Growing Steady | Intentional Creative Business Podcast

224 - We're back from 5 weeks of travel in the U.S.... Nov 21, 2024

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor’s visits, three bouts of sickness, and some sticker shock at prices and quality of things, we’re sharing how it all went.

In this episode, we’re also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we’ll keep you posted.

We also give a glimpse at how we’re feeling about work/business right now and what’s “shifting in us” as we like to say. We’ll have a lot more to share in the coming weeks/months as we always do this time of year.

If you listen on Spotify, please comment with what you want to hear more of with our podcast? We’re always keen to hear from you folks! ❤️

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter

223 - Our fertility journey (so far) | Two early miscarriages in 3 months Oct 03, 2024

TW: miscarriage, pregnancy loss, chemical pregnancy, infertility

In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we’ve had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional rollercoaster of moving through these losses and navigating these uncharted waters together, as well as how this has shifted our priorities and played a role in our business decisions.

If these are topics that could be triggering at all, please don’t hesitate to skip this episode or come back to it when you feel ready. We also want to emphasize this is our personal journey, and we’re not medical experts. Our hearts go out to anyone who is in the midst of a similar journey or has gone through struggles conceiving in the past. Thanks for listening. 💛

222 - Our Fall Launch recap (sales #s and takeaways!) Sep 27, 2024

It’s time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren’t making for the next launch.

Spoiler alert: For the second launch in a row, we did NOT hit our low goal 😬. BUT, we still had a successful 6-figure launch and welcomed in a great new group of WAIM members.

We share the positives, the negatives, the strategy we used for this launch, and then takeaways for what we’re going to tweak for 2025 enrollment periods. If you like launch recap content, you should thoroughly enjoy this ep!

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😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter

221 - Teachery's Lifetime Plan experiment results Sep 12, 2024

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let’s dive into it!

In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we’re looking ahead at.

The initial results of our Lifetime Plan experiment have us extremely excited for the future of Teachery. Not only does it feel very “us” as a business move, but it also immediately gives us the cashflow to afford to invest in additional design and development work!

Can’t wait to continue to share this story with you as Jason takes the reins with Teachery (and Caroline is still in the wagon, she’s just more relaxed and less directing the horses which way to take us down the trail).

***

😏 If you’ve been thinking about using Teachery to build your online courses, take advantage of our Lifetime Deal at https://teachery.com/limited-time

💌 Want practical tips to help you grow your creator

business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter

220 - Deconstructing our pre-launch strategy Sep 05, 2024

If there’s ONE thing we believe makes every launch successful, it’s having a pre-launch strategy. Specifically, we like using a 4-week email lead-up series based around a few key themes.

Over the past 10 years, we’ve used pre-marketing to get people ready to purchase all kinds of things. That strategy was never fully dialed-in and easy to share with someone else… until now!

If you’re looking to learn our specific 4-week pre-launch strategy AND get AI prompts that can create the exact pre-launch content discussed in this episode (for you!) in less than 30 minutes 😱 you can join WAIM Unlimited and get our Calm Launch Formula program at https://waim.co/join

Join us this week as we deconstruct our 4-week pre-launch plan for our current enrollment. Hear how we’ve gone from scattered to focused, and the initial results are proving to be worth it!

Other things mentioned in this episode you can check out:

🔗 Our "Journey to 330" recap: https://waim.co/330

🔗 13 Marketing Ideas: https://waim.co/online-business-marketing

219 - $1m+ in digital products as an intuitive creator (Michelle Rohr interview) Aug 29, 2024

What if you didn’t have to use all the standard tactics and strategies to make millions of dollars selling digital products?

We interviewed Michelle Rohr, founder of Secret OWL Society, to find out how she harnesses her intuition to sell courses, templates, planners, and more without stress or overwhelm.

🔗 Michelle’s business is https://secretowlsociety.org

Michelle has made many choices in her business that are different than the status quo in the digital products world, including some things that go against the typical marketing advice out there, and we hope digging into the details of her business will inspire you to do business YOUR way.

She is an incredible example of how to run a calm business in the sense that she is always evolving her business to make sure it supports her well-being and her personal development. Hope you enjoy hearing her story!

218 - Are Done-For-You courses the new thing? Aug 22, 2024

Is the future of digital products and selling information online moving towards Done-For-You? We believe so and we’ll share why and what we’re doing about it (and what you should do too!)

In this episode, we talk about a big shift we’re seeing in customer behavior and how that impacts solopreneur creators. Having been in the online course industry for 10+ years, owning a course platform, and running a community of 1,500+ members, we have quite a bit of data that’s informing us.

We talk about our newest course, Calm Launch Formula ✌️🚀 and how we added a Done-For-You element in the form of pre-written AI prompts. There are multiple ways you could add a Done-For-You element to your digital products and we share some thoughts throughout this episode.

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💌 Want practical tips to help you grow your creator business-without burning out? Join our Growing Steady newsletter and every Monday you'll get 3 actionable tips for growing a Calm Business—one that is predictable, profitable, and peaceful: https://wanderingaimfully.com/newsletter

217 - From 7 sales to $30,000 launch (Wayne Fick interview) Aug 15, 2024

We are doing something we’ve NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with clients, having zero audience, to selling his own digital products, and building a calm business that he’s thoroughly enjoying.

Wayne started with his first product, which sold to just 7 people. Realizing it wasn't a good fit, he pivoted and a year later generated $30,000 in sales for his Canva course!

🔗 Wayne’s business is https://createdbywayne.com

📺 Subscribe to Wayne https://youtube.com/@createdbywayne

Using our un-boring coaching advice and our Calm Launch Formula, Wayne managed to grow his email list to thousands and his YouTube channel to 20,000 subscribers in just a year and a half. He achieved all this with intention, honesty, and without using any sleazy or dishonest tactics.

In this interview, we discuss picking a niche, pivoting strategies, and overcoming the mental hurdles to finally being consistent and growing an audience. We hope Wayne's story will inspire you as much as it inspired us. Enjoy the conversation!

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🚀 If you want less stressful launches, our proven plan of action, and tips to help you generate more sales, get our 4-week Calm Launch Fundamentals email series by joining our weekly newsletter at https://wanderingaimfully.com/newsletter

216 - Evergreen vs Launching 👀 Aug 08, 2024

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture…

This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we believe there are a lot of hidden tactics and costs, not to mention a TON of technical setup and ongoing experimentation that is really difficult.

For us, Launching offers a simpler, more manageable alternative. An open and closed launch model provides built-in urgency and a single, streamlined experience for our audience. Through trial and error, we discovered a recurring revenue launch model that combines the best of both worlds, giving us Evergreen-like results.

Listen in as we discuss the pros and cons of each model and, as always, you decide how you want to run your own business, we’re just here to share our stories and experiences.

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🚀 If you want less stressful launches, our proven plan of action, and tips to help you generate more sales, get our 4-week Calm Launch Fundamentals email series by joining our weekly newsletter at wanderingaimfully.com/newsletter

215 - This is the #1 key to getting MOMENTUM Aug 01, 2024

Since the beginning of the year, we’ve been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prioritize every aspect of their business equally. That's when we introduced the Un-Boring Business Roadmap to provide a clear sequence for tackling business tasks, which was a game changer.

However, our thinking evolved further this year. We realized that to build a calm, profitable business, you need to focus on what we call the Calm Business Trifecta: 1) an irresistible offer that you can sell with repeatable launches; 2) an engaged audience grown with a sustainable content system; and 3) a peaceful daily schedule grounded in an 'enough' mindset.

We believe that if you narrow your focus to having a successful launch of your core offer, everything else will fall into place. This approach not only helps you build momentum but also ensures that all the important elements—like a great offer, knowing your audience, and building a list—are working together in harmony.

In this episode, we share a story from the early days of Made Vibrant, where Caroline was constantly creating new products instead of capitalizing on successful launches. This scattered approach led to more effort and LESS profit, the opposite of what we aim for.

By focusing on repeatable launches with Wandering Aimfully, we found clarity and control, leading to increased profitability and a sense of momentum. If you're a business owner feeling overwhelmed and directionless, tune in to learn why making calm launching the center of your focus can finally get your head above water.

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🚀 If you want less stressful launches, our proven plan of action, and tips to help you generate more sales, get our 4-week Calm Launch Fundamentals email series by joining our weekly newsletter at wanderingaimfully.com/newsletter

214 - 4 tips to never have a FAILED launch again Jul 25, 2024

Have you ever had a product launch flop? If you haven’t but want to avoid ever having a “floppy” launch 😅, this episode has four actionable tips for you.

We know firsthand the excitement and hard work that goes into creating a digital product, but what happens when all that effort leads to disappointment?

In this episode, we're sharing our personal experiences with failed launches, including the lessons learned from a calendar app and a digital magazine called Color Your Soul.

We explore the importance of pre-launch preparation, from creating strategic content to validating your offer with real customer feedback. You'll hear tips about starting your planning six months ahead, using project management tools to stay organized, and understanding customer behavior to ensure your launch is anything but a flop.

This is not about dream selling but about creating a calm, repeatable launch strategy that keeps your well-being intact.

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🚀 If you want less stressful launches, our proven plan of action, and tips to help you generate more sales, get our 4-week Calm Launch Fundamentals email series by joining our weekly newsletter at wanderingaimfully.com/newsletter

213 - Behind the scenes making our next product Jul 18, 2024

We’re creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it’s a done-for-you online course that helps you plan your next digital product launch using our proven system.

What goes into creating a new product? How is this different than a standard online course? What does “done-for-you” mean and how are we using AI to do all the boring work?

Tune in this week as we share all the details of going from initial idea, to first brainstorm sesh, then dumping the big concepts into a bulleted list, refining that list, building slides in Canva, and then engineering all the AI prompts to do all the work for you (in 15 minutes or less 😱).

We can’t wait to help you have more calm launches in your business using this system and it’ll be the first product we sell outside of WAIM Unlimited in 6 years!

We mentioned the Calm Creator Canva Whiteboard: https://waim.co/canva

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

212 - It’s so hard to get going again Jul 11, 2024

We officially created and posted our very first piece of social content for Teachery 😂. But… there were some mental hurdles when it came time to hit publish and we’re going to share how we worked through those.

If you’ve been following along the past few weeks, we were on a content creation extravaganza and we’ve finally reached PUBLISHING time!

We had some pretty strong resistance to posting and we cover the feelings that came along with that this week. Hopefully, as you listen to this episode, it gives you permission to hit publish/send/upload on something you’ve been holding back on.

Our mantra right now, “good enough is better than not at all!”

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

211 - 8 weeks out from launching (our plan!) Jul 04, 2024

We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch.

This is our first enrollment period in over a year that includes a new program! We’re creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our proven schedule, sales page, sales emails, pre-marketing tactics, and more.

What are all the tasks on our list the next few weeks? When will we start marketing and promoting our new program? And how do we feel about doing our first LIVE cohort??

All of that and more in this week’s ep!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

210 - Should you hire a team?? Jun 27, 2024

There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you??

In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We’re not saying hiring people is bad, but for us, managing people and the stress that comes along with it is not worth it at this time in our businesses.

We DO have a few freelancers we work with on an ongoing basis. It’s a very low-stress and minimal interaction relationship with those people, which feels nice and calm. We’ve experienced having a bigger team before and it was stressssssful 😂.

If you’re thinking about growing your team or hiring freelancers, we hope this episode gives you some food (💩🥪👀) for thought!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

209 - Will this content batching plan work?? Jun 20, 2024

Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month.

We’ve been on a break from consistently creating social media and video content for nearly 3 years 😬. But, that’s all about to change and we’re getting back on the content creation train for both of our businesses.

How much content are we creating? What does our weekly schedule look like? What is “good enough” looking like for now? Have a listen and get inspired to build your own content creation plan!

Grab the Canva Whiteboard: https://waim.co/canva

YouTube Video of our Content Plan: https://youtu.be/bZq0n7-idTI

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

208 - A BIG shift in our content focus Jun 13, 2024

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe?

One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intentional, but that was very unclear and made our lives difficult when it came to positioning ourselves and our core product.

In this episode, we share our NEW content focus, which also presented a more niched-down audience focus too. We hope that hearing us talking it out in real-time can help you to better focus your core audience or problem your business solves.

Lots of (fun) changes coming to our Wandering Aimfully website and content very soon!

Our YouTube channel: https://youtube.com/wanderingaimfully

Framer (aff link): https://bit.ly/jasonframer

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

207 - We found a solid article writing process Jun 06, 2024

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out!

Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made the writing process much simpler.

We also go over our competitor page strategy and how we used Framer to make the job easier for us.

Jess Cooks Garlic Bread: https://www.thisjess.com/sourdough-discard-garlic-pull-apart-bread/

SEO Article Tool (aff link): https://bit.ly/jasonfrase

Framer (aff link): https://bit.ly/jasonframer

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

206 - We hired an SEO strategist for Teachery, here's their plan... May 30, 2024

Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode.

The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronged plan of action to take.

Listen as we share that 3-pronged plan and feel free to steal a few ideas based on what we’re going to be working on as our 5-week content extravaganza continues!

And, we WILL be creating SEO-friendly articles for Wandering Aimfully in an upcoming week as well, so stay tuned to hear about that if you run a knowledge-based digital product business.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

205 - How video went, what content goes where, scrapping our goals May 23, 2024

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).

There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!

Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we’re happy about that.

Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business.

🔗 Links we mentioned:

AI Song tool: suno.com

ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

CapCut (modern video editor): https://capcut.com

YouTube Diary of our second week: https://youtu.be/wNCJKxzCOdM

Teachery’s YouTube channel: https://www.youtube.com/@teacheryco

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

204 - How we’re thinking about Teachery VIDEO content May 16, 2024

Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery.

If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teachery and Wandering Aimfully (publishing starts in 1 month).

We set a goal of creating 10 short-form videos last week and we ended up with… 6! We’re actually happy with that result because we’re very new to short-form video creation and have been on a 3-year break from any short-form content creation 🥶. There were a ton of lessons learned, mistakes made, and a hilarious “first pancake” moment 🥞.

For this next week, we’re shifting our focus to long-form (10-15 minute) YouTube videos for Teachery. We talk through our plans live as we recorded this since it was a last-minute shift from working on articles.

Links we mentioned:

ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

CapCut (modern video editor): https://capcut.com

YouTube Diary of our first week: https://youtu.be/llGuDm8gO1Y

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts) May 09, 2024

Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey!

If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week and we’re focusing solely on trying to create 10 pieces of 60-second video content to be shared on Teachery’s TikTok, YouTube, and IG account.

What does creating social content initially feel like? Who is doing what? What content keywords and strategies are we focusing on? All of that is tackled in this episode.

Important note: We are NOT posting this content just yet. We want to create a nice little backlog of content to have ready to post in a month-ish. We also want to get a feel for what the creation process is like and what formats/formulas of content work best for our skillsets.

Next week, we’ll update you with how this week went and then we’ll move on to the next content bucket.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

202 - Getting back on social media (steal our content plan) May 02, 2024

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change!

This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we’re creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience?

Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.

We’ll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn’t it be boring if we didn’t swing for the fences a bit??

Hope you enjoy it!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

201 - We fell short of our launch goals. What did we learn? Apr 25, 2024

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark.

Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).

We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

200 - Untold stories! Apr 18, 2024

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun!

In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we’re just getting started. Whether you are listening to your first episode or have been with us since the start, we appreciate you so much 💖💖.

⭐️ If you were thinking of getting us flowers, chocolates, or a delicious batch of cinnamon rolls to celebrate this milestone, we’d gladly accept a rating and review on whatever podcast player you use!

Here’s to 200 more eps 👩🏻‍🦰👨🏻‍🦲👋.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

199 - The truth about working with your spouse Apr 11, 2024

We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week.

In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lessons to running your own business, whether you have a partner or work with freelancers (or just on your own!)

We’re going to talk about the importance of having more discussions that you think you need, how to navigate perfectionism (over and over again), communicating during rough patches, and recommitting to your values.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

198 - How to choose when you have lots of ideas Apr 04, 2024

What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them, and schedule them?

Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering Aimfully). And, even with our advantage of being a 2-person operation, we’re still finding it hard to carve out time for every idea.

So what do we do? Well, that’s what we discuss in this ep! We’ll cover our signature “Big Ass List™” and then go through the steps to get your ideas out of your head and planned on your calendar to get done in a methodical way.

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

197 - 7 *magical* tools that've changed our biz in the past year Mar 28, 2024

We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too.

If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, Jason assigned a MarioKart item to each of them to make it fun! Here’s a recap of the tools and the MarioKart items… because… why not?? 😅

1. Chat-GPT (👻)

2. Midjourney (🐢)

3. Castmagic (🔴)

4. ScreenStudio (🍄)

5. Tally (🔴🔴🔴)

6. Whimsical (🍌🍌🍌)

7. Framer (⭐️)
8. Bonus: Arc Search (🔵)

Hope you learned about a few new tools and found this episode interesting! Let us know if you’d like to hear us share more episodes like this one in the future?

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

196 - On the verge of burnout? Reassess these 6 things... Mar 21, 2024

Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years.

How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to find stillness.

To avoid burnout, we’ve put together a list of six things to reassess and take stock of. There are times to push yourself and your limits, and there are definitely times to take a strong look at your schedule and make important decisions to save future you!

Let’s talk about avoiding burnout before it happens in this week’s ep. Also, learn more about setting non-negotiables here: https://wanderingaimfully.com/calm-non-negotiables/

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

195 - 14 QUICK wins for business growth this week Mar 14, 2024

This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business.

Here are the 14 quick wins written out:

Rewrite your homepage so it speaks to a problem
Make your home page lead magnet obvious and enticing
Remove clutter from your site that isn’t converting
Make your lead magnet useful, specific, and efficient
Rewrite your opt-in copy to be based on a mini-problem
Try a welcome mat on your blog posts
Create a contextual lead magnet for your top 3 articles
Put search terms in your Instagram name
Add related “guide posts” to every piece of content
Use ConvertKit’s Creator Network/Recommendations
Include a “ways to work with me” section in emails
Name and “brand” your newsletter
Add formatting to make your newsletters scannable
If your podcast host has dynamic ad insertion, use it!

If you’re feeling frisky, send us an email and let us know how many of these 14 wins you HAVEN’T done yet and are going to next week.

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

***

🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

194 - A paid coaching program requires 4 crucial parts Mar 07, 2024

For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode.

We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches.

Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we were to start over from the beginning. How would we build an audience from nothing? Would we still lean on email marketing? How would we facilitate a thriving community? And what would our sales and launch strategy be?

All of those questions and more covered this week! We hope you enjoy this chat and if you know anyone looking to start a paid coaching program or community, pass this episode on to them!

🎥 Check out Created By Wayne’s YouTube channel to see exactly what we’d do for audience building using YouTube: https://www.youtube.com/@createdbywayne

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

***

🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

193 - Why we love lifetime pricing Feb 29, 2024

Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions!

There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coaching program (WAIM Unlimited) OR a software product (Teachery) is a fantastic option that reduces stress, puts less overall pressure on sales and marketing, and creates a stronger connection with your customers.

Early on, we ran our WAIM Unlimited program as a membership and saw a monthly churn of 30% — which is NOT good 🥵. After a slight positioning pivot and rebrand of the offer to a Lifetime Program, our churn immediately dropped to ~3% and felt way more predictable and a win-win for us and our members.

Lifetime pricing isn’t for every business, but in this ep we share all our thoughts, lessons learned, challenges, and reasons we love it.

🎢 If you haven’t ready our WAIM Journey to Enough, you can read how we reached $33,000 MRR at wanderingaimfully.com/330

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

***

🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

192 - What happens when you lose momentum? Feb 22, 2024

This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do?

We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING.

If you take nothing else away from the episode, just do the following: Keep going.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

191 - *NEW NAME!* ..... Growing Steady Feb 15, 2024

Welcome to the next era of our podcast!!! After 5 years of the name “What is it all for?” we’ve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow 😉.

In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we changed things up and what you can expect moving forward.

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions about our lifetime pricing model that’s generated $1.5m in revenue.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

190 - More ease doesn’t mean easy Feb 08, 2024

This week, we share a bit of a roadblock we’re running into while focusing more on our online course software Teachery. And it’s not just one roadblock, it’s multiple, very technical, confusing, and difficult roadblocks 😂😂. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 years.

While this episode may not be full of actionable tips and takeaways, we hope it’s a relatable conversation about what it actually takes when you’re at a starting point or pivot point in your biz!

Also, when things get challenging in your business, just remember: "You get to do this."

📜 Find our 5-step business checklist at wanderingaimfully.com/checklist

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

189 - 7 things you’ll need on your creator journey Feb 01, 2024

To kick off this episode we’re sharing a “mini meltdown” that Caroline experienced the day before recording. We wanted to share that and talk about how we’re trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery.

Then, it’s time to go through the 7 things to pack for the long-term journey as a creator. Tune in to the ep to hear us discuss discomfort, self-care, self-awareness, taking risks, self-belief, tunnel vision, and thinking long-term.

If you’re feeling frisky, jump on over to wanderingaimfully.com/contact and share the action item we mentioned at the end of the episode! 😜

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

188 - Where’s your resistance coming from? Jan 25, 2024

Whenever you change something, whether it’s a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in the moment).

Join us as we talk about facing the “stuffed closet,” introverts doing customer interviews, and “don’t talk to me before lunch.”

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

187 - Taking a side project to a full-time project Jan 18, 2024

This episode starts with an important question for 👩🏻‍🦰😂 and then we dive into a brief history of our online course software (Teachery) that’s been a side project for 10 years.

