Van Edwards, a behavioral investigator and author, who shares fascinating insights into the science of charisma.

We discuss valuable insights on how to master the subtle yet powerful cues that impact our interactions with others and the science behind oxytocin and connection. We also dive into practical tips on everything from crafting the perfect handshake to harnessing the power of vocal tone and body language in various contexts, including video calls and digital communication, to ultimately lead to greater success and confidence in all aspects of life.

Vanessa Van Edwards is the bestselling author of "Captivate: The Science of Succeeding with People" and "Cues: Master the Secret Language of Charismatic Communication," which have been translated into 17 languages. As a renowned behavioral investigator, she shares science-backed skills to improve interpersonal communication and leadership through her engaging workshops, courses, and popular YouTube tutorials, which have garnered over 50 million views.

What We Discuss:

02:06 The importance of warmth and competence in charisma

04:31 Balancing warmth and competence cues

16:08 Tips for video calls and virtual communication

18:29 The science behind oxytocin and connection

22:58 Handshake styles and what they convey

27:29 Primal instincts in physical greetings

30:57 Personal space zones and intimacy

34:37 The power of gestures in communication

39:16 Vocal cues and the "TED talk voice"

48:00 The impact of genuine vs. fake smiles

51:12 Power posing and confident body language

54:07 Cues in digital communication (email and texting)

…and more!

Thank you to our sponsors:

AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Vanessa Van Edwards:

Website: https://www.scienceofpeople.com/

Instagram: https://www.instagram.com/vvanedwards/

Episode 418: Dr. Jason Fung: Why Calories Are Not the Key to Weight Loss Jan 24, 2025

Show notes

Listen to the full episode here: https://youtu.be/nncEWmQFiSo?si=GanDDq9g0w1qDtE4

There's a common belief that weight loss is simply about "calories in, calories out" - but according to Dr. Jason Fung, this is actually false and misleading information.

In this bonus episode of the Habits and Hustle podcast, I talk with the author of The Obesity Code, a renowned expert on obesity and intermittent fasting, who explains that there is much more to gaining or losing weight than just the number of calories consumed. It's not only about the energy in the food, but critically, it's about what your body does with that energy.

We dive into the complex role of hormones and common myths around calories to make a compelling case for why we need to look beyond overly-simplistic "eat less, move more" advice to understand obesity and weight loss.

Dr. Jason Fung is a New York Times-bestselling author of many books including The Obesity Code and The Diabetes Code. He completed medical school at the University of Toronto and a fellowship in nephrology at UCLA. He is the co-founder of The Fasting Method, a program to help people lose weight and reverse type 2 diabetes naturally with intermittent fasting.

What We Discuss:

"Calories in, calories out" overly simplistic
Body stores or burns calories based on hormones
Different foods have different hormonal effects
Insulin drives fat storage; spiked by certain foods
Protein: insulin and satiety effects
Processed carbs especially fattening
Foods' hormonal impacts key, not just calories

…and more!

Thank you to our sponsors:

AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase.

Timeline Nutrition: Get 10% off your first order at timeline.com/cohen

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Jason Fung:

Website: https://www.doctorjasonfung.com/

Instagram: https://www.instagram.com/drjasonfung/

Episode 417: Dr. Leonard Sax: The Collapse of Parenting and the Rise of Childhood Anxiety and Depression Jan 21, 2025

Show notes

Are you concerned about the rising levels of anxiety and depression in today's youth? In this Habits and Hustle podcast episode, I dive deep into this pressing issue with renowned psychologist and author Dr. Leonard Sax.

We discuss the growth of a "culture of disrespect," exacerbated by the pervasive influence of social media, and the importance of conscientious parenting - both loving and strict - to produce the best outcomes. We also dive into issues such as the over-prescription of ADHD medication, the misdiagnosis of normal childhood behaviors as pathological, and the role of permissive parenting in the childhood obesity epidemic.

Dr. Leonard Sax MD PhD is a highly educated and experienced physician, psychologist, and author. He attended MIT and the University of Pennsylvania, earning a PhD in psychology and an MD. Dr. Sax ran a primary care medical practice in Maryland from 1990 to 2008, and since 2001, he has been visiting schools and speaking to parents about child and adolescent development. He has written four books on the subject, including the New York Times bestseller "The Collapse of Parenting," and has spoken in numerous countries and appeared on various media outlets.

What We Discuss:

(00:07) The Collapse of Parenting

(13:04) Influences on Parenting Decisions

(19:33) Parental Authority vs Discipline

(25:52) Parenting in the Age of Normophobia

(40:55) Prioritizing Self-Control Over GPA and Medication

(48:31) The ADHD Medication Epidemic

(01:02:12) Empowering Parents to Decide Family Meals

…and more!

Thank you to our sponsors:

AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Leonard Sax MD PhD:

Website: https://www.leonardsax.com/

Book: The Collapse of Parenting

Episode 416: Ebenezer Samuel Shares No-Nonsense Advice on Building Muscle, Burning Fat, and Healthy Eating for Life Jan 17, 2025

Show notes

Want to build muscle and lose fat effectively?

In my Fitness Friday episode, Ebenezer Samuel, the Fitness Director of Men's Health and Head of Training Innovation at FlexIt Fitness, discusses the myth of toning and getting shredded. We also discuss the concept of "calories in; calories out" and what it gets right and wrong. Tune in for actionable diet and muscle-building tips!

Ebenezer Samuel, C.S.C.S., is the fitness director of Men's Health and a certified trainer with more than 10 years of training experience. He's logged training time with NFL athletes and track athletes and his current training regimen includes weight training, HIIT conditioning, and yoga. Before joining Men's Health in 2017, he served as a sports columnist and tech columnist for the New York Daily News.

What we discuss: