Growth Experts with Dennis Brown

GE Ep 352 [2021] - How to Avoid The Million Dollar Mistake! w/ Mike Zeller May 29, 2023

Show notes

As America's #1 expert in helping high achievers find their genius, Mike shares his knowledge on how to avoid making the million-dollar mistake and how to help audiences tap into their genius using these four pillars: finding your unique talent, key relationships, defining life moments, and values and passions.

Mike wrote the book The Genius Within (launching Oct 22nd) to help unpack his own areas of genius with a goal to help others do the same and avoid making the million-dollar mistake. He's owned several businesses in the past that ranged from real estate, sustainable fashion, and a marketing agency.

Tune in to hear Mike's story…

[01:07] Introduction to Mike Zeller

[02:02] The Genius Within

[04:00] Former businesses

[05:29] The million-dollar mistake!

[08:55] Playing out of positions

[11:03] How can the audience tap into their genius?

[16:04] Recap on the 4 pillars of tapping into your genius

[17:30] Final words of wisdom

[22:22] Favorite growth tool

[23:14] Favorite book

[24:16] Connect with Mike

Resources:

Connect with Mike:

Purchase The Genius Within

Website
Text 4727 to receive a link to the book

Favorite Business Tool:

Voice Memos and Mindmaps

Favorite Book:

80/20 Sales and Marketing; The Definitive Guide to Working Less and Making More by Perry Marshall

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you By Rob Fitzpatrick

GE Ep 351 [2021] - How to Use Instagram DM Automation to Get More Customers w/ Mike Yan May 22, 2023

Show notes

Mike is the CEO and co-founder of ManyChat, the world's learning marketing platform that helps people connect with their customers through messaging apps. Due to the recent DM chatbox automation feature from Instagram, users are now allowed to automate messages to their followers. Mike breaks down the many advantages that come with this new feature along with common growth tools.

Mike's goal is to disrupt the 5 billion dollar email marketing industry by bringing the convenience of messenger to business and customer communication.

Tune in to hear Mike's story…

[00:00] Introduction to Mike Yan

[02:19] ManyChat

[03:37] Big changes going on in social media messaging apps

[05:30] How to use chat box automation to drive customer conversion

[07:57] ManyChat subscription

[09:25] What is DM automation?

[17:33] Commons growth tool

[23:33] Final words of advice

[25:21] Favorite tool

[26:21] Favorite book

[27:00] Connect with Mike

Resources:

Connect with Mike:

Website: ManyChat.com

Instagram

Mike's Favorite Business Tool:

Slack, Notion, and Telegram

Mike's Favorite Book:

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Vernie Harnish

GE Ep 350 [2021] - How to Use "The Ironman Growth Formula" in Scaling & Growing Your Business w/ Robert Clinkenbeard May 15, 2023

Show notes

Author of the book Ironman Mindset for Entrepreneurs, Robert Clinkenbeard, joins us today to discuss how he found, grew, and sold his 20 million dollar landscape company by incorporating his knowledge as an Ironman triathlete into the business world. Robert shares the 4-step growth model he calls The Ironman Growth Formula that gives some insight on ways to scale your own business.

Fifteen years ago marked the launch of Robert's Phoenix-based commercial landscaping company. Through the years, he was able to expand into Las Vegas, opening multiple branches, making him one of the largest landscaping companies in the Southwest. In 2016 Robert sold his 20 million dollar business; he took his expertise and started coaching and consulting businesses all over the U.S. and Canada.

Tune in to hear Robert's story…

[01:05] Introduction to Robert

[02:08] Writing Ironman Mindset for Entrepreneurs

[03:18] Current ventures

[04:01] Ironman competing

[05:54] Find your north star

[08:36] Breaking it down to manageable pieces

[11:59] Surround yourself with key people

[13:29] Building a leadership team

[16:19] Building frameworks for your team

[20:27] Final words of wisdom

[21:29] Favorite growth tool

[21:58] Favorite book

[22:22] Connect with Robert

Resources:

Connect with Robert

Website: TheRadixGroupLLC.com

Buy his book: Ironman Mindset for Entrepreneurs

Robert's Favorite Business Tool:

Align Today and Trello

Robert's Favorite Book:

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GE Ep 349 [2021] - How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke May 08, 2023

Show notes

Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.

Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.

Tune in to hear Rachel's story…

[01:12] Introduction to Rachel Brenke

[02:07] Background on Rachel

[04:08] History of Rachel's businesses

[06:22] How to tap into and monetize your niche market.

[11:26] Framework on narrowing down your niche

[15:07] Approaching a unique selling position

[17:39] Expanding from being the Contract Queen

[20:00] Sell it before you make it

[23:26] Final words of wisdom

[24:29] Favorite growth tool

[24:56] Favorite book

[26:33] Connect with Rachel

Resources:

Connect with Rachel:

Website: RachelBrenke.com

Website: TheLawTog.com

Website: FitLegally.com

Influence: The Psychology of Persuasion by: Robert B Cialdini PhD

Instagram

Rachel's Favorite Business Tool:

Monday.com

Rachel's Favorite Book:

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GE Ep 348 [2021] - The Triple Threat YouTube Method to Scale Your E-com Brand w/ Jeremy Gillespie May 01, 2023

Show notes

Built To Scale is a paid performance company that helps e-commerce business scale their ads. In this episode, Direct response marketing expert and CEO Jeremy Gillespie shares his triple threat method to scaling an e-commerce brand using primarily YouTube ads. He breaks it down into three simple steps: creative aspect, account structure, and landing pages and details an in-depth process into building landing pages.