We walk you through four essential steps we’re taking this year to take Teachery from an afterthought in our work week, to priority #1! You’ll hear how we’re changing up our schedule to accommodate Teachery, the key mindset shifts that are motivating us, how we’re moving from vagaries to specifics, and what our goals are for the year. Those four things should help you do the same if you’re also want to transition a side project into a full-time biz.

💬 Let us know if you’re excited about getting a monthly check-in on our progress this year with Teachery?

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

186 - Our 2023 year end review and 2024 preview! Jan 11, 2024

We absolutely LOVE doing year end reviews! You can read the written version of this one with a few accompanying photos over at https://wanderingaimfully.com/2023-review

If you’ve never done your own year end review, we love the simple format of answering these questions:

What went well in 2023?
What didn’t go well in 2023?
What did you not do on PURPOSE in 2023?
What are you looking forward to in 2024?
What is a defining word to help guide 2024?

Simple questions, but very effective and fun to look back on each year (we’ve been doing this since 2015! 😱)

Here are the links we mentioned (aff links):

☕️ Hario Switch Coffee Dripper - https://amzn.to/47pagYv
🎬 Screen Studio - https://bit.ly/jasonscreenstudio
💻 Arc Browser - https://bit.ly/jasonarc
💌 ConvertKit - https://convertkit.com/jason

***

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

185 - What does practicing “enough” look like? Nov 16, 2023

After about 5 minutes of research, we realized we *thought* we’d recorded a podcast episode on the idea of practicing “enough,” but alas, we had not done that. We’ve talked about it here and there in a few other eps, but we wanted to have an entire conversation about enough because it’s been so impactful for us.

We’re going to walk you through our MMM Number and Enough Number exercises. We’ll talk about what an Enough Mindset can do to help you make day-to-day decisions. And, we’ll go through the mental exercises we’ve done to fight our urges to want more while still striving for growth and goals that evolve as our lives evolve.

Hope you enjoy this episode and we’ll be back in early 2024 with… maybe… a new show name and podcast art?? MAYBE!

***

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

184 - One year of living in Portugal (pros and cons!) Nov 09, 2023

In this episode, we’re going to chat about the pros and cons of living in Portugal, the biggest differences to the U.S., as well as a handful of lessons learned.

We’re also going to talk through a few categories, like our home and neighborhood, making friends, the food, the pace of life, all the admin crap when you move to a new country, as well as the healthcare system and more! This is a BIG OLE ep and we’re trying to give you our honest thoughts and feelings.

Whether you want to move to a new country or not, we hope this episode inspires you to add some adventure into your life and jump at an opportunity to take a risk and grow as a person!

***

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

183 - Simplifying your business (part 2!) Nov 02, 2023

We know that running a business can sometimes feel overwhelming, with countless tasks, offers, and marketing strategies to juggle. That's why we're here to help you simplify and streamline your business so you can focus on what truly matters!

We also share our own experiences and perspectives on simplification, including how we developed frameworks and made difficult decisions about our own business. We provide practical tips on auditing your channels, evaluating tasks, and documenting processes. If you're ready to streamline your business for greater efficiency and mental well-being, tune in and apply the takeaways we share this week.

***

🔗 Calm Business Confidential:

👨🏻‍🦲 Jason’s pick: Kate Brunotts (Audio Producer)

If you have a calm business you think we should talk about, send us an email and share it!

***

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

182 - Fall launch recap: Our best launch ever! Oct 26, 2023

We open enrollment for our coaching program twice per year and have done so for the past four years. We love sharing the launch recaps to give you the good, the bad, and any lessons/takeaways that might help you with your next launch.

We don’t use paid ads, and we aren’t on social media, yet this enrollment period saw the highest amount of customers in our business history! How’d we do it? Listen to hear all about it!

[00:02:14] Do you listen to launch recap podcasts? Send em to us.

[00:03:18] Launch breakdown, goals, numbers, sales, MRR, affiliates, final thoughts.

[00:07:19] Time for an episode on lifetime pricing?

[00:11:23] Excitement and energy increased sales in spring.

[00:12:27] 10,538 email list size with 10-person increase, targeted launch for business owners transitioning to digital products.

[00:18:14] Jen Carrington's case study brought us success and gratitude.

[00:21:36] The total net revenue and our 90% survey response rate.

[00:28:40] No social media or paid ads. Email, website, affiliates only.

[00:32:27] Entrepreneur avoids pressure and starts teaching baking.

[00:34:50] Calm business confidential!

[00:38:27] US podcast episode? Differences, portions, candy excitement.

👋 Are the episode timestamps helpful? Let us know!

***

🔗 Calm Business Confidential:

👩🏻‍🦰 Carol’s pick: Chef Amanda Schonberg of Chef Schonberg Sweets | @bakingforbusiness (Professional Baker and Course Creator)

If you have a calm business you think we should talk about, send us an email and share it!

***

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

181 - 30-day content challenge stats + lessons learned Oct 19, 2023

The Calm Business Encyclopedia project reached its finish line and we’re equal parts excited and exhausted 😂. As with any big, DAILY, content project, the repetitive nature of it can wear you down. While we are a bit worn down, we’re also stoked to have a great resource out into the world to help online business owners (and our own biz!)

We go through the nitty-gritty of how many views our 26 videos have gotten so far, the 21% YouTube surprise, how many people converted from our quiz lead magnet, our website stats, AND the number of direct new conversions to our WAIM Unlimited program. This project wasn’t about the initial stats, but they are fun to share.

Lastly, we go through some final takeaways, some FEEEELINGS, things we would’ve changed, and future steps we want to take. You get all of those in this ep!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/181

***

🔗 Calm Business Confidential:

No calm biz confidential this week as the episode went a bit long and we wanted to save it for a shorter one next week.

If you have a calm business you think we should talk about, send us an email and share it!

***

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

180 - Simplifying your business Oct 12, 2023

This week, we wanted to record an episode about simplifying your business, but also share how we look at a topic that might become one of our coaching sessions or a bigger article/video.

If you like hearing how the proverbial sausage is made then you are going to LOVE this one! We walk through how we take an idea and concept and break it down, answer our own questions, and create frameworks that we can teach.

We hope you learn something that you can apply to whatever skill you teach people AND some business simplification tips! Also, maybe a few walrus bucks or muffin hair laughs??

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/180

🔗 Calm Business Confidential:

👩🏻‍🦰 Carol’s pick: Delphine of Just-Patterns.com(digital pattern-maker)

👨🏻‍🦲 Jason’s pick: Julien Nahum of NoteForms (Notion form software)

AND, if you have a calm business you think we should talk about, send us an email and share it!

179 - What're we doing with coaching in 2024? Oct 05, 2023

We have this phrase around the WAIM office (aka our living room) that’s the “Straddling Strategist.” It’s the idea that so many people are straddling between two ideas or two businesses and can’t quite go all-in on either.

This week, we share a pretty big update as it’s the future of our focus in our work!

We sat down last week and had a 3-hour brainstorming meeting that resulted in coming to a decision about our monthly coaching plans for WAIM Unlimited (our un-boring coaching program) AND our small side business Teachery (an online course platform).

In this ep, we share all the conversations we had and how we’re embracing feeling like JCVD straddling those semi trucks! We’re excited about “Project ALL-IN” in 2024 and hope you’re excited to go along on the ride with us.

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/179

🔗 Calm Business Confidential:

👩🏻‍🦰 Carol’s pick: John D Saunders of johndsaunders.co(entrepreneur and agency founder)

👨🏻‍🦲 Jason’s pick: No biz this month as “his dog ate his homework.”

AND, if you have a calm business you think we should talk about, send us an email and share it!

178 - 4 lessons for your next big project Sep 28, 2023

Last week, we announced one of our biggest content projects to date, the Calm Business Encyclopedia: 26 YouTube videos and articles that are an A-Z guide to helping you build a more predictable, profitable, and peaceful business.

This week, we wanted to reflect on a few of the biggest takeaways we learned while taking on this monster of a project. Things like acceptance of how we work, the importance of extra project time, finding your motivators, and ignoring what other people are doing!

We hope this episode is helpful and gives you some useful insights for whatever you’re working on next.

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/178

🔗 Calm Business Confidential:

We want to hear from YOU! Are you enjoying this segment of our show? This is the week to send us an email and let us know.

AND, if you have a calm business you think we should talk about, send us an email and share it!

177 - Introducing…Calm Business Encyclopedia! Sep 21, 2023

After 5 weeks of hard work, we’re excited to announce our big content project! While it might not look like much in the first few days as we’re releasing content daily, after 26 days it will be a rich library (heyo!) of information to help you build a more predictable, profitable, and peaceful business.

In this episode, we talk about getting to the first finish line of the Calm Business Encyclopedia. But, that first checkered flag is only one of many and we still have a ways to go.

How have our emotions changed throughout this project? And what are we hoping this project does for us? We talk about these things and much more!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/177

🔗 Calm Business Confidential links mentioned in the episode:

Jason’s pick: Holger Sindbaek of WorldofCardGames.com and Online-Solitaire.com (web games)

Carol’s pick: Khe Hy of RadReads (productivity guy/mentor)

If you have a calm business you think we should talk about, send us an email and share it!

176 - How we got out of the "video mud" by ignoring the blueprints Sep 14, 2023

PHEW! We made it out of the “video mud” we were stuck in last week and we have a solid plan of action moving forward for recording 26 YouTube videos.

In this episode, we talk about finally getting into a groove, the power of doing something YOUR way (not following a blueprint), how to get a jolt of momentum in a big project, and why you can feel creative restlessness when you’ve been running your business for a few years.

Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/176

🔗 Calm Business Confidential links mentioned in the episode:

Carol’s pick: Gabby Beckford of Packs Light (travel digital creator)

Jason’s pick: Arushi Sachdeva and Chaman Raj of Dohful Cookies (e-commerce business 🍪

If you have a calm business you think we should talk about, send us an email and share it!

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

175 - Our worst day of filming videos ever (OOF!) Sep 07, 2023

We’ve created 200+ email newsletters, 175 podcast episodes, and 47 3-hour video coaching sessions, and NONE of those things cause us grief when collaborating. But the 15 scripted educational YouTube videos we’ve created together have ALWAYS been a problem for us. This week was no different 😩.

Two days before recording this podcast ep, we were getting ready to record the first videos for our 26-day content blitz. Caroline had painstakingly taken time to write the initial video scripts and we sat down to punch them up together (read: add “un-boring” moments). That started a cascade of discussions, which led to 5 hours of trying to figure out why we have so much friction while recording YouTube videos. Needless to say, ZERO videos were recorded.

In this episode, we’ll share what went wrong, how we worked through the “mud,” what our solution was, and what we learned throughout this process that we hope might help you in your biz! Maybe?? 😂😂

Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/175

🔗 Calm Business Confidential links mentioned in the episode:

Jason’s pick: Paul Jarvis and Jack Ellis of Fathom Analytics [aff link] (simple, privacy-focused analytics)

Carol’s pick: Paloma Cordova of Paloma the Peach (artist and illustrator)

If you have a calm business you think we should talk about, send us an email and share it!

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

174 - Avoiding burnout during big projects Aug 31, 2023

This week, we talk about everything we’re doing to steer clear of our old friend burnout. Our 26 new articles and accompanying YouTube videos are a daunting task and we’re FULLY in the thick of the project at this point.

One of the most helpful things we do during a big project like this is to focus on “good enough.” Now, that’s not easy, because we’re both recovering perfectionists (who haven’t fully recovered - LOL). However, we are implementing a few guardrails to help with this go-round.

Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/174

🔗 Calm Business Confidential links mentioned in the episode:

Jason’s pick: Adam Pietrasiak [@pie6k] of Screen Studio (screen recording app, aff link)

Carol’s pick: Jen Wagner of Jen Wagner Co (type designer) - Here’s the podcast interview we mentioned.

If you have a calm business you think we should talk about, send us an email and share it!

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

173 - Why we love 30-day challenges and our next one Aug 24, 2023

One of the best ways you can get over imposter syndrome, build a skill quickly, or drum up marketing attention is through a 30-day content creation challenge.

In this episode, we’ll share why we think 30-day challenges are great for growing your biz and we’ll share the reality of how much work they can take. And yes, our content challenge is 26 days, not 30, but it’s cool if we round up, right??

We’ve done different 30-day challenges over the years but it’s been quite a while since we’ve focused on recording consistent YouTube videos and writing helpful business articles. And that’s exactly what we’re going to do for the next 4 weeks as a lead-up to our Fall Enrollment for WAIM Unlimited.

Tune in to future episodes for updates and on September 18, our 26 days 😉 of content will start being published!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/173

🔗 Calm Business Confidential links mentioned in the episode:

Carol’s pick: Tim Koa’s sticker company Turtle Tags + YouTube Channel (Etsy/Shopify shop)

Jason’s pick: Marie Martens + Filip Minev SaaS Tally.so (form builder software)

If you have a calm business you think we should talk about, send us an email and share it!

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

172 - The next big move with our software product (and NEW segment!) Aug 17, 2023

This week, we go through a big move we’re making with our software product Teachery. For the first time, we have a pretty big change in our new user signup process! We’ve created 7 pre-designed course themes to get someone up and running much faster with their online course. We’re also moving our marketing site to Webflow so we have more control over marketing content, landing pages, etc. We’ll keep you posted on the progress!

We also introduced a new segment called Calm Business Confidential where each of us brings an interesting calm business to the podcast without telling the other person about it before recording (hence, the confidential part 😘). Hope you enjoy the new segment and learning about calm businesses that aren’t billion dollar companies trying to change the world.

Last but not least, we update you on our summer in Portugal, including spending 3 weeks with Caroline’s Mom, road-tripping to the Douro Valley wine region, and an update on our residency card status.

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/172

🔗 Calm Business Confidential links mentioned in the episode:

Jason’s pick: Chenell Basilio’s GrowthInReverse.com (newsletter + blog with in-depth business breakdowns)

Carol’s pick: Liz Sharma’s TalkTheStreets.com (YouTube channel + learn a new language program)

If you have a calm business you think we should talk about, send us an email and share it!

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

171 - Dinosaur Park, AI Thoughts, A Cool Tool, and Summer of SaaS Jun 08, 2023

We ventured to the Dinosaur Park (basically an outdoor museum) in our local town and boy-oh-boy was it just great! Portugal continues to win over our hearts, especially in our small town of Lourinhã!

In this episode, we go over how and why we take sabbaticals from content creation (we’ll be back in August 👋), we chat just a little bit about AI and some thoughts we’ve been having on it, we share our favorite new video editing tool (linked below), and we go over what we’re doing this summer while on a break.

Hope you enjoy this more random-style podcast from us and we’ll be back in August!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/171

🔗 Links mentioned in the episode:

The video AI tool that can help turn long-form video into short-form (or just help edit quicker for social): vidyo.ai

An app that uses ChatGPT to pull in all of your content and create your own custom AI chat on your website: myaskai.com

The screen-recording video editor we LOVE (for Mac) called Screen Studio: https://bit.ly/jasonscreenstudio (aff link)

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

170 - Pros and cons of an "invisible" business Jun 01, 2023

This week, we wanted to chat about the current state of our Wandering Aimfully (and Teachery, for that matter) business. We’ve come to realize to most people we meet or that find us, our business is kind of “invisible.” We aren’t creating much new discoverable content besides this podcast and even that exists in a bit of a vacuum. Yet, our business has never been healthier from a growth and profit standpoint!

So… what are the pros and cons of being “invisible” in a very noisy and loud online biz world? How do we manage our egos when nothing really looks that impressive from the outside looking in? And, could you start an “invisible” business tomorrow and reach your enough revenue goals?

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/170

🎙️ Other podcast episodes mentioned in this ep:

#086 - The art of making it hard (LOL)

#157 - How we built a $500,000+ affiliate program in 3 years

#140 - Are we ever going back on social media?

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

169 - Jason interviews Caroline! (Part 2 of 2) May 25, 2023

We hope you enjoyed hearing us ask each other questions we didn’t know about the other person OR just wanted to go a bit deeper on. Even after 13 years together, we’re constantly learning new things about one another.

Did you enjoy us interviewing ourselves? Would you like to see us do this again in the future? Any questions you want us to answer?

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/169

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

168 - Carol interviews Jason! (Part 1 of 2) May 18, 2023

If you’ve been listening to our podcast for a while, you know we don’t ever have guests. However, we thought it would be fun to pretend we were a guest on our own podcast and interview one another.

This week Caroline is interviewing Jason (Part 1). Next week, Jason grabs the interview microphone and will ask Caroline a bunch of questions (Part 2).

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/168

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

167 - 10 IMPACTFUL money decisions we made May 11, 2023

This week, we’re talking MONEY. Specifically, we want to share some impactful choices we made around money and how they changed our lives and businesses.

If you don’t know, we were $124,000 in debt in 2013 with no plan, zero consistent income, and a lot of stress and overwhelm. How did we turn our mental state around AND pay off 100% of our debt in less than 3 years? You’ll have to tune in to find out!

Money is a tricky topic, but after watching Ramit Sethi’s new Netflix show, we were inspired to be more transparent and share more conversations moving forward about money.

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/167

🔗 Links mentioned in this ep:

Watch Ramit Sethi’s “How To Get Rich” Netflix show: https://www.netflix.com/title/81410436

Read our 8-Step Debt Payoff Plan article (with income flow): https://wanderingaimfully.com/debt-free/

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

166 - Spring launch recap: All the juicy details! Apr 27, 2023

We’re going to share our entire launch strategy, the exact emails we write, our core launch focuses, and the additional investment we made into our affiliate program (which paid off!)

We don’t use social media and we don’t pay for advertising with WAIM Unlimited. We use our trusty weekly email newsletter and this podcast as our main marketing vehicles. You’ll hear us chat about why these simple strategies continue to generate 6-figure launches for us.

Hope you enjoy hearing ALLLLLL the details and that this episode gives you a few helpful nuggets and tips for your next launch.

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/166

🔗 Links mentioned in this ep:

Read our full journey from starting WAIM with $0 to hitting our Enough Number ($33k MRR): wanderingaimfully.com/330

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

165 - On getting older Apr 20, 2023

This might be a bit of a curveball episode, but, as the name of our podcast suggests we’re always trying to think bigger picture and to question the norms of society (both people named “Norm” and the “standard ideals” we all get brainwashed into from time to time).

We’re not immune to the effects AND negative thoughts around getting older. Our age might just be a number and a construct of human existence (WHAT EVEN IS TIME??), but there are some realities to aging and gaining years on Earth.

Maybe this episode will help you reframe how you think about aging? Maybe it won’t? We just wanted to share a conversation we’ve been having a lot more this year that seemed interesting!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/165

🔗 Links mentioned in this ep:

Harvard professor debunks biggest exercise myths - https://youtu.be/n6AwsVGJDOY

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

164 - Instagram's invisible noise of comparison Apr 13, 2023

After being off IG for over a year with our business account (@wanderingaimfully), we hopped back on to create and share a “9-grid.” Essentially, it’s a way to show what we’re up to, in an interesting visual way for anyone who comes to our account.

Because we’re still not using Instagram, we wanted all the traffic that might be finding us there to know what we’re up to… without having to always be creating content talking about what we’re up to. Hence… the 9-grid!

In this episode, we meandered through some of our recent thoughts on social media and how much comparison reared its ugly head in just the 2 days we were using Instagram again to create the 9-grid (and then immediately sign off again).

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/164

🔗 Links mentioned in this ep:

Are we ever going back on social media? (ep 140): wanderingaimfully.com/140

Embracing YOU in social media (ep 119): https://waim.simplecast.com/episodes/119-embracing-you-social-media-and-more-lisbon-stories

Do we NEED social media? (ep 052): https://waim.simplecast.com/episodes/do-we-need-social-media

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

163 - The “Satisfied Striving” paradox Apr 06, 2023

Life is all about seasons, and the season we’re currently in is filled with more hours spent working than we’ve had in years. In fact, we’ve been spending so much time working that we’re beginning to feel a tinge of guilt about it (like we’re cheating on the idea of enoughness 😂).

This week, we discuss the concept of “satisfied striving.” Can we lean towards growth, while still being rooted in satisfaction and gratitude? We think so, but let’s discuss!

➡️ Get the episode show notes and full transcript at wanderingaimfully.com/163

***

🔗 Links mentioned in this ep:

Spotify listeners - Do you see a poll?? 😅

Our “Journey to Enough” post - wanderingaimfully.com/330

Our “What brings you purpose” episode (#055) - https://waim.simplecast.com/episodes/055-what-brings-you-purpose-every-day

Shout out to Esther Perel’s quote: ”Think of this as a paradox to manage, not a problem to solve”

***

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

162 - Our "PRAM" framework to transition to digital products Mar 30, 2023

We share our simple “PRAM” framework to help client-based biz owners move to selling online courses, ebooks, templates, or any digital product your little heart desires.

Making the shift to digital products does NOT happen overnight, but having a scalable profit model that gives you more freedom and flexibility IS POSSIBLE! Hopefully, the steps we share in this ep give you some motivation and actionable tips on what to do in the coming months.

And hey, if nothing else, we hope you enjoy the Zelda: Breath of the Wild metaphor around the 58:20 timestamp.

🔗 Get the episode show notes and full transcript at wanderingaimfully.com/162

161 - 27 tips to get you from clients to digital products Mar 23, 2023

We surveyed our audience and got some incredibly helpful advice from other biz owners who have made the transition from working with clients to selling digital products.

