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    Health

    Growing Steady | Intentional Creative Business Podcast

    Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

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    Latest Episodes:
    254 - Real-time FINAL launch update (3 of 3, Jason only) Jun 23, 2025
    Show notes

    This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


    As of recording this FINAL installment, we have just 12 hours left in the launch đŸ˜±.


    You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day.


    🔗 Track our daily sales: https://sales.waim.co
    đŸ’» See the coaching session tool: https://preview.waim.co (expires when launch ends)


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co


    253 - 10 most common questions we get asked Jun 19, 2025
    Show notes

    Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next.

    We cover:

    • How to increase sales without feeling pushy
    • How to get clarity on what you're building and who it's for
    • How to overcome fear and self-doubt
    • 
and 7 more honest, practical questions that we think every solopreneur asks themselves at some point!

    Whether you're considering WAIM Unlimited or just want some grounded guidance, this episode is packed with the real stuff.


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co


    252 - Real-time FINAL launch update (2 of 3, Jason only) Jun 17, 2025
    Show notes

    This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


    As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.)


    You’ll get an update on our total sales numbers, how our boosted IG content is doing, and our adjusted plan for the next week due to a death in the family 😱.


    Hope you enjoy this and we'll share one more real-time update episode on the last day of the launch.


    🔗 Track our daily sales: https://sales.waim.co


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co


    251 - The 3 human skills you need to be building in an AI content world Jun 12, 2025
    Show notes

    With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized.

    So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. These are core skills we believe will stand out more than ever:

    • Storytelling: The shift from tip-based to narrative-driven content, and why holding attention is now a superpower
    • Transparency & Building in Public: Why your lived experience (even failures!) is your best differentiator in the age of generic content
    • Personality & Weirdness: As sameness increases, novelty becomes magnetic and showing up imperfectly is your edge

    If you’ve been wondering how to stay relevant (and energized!) as AI transforms everything, we hope this chat offers a grounded, creative direction to move forward with.

    đŸ€  If you want to join us for the years to come and get an inside look at how we're continuing to build calm creator businesses during the wave of AI, learn more about WAIM Unlimited: https://waim.co


    250 - Real-time FINAL launch update (1 of 3) Jun 10, 2025
    Show notes

    If you love hearing the behind the scenes of a product launch, then you are going to thoroughly enjoy this 3-part series for our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


    As of recording this first installment, we are 24 hours post-launch and have 2 weeks to go!


    You’ll get to hear how our pre-launch waitlist went, where 44% of sales have come from so far, and how close we are to our initial low goal already.


    Hope you enjoy this and we’ll have two more of these episodes!


    🔗 Track our daily sales: https://sales.waim.co


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co


    249 - How we're learning AI tools without overwhelm Jun 05, 2025
    Show notes

    If you’ve ever felt like you’re already behind in the world of AI (or like you need to try every new tool just to keep up) you’re not alone!


    In this episode, we introduce the idea of slow-learning AI: a calm, intentional approach to staying curious without getting overwhelmed. We share specific strategies we’re using to create boundaries, focus our energy, and integrate tools that actually serve our business goals (instead of just distracting us with new shiny objects).


    Don’t bury your head in the sand if you are curious about AI. Take a few of our practical tips from this episode to create constraints and put YOU in the driver’s seat of educating yourself on your own timeline.


    ***


    😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time


    💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter


    248 - What’s changed with launches? May 29, 2025
    Show notes

    Are digital product launches dead? Not at all! But in 8 years, we’ve noticed a few changes and we wanted to share what we’ve seen firsthand.


    How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too
 AI?


    Here’s what we cover in this ep:


    • Why pre-marketing matters more than ever (and how to start sooner)
    • The power of “carrots” and launch events to drive urgency
    • Why inboxes are cluttered and what to do about it
    • How specificity and social proof are becoming non-negotiable
    • Why it's easier than ever to execute a launch (doesn’t mean sales are easy)


    Whether you’re prepping for a big product launch or rethinking how you sell altogether, this episode will help you show up with more intention, strategy, and confidence.


    ***


    😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time


    💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter


    247 - 6 tools we *MIGHT* build next year May 22, 2025
    Show notes

    We are many months away from 2026 and the big shift in our Wandering Aimfully business, but we wanted to pull back the curtain and share how we ideate business ideas BEFORE they see the light of day.


    This episode, we hope you get to hear how we brainstorm, how we go back and forth, and when we get excited (or not) about a potential new idea.


    In 2026, we’re going to shift from monthly coaching to building tools using AI no-code platforms (like Lovable). These are a handful of the ideas we might embark on. Let us know if one or two resonated with you!


    🔗 Try Lovable “vibe coding” https://waim.co/lovable


    đŸŽ„ Screenstudio video app https://bit.ly/jasonscreenstudio


    ***


    😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time


    💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter


    246 - The Future-Proof Creator (what still works in 2025?) May 15, 2025
    Show notes

    With AI taking off like wildfire, algorithms shifting like crazy, and tactics expiring faster than ever
 what actually still works in 2025?

    In this episode, we’re cutting through the chaos to ground you in what remains true in online business today. If you feel like you're fighting a current right now, you're not alone! We cover...

    • The three foundational things that still drive results (and always will)
    • From dwindling blog traffic to the decline of vague offers
    • How to adapt to fast-moving trends without burning out or losing focus
    • And three calm truths to anchor you when everything feels uncertain

    Whether you're feeling the pressure to "keep up" or just want to know how to stay calm with your business right now, we hope this ep helps ya!

    ✹ This episode pairs with our new email series The Future-Proof Creator: wanderingaimfully.com/newsletter

    ⏳ Our LAST EVER enrollment of our WAIM Unlimited program is a few weeks away, get on the VIP Waitlist: wanderingaimfully.com/waitlist


    245 - We asked AI to interview us... May 08, 2025
    Show notes

    If you’re like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer!


    In this episode, we have two AI Speakers joining us to ask us questions about our businesses, content creation, and our lives. The AI voices were created using Descript and the questions were created via ChatGPT.


    We thought this was SUPER interesting and very fun to see what things stood out to the artificial intelligence we spend time interacting with daily.


    ***


    😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time


    💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter


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