Growing Steady | Intentional Creative Business Podcast

Latest Episodes:

244 - Back on Instagram after 3 years: Month 1 recap + Month 2 plan May 01, 2025

Show notes

We’re one month into our return to Instagram after a 3-year break, and in this episode, we’re pulling back the curtain on what’s working, what’s not, and how we’re approaching Instagram in a way that actually feels good (and sustainable).

Spoiler: we’re not here to growth-hack, we’re here to experiment, stay aligned with our business, and TRY to enjoy the content creation process.

We cover:

What our first month back looked like (formats, topics, opt-ins, and spaghetti-throwing)
Surprising lessons from low-effort Reels and a spur of the moment carousel
Why we’re pivoting to a focused content series, 40 Days of Launch Prep, and how we’re using storytelling as strategy
A behind-the-scenes update that we’re already a bit behind on our Month 2 plan, but we’re moving forward!
How to reflect on your own content strategy and find what fits your season

If you’ve been thinking about returning to social or just want to create in a way that’s more creatively fulfilling, this one’s for you.

🤳 Follow our IG journey: https://instagram.com/wanderingaimfully

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter

243 - How we’re (currently) prepping/planning our parental leave Apr 24, 2025

Show notes

With just a few months to go before our Tiny Zook 🐣 arrives (!), we’re sharing how we’re approaching parental leave—not as a step-by-step guide, but as a real-time snapshot of our intentions, plans, and mindset.

Whether you’re expecting, planning a business sabbatical, or just curious about building more space into your business, this one’s for you. Here’s what we covered:

The values guiding our decision to take this time seriously: calm, presence, rest, and bonding
Our loose timeline, including a pre-baby wind-down and giving ourselves permission to take the rest of the year off starting in August
What business adjustments we’re making now (like our final WAIM launch and Teachery transition)
The emotional and logistical prep we’re doing behind the scenes
What we’re still figuring out—and why we’re okay not having all the answers

This season of life is calling for softer schedules, deeper presence, and more trust in the unknown. We hope this episode encourages you to honor your own rhythms—whatever chapter you’re in.

📺 Shows we’re loving: White Lotus, The Jackal, The Pitt

🍿 Movies we’re loving: Taking of Pelham 123 and Companion

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

242 - Why we're ending WAIM Unlimited (part 2) Apr 17, 2025

Show notes

This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision.

The questions we answered in this ep:

How are we feeling confident when it comes to the money side of this decision? Do we have savings? Other skills we can fall back on? Are we freaking out about this at all?
Monthly coaching has been so valuable for our customers, why would we stop doing it?
We talk about running a “calm business” does this completely change how calm things will be for us?
Why should someone buy WAIM Unlimited during this last chance to purchase?

Hope you enjoy hearing us discuss more of the real-time decision-making and thought process to this big shift in our business!

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

Minisode (Jason Only) - Does everything feel messy right now? Apr 10, 2025

Show notes

See what we're up to: https://wanderingaimfully.com/now
Try Teachery for free: https://teachery.co

241 - 5 signs it's time to pivot your business Apr 03, 2025

Show notes

How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hope will help you reflect on your own path.

We dive into:

What it feels like to fall out of love with your offer (and why that’s not a failure)
When your results no longer match your effort—and why that’s worth paying attention to
How a strong pull toward something new can be a signal, not just a distraction
Why shifting life circumstances (hello, parenthood!) require more sustainable, aligned business models

If you’ve been feeling stuck, disconnected, or daydreaming about a new chapter, this one’s for you. We’ll help you ask the questions that matter and maybe, just maybe, give you the nudge to take that leap.

💬 If you have questions you want to ask us about our decision to retire WAIM Unlimited, send them through our contact page.

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

240 - Why we’re ending WAIM Unlimited (part 1) Mar 27, 2025

Show notes

After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change.

Retiring WAIM Unlimited didn’t come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with intention. We’ve been business coaches for 72 months and we’re excited to take things in a new direction!

Here’s what we cover in this ep:

What a final enrollment will look like (May/June 2025)
The real (and nuanced) reasons we’re making this shift—from changing buyer behavior to our own creative evolution
What this means for current WAIM members (spoiler: NOT MUCH!)
What the next 12 months will look like for us, including our final launch and plans for parental leave
A glimpse at what we’re pivoting toward in 2026—and why we’re genuinely excited to build from the ground up again

This episode is for anyone who’s questioning a long-standing offer or wondering if it’s time to let go of something that no longer fits. Your business can grow with you… if you let it.

💬 If you have questions you want to ask us about this decision to retire WAIM Unlimited, send them through our contact page.

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts) Mar 20, 2025

Show notes

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot.

In this launch recap episode, we’re breaking down:

The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)
Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)
What we’re doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)
Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025

If you’ve ever had a launch that didn’t go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what’s next for us!

🔗 See our fancy new office at https://wanderingaimfully.com/now

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

238 - We’re having a baby! 😱 (Fertility journey update) Mar 13, 2025

Show notes

This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what the first trimester has been like for both of us.

We’re covering:

The fertility challenges we faced (Ep #223), including two pregnancy losses and the diagnosis that changed everything
What it was like to start daily blood thinner injections and progesterone
How we found out we were pregnant and why it felt different this time
Caroline’s first trimester experience (hello, nausea and fatigue)
Jason’s deep emotional reflections (aka, his attempt to share feelings 😂)
How we’re adjusting work and life for this big transition

We’re incredibly grateful for this moment, and we also want to acknowledge that fertility journeys are deeply personal—if you’re in the thick of it, we see you and are sending so much love. 💛

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

237 - 4 steps to make your next launch feel CALM Mar 06, 2025

Show notes

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.

THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).

We touch on four things in this episode that every launch needs to feel calmer while also driving more sales! We hope you walk away from this episode giving your next launch more lead-up time AND when your launch starts you are having that (stress-free!) twiddling-your-thumbs moment.

🎙️ Listen to Jason’s episode on the How To Money podcast: https://podcasts.apple.com/us/podcast/launching-an-offbeat-and-sustainable-business-w/id1337718773?i=1000697828135

🍪 Try Jason’s fantastic chocolate chip cookie recipe: https://cooked.wiki/saved/5c71efb8-0c69-431f-957f-6d43e9a40daf

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

236 - Business is overcoming these 6 roadblocks Feb 27, 2025

Show notes

Whether you’re JUST starting a business or you’re making a pivot, there are 6 roadblocks that likely get in your way. Are you stuck at just one of them or do all 6 have you in their grips right now?

In this ep, we explore the thoughts that keep business owners from moving forward (especially early on). The 4 Qs we mentioned in the episode that every biz owner needs to be able to confidently answer are:

Who do you help?
Why does your business exist and why would someone choose you over your peers?
What problem does your business solve?
How do you help them solve it?

We hope this episode gives you a JOLT of inspiration and motivation to move forward if you’ve been feeling stuck!

🔗 You can join our 6-Month Coaching Kickstart if you need additional support and coaching: https://wanderingaimfully.com/6-months

📬 Send us an email https://waim.co/contact if you want the coaching session mentioned in this ep!

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

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