From the ~200 responses, we found 6 common categories of advice. Within those categories, we plucked out the best 27 tips (along with a bonus tip or two from us sprinkled throughout!)

If you’re currently working with clients but want to move to selling digital products, we hope this episode gives you tons of actionable tasks and mindset strategies to make the transition more realistic and achievable.

🔗 Get the full episode show notes with 27 tips written out for you and a full transcript at wanderingaimfully.com/161

**

Links mentioned in the episode:

Teachery Digital Product Ideas Hub: https://ideas.teachery.co

160 - How to keep going when you can’t see results Mar 16, 2023

It’s so easy to caught up in all the online biz success stories. You see faces and businesses that look and sound similar to yours, only they’ve had some astronomical success in a short period of time (which you’ve never experienced). The more we read/see/hear these OUTLIER success stories, the harder it becomes to understand that consistency and sticking with something through the quiet beginning stage is so crucially important to reaching your goals.

In this episode, we want you to walk away feeling like a 6-month, no-results plan of action is OKAY. We hope you’ll commit to the input, the processes, the journey, and you’ll let the results come and measure them at the END of that timeframe. Now, there are of course caveats with all of that and we share them throughout this ep.

The next time you’re about to embark on a new biz journey, we hope this conversation can motivate but also reassure you that results take time and consistent quality is one of the most important things to focus on.

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/160

**

Links mentioned in the episode:

James Clear’s Atomic Habits: https://amzn.to/3F45YKN

159 - All the things we're working on right now Mar 09, 2023

Do you ever wonder exactly what someone is working on in their business? We do too! That’s what we recorded for this week’s episode, sharing all the stuff we’re currently juggling between Wandering Aimfully (our un-boring coaching program) and Teachery (our online course software).

This is one of those episodes we wished more people would record. What are all the things currently on the to-do list? How do we manage multiple projects? Who is working on what behind the scenes??

We break down everything we have going on with WAIM and Teachery in Q1 of 2023. We hope hearing some of the stuff we’re working on motivates and inspires you to work on something in your biz! If it does, make sure to send us an email and let us know you want more of these types of episodes. 😘

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/159

**

Links mentioned in the episode:

Client Off-Ramp Starter Kit: wanderingaimfully.com

Our plan with Social Media: wanderingaimfully.com/140

HelloAudio (aff link) for private podcasting: bit.ly/jasonhelloaudio

158 - Learning the same lessons over and over (is okay!) Mar 02, 2023

This week, we share how our Behind The Build LIVE project went. In that project we ran into a familiar friend: Being too ambitious and not being able to achieve what we’d set out to do. Now, normally our over-ambition just leads to a project taking longer to complete, but with only ONE day to complete our live project, it spurred some additional thoughts about a lesson we continue to learn over and over again.

We’re certain there’s a lesson in life or business that you continually run into. We hope in this episode, we share a few nuggets to help you EMBRACE learning the same lesson over and over and lessening the negative shameful thoughts that can come with it!

🌘✨ Also, do you agree, the phrase should be: Shoot for the stars and end up on the moon? C’mon, space engineers, let us know!

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/158

**

Links mentioned in the episode:

Noah Surf House: https://www.noahsurfhouseportugal.com/en

**

More goodies from us:

💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully

157 - How we built a $500,000+ affiliate program in 3 years Feb 23, 2023

This week we are breaking down our affiliate program for our main offer (WAIM Unlimited). Just a few years ago we weren’t interested in “affiliate marketing” at all. We share those initial misconceptions and how our mindset shifted in a different direction, with the help of our paying customers who were asking if they could promote WAIM to their friends and subscribers.

Nearly 70% of our new WAIM customers in the past 3 years are from our existing customers (affiliates) and we love this for multiple reasons: Not only because it keeps us from having to spend money on marketing and advertising, but because we know our members are only going to attract people who share our similar values.

Some business owners might hear that we’ve paid our affiliates $166,000 and think that’s money that could’ve gone into our pockets, but we see it as a great way to re-invest in our members and thank them for their efforts!

We hope this chat about affiliate marketing can give you some concrete ideas on if setting up affiliates is right for your business.

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/157

**

Links mentioned in the episode:

Restrict Content Pro (WP membership plugin): https://bit.ly/jasonrcp

AffiliateWP (WP affiliate plugin): https://bit.ly/jasonaffiliatewp

**

More goodies from us:

💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully

156 - Setting your "good enough" standard Feb 16, 2023

How do you know when your work is “good enough?” How do you know when to stop working on a project and decide you’ve done a “good enough” job to accomplish your goals? Let’s dive into this topic, folks!

If you’re anything like us it can feel like a project is never quite done. There’s always SOMETHING you can continue to tweak, design, edit, etc. But, we all know not finishing a project and moving on is a form of procrastination and perfectionism (we’re very guilty of this!) So, what the heck do you do and how do you embrace a “good enough” mindset in your standard of work?

We believe we’ve found three ways to help you define what “good enough” can look like in your work. We’re using those three ways for our own work and moving projects forward so they don’t drag on forever! Hopefully, what we share in this episode can help you if you’re like us and can get stuck in the weeds with your business.

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/156

**

More goodies from us:

💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully

Minisode - Watch us build a project LIVE in one day! Feb 14, 2023

As you’ll hear in the minisode, we’re doing a 1-day challenge to redesign our Wandering Aimfully homepage and lead magnet. We will be sharing this entire day of work LIVE for you to watch. We hope this inspires you to do a 1-day project sprint, while also giving you a template and checklist if you want to accomplish a similar task for your biz!

If nothing else, we hope you’ll join us live on Feb 16 just to be part of something different and unique in the online business space.

🔗 Join the LIVE fun on Feb 16 at wanderingaimfully.com/behind

(If the linked page doesn't load, give it a refresh and it should load!)

155 - Growing pains in redefining relationship roles Feb 09, 2023

We know relationships can often be positioned as “perfect” on social media, but we all know that’s not the truth. In fact, constantly seeing a “perfect” relationship can be harmful in that it doesn’t normalize the reality that we all often are experiencing. Relationships are wonderful, but they can also be difficult as we’re two humans trying to operate in the world with unique brains and (potentially) opposite ways of thinking/feeling minute to minute.

In this episode, we share the “problem” we’ve run into and the five solutions we’re using to work through it. We are NOT relationship therapists, or coaches, we’re just two normal people who think relationships should be shared more authentically more often!

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/155

**

Links mentioned:

“Fair Play” Book/Game - https://amzn.to/409YZc6

Stutz Netflix Documentary - https://www.imdb.com/title/tt21819228/

**

More goodies from us:

💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully

154 - 3 things to do when you're at max capacity Feb 02, 2023

We’ve built up a bit of a “creative dam” and are trying to figure out how to not overwork ourselves and get into burnout territory (no thank you!) In this episode, we share a couple of important ways we ensure we notice when we’re reaching maximum capacity and how to create a more sustainable pace.

Whether you’ve been working for yourself for years (like us) or you’re just getting started, there are times when you’ll put too many items on your to-do list and we want to help you navigate those moments.

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/154

**

Links mentioned:

“Fair Play” Book/Game - https://amzn.to/409YZc6

Everything Everywhere All At Once - https://www.imdb.com/title/tt6710474/

**

More goodies from us:

💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully

153 - New year, new goals! The big picture in 2023 for us... Jan 26, 2023

In our first episode of 2023, we’re zooming the lens way out and sharing the results of a few lonnnnng planning days we had to kick off the year. We set a new “enough” revenue goal for all of 2023 and we talk about how that breaks down between our two businesses: Wandering Aimfully and Teachery.

Hopefully, this episode can help you think about your 2023 revenue goals (that are unique to YOU!) and how to break those goals down into actionable steps you can take. And don’t forget, it’s all an experiment 👍👍.

🔗 Get the full episode show notes and transcript at wanderingaimfully.com/153

**

Links mentioned:

Marketing Bridge podcast ep - #078

Content Strategy Salad podcast ep - #065

2022 Review/2023 Preview article - https://wanderingaimfully.com/2022-review

Lingo Language app - https://www.lingolegend.com

**

More goodies from us:

💌 Want a weekly email to help you grow your business WITHOUT sacrificing a calm, satisfying life - wanderingaimfully.com/newsletter

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com/quiz

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: youtube.com/wanderingaimfully

152 - Our 2022 favorite travel moments and MORE (part 2!) Dec 08, 2022

If you listened to last week’s ep (#151) then you know all the advice, lessons learned, etc from our year of full-time travel in Europe in 2022. This episode though, we wanted to share our FAVORITE stuff with you. We didn’t want to spoil the Top 5 lists in this description, but we will share links (out of order 😉) in case you want to look into things we mentioned.

Restaurants: Pollen, Grottino 1313, Finns’ Farmcut, Cavalariça, L’Arpège, Hagakure Noh Samba, Ard Bia at Nimmos, The Newport

Airbnbs/Hotels: Emmetten Airbnb, The Dockhouse, The Beach House, Kokomo Villa, Windmill, Royal Senses

We really hope you enjoyed our travel recap episodes! We appreciate you tuning in while we shared our adventures all year long.

SCHEDULING NOTE: We will be taking a break from the podcast until Jan 26. Thanks for listening and we’ll be back before you know it.

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

151 - Our 2022 full-time travel RECAP (part 1!) Dec 04, 2022

This episode will serve as a Part 1 of 2 recap of our year of travel! We visited 10 different countries in Europe (30 total cities) and we wanted to go over the UPs, the DOWNs, what we would do differently, what advice we would give, how it affected our relationship, how we changed as people, and some business advice tossed in the mix!

There is soooo much good stuff to get through in this episode and we hope you enjoy everything we shared. Watch your podcast feed for the second episode of our travel recap where we share our top 5 memories, top 5 restaurants, and our top Airbnbs/hotels we stayed in.

Besides just having a good time hearing us chat about full-time travel life, we hope you get some value out of this episode and maybe it helps you create a plan for a dream you have in your future!

SCHEDULING NOTE: We will share our part 2 travel recap episode on Dec 8 and then we will be taking a break from the podcast until Jan 26. Thanks for listening and we’ll be back before you know it.

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

150 - The gratitude check-in ("bring 5") Nov 24, 2022

Want to know some of our favorite things from our first two weeks living in our new home in Portugal? In this episode, we share 10 things we have gratitude for in a format that we hope is fun to listen to.

At the time of recording and sharing this ep, it’s Thanksgiving for our listeners who celebrate in the U.S. which means it’s the perfect time to express your own gratitude! However, you may not celebrate OR don’t live in the U.S., so how about using the week you listen to this to sit down and share your own gratitude list?

Feel free to “Bring 5” in a journal, with a friend, partner, or pull the family together and make some sort of game out of it!

Keep your ears peeled (ew, weird) for episodes very soon that feature this “Bring 5” format related to our year of full-time travel.

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

149 - We're in our NEW home in Portugal! Nov 17, 2022

If you love podcast episodes breaking down a big moment in life, well friends, this one is for you! We share all our thoughts, feelings, and logistics of getting from the U.S. back to Portugal and accepting the keys to our new house.

We’ll take you through the first morning after 3 days of travel, our initial emotions, what we’ve been experiencing right away, and then we’ll share some fun stories from our first shopping adventures and a funny/low moment trying to find a lunch restaurant in a new area.

We are so excited to be in our new place, but we’re also wrestling with so many conflicting thoughts as our brains still think we’re traveling and going to be on the move. Hope you enjoy us sharing everything from our first week in the Silver Coast of Portugal.

As always, thank you for listening and if you have any questions about moving to Portugal you want us to answer shoot us an email at hello@wanderingaimfully.com.

Timeshifter App: https://www.timeshifter.com

Some photos from our first week: https://www.getdrip.com/broadcasts/754382869/7c788e916f7f48ac036b4

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

148 - The Portugal visa process... explained! Nov 10, 2022

In this week’s ep, we break down the entire visa process we’re going through to eventually end up with a residency permit (which lasts two years, renewable for another 3 years) and then hopefully becoming dual citizens in the U.S. and the EU [after 5 years]!

Whether you’re planning to move to Portugal or anywhere else in the world, maybe hearing us break down this entire process can help you with a big change in your life?? Or, it’ll just be entertaining to hear us go through all the silly steps.

Here are some helpful links we mentioned if you’re interested in learning more about the Portugal D7 Visa process:

NIF + Bank account setup: https://www.bordr.io/

VFS Global website: https://visa.vfsglobal.com/usa/en/prt

Printscan for FBI Fingerprints: https://www.printscan.com/services/fbi-fingerprinting/

Expats Everywhere YouTube channel (we bought their D7 Visa course too): https://www.youtube.com/c/ExpatsEverywhere

Portuguese lawyer we chatted with: https://eimigrante.pt/en/

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

147 - What we're looking forward to in our move to Portugal Nov 03, 2022

This week, we wanted to share some thoughts and feelings about our upcoming move into our new home. If you somehow missed the announcement, we are moving to Portugal and living in the Silver Coast starting in November (2022).

We chat about the slower pace of European life, the Portuguese culture we’re excited to explore, the new community we hope to build (friends!), as well as getting back into routines and having all the same STUFF every day of our lives.

Hope you enjoy this ep and maybe it’ll inspire you to make a big move in your life too??

✈️ Our pramvel takes you through our FINAL country we visited on our (almost) year of full-time travel: Switzerland! And wow, what a country to end our trip with. We spent two weeks in one of the most beautiful countries in the world and we navigated a flu as well as Caroline’s Mom having a dream trip with us!

🏠 Here’s the magical Switzerland Airbnb: https://www.airbnb.com/rooms/13402661

🪵 Here’s the Swiss restaurant that had amazing ambience: https://g.page/grottino1313

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

146 - The 20-hour rule (by Josh Kaufman) Oct 20, 2022

We want to be 100% transparent with you: The 20-hour rule is NOT something we came up with. We watched Josh Kaufman’s TEDx talk and realized this concept was very applicable to how we’ve learned or adapted to new things, especially one thing this year: Caroline’s flight anxiety.

🎥 Watch Josh Kaufman’s TEDx talk: https://youtu.be/5MgBikgcWnY

While the super-popular 10,000-hour rule has merit, we think the 20-hour rule makes a lot more sense and is a lot more realistic for the majority of us who just want to learn a new skill or educate ourselves in some way. But, it’s not just about doing something for 20 hours, it’s about deliberate, intentional practice. You may not become an “expert” in 20 hours (or 45 minutes per day for 30 days), but who actually needs to become an expert at anything these days? Becoming “good enough” at most things can get you REALLY far! Trust us, we know!

Hope you enjoy this convo and if you have ONE skill you’re trying to learn right now and going to put the 20-hour rule to the test, email us and let us know about it.

✈️ Our pramvel takes you through our second trip to one of our favorite places this year, Ballybunion, Ireland. We had a ton of fun staying in the modern beach house again in this tiny Irish town. Hope you enjoy our chat about it!

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

145 - The simplest 4-part marketing plan Oct 13, 2022

We came up with this marketing bridge concept back in 2018 and it’s really just another way of explaining the customer’s journey. Lately, we’ve been trying to simplify that marketing bridge concept even further so that anyone who feels stuck or like their product isn’t selling or their business isn’t thriving can just look at this simple 4-part marketing structure and diagnose where the journey is breaking down for their customers.

We’ve used this framework time and time again to sell our various products and services during our entrepreneurial journey. Early on, we had no idea we were consciously doing it! But these days, especially with our Wandering Aimfully Unlimited program, it’s been super helpful to think through this 4-part process and see the areas we can improve and experiment with.

These are the 4 parts of this plan we cover in this episode:

Awareness (Exposure)
Interest (Mini-Solution)
Consideration (Trust)
Purchase (Value)

Give this episode a listen and let us know if you have some ah-ha moments about YOUR customer marketing journey and what “gates” you might need to start working on today!

🔮 Check out our interview/feature with the quiz software Interact to learn more about our quiz: https://www.tryinteract.com/blog/how-wandering-aimfullys-quiz-helped-generate-nearly-300k-in-revenue/

144 - Our coaching plans for 2023 Oct 06, 2022

If your business is anything like ours and it’s starting to feel a bit overstuffed and overwhelming for your customers (with TOO much good content), it’s time to think about simplification! We did this two years ago when we created the Un-Boring Business Roadmap. And, we’re feeling called to simplify again in 2023 with our monthly coaching sessions.

Next year, our goal will be to focus on 12 core topics for online business. Things like Marketing, Email List Building, Audience Growth, Selling, etc. These are topics we’ve already covered, but we want to focus each month on our “greatest hits” (and tips!) around each of those topics instead of just talking about a bunch of random topics and overstuffing our coaching catalogue.

Is it time for you to zoom the lens out on your business and start simplifying things a bit so your customers get value faster? We feel that way and we also know that’s just part of being in business for many years.

👀 Take a peek at our WAIM Flow Chart we mentioned: wanderingaimfully.com/flowchart

✈️ No pramvel this week, our travel updates will return October 20.

**

More goodies from us:

🚀 WAIM Unlimited is OPEN FOR ENROLLMENT until October 18. Let us help you grow your business with intention! https://wanderingaimfully.com/join

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

143 - What it REALLY takes to pivot your business Sep 29, 2022

This week, we’re channeling our inner Ross Geller (PIVOT!) and talking about how to actually go about making a big shift in your business. Whether you’re trying to go from clients to digital products, digital products to physical goods, or any other pivot in between, we’re here to help.

There are two key factors that need to be taken into account when pivoting and that’s what we chat about… that… and Jean Claude Van Damme’s (JCVD) incredible ability to do the splits. Trust us, the reference will make sense! We hope! 😅😅

✈️ Our pramvel takes you through a short stop in Dublin where we had our latest flight of the year and someone REALLY needed some chicken finger/tenders. While in Dublin, Jason got a new face, and then we met up with part of his family for a week in Clarecastle. We stayed at an amazing place and did day trips to the Cliffs of Moher, Galway, Ennis, Doolin, and various other places in the northeast of Ireland.

🏰 Check out the renovated castle grounds we stayed at: https://bit.ly/3ri8l53

🍑 The JCVD splits commercial you should see: https://youtu.be/M7FIvfx5J10

142 - Has every idea already been done? Sep 22, 2022

In online business, there’s this idea that if you don’t have an original idea you can’t succeed. We’d argue that ALL ideas are unoriginal at this point and that choosing to follow a well-worn idea is actually a GOOD THING.

You should 100% put your own twist and uniqueness into everything you do, but you may very well want to pick a crowded space, an “overdone” topic/idea, or create a product/service that lots of folks are already creating. The reason you want to go in this direction is there’s already a demand (aka paying customers) for what you’re building and that’s hugely important to achieving the goal of owning a profitable business.

Listen this week as we explore why original ideas aren’t that important, and we’d posit, are actually harder to pull off and take too much effort.

✈️ Our pramvel takes you through our week in Puglia, Italy! This week was truly a highlight week of our entire year of travels this year. We were absolutely surprised by how much we loved the bigger city of Bari and then made our way to the countryside to stay at a super unique hotel. After an amazing destination wedding with all the bells, whistles, and marching bands, we stayed at an Airbnb that truly knocked our socks off and was way more than we originally expected when booking.

🏨 Check out the DILMAN Hotel in Bari, Italy - https://g.page/dilmanbari

🍣 The suuuuper funky sushi place we ate at in Bari - https://g.page/hagakurenohsamba

🏨 Enjoy browsing the Vinilia Resort Hotel we stayed at - https://g.page/ViniliaWineResort

141 - The emotions of experimentation Sep 15, 2022

This week, we hope to normalize the feelings and the roller coaster of emotions that can happen when you embark on new experiments. We share some specifics as it relates to all the experiments we’ve run on YouTube. We also share a recent YouTube experiment that didn’t go well and how we’re handling that.

We hope you walk away from this episode feeling motivated and excited for your own business experiments but also remember that your self-worth shouldn’t be tied to the things you try to grow your biz!

✈️ Our pramvel takes you through our two weeks spent in Leicester, England. We share the ROUGH drive getting to Leicester from London, then we talk about the awesome Airbnb we found, and we go over how important these two weeks were for our overall year of travel.

💎 The visual metaphor digging for diamonds Jason kept referring to: https://wanderingaimfully.com/wp-content/uploads/digging-for-diamonds.jpeg

🏠 Check out the awesome Airbnb we found in Leicester: https://www.airbnb.co.uk/rooms/21048268

140 - Are we ever going back on social media? Sep 08, 2022

We all know being on social media has its ups and downs. While it’s a great place to have a brand new business or idea get found, it’s also hard on our mental health and can constantly feel like you’re stuck in this never-ending hamster wheel of content creation.

This week, we’re sharing our thoughts on how we’re viewing social media as it relates to our businesses moving forward. We also talk about our personal social media profiles (really just IG) and if we think we’ll come back to those either

We want to make sure to note, if you LOVE using social media then by all means keep using it! But, like everything else in life and business, if you aren’t enjoying using social media right now, ask yourself our age-old question: “what is it all for?”

✈️ Our pramvel this week starts with a beach story from Nazaré and the first moment we realized living in Portugal could be a real option. Then, once we switched our plans to stay in the Silver Coast for another week, we had to book a last-minute hotel, but we found a great spot with a fun surprise!

🏨 Check out the Well Hotel & Spa we stayed at: https://goo.gl/maps/x7yheVeHXfyAMtTu7

😍 Check out the unique Areias do Seixo Hotel: https://goo.gl/maps/VSso2KDXqohahG5t5

📝 Read our “Everything We Know about SEO” guide: http://wanderingaimfully.com/seo

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

139 - Ending things (not a clickbait title and not this podcast) Sep 01, 2022

We hope our podcast episode title wasn’t too attention-grabby, but the topic really is “ending things” — haha!