Jeremy began his career in the world of start-ups in Pittsburgh, Pennsylvania. He fell into the growth market field with a focus on paid media. During his time there, he learned distinctive ad strategies to generate business which eventually led him to work for LinkedIn. Years later, Jeremy relocates to San Francisco to build Built To Scale and has since accumulated ten years of experience under his belt.

Tune in to hear Jeremy's story…

[01:07] Introduction to Jeremy Gillespie

[02:11] Background

[03:40] Scaling e-commerce brands

[05:01] Vetting a successful product

[07:31] Triple threat method to scale an e-commerce brand

[09:04] 1st - The Creative Structure

[14:44] 2nd - Account Structure

[19:48] 3rd - Landing pages

[22:44] Process for the landing page

[25:42] Favorite growth tool

[26:16] Favorite book

[26:46] Connect with Jeremy

Resources:

Connect with Jeremy:

Website: BuiltToScale.co

Jeremy's Favorite Business Tool:

Supermetrics

Jeremy's Favorite Book:

The Lean Startup by Eric Ries

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The Challenger Sales by Brent Adamson and Matthew Dixon

GE Ep 347 [2021] - How to Leverage Appointment Setters to Unlock 7 Figures in Revenue w/ Lloyd Yip Apr 24, 2023

Show notes

Founder of The Setter Machine, Lloyd Yip, simplifies his approach to gaining leads and funneling sales using appointment setters. He breaks down organic outreach, organic inbound, and paid traffic to point out the flaw some strategies carry versus the strengths of others.

Before living the digital nomad life, Lloyd pursued a more traditional career path of startups, specifically enterprise software. Around him, he was witnessing friends starting their own businesses and scaling them up to 7 figures. Llyod knew he had the skills to do the same it was just a matter of execution. He pulled the trigger with his first fully digital business, and through this, he saw a gap in the market for appointment setters.

Tune in to hear Lloyd's story…

[01:00] Introduction to Lloyd Yip

[02:31] Background

[06:28] Leveraging appointments setters to open 7 figures of revenue

[08:45] Organic outreach

[12:40] Organic inbound marketing

[16:03] Where does the appointment setter come in?

[20:31] Bridging the gap using setters

[21:39] Paid traffic

[26:18] Favorite tool

[28:23] Favorite book

[29:11] Connect with Lloyd

Resources:

Connect with Llyod:

Website: Settermachine.com

Lloyd's Favorite Business Tool:

Text Expander

Lloyd's Favorite Book:

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GE Ep 346 [2021] - Why SEO and Content Marketing Are More Important Than Ever in 2021 w/ Rahul Aggarwal Apr 17, 2023

Show notes

Co-founder of Designhill, Rahul Aggarwal, unveils how he found an untapped market and scaled it into a massive online platform that holds design 300k professionals in over 100 countries, all by taking a different SEO and content marketing approach. We get into the best three strategies for profitable content marketing, including a bonus strategy involving customer reviews.

Born in a 3rd generation entrepreneur family, Rahul knew he was destined for business. When he returned from university, he got together with his father and grandfather to build a business that needed branding and design, though to his surprise, this task ended up being an uphill battle. It was from this experience that birthed the idea of Designhill.

Tune in to hear Rahul's story…

01:06 Introduction to Rahul Aggarwal

01:51 Designhill

03:44 Inspiration for Designhill

06:37 SEO and content marketing

10:18 Making it profitable

14:39 Three strategies for profitable content marketing

18:43 Traffic through SEO

20:42 Get reviews!

22:00 Favorite growth tool

23:23 Favorite book

24:52 Connect with Rahul

Resources:

Connect with Rahul:

Website: Designhill.com
LinkedIn

Rahul's Favorite Business Tool:

Trello

Rahul's Favorite Book:

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Christopher Lockheed

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GE Ep 345 [2021] - 2 Marketing Hacks That Swag.com Use to Hit Over $3 Million a Month in Sales w/ Jeremy Parker Apr 10, 2023

Show notes

Serial entrepreneur Jeremy Parker took one look at the promotional product industry, saw the cracks, modernized it, and built a multi-million dollar company from it. In this episode, Jeremy shows us how he swept Swag.com off its antiquated roots and into today's success using two simple marketing hacks that anyone can adopt.

Jeremy graduated from college as a documentary filmmaker; coming right out of college, he worked for MD Sport, one of the largest promotional product companies. During his time there, Jeremy had already started his first company, Tilt Media, which was later bought out by a publicly-traded company. In 2016, he launched Swag.com and has now done six years of business.

Tune in to hear Jeremy's story…

[01:14] Introduction to Jeremy Parker

[02:17] Swag.com genesis

[03:53] Tippt media

[07:39] Marketing hack Part 1 - Purchasing of name up front

[11:19] Marketing hack Part 2 – Getting your name out there

[15:18] Offline viral loop

[22:06] Favorite growth tool

[22:44] Favorite book

[24:36] Connect with Jeremy

Resources:

Connect with Jeremy:

Website: Swag.com
Email: jeremy@swag.com

Jeremy's Favorite Business Tool:

Hubspot

Jeremy's Favorite Book:

Living with a SEAL – Jesse Itzler

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