Thank you to Nicole Antoinette for sending in a very thought-provoking topic idea and having us go down a bit of a rambling rabbit hole. Ending things in business, whether it’s quitting, pivoting, or a nice smooth planned transition, doesn’t get talked about a lot in the online space. So, we wanted to talk about it.

✈️ Our pramvel stories take you through quite a roller-coaster week in the small town of Wicken, England. We found a very unique Airbnb, a lovely corn maze and a sunflower field, but then Jason had an allergy-induced asthma attack.

👌Check out one of our favorite (simple!) Airbnb’s of the year, The Dutch Barn: https://www.airbnb.co.uk/rooms/49784248

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

138 - Tiny things that have helped our relationship Aug 25, 2022

In this week’s episode, we share a lot of the tiny “isms” and phrases we’ve come up with that help us work through different parts of our relationship.

Whether it’s a simple question to make sure the other person is ready to have a conversation or a set of rules we put in place before embarking on a big project/discussion/change/etc. We’re always coming up with ways to better converse with one another, especially during the more stressful and tense times.

These are things we’ve learned in our 12 years together and we hope you find them fun, helpful, or just enjoy hearing how we co-exist!

✈️ Our pramvel stories take you through our trip from central England to Tuddenham to meet another WAIMer in person. Then we made our way down to Rye and Kent (where we stayed at 👩🏻‍🦰’s #1 Airbnb of the year!)

🚑 Check out the chic design renovated ambulance house Airbnb in Rye: https://www.airbnb.co.uk/rooms/11145603

💨 Check out Caroline’s FAVORITE Airbnb of the year so far, the windmill in Kent: https://www.airbnb.com/rooms/1237965

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

137 - Welp... we're moving to PORTUGAL! (we hope?) Aug 18, 2022

Holy moly this is an exciting episode to share! So much so, we just pushed the rest of our podcast (and pramvel) schedule so we could record in real-time and talk through everything that’s been happening the past two weeks.

What started out as a casual scouting mission to two areas in Portugal (Silver Coast and the Algarve) quickly turned into conversations with sentences like, “are we moving to Portugal??” and “is this really happening, are we doing this!?”

Have a listen to this episode and maybe you’re in a similar situation in your life and are about to make a big decision? Even if you aren’t, we hope this one was at least verrrry entertaining. 😂😂😂😂

If you want us to continue to share the moving to Portugal process, shoot us a note at hello@wanderingaimfully.com and feel free to cheer us on for more OR ask any questions you might be thinking.

✈️ No pramvel this week, it’ll be back next week!

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

136 - You DON'T have to "dent the universe" Aug 04, 2022

The famous Steve Jobs quote goes something like this: “We’re here to put a dent in the universe. Why else even be here.” And while that’s inspiring for some, it’s not the only perspective in life. Also, we can think of a million other reasons to exist as a human that don’t require trying to dent the universe.

In this episode, we want to deconstruct some of these big aspirational quotes that get shared constantly around social media. There’s a lot of ego at play in the “dream big” messaging and the constant striving for trying to impact millions of people.

If you’re anything like us, and if you listen to this podcast we think you are 😘😘, we’re here to tell you that having smaller goals and focusing on “enough” (in audience size, revenue, etc) can be incredibly impactful and rewarding. We also love that we can focus on making a change in a tiny group of people’s lives and that feels right to us!

🐑 Check out the Airbnb we had to abandon in Holmfirth: https://www.airbnb.co.uk/rooms/49283125

✈️ Our pramvel stories take you through our worst Airbnb of this year and how we had to make a mid-stay move to an entirely new place. Oh, and we surprised the Mayor of WAIM!

**

More goodies from us:

🤔 Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

⚙️ Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

135 - Trying to cultivate more satisfaction Jul 28, 2022

When was the last time you caught yourself scrolling through IG, Pinterest, etc, and wishing you had the exact kitchen, outfit, aesthetically “perfect” office, completely passive income business, etc?

We live in a time when we don’t just see what our neighbors are up to, we’re now trying to keep up with billions of people. In this week’s episode, we wanted to talk about how these thoughts are affecting us but also how we’re trying to combat them with our own future life decisions.

If you’re feeling caught up in a never-ending spiral of wanting more or dreaming about some big life change, maybe it’s worth writing down your non-negotiable (realistic) items that WOULD make you feel satisfied. And then, if you achieve that big dream or make a huge life change, you won’t automatically be focused on what’s next or what you don’t have! That’s certainly what we’re trying to do.

Links we said we'd share with you...

🏰 Go see the Dunnottar Castle if you’re in Scotland: https://goo.gl/maps/Qd6yTqa3ZoNCVDc46

🎥 Make sure you’re subscribed to our YouTube channel: https://www.youtube.com/wanderingaimfully

✈️ Our pramvel stories take you to our time at Dunnottar Castle and then the long day of driving to Holmfirth (central England!)

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

134 - Are you playing the game of life on hard mode? Jul 21, 2022

When you’re a person who lives with an “invisible illness” (anxiety, depression, chronic fatigue, Binocular Vision Dysfunction, etc) it can be very difficult for the rest of the world to see how much you are struggling. It’s like you’re playing the game of life on HARD MODE, while everyone else is playing on normal mode.

A few years ago, while struggling with anxiety, we were very lucky to discover that Caroline has a slight misalignment of her eyes that causes a condition called Binocular Vision Dysfunction (BVD). Thankfully, we were able to find an optometrist who could prescribe a unique glasses prescription that helped give her much-needed comfort from daily dizziness, clumsiness (no joke), and many more symptoms you can find linked below caused by BVD.

We wanted to peel back the curtain, talk about how Caroline is feeling this week, and share this small metaphor epiphany we stumbled into together. For Jason, playing the game of life is very normal and comfortable. For Caroline, every day can be a bit of a struggle, and it’s like she’s always playing on HARD MODE. Maybe you and your partner are similar? So, how do we navigate those different game modes together? How can we better support the person playing on HARD mode? All of that and more this week!

Links we said we'd share with you...

👁 Learn more about Binocular Vision Dysfunction (BVD) and take an online test for it: https://www.vision-specialists.com/binocular-vision-dysfunction/what-is-bvd/

🧑‍⚕️ Find an optometrist near you that treats BVD (US Only): https://www.vision-specialists.com/doctors/

✈️ No pramvel update this week as we wanted to focus on this more important topic. Travel updates are back next week!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

133 - Surviving the summer business slump Jul 14, 2022

In this week’s episode, we’re talking about surviving the summer business slump. We’ve learned to embrace this season as sales, attention, and growth all comes to a screeching halt. We want to normalize this a bit more so it’s less shocking to you when it happens, and also something you’re preparing for every year.

We’ll share how seasoned business owners can be ready for the summer slow-down and why resting and ENJOYING this time of year is just as helpful as doing a bunch of work.

We’ll also discuss how new biz owners can weather this slower time AND get creative with offers to still nab some sales (or plant seeds for the future)!

The most important takeaway this week: Don’t form an opinion of the entirety of your business based on the inevitable slow-down of the summer months.

🏠 Check out “The Bothy” Airbnb: https://www.airbnb.com/rooms/51995327

✈️ Our travel pramvel shares our additional time in Scotland, including our most favorite adventure day yet with Highland Cattle!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

132 - Do you HAVE to niche down to succeed? Jul 07, 2022

For all our multi-passionate business owners out there, this episode is FOR YOU. We hope our discussion this week helps you in one of two ways:

1. Either you’ve been wanting to stay more generalized and multi-passionate, but it hasn't been working for you and this can give you permission to go more narrow OR...

2. You’re still really committed to being a generalist (like we are with WAIM!) and this can help shift your expectations in terms of how to make that happen.

We believe it IS still possible to be less niche with your biz, but the key has been and always will be: You need an audience, and specifically, you need an email list.

There are five key elements we're sharing this week to help you succeed if you don't want to niche way down and you want to serve a bigger, broader topic.

Links we said we'd share with you...

🏠 Check out the Sawmill Cottage Airbnb: https://www.airbnb.com/rooms/23988532

🐦 Find Little Bird Coffee on IG: https://www.instagram.com/littlebirdperth1/

🎥 Watch Ryan Trahan's penny series on YouTube: https://www.youtube.com/watch?v=JEqi3VVLYkg

✈️ Our travel pramvel has 3 "disaster" stories to share from our first 2 weeks in Scotland (and also some amazing stuff!)

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

131 - Business Nemesis (aka dealing with comparison) Jun 30, 2022

This episode was inspired by a message we received from someone who said a version of the following, “What do you do when someone does something very similar to you and reaches a level of success or virality while you’re sort of toiling away?”

It’s a GREAT question and something we’ve dealt with a few times over the years (and will continue to deal with, as it’s very natural and happens to everyone). We share a few of our own stories about comparison and what we’ve learned about working through it in various ways. We talk about running into comparison early on in your business journey and what to do when seeing someone else succeed can take such an emotional toll on your energy.

Let’s all talk about comparison and the idea of Business Nemesi (Nemsises?) a bit more, because we all run into it.

🎥 Watch Nathaniel Drew’s video about Matt D’Avella: https://youtu.be/x6QYL704-Go

✈️ Our travel pramvel takes you to the start of our time in Scotland!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

130 - Being a Highly Sensitive Person (HSP) in a relationship Jun 23, 2022

The term Highly Sensitive Person (HSP) is becoming a lot more well-known and we think that’s GREAT! This trait is something that can be seen as a detriment, but we also know it provides a lot of benefits in our relationship and work.

We go through some of our history in understanding Caroline is an HSP and how our relationship works out with a very NON-HSP in Jason. We discuss some of the feelings and factors that define an HSP as well as ways to support an HSP in everyday situations. Hopefully, this episode is one you can share with the HSP (or non-HSP) in your life to help learn from our experience!

Some books we mentioned:

Susan Cain’s book “Quiet” - https://amzn.to/3zZ0C1t

Elaine N. Aron’s book “The Highly Sensitive Person: How to Thrive When the World Overwhelms You” - https://amzn.to/39InasB

✈️ Our travel pramvel takes you to our time in The Netherlands!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

129 - Reflecting on 40 years in life and 4 years in biz Jun 16, 2022

Every “milestone” birthday has you reflecting on life and your previous years. Jason left his 30s behind and moved into the 40s, sharing five life/biz lessons with you.

For WAIM, our little entrepreneurial endeavor passed the 4-year mark and it’s hard for us to believe! But, during these past 4 years, we’ve learned some well-worn lessons we wanted to share with you that we hope you can apply to your business.

And, of course, there are lots of silly stories and walks down memory lane shared this week!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

128 - Where we've been the past 8 weeks Jun 09, 2022

In this episode, we catch you up on our time moving from Croatia to France and then spending Jason’s 40th birthday in Greece.

Hope you enjoy reliving some of the highs and lows of our full-time travel adventures this year in Europe. We’re excited to be back and recording new weekly podcast eps for you!

Watch our Split vlog: https://www.youtube.com/watch?v=g_hUrSDe7vg

Watch our Hvar vlog: https://www.youtube.com/watch?v=LYvZ7j5GlAY

Watch our France vlog: https://www.youtube.com/watch?v=aDRt49YwB98

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

127 - When something has to give... Apr 21, 2022

We don't want this update to come off as us complaining, more just sharing the REALNESS of what it takes to travel full-time while continuing to run two businesses (and trying to stay alive and healthy as human beings). At a certain point, something has to give to avoid burning out.

Full-time travel is such an amazing privilege and we are so grateful for this opportunity, but at the same time, it's also one of the hardest things we've ever done in our lives.

We'll be back before you know it and can't wait to share more biz advice and travel stories!

Look for new travel vlogs over on YouTube in the meantime: https://youtube.com/wanderingaimfully

126 - How do we handle a full day of travel? Apr 08, 2022

In this episode, we’re going to chat about what a full day of travel adventures looks like. One of us (Caroline) deals with flight anxiety, and the other of us (Jason) deals with an incredible urge to make every process as efficient as possible (even though that’s wildly IMPOSSIBLE in airports).

We take you on our journey getting from Dublin, Ireland to Split, Croatia — the place where we are as of recording this ep!

Check out the Laganini Loft on Airbnb - https://www.airbnb.com/rooms/51124009

Chase Sapphire credit card we mentioned - https://bit.ly/jasonchase

➡️ TRIGGER WARNING: Covid Discussion (39:59 mark)

Caroline caught covid while in Split, Croatia and we talk about her experience and how we worked through it. Thankfully, even though her symptoms weren’t as mild as Jason’s, they were still totally manageable and we’re grateful for that.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

125 - 5 essential business mindsets Mar 31, 2022

Let’s have a chat about five key mindsets we believe every business owner needs, especially when getting started (but also as your business evolves and changes!)

This week, we want to talk to you about what it takes to work through the mental hurdles of running your own business. These are not the only mindsets that matter, but they’re the ones we’ve identified that have been most important for us over the years.

Experimentation
Aiming for enough
Patience
You don’t have to do it alone
Prepare for stress

We chat about each of those five mindsets in this episode and we hope they can help you start your next online biz or work through the mental gymnastics of your existing business!

124 - What self-imposed rules are you placing on your biz? Mar 24, 2022

Just because you’ve done something in the past with your business doesn’t mean it has to be a hard and fast “rule” forever. We should embrace working less hours, doing fewer things, and striving for enough instead of more.

This week, we shared a bunch of thoughts around having to be consistent or over-stuffing our products and services with too many things, and instead, to actually talk to our customers and find what’s valuable to THEM.

If you’ve been feeling disillusioned with social media, you are not alone. We are on a 6-month break from using Instagram for our WAIM biz and it’s felt soooo freeing to us. We want you to feel that freedom as well by taking a good, hard look at WHY you use these platforms and WHAT tangible data you can get that tells you they are necessary (we do understand for some folks, social media isn’t evil and is very helpful).

Hope you enjoyed our travel stories from Ballybunion, Ireland!

👩🏻‍🦰’s magical cardigan: https://www.dunnesstores.com/p/joanne-hynes-scribble-cardigan/2950115

🌉 13 marketing ideas for you: https://wanderingaimfully.com/online-business-marketing/

123 - What we've learned after 2 months of full-time travel Mar 18, 2022

It feels like the first two months of our year of full-time travel have gone by fast AND slow. We’ve experienced so much already on this journey and we wanted to share a bunch of that with you!

In the prâmvéllë of this episode, we go over our final week in Kinsale, Ireland. From the 17th century fort, to stunning cliffs, and three of our favorite restaurants, we bring you along and talk about some of our best moments (and how we dealt with some of the hardest too).

The rest of this week’s pod is broken down into a few categories as we chat about the first two months of our year of travel: Working, Planning, Habits/Time, Relationship, and Travel Stuff.

Hope you enjoy us discussing this amazing, dream come true trip we’re on!

122 - Embracing YOU: Selling (and Kinsale, Ireland stories!) Mar 10, 2022

It’s so easy to get swept up in all the sales tactics. The manipulative wording, the guilt-tripping, the urgency, the scarcity, and so many of those things happen without even realizing it because we’re following the advice of someone else. Our goal this week is to show you some options that can feel more congruent with who you are at your core.

When it comes to selling, we take a lot of pride in being as truthful as possible and only making promises we know we can keep. No false guarantees and no pie-in-the-sky dream selling around here (anymore).

For us, selling has become so much easier when we’ve created more real and honest connections with our audience. When we’ve leaned into building long-term trust and stopped chasing the short-term dollars. We hope you can walk away from this episode feeling empowered and like you can sell in a way that feels GOOD to you.

If you didn’t catch it last week, we’re officially in Ireland! We made the trek from Dublin to Kinsale and are absolutely loving this charming, nautical town.

Check out The Dockhouse Airbnb in Kinsale: https://www.airbnb.com/rooms/34189695

🎥 Watch our Lisbon Recap video: https://www.youtube.com/watch?v=ki0HR27Ba14

121 - Embracing YOU: Decision Making (and our next travel destination revealed!) Mar 03, 2022

This week, we’re talking all about decision-making. And when it comes time to make a decision, people often look to others for advice, and people LOVE to give their advice. But unfortunately, advice from external sources can often be broad, sweeping, blanket terms based on the things THEY value in life (which can be out of alignment for YOU).

Our Embracing YOU series is all about putting the standard operating procedures of different aspects of life under the microscope and we’re excited to explore decision making, your internal compass, and how we work through the big, hairy decisions in our lives.

As always, we don’t have all the answers, just some stories and experiences we want to share with you.

🍿 Movie discussed: No movies discussed this week.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

120 - Embracing YOU: Productivity (and final Lisbon stories!) Feb 24, 2022

Productivity is such a loaded word. For a long time it was just used synonymously with working. But we have a different definition. To be “productive” doesn’t just necessarily mean working. It means doing what you intend to do.

If you intend to rest and you rest, you’re productive. If you intend to write a newsletter and you write it, or you plan it, or you name the Google Doc so you can sit down and write it next time...hey I think that’s productive too.

A lot of productivity advice assumes that we all get things done in the same way, which couldn’t be further from the truth. We all have different brains, different preferences. Some of us prefer a very rigid schedule and that helps us stay on track. Some of us need extreme flexibility. We want to share our thoughts on productivity this week and hope after listening you’ll embrace more of what works FOR YOU!

Jason’s Spotify playlist (Do The Work): https://open.spotify.com/playlist/1pGj6s8aNTKPrwVctAEJa7?si=885115a57f484c19

Caroline’s go-to Pomodoro app: https://pomofocus.io

Hope you enjoy our final update from Lisbon! We had a wonderful few days of sightseeing, adventures, and hilarious moments using an intercom system in an Airbnb.

🍿 Movie discussed: Redeye

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

119 - Embracing YOU: Social Media (and more Lisbon stories) Feb 17, 2022

In this week’s episode, we tackle the monkey that can sit on all our backs from time to time: social media.

We all know that social media can be valuable for our businesses but is it causing more harm than good? Could we be investing our time and energy somewhere else that doesn’t feel heavy or toxic?

Also, if social media doesn’t bog you down, by all means, keep using it! That’s the entire idea of this Embracing YOU series. Only you know what’s right for your life and business and we’re just here to share some different and (hopefully) thoughtful perspectives.

Tiffany Han’s “Year of No” - https://tiffanyhan.com/episode400/

LaShonda Brown on IG - https://www.instagram.com/lashondambrown/

🍿 Movie discussed: No movies this week.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

118 - Embracing YOU: Branding + Copywriting (and Jason got covid) Feb 10, 2022

It can feel risky to stand out with your business but we’d say it’s one of the most important decisions you can lean into when building your brand and doing any copywriting (emails, sales pages, newsletters, articles, etc).

Your brand is how someone feels when they experience your product or service and the more you inject your authenticity and uniqueness into that brand the more you’ll align with your customers/clients!

For years, we’ve wrestled with the ideas of “being professional” and… what the heck does that even mean?? Who decides what a “professional” standard is in the online business world we exist in these days? Does that antiquated way of thinking actually matter anymore? (Spoiler alert: no, it does not.)

We hope you walk away with some ideas and ways to embrace more of what makes YOU, you, in your brand and copywriting after listening to this episode.

Oh, and not to bury the lead, but in the *pramvel* section, we share our covid story from the last week. And the small wedding we catered via UberEats!

🍿 Movie discussed: Not a movie, but we loved The Woman in the House Across the Street from the Girl in the Window on Netflix!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

117 - Embracing YOU: Goal Setting (and we made it to Europe!!!) Feb 03, 2022

Did we mention we made it to Europe and OMG we live out of our suitcases now and are traveling full-time?? Wowowowowow.

Tune in to hear where we are in Europe and the truth about how hard it is for a highly sensitive person with anxiety to be awake for 24+ hours and on planes for more than half of that.

But, we made it and we want to share some stories about our first Airbnb, the cute little grocery store we found, the amazing coffee shop that’s just downstairs, and our very first rooftop dinner experience (that wasn’t… perfect).

Hope you enjoy the idea of the Embracing YOU series and our first discussion about goal setting!

🍿 Movie discussed: Matrix 4 and Kodachrome

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

116 - 2021 Year-End Review and 2022 Preview Jan 27, 2022

If you want to write or record your own Year-End Review you can follow our simple format we’ve used for years:

What went well? Feel free to share life and business moments (plus anything fun, like “Classic Movie Night” or any other traditions/experiments during the year).

What didn’t go well? Life, business, or just keep this section short if it doesn’t serve you.

Next year's preview! What are you focusing on? Looking forward to? Plans/goals you hope to hit? This section is super fun for the following year's review.

If you do create a Year-End Review, feel free to send it our way, we love checking them out!

🍿 Movie discussed: No movies discussed (again) this week

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

115 - The storm before the calm Jan 20, 2022

In this episode, we go over the final things we had to do before making our big move into full-time travel. We go over selling the remainder of everything we own, talk about a few logistical challenges, and where we ended up financially after all the eBay, OfferUp, and Garage Sale-ing.

We also dive deep into a heavy conversation about Caroline’s current emotional state. We get into the grief of a big transition (or two), talking about a big identity change, and lots of thoughts and feelings tied to how we show up in our families of origin.

🍿 Movie discussed: No movies discussed this week

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

114 - How can we make this easier? Dec 16, 2021

In this week’s episode, we do a feelings check-in. How’s everyone feeling about our nemesis Omicron? How’s everyone feeling about the remaining tasks to do? How’s everyone feeling who is finishing a third round of shingles?

Then, we take you on an adventure through our Garage Sale AND the UN-Fine Art Sale (which is still going until December 17 — just 9 pieces left for sale as of recording!) We break down exactly how both of these two projects went, including the emotional roller coaster we each went on to make them happen.

Hope you enjoy another update on this huge life change we’re diving into! Also, #teambunkbed or #teamtrundlebed??

👩🏻‍🦰🌍👨🏻‍🦲 WAW Countdown: 29 days!

🍿 Movie discussed: In Bruges ❌and Single All The Way

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

113 - Embrace the chaos Dec 09, 2021

Everyone deals with chaos at one time or another and there’s no perfect way to get through it. One thing that helps us is to not try to fight it and instead to embrace it.

Caroline getting shingles for the third time? Sorting through 300+ pieces of one-off to sell? Gearing up for a garage sale to sell the majority of our things? And a bunch of other smaller decisions to make thrown in? What chaos??? 😂🙈😂🙈

Hopefully, this episode doesn’t stress you out, and instead, shows you how we work through these tougher and more difficult seasons of life!

👩🏻‍🦰🌍👨🏻‍🦲 WAW Countdown: 36 days!

🍿 Movie discussed: Noelle

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

112 - We've entered... the stressful season! (2022 travel update) Dec 02, 2021

We are fully aware that this big life change is something we chose, so the emotions we’re feeling are self-imposed. However, much like starting your own business, or growing your family, or moving across the country, etc, even if you’re making that choice those big life events can still be (and are!) hard.

This episode is a bit of an emotional check-in where Jason ACTUALLY has some emotions - gasp! 😱 After going on an emotional journey with both of us, we get into some nitty-gritty items like selling a portion of our stuff on eBay, getting ready for two garage sales, and of course creating a Plan B for the start of our trip if covid (Omicron) has other thoughts.

That and more in this big WAIM Around the World (WAW) travel update.

👩🏻‍🦰🌍👨🏻‍🦲 WAW Countdown: 43 days!

🍿 Movies discussed: None this week

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

111 - How long could you survive in the wilderness? Nov 25, 2021

We have 11 questions we grabbed from the game OpenUp! These weren’t pre-selected and we simply picked them at random while recording to make it fun and authentic.

Have fun asking these questions with your friends, family, partner, or just answering them on your own:

If you had a hairy spot on your body that you could NEVER shave and that would grow forever, where should that spot be?
Do you feel that life has been generally fair or unfair to you?
Do you eat food that’s past the ‘best by’ date? Explain.
Have you ever told a friend you were interested in more than friendship, and gotten turned down?
How well do you think you could keep an important secret if you were subjected to torture?
What’s the largest age gap you would consider when choosing someone to date/marry?
Would you go commando for one year for $10,000? Why or why not?
What is the last thing that made you laugh out loud?
Would you be willing to flash a stranger? (*At FlashCon, a conference we made up for people who like flashing other people)
How long do you think you could survive in the wilderness without help or supplies?
If there were no electronics (TV, smartphones, i-anythings) what would you do for fun?

👩🏻‍🦰🌍👨🏻‍🦲 WAW Countdown: 50 days!

🍿 Movies discussed: Red Notice and Love Hard

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

110 - You are not a machine Nov 18, 2021

We’ve learned so much in recent years that not everyone has the same circumstances, opportunities, or physical/mental abilities to work at the same pace. We’ve tried to shift our online biz messaging to remove any mention of a certain pace or amount of money being deemed as “good.”

What matters is that YOU define the pace and the amount of money/work that YOU can do that’s right for YOUR life.

There are so many external pressures to be more productive but maybe we’re not realizing our human-ness isn’t meant to be so productive? Maybe it’s okay to work a bit less, spend more time away from our businesses, and enjoy life without feeling guilty? Maybe it’s okay if our pursuits (esp biz ones) take wayyyy longer to get to our personal milestones we set based on our specific individual circumstances?

We hope you enjoyed this discussion this week and if you have any thoughts to share, feel free to send an email to hello@wanderingaimfully.com.

👩🏻‍🦰🌍👨🏻‍🦲 WAW Countdown: 56 days!

🍿 Movies discussed: Scream 4 and Shang-Chi

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

109 - No right way to transition from clients Nov 11, 2021

This week, we’re sharing our experiences about moving from client-based businesses to running digital products (or really anything non-client biz related). The BIGGEST point we want to hit home is that there is no one-size-fits-all approach to moving away from clients.

It might take you a year, and that’s okay.

You might need to save up 6-months savings to feel comfortable, and that’s okay.

There might be clients you want to keep and it’s not actually a full transition away from clients, and that’s okay too!

We’ll share helpful tips we’ve learned and hope they can help you if you’re currently stuck at this point in your biz journey.

👩🏻‍🦰🌍👨🏻‍🦲 WAW Countdown: 66 days!

Dad Thrillers article (h/t Chavelli): https://maxread.substack.com/p/90s-dad-thrillers-a-list

🍿 Movies discussed: Scream 3 and Escape Room: Tournament of Champions

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

108 - Focusing on the input, not the outcome. Nov 04, 2021

This week, we’re sharing an idea that James Clear popularized in his book Atomic Habits. You can read more about his Systems vs Goals excerpt here.

We talk through how the idea of focusing on your input instead of the outcome can drastically change how you feel about the tasks you need to do consistently (posting on social media, writing an email newsletter, working with clients, etc).

🍿 Movies discussed: Scream 2 and Happy Death Day

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

107 - Lessons from 3 weeks of travel Oct 28, 2021

The past 3 weeks haven’t been a perfect dry-run of our full-time travel adventures we’re embarking on, but they showed us a handful of lessons we wanted to share here on the pod.

We discovered a way we hope to avoid being slapped in the face with plug-in air fresheners. We learned that someone 👩🏻‍🦰 has to sleep on a particular side of the bed. We figured out that a dining room table with a dedicated charging station was an absolute must-have. 👨🏻‍🦲 shares his nerdy coffee routine for all you #CinnamonRollerCoffeeLovers.

Those lessons and a whole bunch more are shared this week. Hope you enjoy and are ready for a lot more full-time travel content as we get ready to depart in January!

🍿 Movies discussed: Scream and Dune

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

106 - Recapping our BEST launch yet ($214,000 in total revenue!) Oct 14, 2021

If you love hearing tons of numbers in your headphones, this episode is for you 😱😅🥂. We break down evvvvverythnng from our Fall Enrollment period of our WAIM Unlimited coaching program (you may have heard us mention them as our “sponsor” in previous weeks 😉).

We are so excited to welcome 107 amazing humans to our WAIM family and to see a total of $214,000 in revenue added!

Strap yourself in and get ready to hear us talk about how many affiliate sales we received, how much actual revenue we take home after (minimal) costs, what our current monthly recurring revenue is (MRR), and a bunch of nuggets we learn during/after each time we launch.

You can read our initial in-depth post about our *ENOUGH* number here (apologies we haven't updated it in quite a while): https://wanderingaimfully.com/330

Last but not least, watch us talk in May 2019 when we (Jason) weren’t feeling super confident about our business: https://youtu.be/12X7Y2DMk8o?t=465

🍿 Movies discussed: Double Jeopardy and Orange County

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

105 - Ways we make business (and life) FUN! Oct 07, 2021

This week, we wanted to share some of the absurd things we consistently do to inject fun into our businesses (and lives). From having silly acronyms for everything, like PEWT, BASSSF, JICLI, etc. To embracing characters and themes, like Iggy the Idea Monster (Teachery) and Hoggy the Hedgehog (Un-Boring Coaching). To having random dance parties or jumping around like a goofball in the middle of a meeting.

We are always trying to break up the monotony of life and work by allowing ourselves to have a childlike mindset. We love having a YES, AND! mentality and it’s served us well for many years.

After listening to this episode, are you going to own your weird in some aspect of your biz/life? Let us know via email hello@wanderingaimfully.com or via IG @wanderingaimfully.

🍿 Movies discussed: Murder by Numbers and Fun With Dick and Jane

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

104 - You got zero sales, what do you do? Sep 30, 2021

In this week’s episode, we dive into a topic that is truly a bummer but it’s a bummer you can LEARN from 👏👏.

Launching a product or service takes soooo much effort. You pour your heart and soul into your creation only to have no sales? Ouch. We know the feeling and we wanted to talk about what you can do after a (financially) unsuccessful launch.

Also, shout out to our 14 listeners! We see you, we love you, keep Cinnamon Rolling! 😂

🍿 Movies discussed: Poseidon and Gone in 60 Seconds

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Follow us on the ole IG - instagram.com/wanderingaimfully

103 - Our entire pre-launch strategy, broken down! Sep 23, 2021

What are all the things we do leading up to a big launch? How much content do we create? When do we start creating content? How much time is right for pre-launch promotion of a higher-priced product? Does IG actually help us sell our program??

In this week’s episode, we share our entire pre-launch strategy for WAIM Unlimited (currently open for enrollment!)

We share why we think starting your launch PLANNING 90 days in advance is a must-do and we break down the specific steps we take for all our content channels: Email, Social Media (IG), Podcast, YouTube, etc.

One of the biggest things we want you to take away from this episode is giving yourself MORE TIME to get ready before you open the doors for someone to buy your product. You want to lead with 4-8 weeks of value-packed content across all platforms (that work for you!) and build as much trust as possible before you ask someone to buy from you.

Also, we pramble quite a bit on candy, pumpkin beer, and our 3-week trip to Florida (specifically sharing some pre-travel anxiety tips).

🍿 Movies discussed: Green Lantern and The Guest

102 - The BIGGEST shifts to grow business revenue Sep 16, 2021

How do you go from $0 to $500/month in business? What about $3,000 to $5,000/month? We share the key shifts we made at every stage of online business from $0 all the way up to $10,000++ per month.

If you’re on our WAIM Weekly email newsletter, you most likely received our Grow It Gradually 🦋 email series the past six weeks.

We know we packed A LOT of information in each of those emails to help you grow from one stage of biz to the next:

$0 to $500 per month
$500 to $1,500 per month
$1,500 to $3,000 per month
$3,000 to $5,000 per month
$5,000 to $10,000 per month
$10,000 to $10,000++ per month

In this week’s episode, we add some additional commentary and re-share the key shifts we made at each stage in our own journey. Hope it gives you some actionable takeaways in your biz!

🍿 Movies discussed: Fast & Furious 9 (F9) and Away We Go

101 - Ten things we've learned from 40 sales launches Sep 09, 2021

With oodles of sales launches under our belts, we've learned quite a thing or two. We want to share ten of our top launching tips with you in this week's episode!

The discussion of the exact number is ongoing in our household, but we’ve done somewhere near 40 sales launches in the past decade. Some launches have exceeded expectations, some have flopped miserably, and some have been stress-free!

The ten tips we shared in this week’s pod come from our own personal experience and are things we hope will help you with your next sales launch.

Okay, spoiler alert, there might be a bonus tip in the episode. Or like a bunch of bonus tips 😂.

🍿 Movies discussed: Cruella and Armageddon

100 - Your assumptions about us! Sep 02, 2021

It's the 100th episode of our podcast - HURRAY! This week is a bit different as we gathered some fun "assumptions about us" over on our @wanderingaimfully IG account and recorded a video talking about them. You can listen to the audio version right here as a podcast ep and it's still a barrel of fun (we hope!)

Can you believe it’s the 100th episode of our podcast?? We did something different this week and recorded a video version of this episode, loaded with extra bits and bobs based on your assumptions about us. Ooooh, ahhhh!

🎥 Watch the video version here: https://youtu.be/8EFuiH93XFk

Don’t worry, the audio version is just as fun, and if anything, it probably sounds like we put a TON more engineering and production into a normal episode’s edit 😂.

No movies this week, but those will return next week when we get back to our standard recording/podcasting format.

Thank you SO MUCH for being here with us, whether episode #100 was your first or maybe your 100th listen??

099 - Just because you can doesn't mean you should Aug 26, 2021

It’s really easy to feel like you have to say YES to any opportunity that comes your way in business but in this episode, we want to share why (and how) saying “NO” is one of the best things you can do for your future self.

If you’re at the very beginning of your business it may feel like you’re in “scarcity mode” and you have to YES to any opportunity that comes your way. However, we’d argue that this is the best time you can cultivate the habit of saying NO and creating boundaries to avoid causing future pain and stress.

When you’re further along down the path of business you might be in a place of abundance where you have lots of opportunities to choose from. This is where you have to understand your own leverage and embrace saying NO (or NOT RIGHT NOW).

The big takeaway from this ep: If you set a boundary and someone gets mad at you for setting that boundary, that is just confirmation that you needed the boundary in the first place.

We talk about those things and many more, in this episode!

🍿 Movies discussed: Escape Room, Sunshine, and Lord of the Rings (with a 🔥 take 😬)

098 - Should your biz have one or many offers? Aug 19, 2021

In this week’s episode, we talk all about your offer (the thing you sell that makes your business a… business).

We talk about the three different offer “models” and how you can use each one to your advantage at different stages of your biz. There is no right offer model, just the one that works best for you at this current moment in your life!

Listen to us share some of our mistakes over the years with offers and how we turned Wandering Aimfully Unlimited into a thriving business from the hot mess it started as. 😂😂😂

🍿 Movies discussed: Croods 2 and Ted Lasso (not a movie, obvs)

097 - The #1 online business mistake Aug 12, 2021

Now… should we share the mistake in these show notes? Ehhh, why not!?

The #1 mistake we see: Focusing too much time on creating and building a business and NOT enough time marketing and promoting it.

If you are building a BUSINESS (a thing people pay you money for) you absolutely have to promote it and ask people to give you money. Do you have to do that in a sleazy way? Absolutely not! And that’s what we want to talk all about in this week’s episode.

Hope you cinnamon rollers enjoy the chat and the extended preamble(s) 😂🙈.

🍿 Movies discussed: Inception and Jungle Cruise

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

096 - Compassion for procrastination Aug 05, 2021

We. Are. BACK! Did you miss us?? We missed you! After a month off, we are back in the podcast-saddles and excited to share all our ramblings with you.

In this week’s episode, we go over a mindset shift we’ve had about procrastination and what we’ve learned about having more compassion for it.

We also dive into five, six, maybe ten (??) tips about procrastinating less. These are simply things that have worked for us and we’re not saying they will work for everyone. Take anyone’s advice with a grain of salt, folks!

🔎 Article we mentioned: Procrastination is Not Laziness, by David Cain - https://thoughtcatalog.com/david-cain/2013/02/procrastination-is-not-laziness/

🍿 Movies discussed: Point Break and A Quiet Place 2

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

095 - Traveling in 2022 (Part 4 - Our biggest fears + Q&A) Jul 01, 2021

This will wrap up our 4-part “Zooks Travel Full-Time in 2022” impromptu series! We hope you enjoyed it and in this episode, we answer some questions from IG, our Slack Community, and a few from some Jason Z guy. LOL.

🤔 What’s the #1 thing we’re afraid of for our 2022 travels?

🤔 What are the 3 must-have items we’re packing and how are we deciding what to pack and not pack?

🤔 Are we selling all of our stuff before we leave and how will that work?

🤔 Plane, train, bus, rental car? Rate them from worst to best. (Heads-up: This took a bit of a turn and we got super vulnerable about a previous travel hiccup.)

Those questions and more are discussed in this episode before we take a 4-week break from the podcast and then return with business-focused content (on August 5). We’ll still be sharing travel-planning content in future episodes, don’t you worry!

Movies: Taken and Weekend At Bernie’s (not the sequel, which we thought we were watching 😂).

094 - Traveling in 2022 (Part 3 - We're making decisions) Jun 24, 2021

Well, we made a decision! 😂 We are NOT going to create an entirely separate brand to share our 2022 travels. Just because you CAN do something, doesn’t mean you SHOULD. That’s the advice we’d give someone else so we’re taking it ourselves.

In this episode, we walk through our content strategy to document and share our 2022 travel plans, including how we think it ties in as marketing for our WAIM Unlimited program.

There was also a really perfect opportunity that popped up with AirBnb (“Live Anywhere”) and we talk about applying for that. We are NOT expecting to win but it’s fun to think about.

And finally, we talk about our 🤓 Notion-Nerdiness 🤓 as we start to get really detailed about our plans for packing, all items we’ll need to purchase (and sell), and a bunch of other fun Notion stuff.

Movies: We talk about our Saturday Submarine Fail and then the two movies we did watch, Breach and Jumper.

093 - Traveling in 2022 (Part 2 - Will we create a business?) Jun 17, 2021

In this week’s episode, we chat about what we think our slow travel lives will look like on a week-by-week basis.

Then, we dive in on a discussion about creating a brand new business (alias: Zook Travel Emporium) where we’d be writing travel blogs, filming travel videos, and running travel social accounts.

We’re sharing the “messy middle” of those plans and aren’t even sure where we ended up 😂.

Hope you enjoy the episode and if you want more travel-planning content, shoot us an email at hello@wanderingaimfully.com and let us know!

Movies: Stay tuned for our failed Submarine Saturday recap next episode!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

092 - Traveling for a year in 2022 (Part 1 - How will we do it?) Jun 10, 2021

Hello friends! This week, continuing our “fun in the summer” podcast series, we decided to have our first official meeting for our upcoming 2022 year of traveling - WOW.

We share the plans as they sit right now on this episode including our slow travel mindset and figuring out where the heck to even start (we think we figured it out while recording, listen for the 🤝 moment!)

We have 6 months until our planned departure date (January 3, 2022). What goes into a big life adventure like this? Tune in to find out.

NOTE: Do you want us to continue to record episodes like this? Send an email to hello@wanderingaimfully.com OR leave a “comment” as a review on Apple Podcasts 😉.

Movies: Paycheck (a classic movie night GEM!) and Vantage Point

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

091 - 10 thought-provoking questions Jun 03, 2021

The next few weeks of our podcast will shift from business and focus more on life, silliness, and just all-around fun (we hope!) as we partake in our summer sabbatical.

In this episode, we answered 10 thought-provoking questions and they range from deep and meaningful to utterly ridiculous. A great metaphor for the two of us as human beings, don’t you think??

Here are the 10 questions if you want to answer them yourself, with your spouse, or with a friend:

How old would you be if you didn’t know how old you are?
What do you wish you’d spent more time doing five years ago?
Who do you sometimes compare yourself to?
How have bodily functions evolved in your relationship?
If you could instill one piece of advice in a newborn baby’s mind, what advice would you give?
What are the 3 most defining moments in your life thus far?
Would you rather own a dragon or be a dragon?
What small act of kindness were you once shown that you will never forget?
If you had to do anything as a job other than what you do right now, what would you do?
What’s the best part of growing older?

Movies: Skyfire (great disaster flick!) and Inside (Bo Burnham’s new Netflix special)

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

090 - Summer sabbatical (and why you need a break) May 27, 2021

From our extensive experience with burnout, taking time off BEFORE you burn out is a crucial move. But, we only got to that place through trial and error as we’re pretty sure you can relate.

This summer we’re going to be taking two months off for a summer sabbatical and we wanted to share how we got to a place where that was possible. We also go over our history of not taking breaks and how that’s changed over the years.

We hope this episode convinces you to take more time off from work (however YOU can). What all the doing with doing if the doing doesn’t allow us to stop doing every once in a while 😉.

Movies: Blade Runner (kind of) and Firewall. #HarrisonFord

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

089 - In the midst of anxiety May 20, 2021

We try to keep our podcast light-hearted but we’re also two human beings that deal with the ups and downs of life. One of those downs is Caroline’s anxiety which has flared up recently. We wanted to turn on our mics and have an honest conversation of what being in the middle of dealing with a mental health condition is like.

This is not the, “I had anxiety and everything is fine now” episode. This is a transparent conversation about having anxiety and feeling its difficult effects on a day-to-day basis right now.

If you struggle with mental or chronic health issues we want you to know you are seen, heard, and we empathize with what you are going through. If you need to seek additional medical help, please don’t feel any shame or guilt in doing that. Our mental health should be our #1 priority in our lives. ❤️

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

088 - FOMO, NO MO! May 13, 2021

Fear of missing out (FOMO) is real. In this episode, we want to share our mindset shift of FOMO NOMO. Share that phrase with your friends, they’ll think you’re suuuuuuuuuuper cool.

When it comes to running your business, there’s FOMO around every corner. We share our thoughts and how we’ve dealt with and continue to deal with FOMO.

We also lightly chat about NFTs and cryptocurrency, but not too much! 😂

Movies discussed: Event Horizon and 2021

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

087 - How we argue May 06, 2021

We hope this episode gives you a real look into a couple and how to navigate tough situations and conversations.

We want to be 100% clear: We are NOT licensed therapists or mental health experts. We don’t claim to be, and any “advice” you might hear in this podcast is just our personal experience (and should be taken with a big-ole-grain-of-salt!)

Movies discussed: Equilibrium and Italian Job

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

086 - The art of making it hard (LOL) Apr 29, 2021

Ahhh, “The Art of Making It Hard…” that age-old saying that no one has ever said before as it relates to business 😂.

Innuendos aside, the point of this week’s podcast episode is to share some advice that goes against all the growth hacking, overnight success, slippery funnel, etc talk. To share how we INTENTIONALLY make some things a bit more difficult for our customers/subscribers/followers. Why we like adding a bit of friction to make sure we know someone really wants to take the action we asked them to take (purchase, subscribe, or follow).

Also, we have a very lengthy discussion about the difference between a metaphor and an analogy. It goes as well as you’d expect from us!

Movies discussed this week: The Matrix and Vertical Limit 🔥💎

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

085 - Life after COVID-19? Apr 22, 2021

We want to first acknowledge we know COVID-19 isn’t over. In some countries, cities, and states, cases are on the upswing and it’s scary.

As vaccines get a more widespread rollout there’s an underlying anxiety about returning to life as it was pre-March 2020. Going to restaurants, gathering with friends/family, etc etc. When will we all feel comfortable and will there ever be a moment of returning to normality?? (Spoiler alert: we don’t think so.)

In this week’s episode, we wanted to share how we’re feeling about the next coming months, the plans we’re making, and what our experience was like getting our first shot of the vaccine.

We don’t have many answers at all when it comes to COVID-19 but we hope this honest convo possibly helps you ease a few fears or questions you’ve been thinking about.

Epidemiologist we love on IG: https://www.instagram.com/jessicamalatyrivera/

Movies we discussed this week: Dante’s Peak and Entrapment

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

084 - Ignoring societal (and familial) pressures Apr 15, 2021

Whether it’s your job, buying a house, or starting a family, there are pressures from all angles on what you *should* be doing.

As we’ve learned over the years, pushing back against some (read: most) of these societal pressures can actually provide us a life we love. Sure, it may be hard to feel like the black sheep in our families and friend groups, but we enjoy knowing we’re living life on our terms and not based on the ideals created by other people.

We hope this episode gives you food for thought on some of those bigger decisions that you may be confronting in your life right now (or in the next few years).

Here’s the TryPod episode we mentioned, “Misogyny Against Asian Women” - https://youtu.be/VMd3S3BOarU

Movie we discussed this week: Raya and the Last Dragon

ps - how'd you like the new audio setup?? shoot us an email and let us know!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

083 - Everything we've learned about paid memberships Apr 08, 2021

If you’ve been thinking about starting a paid membership community, boy-oh-boy do we have the podcast episode for YOU!

We break down everything we’ve learned these past three years growing our paid membership from nothing to a thriving business (with predictable income AND a wonderfully amazing group of humans).

Even if you aren’t thinking about starting a paid membership, hopefully, you’ll learn a thing or two you can apply to your business! Or… you can just hear us argue over calling you a cinnamon roller or LOL’er.

Here’s the accompanying in-depth article we wrote on starting and growing a paid membership: https://wanderingaimfully.com/memberships

Movies we discussed this week: Volcano and Jurassic Park 3 (“J3”)

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

082 - Setting boundaries and saying "no" Apr 01, 2021

In this week’s episode, we share how we’ve cultivated strong boundaries when it comes to our work. We also talk about a recent product that we got a lot of requests to sell but decided not to (a hard thing to say “no” to as a biz owner!)

Let’s talk about the importance of intentional decisions and how thinking a bit longer term can make future-you a LOT less stressed and burned out.

Also, movies this week: Rocky IV + The Net

Ps - if you enjoy this pod, leave us a rating and review! Thanks, Cinnamon Rollers (aka Cinnamon LOLers <~~ not really).

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

081 - Answering your (really great!) biz questions Mar 25, 2021

What season of business are we in right now? How do you gain confidence in your pricing? How do you balance client + digital product work? What advice have we've given that we'd change? Wait... Super Mario originated from the first Donkey Kong game???

A few weeks ago we asked our peeps in IG if they had any business questions for us… and they did! We answer a handful of those but we ALSO talk about our after-school rituals as kids (really, it’s what did you eat/watch after school growing up??). Let us know your childhood rituals @wanderingaimfully on IG or hello@wanderingaimfully.com.

The questions we answer in this episode:

What would we change about how we started our software product Teachery?
What season of business are we in right now?
Is there “popular” business advice we’ve given in the past or that’s given now that we would revise?
What skills do we admire in each other?
What IRKS do we have about each other??
Tips on balancing client and personal (side hustle) work?
What business metrics do we pay attention to?
How do you gain more confidence in your prices and what you charge?

For that last question, get ready to listen to Caroline have her mind blown about the origins of Super Mario (yep, it’ll make sense!)

080 - Kick perfectionism to the curb! Mar 18, 2021

If we've learned anything in all our time as online biz owners (and humans existing with other humans) it's that perfectionism DOES NOT SERVE US. Instead of perfection, we like to focus on completion and imperfect action.

Perfectionism affects us in many ways and in this episode we explore how we’ve navigated its evil clutches over the years.

From business perfectionism, like thinking something isn’t good enough to show other people, to life perfectionism, as is people-pleasing or avoiding difficult conversations, we explore a bunch of different topics in this imperfect episode! (See what we did there??)

Hope you enjoy it and feel free to send us a DM on IG or an email saying: I AM A COMPLETIONIST!

079 - How important are original ideas? Mar 11, 2021

To succeed in business, does your idea have to be truly original? Do you have to come up with the most unique business concept ever? Or... has everything already been done? Let's discuss!

When it comes to ideas for business products or even your entire business, how much does originality matter?

In this episode, we chat about original ideas and the importance (or lack thereof?) of being completely original.

For anyone, like us, who suffers from imposter syndrome or self-doubt, hopefully, this episode will help you!

078 - Let's talk MARKETING Mar 04, 2021

Marketing your online business can be confusing and overwhelming but our goal in this episode is to change your perspective on marketing AND give you concrete marketing ideas to try moving forward.

Marketing, marketing, marketing… merrily down the stream? No idea. Anyway, what even is marketing? How do you market and promote your creative biz?

In this episode, we share our Marketing Bridges 🌉 concept with you and then walk through nine marketing examples you can steal and use!

Read our in-depth article that shares more at wanderingaimfully.com/marketing

077 - Okay, what's up with Clubhouse?? Feb 25, 2021

As with every episode of this podcast, we aim to dig deeper and ask the important questions when it comes to making decisions for your business (like using new social media apps or pivoting to other marketing channels).

The new hot social app is Clubhouse, a “drop-in audio” application where you can join active discussions (think: live podcasting or a panel at a conference). We talk about our first impressions of it and if it’s worth spending your time on.

Then, we go into a deeper discussion of if you should invest time in these new shiny objects (TikTok, IG Reels, etc) or if you should ignore them completely. And, of course, these are just our opinions and ideas, NO ONE has the *right* answer for you and your biz!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

076 - Did you know we have a second business? Feb 18, 2021

We have a second biz-baby and its name is Teachery. Teachery has been around since 2013 when it started on a whim when Jason couldn’t find an online course platform he could customize to his liking.

Teachery has always been a side project but in 2020 we invested a ton of time and energy to rebrand and redesign the entire interface (all done by Teachery’s newest employee: Caroline 😂).

Hope you enjoy learning more about how we run Teachery, how we think about building a SaaS business, and what some of our goals are for the future of Teachery.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

075 - 36 questions that lead to love Feb 11, 2021

With Valentine’s Day ❤️ right around the corner (or around the corner depending on when you listen to this), we wanted to answer, “36 questions that lead to love.”

While these questions are more for the beginning of a relationship, we enjoyed watching Johnny and Iz Harris answer them and thought it would be fun!

If you want to answer the questions with your significant other (or a complete stranger), you can find them here: https://www.nytimes.com/2015/01/09/style/no-37-big-wedding-or-small.html

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

074 - Measuring "Life Metrics" Feb 04, 2021

When it comes to business, we are all VERY accustomed to tracking metrics (views, likes, sales, etc). But when it comes to life, there’s no system for tracking the really important things: happiness, relationships, etc.

In this episode, we explore the idea of tracking your “Life Metrics” and how we might be building a system/process for this.

If this episode was exciting to you and you’d like to let us know, shoot us an email hello(at)wanderingaimfully.com

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

073 - Staying the course Jan 28, 2021

One of our “cinnamon rollers” brought up a really great topic for discussion that we chat about in this episode. If things are going to plan, how do you avoid the urge to switch everything up??

This episode especially goes out to all our creative business owners (us included!) who constantly want to redesign their website or create a new product.

So, when do you stay the course and when do you change things up? Let’s discuss this week!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

072 - Dealing with hard stuff Jan 21, 2021

This week’s episode is going to be different. Just a heads-up: If hearing us talk about a family member having COVID or thinking about a family member passing away (we did NOT have a family member pass away, thankfully) is triggering for you at all, feel free to skip this episode.

We wanted to record an episode during a tough period for us. Caroline’s dad and brother got COVID and we’ve had to figure that out living thousands of miles away. It’s, obviously, something too many people around the world have had to deal with and we wanted to share how we’re working through it as it’s happening.

Life is full of ups and downs and this week we’re being transparent and sharing how we’re dealing with some of those downs.

071 - "Intention" Jan 14, 2021

In this week’s episode, we take on one of the biggest buzzwords around, “intention.” First up, we do our best to define intention without using the word intention. 😂

Then, we share some of the biggest and smallest intentional choices we’ve made in our lives and businesses. These aren’t meant to be prescriptions for you but we’re hoping they can inspire changes you’ve been wanting to make in your life/business!

Hope you enjoy the show, cinnamon rollers!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

070 - Habits for normal people Jan 07, 2021

Listen, James Clear (author of best-selling book Atomic Habits) is a great guy and all, but sometimes we don't want all the science-y bits and critical analysis of habit-building. We just want to make some changes in our lives!

In this week's episode, we explore habit-building for normal people. Caroline comes at it from years of trial and error, exploring all kinds of processes, and Jason is once again a robot. We share the habits that have made the BIGGEST positive impact and the habits we've let go of that no longer serve us (or were bad habits).

We hope you enjoy this discussion about self-improvement but also about realizing that we don't all have to be habit-building machines!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

Bonus Ep: The Christmas Movie Draft! Dec 22, 2020

Hold on to your butts, it’s our first-ever Top 5 Draft on the podcast. We decided to rank our Top 5 Christmas Movies using a fantasy sports draft format (snake draft for this one). Then, we obviously had to argue about each other’s picks. 😂😂

We’d love to hear if you do a Holiday/Christmas Movie Draft (or any draft!) with your loved ones, family, friends, etc. Be forewarned, it can get a bit… competitive!

Hope this bonus episode brought you a little cheer and maybe even some movie recommendations to watch before Christmas. We’ll be back in your earballs in a few weeks. 👋

069 - Year-End Review Dec 17, 2020

Welp, 2020 is finally nearing its end and it's time for us to look back. We really like doing year-end reviews as it helps us see where we've been, what we've learned, and what we can improve/change moving forward.

Grab our Yearly Planning Notion Template (fo free!): https://www.notion.so/Yearly-Planning-f7f24c8972ce4a00b3c8c198dd0add0d

We know 2020 brought many challenges and we hope you made it through okay and are enjoying the holiday season. Here's to a much smoother year in 2021 cheers

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

068 - The last 5% of a project Dec 10, 2020

No matter what you're creating, the last 5% of a project is ALWAYS the hardest part (and sometimes it can take as long as the first 95% - eeeek!)

In this week's episode, we share our journey of completely redesigning our online course software Teachery. We talk about what it's like to be in the last 5% of a big project and how we're working through all the ups, downs, and inbetweens.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

067 - Longevity vs Legacy Dec 03, 2020

There's a fallacy in modern society that you have to turn your passions into money-making opportunities. In this episode, we share our ideas about using "work" as a means to fuel/fund your passions. It can be really hard to monetize your art, so what if you gave yourself permission not to?

We explore Caroline's concept of Longevity work vs Legacy work in this podcast ep. We hope it helps you see the work you do to pay your bills in a slightly different light AND remove some of the pressure to generate revenue with your creative ideas.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

066 - The last 10 years... Nov 26, 2020

HOLY MOLY, PEEPS! Get ready to hop in the Zook 👩🏻‍🦰👨🏻‍🦲 time machine and listen to an in-depth discussion of our past 10 years together (with a ton of lessons shared that we learned along the way!)

Did you know our relationship started long distance?
Or how about the fact that Caroline convinced Jason to hire her?
Or that Caroline almost didn't create her first online course?
Or that Jason wrote his second book publicly for everyone to read?

We share these stories and many more as we take a lovely jaunt down memory lane from 2010 to 2020.

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

065 - Our proven content strategy (aka Content Salad) Nov 19, 2020

We've been doing this online business thing for many years and the one thing we keep coming back to with every business we start is a specific framework for creating content.

Spoiler alert: Social media is always the LAST part of our content strategy 😱.

In this episode, we'll go over the three aspects of our Content Salad (strategy) and share with you the exact system we use over and over to build an audience, create authority, and have fun along the way!

**

More goodies from us:

Feel like you might be experiencing a business roadblock? Let us help you get un-stuck with our free quiz - wanderingaimfully.com

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

064 - These weird things help us run our businesses Nov 12, 2020

When it comes to making our work more enjoyable, we are always on the lookout for helpful or weird things.

In this episode, we share 10 things (5 for each of us) that help us run our businesses and enjoy our daily work. They cover a wide range, from productivity apps to microphone stands (yep!)

You can find a link to everything we talked about on our Wandering Aimfully Tools page.

Have a listen and we hope this episode helps you think of little changes you can make to create a bit more enjoyment in how you work!

**

More goodies from us:

If you want un-boring business advice every Monday, jump on our weekly email newsletter - wanderingaimfully.com/newsletter

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

063 - Should you push through or pull back? Nov 05, 2020

One of the toughest decisions, when you work for yourself, is deciding when you should PUSH THROUGH and when you should PULL BACK.

In this episode, we share our experiences of times when we had to push a bit harder to meet a deadline or finish a project. We also share times when we pulled back to ensure we took care of our mental health (and our future selves).

We hope the MMM & Enough Number exercise toward the end really helps you know when to push through and when to pull back!

**

More goodies from us:

If you want un-boring business advice every Monday, jump on our weekly email newsletter - wanderingaimfully.com/newsletter

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

062 - A subtle reframing that's helped us a ton Oct 30, 2020

We are conditioned to get as much done as quickly as possible in life and business, but is that the best way to do things? And how can we enjoy more of the mundane tasks in life?

In this episode, we share a subtle reframing that helped us go from: How fast can I get this done to How can I enjoy how long this takes?

**

More goodies from us:

If you want un-boring business advice every Monday, jump on our weekly email newsletter - wanderingaimfully.com/newsletter

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

061 - What to do when future plans fall apart Oct 22, 2020

If you’re anything like us, 2020 has really thrown your future plans for a loop. We had some pretty big goals to move to Europe in 2021 and live abroad for a year. That isn’t going to happen.

So, what the heck do we do now? Do we just eat our feelings in cinnamon rolls? Do we give up completely on our future plans?

In this episode, we explore how to deal with the changes 2020 has brought down on us and how YOU can navigate any future plans that got completely derailed.

**

More goodies from us:

If you want un-boring business advice every Monday, jump on our weekly email newsletter - wanderingaimfully.com/newsletter

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

060 - How we work together Oct 14, 2020

We've worked together in some capacity for nearly 10 years 😱. It hasn't been all sunshine, rainbows, and gumdrops, but for the most part, we have a really great working partnership!

So, how do we do it? How do we work together and make it through the inevitable tough days/weeks/months and stay connected as a couple?

In this week’s episode, we share a bit of our backstory about working together and how our relationship has evolved over time. We also share some of our biggest lessons learned (and a couple good giggles!)

**

More goodies from us:

If you want un-boring business advice every Monday, jump on our weekly email newsletter - wanderingaimfully.com/newsletter

Build and sell your online course using our easy-to-use and friendly course platform - teachery.co

059 - "Calm businesses" Oct 08, 2020

For years we've been trying to get off the treadmill of "running our businesses" and trying to focus on slowing down, having less stress, and running... calm businesses.

The idea of a calm business is to ask our recurring question, what is it all for? What are all the long hours and late nights for if they never end?

In this episode, we share our philosophy on slowing way down, focusing on enough, and making sure our businesses don't run our lives. We hope you can do the same thing based on some of the ideas we share!

058 - 3 reasons your business isn't making money Oct 03, 2020

You have a business and it's not making money... let us tell you why (from our own experience, obviously).

The three reasons your biz might not be making money aren't the ONLY reasons but they are the mistakes we've made in the past and ones we see ALL. THE. TIME.

Stop making these mistakes and start making more progress toward your financial goals!

057 - The 5-step business process we use all the time Sep 24, 2020

For years we didn't have a process to help us understand the most important things to focus on in our businesses. We would jump from working on the product, to marketing, then to our ideal customer avatar, then think about our email content strategy, and it was just a hot mess (maybe you can relate??)

Last year, we finally sat down and wrote out a process that could help us and YOU work on your business in a specific order that made the most sense. This became our 5-Step Business Checklist and we break it down in detail in this podcast episode - WOOT!

You can see the checklist in action on our site: wanderingaimfully.com/checklist

056 - Shit sandwiches Sep 17, 2020

Mark Manson wrote a quote that we learned about from Liz Gilbert in her book, Big Magic. The quote is, “everything sucks, some of the time. You just have to decide what sort of suckage you’re willing to deal with. The question is not so much “what are you passionate about?” The real question is "what are you passionate enough about that you can endure the most disagreeable aspects of the work?”

In this episode, we're going to dive deep into what it means to have to eat a shit sandwich. Because, as you'll hear, we all have to eat these awful sandwiches in our businesses and lives, no matter what.

055 - What brings you purpose every day? Sep 10, 2020

If you're like us, you can find yourself feeling stuck in the daily slog of work. But what if you reframed the work you were doing? What if you asked yourself during every task... what is it all for? Could the majority of the work you do become less of a burden and more of a purpose in your life?

In this episode, we explore the idea of purpose when it comes to work. Is it important? Is it different for everyone (spoiler: YES)? We also navigate the idea of retirement and how we think about the concept of it when you work for yourself.

Are we too consumed by our work? Could having a purpose make us feel more in control? Let's find out in this ep!

054 - How have our fears changed over time? Sep 03, 2020

From working with clients, to selling our first digital products, to running software companies, and then building a membership community, we've experienced all sorts of fears along the way. This week, we wanted to share our fears with you in case you're on a similar part of your journey and want to hear how we dealt with the bumps in the road you might be experiencing too.

Imposter syndrome and self-doubt are real, folks. There's no amount of hustle, hard work, or previous success that can help you avoid thinking negative thoughts.

We also touch on our biggest personal fears toward the end of the episode as well as what we fear most about the other person (get ready for a LOL or two!)

**

More goodies from us:

Get our weekly emails on Monday morning - wanderingaimfully.com/newsletter

Build and sell your online course using our course platform - teachery.co

Enjoying the new version of our podcast? Drop a rating and review (or don't 🤷🏻‍♂️ ).

053 - Should you switch from product launches to a membership? Aug 27, 2020

As online business owners, we tend to think the grass is always greener. Specifically for this episode, we want to talk about the green-ness of the grass when it comes to product launches (online courses, ebooks, etc) versus running a membership program (a community with monthly payments).

We've spent the past decade selling things in all different kinds of formats and we're here to share EVERYTHING we've learned as well as which direction you should go if you're on the fence.

We'll talk about why we shifted our business to a membership community, the ups and downs of it, what you need to look out for, and our "Prius" (hybrid) model we're using moving forward with Wandering Aimfully.

**

More goodies from us:

Get our weekly emails on Monday morning - wanderingaimfully.com/newsletter

Build and sell your online course using our course platform - teachery.co

Don't rate

052 - Do we need social media? Aug 20, 2020

We've been heavy social media users since Jason ran his IWearYourShirt project all the way back in 2008 (which is basically an entirely different millennium in the Internet age). Since that time we've realized the negative toll being on social media can take.

In this episode, we explore if we're going to continue using social media at all moving forward. We also share our thoughts on if social media makes sense for new online business owners or existing biz owners who might be wondering... what is it all for? when it comes to social media.

So, let's answer the question (or try to): Do we need social media?

**

More goodies from us:

Get our weekly emails on Monday morning - wanderingaimfully.com/newsletter

Build and sell your online course using our course platform - teachery.co

Don't rate our show, especially not 5 stars. It does not help AT ALL. 😂

051 - Announcing: What is it all for? (new show name!) Aug 12, 2020

After two years of recording our podcast as "Wandering Aimfully: The Show" we've decided to switch gears a bit on the name and the focus.

In this episode, we share our journey with this podcast and discuss what the new name (What is it all for?) means.

Every week on Thursdays we hope to visit your earballs with an honest, thoughtful, and maybe even sometimes uncomfortable conversation about what's going on in our lives (which might also be going on in your life too!) The goal with this podcast is not for us to pretend to be two people living perfect lives, but two people navigating their way through life, bumping into the walls, and learning tons of lessons along the way. #curiositycorner

We hope you enjoy this first episode of the new direction of our show! If you have any feedback, shoot us an email hello@wanderingaimfully.com.

**

More goodies from us:

Get our weekly emails on Monday morning - wanderingaimfully.com/newsletter

Build and sell your online course using our course platform - teachery.co

Donate to our Patreon! Wait, nope, we don't have one of those. Ummm, donate to someone else's Patreon instead? Cool. Yeah. Do that!

Changes are afoot... Jul 29, 2020

We've thoroughly enjoyed wandering aimfully through the past 50 episodes of this podcast. There was no real plan with our show other than to share how we bumped into the walls of business and life.

After two years, we're excited for a NEW chapter of our podcast! While, the crux of the podcast will be the same (it's just us, Caroline and Jason Zook), we feel there's a better name for this podcast and a more focused idea for the content we'll bring to your ears each week. More on that on August 17!

We want to thank you for being part of the first "phase" of this podcast/show. Here's to a new chapter!

We scrapped part of our big launch... May 28, 2020

Whenever you're doing a launch for a product you typically have multiple ideas and plans. For us, we had ONE specific plan that involved something way more hands-on and a ton of extra effort (YouTube Live, promotion, etc). We decided to completely scrap 🙅🏻‍♀️🙅🏻‍♂️ that part of our launch plan to keep our sanity.

We spent some time talking about 👀SALES FUNNELS 👀 and how we're rethinking these for our own businesses. The subtle reframing to 🌉MARKETING BRIDGES 🌉should help us not get bogged down with negative thoughts about selling, as that even happens to us. Sales funnels/marketing bridges ARE essential to running efficient online businesses and they don't have to feel gross or sleazy.

👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

If you're not ENJOYING your business, switch it up! May 21, 2020

If you're feeling in a bit of a rut or you haven't seen much movement with your biz lately, maybe it's time to SWITCH 👀 IT 👀 UP 👀. Doing something new can reinvigorate you and whatever part of your business you're working on.

Yes, we ALLLL want success to come to us faster but it doesn't happen just because you dream about it. For our own Wandering Aimfully business, we've tried tons of stuff in the past two years. If you want to read about all our experiments, what's worked, what hasn't, and how we've dealt with all the bumps along the road, go here.

Big shoutout to the new WAIM members joining us during our final enrollment period of our Un-Boring Group Coaching program this month! We're stoked to have so many new faces! 😍

👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

You have to be willing to do ENOUGH selling (one week from launch) May 14, 2020

We're getting really close to the final launch of our (un-boring) coaching program for 2020. In this week's episode of The Uncertain Times, we share what last-minute tasks and to-dos we're working on plus some mindset tips on doing ENOUGH selling.

More important than the tasks and the to-dos, we talk a bit about selling in general. Most people undersell their offerings because they don't want to feel "sleazy" 😤or like they're 😬overselling.

We've sold enough stuff in our 10+ years of entrepreneurship to know you HAVE to do ENOUGH selling to hit your revenue goals (and your goals *don't* have to be 6-figure launches).

👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

How do we manage a BIG project (tasks, to-dos, priorities, and mindset), The Uncertain Times - Ep 7 May 07, 2020

Let's get into the nitty-gritty of how we manage a big project (like our upcoming 2-week launch for our coaching program). We share the details of how we break down a big project into bite-sized pieces and how we stay sane throughout!

If you've ever launched anything before you know it's about 10x harder than it looks. There are more to-dos than you think. Each to-do takes twice as long as it should. And, you have to manage the roller coaster of emotions that goes along with selling something.

We break down the specific process we've honed over years of selling and launching a myriad of different products (and services). In this episode, we'll also talk about the importance of reframing WHY you are creating certain content. As Caroline put it, "is this being done for the LIKES or for the SALES?" There's a really important distinction you have to make and be okay with when the content you're creating is going to get lower viewership (as long as it's being viewed by the RIGHT people!)

We finished things out with our two recommendations of the week:

👩🏻‍🦰 - The book "Untamed" by Glennon Doyle: https://amzn.to/35zGOAH

👨🏻‍🦲 - The YouTube channel "You Suck At Cooking": https://www.youtube.com/yousuckatcooking

What we're doing to lead up to our FINAL launch, The Uncertain Times - Ep 6 Apr 30, 2020

One of the biggest things that are helping us navigate getting ready to do a launch of our Un-Boring Group Coaching program (this will be our FINAL enrollment for the year) is the subtle mindset shift of "we're pushing our launch on someone" to "we're offering our launch to the right person." If you're feeling uncomfortable about selling right now, maybe that shift can help you?

We also break down the next steps we're taking for our launch: Creating an affiliate program for our current members and giving them all the information possible to help them succeed. As well as getting all our sales emails, social media content (QuarCon), and plans in place so that our launch has a sense of ease about it when the time comes.

Caroline shares a big mental repositioning as it relates to working during this pandemic. Oddly enough, the pressure of something looming larger has removed the normal heightened pressure of work. Are you feeling any of that?

If our episode got you excited about our final enrollment of our coaching program you can watch our free session on optimizing your website at https://wanderingaimfully.com/free

**

🎥 Subscribe to our Wandering Aimfully YouTube channel: https://www.youtube.com/wanderingaimfully

🎙 Subscribe to our podcast if you want to listen to this show on the go: https://wanderingaimfully.com/podcast/

📬 Jump on our email list to get the 👨🏻‍🦲his/👩🏻‍🦰hers weekly version in your inbox: https://wanderingaimfully.com/newsletter/

**

If you want to learn more about our businesses:

Wandering Aimfully (WAIM) - A 6-month Un-Boring Coaching Program for creative business owners looking to focus on ONE aspect of their business each month. Learn more here: https://wanderingaimfully.com/join/

Teachery - A very easy to use online course platform that helps you create and sell whatever skill or idea you have: https://www.teachery.co/

**

👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

Dealing with the ups and downs during COVID-19, The Uncertain Times - Ep 5 Apr 23, 2020

This past week we embarked on a new idea 💡 to give back to our online biz owner community while also trying to do something interesting leading up to the launch of our coaching program. In usual Zook-fashion, we bit off more than we could chew with this new idea and it led to a small "breakdown."

After navigating our emotions Caroline brought up the thought that's been going through all our minds, which is just being more present right now. Not getting overwhelmed by all the *what ifs* of the future and what COVID-19 looks like down the road, but focusing on what we can control right now.

We wrapped things up with a short chat on taming our egos (especially Jason) but also about appreciating STAYING SMALL. The irony of writing that in all caps, is not lost on us 😉.

**

🎥 Subscribe to our Wandering Aimfully YouTube channel: https://www.youtube.com/wanderingaimfully

🎙 Subscribe to our podcast if you want to listen to this show on the go: https://wanderingaimfully.com/podcast/

📬 Jump on our email list to get the 👨🏻‍🦲his/👩🏻‍🦰hers weekly version in your inbox: https://wanderingaimfully.com/newsletter/

**

If you want to learn more about our businesses:

Wandering Aimfully (WAIM) - A 6-month Un-Boring Coaching Program for creative business owners looking to focus on ONE aspect of their business each month. Learn more here: https://wanderingaimfully.com/join/

Teachery - A very easy to use online course platform that helps you create and sell whatever skill or idea you have: https://www.teachery.co/

**

👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

What 5 movie characters would you want to be quarantined with? The Uncertain Times - Ep 4 Apr 16, 2020

This week we (obviously) shared our “Quarantine Five” but before that, we went over a few housekeeping items.

We reflected on our overall mindset and how we’re managing each day as it comes. Some days are great, productive, and our outlook is positive. Some days are the complete opposite. Both are okay and completely normal right now!

Jason shared Twitter poll results based on people’s spending behavior right now for digital products. The results were *somewhat* surprising, even though Caroline guessed them. Here is the tweet and the survey results.

Then we discussed a new idea we’re going to embark upon for the next 4 weeks (both on YouTube and via our email newsletter). What was initially an idea to redesign people’s websites live has turned into a series we’re going to call “Growing Through It” (formerly Stay-At-Home-Space/Page 😅). Look for the first installment of that series coming soon!

👩🏻‍🦰 CAROLINE’S QUARANTINE FIVE:

1. Annie Walker (Kristen Wiig) from Bridesmaids
2. Marmee March (Susan Sarandon) from Little Women
3. Andrew Paxton (Ryan Reynolds) from The Proposal
4. P.T. Barnum (Hugh Jackman) from The Greatest Showman
5. Carl Casper (Jon Favreau) from Chef

👨🏻‍🦲 JASON’S QUARANTINE FIVE:

1. Mark Watney (Matt Damon) from The Martian
2. Julia Child (Meryl Streep) from Julia & Julia
3. Fred [Mr.] Rogers (Tom Hanks) from A Beautiful Day in the Neighborhood
4. Bic Mitchum (Kevin Hart) from The Wedding Ringer
5. Katniss Everdeen (Jennifer Lawrence) from The Hunger Games

Honorable mention: Any character played by The Rock (except he eats too much)

Is baking sourdough bread everyone's new normal?? The Uncertain Times - Ep 3 Apr 05, 2020

We share with you how we're settling into new routines and taking each day one step at a time. We also talk about how running any type of business is hard (be it a client-service business, a digital products business, or a software business). They all have their "shit sandwiches" you have to eat at one point or another and if anyone tells you differently, they're lying to you.

Back in 2011, Jason surprised Caroline with a birthday trip to NYC ✈️ 🍎 . We took a few minutes to reflect on that trip and all the fun we packed into 48 hours. How could Jason forget about seeing Ricky Martin live on Jimmy Fallon's Tonight Show?? Enjoy a quick walk down memory lane.

Last but not least, the sourdough bug 🍞 hit the Zook household and you get a look at Jason's first loaf. You can watch the Instagram story behind it in Jason's highlights: https://instagram.com/jasondoesstuff

**

🎥 Subscribe to our Wandering Aimfully YouTube channel: https://www.youtube.com/wanderingaimfully

🎙 Subscribe to our podcast if you want to listen to this show on the go: https://wanderingaimfully.com/podcast/

📬 Jump on our email list to get the 👨🏻‍🦲his/👩🏻‍🦰hers weekly version in your inbox: https://wanderingaimfully.com/newsletter/

**

If you want to learn more about our businesses:

Wandering Aimfully (WAIM) - A 6-month Un-Boring Coaching Program for creative business owners looking to focus on ONE aspect of their business each month. Learn more here: https://wanderingaimfully.com/join/

Teachery - A very easy to use online course platform that helps you create and sell whatever skill or idea you have: https://www.teachery.co/

This is our first pandemic, The Uncertain Times - Ep 2 Mar 29, 2020

We're navigating COVID-19 the best way we can but that way may not be the right way for you (and that's OKAY).

👋 Our hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

**

🎥 Subscribe to our Wandering Aimfully YouTube channel: https://www.youtube.com/wanderingaimfully

🎙 Subscribe to our podcast if you want to listen to this show on the go: https://wanderingaimfully.com/podcast/

📬 Jump on our email list to get the 👨🏻‍🦲his/👩🏻‍🦰hers weekly version in your inbox: https://wanderingaimfully.com/newsletter/

**

If you want to learn more about our businesses:

Wandering Aimfully (WAIM) - A 6-month Un-Boring Coaching Program for creative business owners looking to focus on ONE aspect of their business each month. Learn more here: https://wanderingaimfully.com/join/

Teachery - A very easy to use online course platform that helps you create and sell whatever skill or idea you have: https://www.teachery.co/

How we're working through coronavirus, The Uncertain Times - Ep 1 Mar 22, 2020

What questions are we asking ourselves? How are our priorities shifting? How are we staying sane and hopeful through a trying time?

Our only hope in sharing this series is that it a) makes YOU feel a little less alone in the worries or questions you have through all of this and b) it gives you some ideas or inspiration about how to make decisions in your own life and business that will help keep you afloat as we surf this tidal waves of uncertainty.

You can consume our "The Uncertain Times" series in whichever way you prefer:

🎥 Subscribe to our Wandering Aimfully YouTube channel: https://www.youtube.com/wanderingaimfully

🎙 Subscribe to our podcast if you want to listen to this show on the go: https://wanderingaimfully.com/podcast/

📬 Jump on our email list to get the 👨🏻‍🦲his/👩🏻‍🦰hers weekly version in your inbox: https://wanderingaimfully.com/newsletter/

**

If you want to learn more about our businesses:

Wandering Aimfully (WAIM) - A 6-month Un-Boring Coaching Program for creative business owners looking to focus on ONE aspect of their business each month. Learn more here: https://wanderingaimfully.com/join/

Teachery - A very easy to use online course platform that helps you create and sell whatever skill or idea you have: https://www.teachery.co/

**

Stuff we mentioned you should check out:

Little Fires Everywhere - https://www.hulu.com/series/little-fires-everywhere-bce24897-1a74-48a3-95e8-6cdd530dde4c

Untamed by Glennon Doyle - https://amzn.to/398ECjx

Dave - https://www.hulu.com/series/dave-ac3a96f0-9614-46af-b524-f59c7d281946

The Enigma Cube by Douglas E. Richards - https://amzn.to/3dlWPxG

10 key decisions that doubled our business growth during our toughest year Dec 15, 2019

In January, Caroline 👩🏻‍🦰 came down with the most debilitating season of anxiety she'd ever experienced. She dealt with symptoms she'd never had before with such severity, things like depersonalization, acute tension headaches, vertigo, extreme sensitivity to light and sensations, and all of this left her completely unable to work, much less get out of bed. After months of these symptoms, trying to simply rest and recuperate and nothing changing, depression started to set in and she no longer recognized the person in the mirror. It was terrifying for both of us.

Meanwhile, Jason 👨🏻‍🦲 was not only trying to support Caroline in every way he knew how, but he was also trying to keep the business afloat while we weathered the storm. There is so much freedom and flexibility in being online business owners, but there is no steady paycheck to rely on to keep you on solid ground when you’re going through something tough.

👉👉 Flash forward to today as we write these words and we’re closing in on the final weeks of 2019. We can’t express to you how drastically things have improved since those darkest days earlier this year. Not only is Caroline's health much improved (physically and mentally) but our business feels stronger than ever.

We're extremely grateful we were able to Wandering Aimfully alive, but actually THRIVE, despite the challenges we’ve faced this year is not only something that surprised the heck out of us, but it’s something we’re really proud of.

We hope the lessons we share here might help you if you're going through you're own rough patch in life and biz 🙌.

**

If you're looking for (un-boring) business coaching to help you grow your business, gain more free time, and have more fun, join our 6-Month Group Coaching program. You can get your first month for 50% OFF if you use the code "casper" at https://wanderingaimfully.com/join/

FaceApp old age photos, societal stigmas, and our coffee shop grudge match Jul 24, 2019

What are the implications of uploading our photos to a random app and should we be concerned about the privacy implications?

👴🏻 You can view Jason as an old man here: https://twitter.com/jasondoesstuff/status/1151246452368142336

What about the societal norms of men and women when it comes to aging? Can we do something to counteract the stigmas associated with getting older?

We also chat about Cat & Cloud Coffee getting sued by Caterpillar (yes, the billion-dollar construction company is suing a small neighborhood coffee company over a trademark). It's pretty crappy when a small business gets attacked by big business so we wanted to share our thoughts and ask for your support too.

🙀 Cat & Cloud Getting Sued article: https://sprudge.com/the-plot-thickens-between-caterpillar-and-cat-cloud-143970.html

Cat & Cloud Founders talk about getting sued: https://podcasts.apple.com/us/podcast/being-sued-by-caterpillar-inc/id1021859870?i=1000438846894

Cat & Cloud Founders talk about getting sued (part two): https://podcasts.apple.com/us/podcast/lawsuit-life/id1021859870?i=1000440454388https://podcasts.apple.com/us/podcast/being-sued-by-caterpillar-inc/id1021859870?i=1000438846894

👉 Support Cat & Cloud by picking up something from their site: https://catandcloud.com/

We hope you enjoyed this more random episode. Should we do more episodes like this?

🤔 COMMENT: Do you think we need to be concerned about things like FaceApp having our photos and being able to use them? Is it as important as bigger privacy issues?

**

If you want more updates from us...

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What are our weirdest and most helpful rituals? Jul 17, 2019

One of Jason's weird rituals has gone on for over 1,000 (nearly) straight days and it took him from feeling negative throughout each day to creating a ripple effect of positivity as soon as he opened his eyes each morning.

Caroline's most important rituals have evolved over the past six months as she's been willing to try any new habits to overcome her bout with anxiety. Her latest morning ritual has been extremely beneficial!

Have a listen as we chat about the rituals we've created, the habits we've formed, and how we think about making positive changes in our daily lives.

🤔 What are YOUR weirdest or most helpful rituals? Also, do you like the banter of these episodes or the topics we dive into? Head to our YouTube channel and leave a comment on this episode!

**

If you want more updates from us...

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How we fix work friction (real-time discussion!) Jul 08, 2019

While working on a Building A Squarespace Site from Start to Finish (BASSSF) project, we had a couple tough conversations. This isn't the first time we've experienced friction while working together but we wanted to flip on the camera/mic and record it for you.

Have a listen as we try to develop a process, real-time, and figure out a way to make project collaboration go a bit smoother moving forward.

We really hope you enjoy being a fly on the wall of conversations like these. We rarely see couples, let alone couples that work together, sharing this honestly and openly!

Keep us with our BASSSF project during July: https://wanderingaimfully.com/squarespace

**

If you want more updates from us...

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A foolproof way to get more clients (and a fun new project!) Jun 30, 2019

UPDATE: Last week we talked about how we weren't doing a video version of the show but this week Caroline talked Jason into just doing a simpler video version and letting go of some of the production effort. Sooo... we're still doing a video show, just with less editing. What can we say? We like to wander aimfully around here!

Anyhoo, this conversation is on our experience working with clients, why we eventually stopped working with clients, and a foolproof way creative freelancers can get MORE clients. 👌

😱New Project: We've cooked up something new called "Building A Squarespace Site from Start to Finish" or BASSSF (as Jason loves to say). You can follow along at http://wanderingaimfully.com/squarespace as we build a brand and website from scratch then sell the entire thing in a unique way. Should be a fun project the next few weeks!

Hope you enjoy the episode, our convo, and if you have any tried-and-true tips for getting clients, share them in the comments of the YouTube version of this episode.

**

If you want more updates from us...

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Update on Caroline's health and this show! Jun 23, 2019

In this episode we talk about some of the things that have made the biggest impact in improving Caroline's battle with anxiety, including a specific vitamin regime and a big change in our diet.

We also share what's next for Wandering Aimfully and what we have planned for the rest of this year.

Hope you enjoy the update and the longer, looser show format! Let us know what you think by reaching out on social or sending an email our way 👋

If you want more updates from us...

Follow us Instagram: https://www.instagram.com/wanderingaimfully

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Our relationship and some sea otter facts Jun 09, 2019

When it comes to relationship advice we don't tend to give it very often. Relationships are all extremely different and individualized but we have noticed a few key trends and important factors in almost a decade of being together.

In this week's episode, we explore some of the biggest lessons we've learned and share some of those important factors we believe all couples can utilize to keep relationships healthy and happy.

Plus, if you just like seeing a married couple try to navigate their relationship on camera, you should enjoy watching (or listening) to this one! 😂

🤔 QUESTION: What do you want to know about our relationship? We're going to do a Q&A episode about our relationship in the future and would love to answer your question! (Comment on YouTube)

If you want more updates from us...

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How to deal with feedback and criticism Jun 02, 2019

Around these parts, we believe feedback is dangerous and can almost literally kick you in the face, Chuck Norris style! We all struggle to deal with feedback and criticism so we decided to share tips we've learned over the years.

One of the tips we'll spoil for you, because podcast description, it's SO IMPORTANT to realize who you are getting feedback from and IF you should take that's person's feedback. While we all love our friends and family, often times their feedback isn't warranted and shouldn't be taken to heart (especially related to business feedback or criticism where they don't have firsthand experience).

The rest of our tips about feedback? You'll have to listen to the ep for those!

Also, if you want a fun drinking game: Take a drink every time we say "Chakespear" in this episode. 😂🍻🍸

🤔 QUESTION: What have you received feedback on lately that may have affected you in a negative way more than it should have?

If you want more updates from us...

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We need to stop measuring our self-worth with social media May 26, 2019

Being on social media websites can be helpful for our businesses and for staying connected with loved ones, but the longer we spend on these networks the more our self-worth gets tied to them.

We've realized over the years how swept up our decision-making can get with social media metrics. Even on this episode, we talk about not posting more "real" moments because they don't match the curated life we want to portray.

We definitely don't have all the answers when it comes to NOT measuring your self-worth on social media, all we know is that it's a slippery slope and we need to tread lightly. We need to acknowledge our behaviors, our choices, and force ourselves to take breaks from always being connected to social media.

Related article: https://wanderingaimfully.com/detox

Source for dopamine article: https://skeptics.stackexchange.com/questions/22207/are-facebook-likes-similar-to-cocaine-addiction

🤔 QUESTION: Are you willing to take a break from social media or at the very least only check it once or twice per day?

If you want more updates from us...

Follow us Instagram: https://www.instagram.com/wanderingaimfully

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How we got rid of our bad habits May 19, 2019

When it comes to getting rid of bad habits the first thing you need to do is acknowledge them.

So often we go through life not changing our ways because we're ashamed of some of the choices we make and don't want to deal with adjusting our behaviors. But, like many things in life, when you do the hard work you come out a better person because of it!

We're not going to pretend we've gotten rid of all of our bad habits (ahem: Caroline's clothes pile and Jason's limited patience with all other drivers on the road), however, we have kicked a few bad habits to the curb and talk about how we've done it.

💡 We didn't mention it in this episode, but James Clear wrote THE book on habit change called "Atomic Habits" and you can grab it here: https://amzn.to/30wlf14

🌱 We DID mention the healthy meal prep company we love and it's called Thistle. This is NOT an ad, but if you want to get $30 OFF by trying them, use our affiliate link: http://bit.ly/jasonthistle

🤔 QUESTION: What bad habits do you know you need to get rid of?

If you want more updates from us...

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Simple ways to add more thoughtfulness to your life May 12, 2019

We're all guilty of thinking of ourselves before thinking of others but in this episode, we want to challenge you to add more thoughtfulness to your daily life (and business!)

How can you be more considerate of the other humans around you? What SMALL change(s) can you make that might cause a positive ripple effect for someone else?

In this fast-paced world, it's easy to get caught up in our daily grind. Take a moment to step outside yourself and see if you can break a bad habit or two. The world would be a much kinder place if we were all just a bit more thoughtful.

And hey, we're also talking about thoughtfulness when it comes to your business: Actually putting yourself in your customer's shoes and seeing if you're delivering a THOUGHTFUL experience to them.

🤔 QUESTION: In what way can you be more thoughtful in life or business? What habit or process can you change?

If you want more updates from us...

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Slow and steady wins the race (but it's HARD) May 05, 2019

It's really easy to hand out business advice and platitudes when everything is going well (as the person giving the advice). Sure, slow and steady does win the race, however, it can be difficult to fight your urges to go faster!

What do you do if things are going slower than you want with your business?

How do you deal with feelings of wanting things to grow faster and smoother?

In this episode, we chat about Caroline's zoomed-out view of how we're all constantly running around trying to do ALL the things ALL the time. Jason shares some of his doubts and concerns and they work through them by taking a step back and looking at the entire picture over the course of the last year with Wandering Aimfully.

🤔 QUESTION: Are you in a "slow and steady" part of your journey? You have some upward growth but it's hard to not want things to move faster?

If you want more updates from us...

Follow us Instagram: https://www.instagram.com/wanderingaimfully

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We're making a big business pivot (Unedited Meeting) May 03, 2019

You don't run an online business if you don't use the word "pivot" and constantly find yourself experimenting!

For us, that's what the past year has been almost on an almost daily basis with our Wandering Aimfully Memberships. In this Unedited Meeting, we share our thought process with switching BACK to our "lifetime pricing" model (aka: BuyOurFuture).

If you like the raw and unfiltered conversation that happens around a big shift in running a business, this is the video for you. Also, if you like 101 Dalmatians, this video is ALSO for you 🐶😂

👉 QUESTION: Are you happy to see Unedited Meetings back on our channel? Have you missed our rambling meetings? Want more of these?

🗣 QUESTION #2: Have you been on the fence about joining Wandering Aimfully?? Does this help?

**

If you enjoy this, you'll definitely love our behind the scenes business email newsletter (Wandering Weekly) that comes out every Monday: https://wanderingaimfully.com/newsletter/

Also, if you are interested in becoming a Lifetime Wandering Aimfully Member, check out our Test Drive now: https://waim.teachery.co/test-drive

Where will we be in 5 years? Why aren't we doing public speaking? Q&A Part 2 Apr 28, 2019

This is Part 2 of 2 of a Q&A we did via Instagram and here on YouTube! Some of the questions we answered in Part 2 include:

How did we know we were done speaking or attending conferences?
Where do we see ourselves in 5, 10, 20 years??
What is our step-by-step preparation for launching a new product?
What would we have done differently to have better balance?
What business dealings/associations have helped and what would we avoid?
How have we handled Caroline not being able to work as much?

A big thanks to Catherine Ruddell, Amanda Nelson, Fernando (Ferny) Marron, Nara Lee, and Laura Rahel Crosby for the questions in Part 2 of our Q&A.

Did you enjoy this Q&A? Want us to do more Q&As in the future? Let us know on Instagram or via email!

If you want more updates from us...

Follow us Instagram: https://www.instagram.com/wanderingaimfully

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Are we having kids? Are we vegans? Q&A Part 1 Apr 20, 2019

This is Part 1 of 2 of a Q&A we did via Instagram and here on YouTube! Some of the questions we answered in Part 1 include:

Are we going to have kids?
Are we vegan or plant-based eaters?
Do we ever have arguments around business/work?
Would we ever live in another country long-term?
How do we turn off "work brain?"
Has Caroline learned any good tips for dealing with her anxiety?
What is the best thing about our relationship?

A big thanks to Nina B, Lisa Criswell, Rawa Majdi, Maddy Beard, Marshall Haas, Caleb Wojcik, Julie, Jay Nesta and Alex Lawton for the questions in Part 1 of our Q&A.

Did you enjoy this? Want us to do more Q&As in the future? Let us know on IG or via email!

If you want more updates from us...

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We're taking a short break... Mar 17, 2019

Hey friends! We're taking a short break from podcasting to avoid burning out. With Caroline's health stuff (see the previous episode) and an impending move, we knew something had to give in our day-to-day/week-to-week lives.

Don't worry, this break should only last a few short weeks while we recharge our creative batteries and get to make our new home our own!

We appreciate your support and love and we'll be back before you know it.

An extremely honest conversation about anxiety Mar 04, 2019

This episode will be a bit different than the rest as we share Caroline's story in dealing with anxiety. It's something she's been confronted with for years but recently it hit her extremely hard, to the point of feeling she couldn't even get out of bed for weeks on end.

We wanted to have an honest conversation about how it feels to go through a mental health issue and talk about how it affects our relationship, work, and more.

Our goal with this episode is that it helps anyone with anxiety or depression feel some sense of hope and that you are not alone.

Our secret to success (well, one of them) Feb 24, 2019

We aren't going to bury the lead, our secret to success is: Doing things differently.

That might sound nebulous and generic but when you dive into this week's WAIMSHOW episode you'll hear specific ways we use "doing things differently" as a filter for everything we do: Building companies, selling products, attracting customers, creating content, etc.

Thinking outside the proverbial box is something EVERYONE can do, it's just not something everyone DOES do. We believe putting your own unique spin and difference on everything you create/sell can help you stand out from the sea of sameness and get attention.

👉 QUESTION FOR YOU: What will you do differently for the next 30 days in your life or in your business?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Simple ways to improve your time management skills Feb 17, 2019

Does it feel like time is always slipping through your fingers? Are you working long hours and not seeing the monetary rewards for your efforts?

This week's WAIM Show is all about time management and specifically how you can be more efficient with your time. We share a couple of simple time management tips you can try:

Using time blocking to stay focused and accomplish more work in a shorter period of time
Giving yourself permission not to work a standard 9-5 schedule
How to be realistic about the work you're currently doing and if you should pivot to something else

Listen for the part of the episode where Caroline went from making $1,000 per month to 3-4x that amount just by managing her time better 👍

QUESTION FOR YOU: What time management trick have you used that's made the biggest difference in your life?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

What to do when you experience burnout Feb 10, 2019

We've had the DISpleasure of dealing with creative burnout on more occasions than we'd like to admit. It simply seems like experiencing burnout is a right of passage when you work for yourself.

But... We have a few tips on how to avoid burning out. How to (hopefully) not hit your own wall and feel like your health and life are suffering because of your work.

Burnout is something soooo many of us deal with but we can feel ashamed to admit it. Well, we're here to pull back the curtain on burnout shame and to talk openly and honestly about it. We hope this episode helps you learn from our mistakes and avoid burning out with whatever you're spending time on.

QUESTION FOR YOU: Have you experienced burnout? How have you dealt with it? Leave us a comment and let us know.

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

How to deal with self-doubt and imposter syndrome Feb 03, 2019

Let us start off by saying EVERYONE deals with self-doubt. Especially when it comes to running your own business or making a big change in your life, it's normal to go through imposter syndrome.

One way Caroline deals with self-doubt before starting something new is to acknowledge how much she'd regret not doing that thing. Yes, it's scary to navigate uncharted waters, but it's much worse to have never dipped your toes in those waters and always wondered "what if."

For Jason, dealing with imposter syndrome and self-doubt comes down to challenging his own assumptions. Put your doubtful thoughts to the test and don't let them impact business decisions or life choices until they prove that negative assumptions are correct.

Don't let self-doubt hold you back from getting started and don't compare where you are on your journey to the end of someone else's journey.

QUESTION FOR YOU: What self-doubt are you currently dealing with in your life or business?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Do you have big dreams? Jan 27, 2019

What's the thing you've always dreamed of doing? That place in the world you've had on your bucket list to visit? An experience you've read about over and over?

We share our big dreams, or lack thereof, in this episode. We also explore if our big dreams come from our own desires or if we're merely focusing on things society has told us we should want.

TELL US - We'd love to know your big dreams and the wilder the better!

ANNOUNCEMENT: As of this episode going live, January 28, today is the last day to join our brand new 6-month program Build Without Burnout Academy. If you're looking to transition your client business into digital products you're going to love our new guided program that's included in our Wandering Aimfully Membership! Learn more at join.wanderingaimfully.com

Is Build Without Burnout Academy right for you? Jan 22, 2019

Hi friend! A quick little bonusode/promosode to announce our newest program: Build Without Burnout Academy.

We've created a guided 6-month program that helps client-based business owners transition into selling digital products—without burning out in the process. Build Without Burnout Academy is included in our Wandering Aimfully Membership and our goal for you is in six months you’ll have:

Optimized your client business for more profitability
Built an audience and designed a content creation plan that works for you
Finally created and launched your digital product

There's a lot more to this program, including a few things that go against the grain of normal online programs (like the fact we have built-in "ketchup weeks"!) Learn more by listening to this short episode or go to join.wanderingaimfully.com

Why and when you should make a business pivot Jan 20, 2019

Is your current business not quite serving you? Making a business pivot can look like many things:

Switching from one type of business to another
Scrapping all your current offerings and changing it up to something else
Getting rid of a bunch of features and try a slew of new ones
Or quitting a business completely! (which you shouldn't feel bad about!)

We go through all these different types of business pivots and share stories from our various business ventures since 2007.

We've had our fair share of business transitions and believe it's 100% okay to make a change but it can be hard to know when and how. Hopefully, our experience and advice in this episode will help you if you 're in a position where you want to make a change!

ANNOUNCEMENT: Launching this week (Jan 21-28) is our brand new 6-month program Build Without Burnout Academy. If you're looking to pivot your client business into digital products you're going to love our new guided program. Learn more at join.wanderingaimfully.com

Our unique wedding and our unconventional thoughts on marriage Jan 13, 2019

A few years ago we found ourselves at an impasse: Caroline had one idea of what she wanted for our wedding and Jason had a completely different idea. While we were both 100% committed to each other and our relationship, we also found that the topic of being married was different for both of us.

How did we get on the same page when it came to our wedding?
What did we do for an engagement (hint: you'll never guess!)?
Why do we think the idea of marriage may not be for everyone?

In this episode, we break down how we went from looking at a wedding from two separate perspectives and eventually landing on our own dream unique celebration (on a cliff, drinking tequila and eating donuts - no joke!)

We also share some thoughts related to relationships in general, which may help you if you're in a committed relationship and feel like you and your significant other aren't on the same page with what to do next.

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

The things we wish we'd known when we started our businesses Jan 06, 2019

Whether you're starting a business or you've been on your own entrepreneurial journal for over a decade like we have, we've got some lessons learned and tips for you in this episode!

When was the last time you set out to plant seeds for your business? No, not actual seeds, but tasks and to-do items that may not bear fruit for many months? This can seem difficult if you're trying hard to generate revenue right now, but it's an important way to shift your thinking to play the long-game with your biz.

We also discuss how to use an "experimenter's mindset" with your business and practical next steps. So much of our positive progress and growth has come from putting our ideas and assumptions to the test (and not counting ideas out before giving them a chance!)

And we chat about comparison traps, dealing with feelings of overwhelm, and focusing on taking imperfect action. Lots of goodies for you this week!

QUESTION FOR YOU: What seeds are you planting for your business this year?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

How to plan for your dream trip and our 2019 travel plans Dec 31, 2018

Taking that dream travel trip doesn't happen out of the blue. With enough planning and forward-thinking, your dream trip can be a reality with just a few simple steps we share in this week's WAIM Show episode.

Some of our favorite recent trips:

Tahiti (overwater bungalows!)
Iceland (all the waterfalls and crazy Instagram-worthy terrains)
Italy (pizza, pasta, need we say more?)
Tulum (amazing beaches and food)

While those big destinations are awesome, we also had a great time in British Columbia, Joshua Tree, and small towns throughout the US on various road trips!

Travel is a source of inspiration and motivation for us. If we need to recharge our creative batteries we look for a new place to visit and do it on our own terms (read: no hostels... haha). We hope this episode helps you plan a dream travel trip or just inspires you to take a weekend getaway.

QUESTION FOR YOU: What dream travel destination is on your list?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Which one of us has had more one-night stands? (WAIM After Dark #2) Dec 24, 2018

This is our second "After Dark" episode of Wandering Aimfully: The Show. What happens after a healthy pour of rose and tequila? What kind of random questions did we find from the game Open Up? Which one of us has had more one-night stands??

Find the answers to those questions and more in our second installment of Wandering Aimfully, After Dark!

If you huddled around a fire of your own (virtual fireplace, or not), poured yourself a drink of any kind, and listened to our soothing/semi-inebriated voices, let us know :)

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Our 2018 Year End Review (and 2019 Preview) Dec 16, 2018

For the past few years we've written individual "Year End Reviews" but since we combined forces with Wandering Aimfully in 2018, you now get ONE review to rule them all!

In this review we go over: What went well in 2018. What sucked about 2018. What surprised us about 2018. What we're planning for 2019. And finally, a word to help us frame 2019 (a mantra, if you will).

We find these reviews are great for looking back on all we've accomplished, appreciating the ups, learning from the downs, and continuing to try to grow and get better each year.

QUESTION FOR YOU: Do you write a Year End Review? We'd love to read it! Feel free to check our format for our review at wanderingaimfully.com/015 and send us your review.

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

The power of constraints and limitations Dec 10, 2018

We've come to realize that constraints and limitations don't have to be bad things. In fact, we use them to our advantage often!

One of the most important parts of owning your own business is knowing how to avoid perfection and how to focus on completion. Over and over again we've seen the value in limiting how much time (or how many resources) we can use to get things done. And on the flip side, we've also used constraints to control how much we work so we can try to keep a nice balance between work and life.

QUESTION FOR YOU: What constraint or limitation has helped you accomplish something recently?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Authenticity isn't just a buzzword Dec 03, 2018

Being authentic isn't just a tactic or strategy, it's the core of who you are as a person (and how you should run your business).

The word "authenticity" can be a bit buzzword-y these days but if lots of people are talking about being more true to who they are, we're all for that! The key though is to not use authenticity in a fake way or an unethical way.

We hope you walk away from this episode with a few ways to think about adding more authenticity to your business. We also hope you give yourself permission to show up as yourself, no matter how uncomfortable it can feel at times.

QUESTION FOR YOU: What do you think your "black sheep" qualities are? What are you proud of about yourself/your business that sets you apart?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Is minimalism right for you? Nov 25, 2018

Becoming minimalists has had such a profound impact on our lives. It's not just about owning fewer things, it's about being more aware of how you live and what you let into your life.

In this week's episode, we share our journey through minimalism, how it's made us happier people, and how we use the phrase "does this thing bring me value?"

Starting with minimalism was as simple as spending one day in our closet and getting rid of things we were holding onto just in case. After that, we embraced applying minimalism to our businesses and found the flavor of minimalism that worked best for us!

QUESTION FOR YOU: Ready to feel a weight lifted off your shoulders? Even if you aren't ready to become a minimalist, go through everything in your closet this weekend and donate anything you haven't worn in 6-12 months :)

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Changes are afoot! Nov 23, 2018

We've officially ratcheted things up a notch with our brand new recording studio called: The WojPod!

Our good friends Caleb and Jen Wojcik were kind enough to offer space in their home to have as a recording studio so we could better control the lighting, the audio, and overall make the production experience WAYYY smoother. This is me, Jason, doing a very giddy happy dance!

Hopefully, you enjoy the new setup and the "WojPod" studio. We're extremely grateful to our friends to have this.

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

The good, the bad, the ugly of customers Nov 18, 2018

Customers are the life-blood of our online businesses but that doesn't mean we have to bend to their every whim. So, what do you do if you have a bad customer?

Is it possible to ensure you only end up with good customers? We talk about a few tried and true strategies we use to create the best experience for our customers (without breaking the bank).

This episode dives deep into the conversation of running a business that focuses on taking care of and managing customers!

QUESTION FOR YOU: Are you currently surprising your customers in any way? Has this episode inspired you to do something unexpected for your customers?

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

A conversation over tequila and wine (WAIM After Dark #1) Nov 11, 2018

What type of conversation happens after we enjoy some tequila and wine? This is Wandering Aimfully, After Dark!

We decided to keep things a little less formal as far as the conversation goes. We poured ourselves some adult beverages and explored these topics: When is it appropriate to start listening to Christmas music? What job do we think we'd have if we weren't entrepreneurs? And what unpopular opinions did Caroline have (or not??) during this chat?

Hope you enjoy this first non sequitur episode and the roaring fire in the background (hah!)

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

How to handle toxic friendships Nov 05, 2018

Friendships evolve throughout our lives and in this episode, we discuss how we've seen our friendships change as we've become adults.

We also share specific examples of dealing with toxic friendships. Like, what happens if you want to make a big change in your life but you feel like a close friend (or family member) won't support you? And how do you know if your friends actually align with your values?

QUESTION FOR YOU: Are you more like Jason, where you have fewer friends or are you more like Caroline and you have multiple tight-knit groups of friends? (Feel free to tweet us your answer @jasondoesstuff | @ckelso)

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Practical ways to increase confidence Oct 28, 2018

We aren't going to lie to you and say that becoming a more confident person happens just because you want it to. However, we do believe that there are practical ways you can increase confidence and we explore them in this week's episode.

Because we try to keep things as real as possible, we also share a story about body confidence and how hurtful a few simple words can be in a relationship.

Whether you're trying to gain confidence in your life or in your business, this episode should give you a few simple steps to take right away.

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Should you co-mingle finances? Oct 22, 2018

Money is a tricky subject, especially in a relationship! How do you split bills? Who pays for what at certain times? When do you decide to combine bank accounts (or do you??)

These are the hard-hitting financial topics we discuss in this week's episode. We share how we look at our income and expenses as a couple and when we merged everything together (and why). If you're wondering if you and your partner should or shouldn't co-mingle your finances, this episode is for you. Even if you don't have a partner, you may still learn a nugget or two from our experiences managing money over the years.

Mentioned in this episode is our "Income Flow" and how we have our bank accounts set up. You can learn more about that in our debt freedom article: https://wanderingaimfully.com/debt-free/#step5

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and get our weekly email newsletter about living the life you want. And, don’t forget to subscribe and leave a review if you enjoy the show!

Our current marketing strategy and the future of marketing Oct 15, 2018

Marketing can be something you enjoy or the part of your business you absolutely loathe (and most likely avoid). In this episode, we break down the marketing strategies we've used for the past few years. Spoiler alert: Email marketing has been THE BEST form of promotion for us and we'll share why we think it's the marketing tactic YOU should focus on the most.

We don't stop there though, we also talk about where social media fits into marketing and where we think marketing is going in the future.

If you're someone who struggles to promote your product or service, we hope this episode gives you lots of stuff to chew on. We also hope it provides you with some clarity and new thoughts when it comes to getting people to buy your stuff!

Want to learn more about Wandering Aimfully? Head to wanderingaimfully.com and see our email marketing strategy in action when you sign up for our Wandering Weekly updates.

Our up and down journey with working out Oct 08, 2018

We fully admit that our journey with physical exercise hasn't been perfect over the years. It's been hard for us to find a sustainable exercise program that we didn't hate. One of the most difficult things we explore was how much society and the people around you can impact how you view fitness and getting in shape.

In this episode of Wandering Aimfully: The Show, we share all our stories about working out, including how tough it's been to find an exercise program we could do together (without fighting... hah #realtalk). We hope that by sharing our in-depth story and how we think we've finally found the right routine and mentality toward taking care of our bodies, you can be inspired to do the same!

Hope you enjoy this episode about working out and finding a way to prioritize your physical health (with balance)! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show (you can find our show on Apple Podcasts, Spotify, Google Play, Stitcher, and more!).

When was the last time you took a big risk? Oct 01, 2018

Whether it was thinking Jason could get paid to wear t-shirts for a living, Caroline quitting her perfectly great job after college, or moving clear across the country with $100,000+ in debt and almost no plan, we're no strangers to taking risks.

In this episode of Wandering Aimfully: The Show we share some of the biggest risks we've taken and what the steps were from dreaming about it to DOING about it. You may even be thinking about taking a risk of your own and we hope this conversation helps nudge you one step closer (aka the whisper stage of risk taking).

Hope you enjoy this episode all about taking risks! Also, as of this episode going live our Wandering Aimfully Memberships are OPEN. Join our awesome community at wanderingaimfully.com/join

Let’s talk about therapy and mental health Sep 20, 2018

In our household we don’t see going to therapy as a weakness, we see taking care of mental health as something vitally important. Caroline shares her experiences going to three different therapists, while Jason breaks down what it’s like to support your significant other while going through difficult experience. We also discuss if Jason is ever going to therapy and our thoughts on couples therapy. Hope you enjoy this episode all about mental health! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

Who are Caroline and Jason Zook? Sep 16, 2018

We weren’t bitten by any radioactive spiders (thankfully!) but we do have origin stories of our own and share them with you in this episode. We share the experiences that shaped us into the creative entrepreneurs we are today, including our upbringing, our very different college experiences, and the pivotal lessons we learned from our crappy jobs. We also discuss IWearYourShirt and the impact it had on both of us. If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

What is Wandering Aimfully? Start here! Sep 16, 2018

Who the heck are we? What is Wandering Aimfully? Is this podcast right for your earballs (aka ears)? We’re Caroline and Jason Zook, a creative husband and wife team who believe in living life and running businesses on your own terms. This episode will introduce you to us and give you an idea if this podcast is right for you! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

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