Grow Your Nutrition Business

Latest Episodes:

#136 How to Build an Ongoing Nutrition Coaching Program Dec 05, 2022

Show notes

Nutrition is fundamental to helping your clients become the best and healthiest version of themselves. However, most gym owners don't know where to start or reinvent the wheel when it comes to building a nutrition coaching program.

In today's episode, Nicole Aucoin, founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring, expounds on how to build an ongoing nutrition coaching program. She delves deep into actionable steps that save you time in building a successful nutrition coaching program.

What You'll Learn

Packaging your coaching program for accountability and building an ongoing membership for your nutrition program.
Pricing your nutrition coaching program appropriately and ensuring your business makes profits.
Finding the right person to deliver your nutrition program. What makes a good nutrition coach?
Having systems in place to deliver that professional experience.
Tips for building a presence in your gym when launching a nutrition coaching program.
Three co-principles for healthy nutrition

▼ ▽ Free Help

FREE Training For Gym Owners To Build A Nutrition Coaching Program In A Gym HERE | https://growyournutritionbusiness.com/free-webinar-building-a-nutrition-coaching-program/

▼ ▽ Connect With Us

HSN Mentoring Instagram HERE | https://www.instagram.com/hsn_mentoring/

Healthy Steps Nutrition Instagram HERE | https://www.instagram.com/healthystepsnutrition/

Nicole Aucoin Instagram HERE | https://www.instagram.com/nicole_rd_hsn/

▼ ▽ Healthy Steps Nutrition & HSN Mentoring

We believe something as fundamental as nutrition shouldn't be complicated, which is why we focus on a simple habit-based approach. Our mission is to help one million people take control of their health one step at a time.

In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life.

HSN Mentoring provides a turn-key solution for gym owners to build, launch and grow a professional nutrition coaching program in your gym including training, business systems, nutrition coach certification, an exclusive app to manage clients, and ongoing mentoring.

▼ ▽ How It Works With Healthy Steps Nutrition Mentoring:

Book a FREE discovery call {For Gym Owners Only} HERE | https://growyournutritionbusiness.com/book-a-free-call
Complete the training includes online modules, mentoring calls and 6-weeks of nutrition coaching at HSN HQ
Launch your professional nutrition program, help your members see faster results, increase retention and add a revenue stream

#135 How To Increase Your SEO Part 2: Tips for Gym Owners Nov 28, 2022

Show notes

As a gym owner, you have to be relevant online. Let people know whatever problem you're solving, how you can help them and how they can easily find you based on their location. Besides, upgrading your system enables you to make more money and attract clients.

On today's episode, Heather Kiddoo joins us on the show for part 2 of how to increase your SEO. As a well-versed blogger and SEO expert, Heather shares powerful tips every gym owner should leverage for website and blogging.

Heather is a gym owner and nutrition coach and has built an extensive partnership program at her gym. She is a part of the community outreach team for Healthy Steps Nutrition Mentoring. She loves inspiring gym owners about the potential of adding nutrition coaching to increase member results and your impact on the community.

What You'll Learn

● Optimizing your website on your own and ensuring that it correctly describes the problem you're solving and how you can help them ● Upgrading your system so you can attract more people and make more money ● Blogging on other websites and how google prioritizes searches ● Why are keywords so crucial on google ● Ways to leverage blogs and capture leads ● Backlinks and why you bloggers should leverage the power of backlinks

Are You Looking For Help Building A Professional Nutrition Coaching Program? Book A Free Call at https://growyournutritionbusiness.com/book-a-free-call

Blog post link: https://growyournutritionbusiness.com/episode-135-how-to-increase-your-seo-part-2-tips-for-gym-owners/

#134 How To Increase Your SEO Part 1: Tips For Gym Owners Nov 21, 2022

Show notes

As a gym owner, you want to make sure your establishment is easily found online. After all, potential customers are searching for gyms in their area all the time. There are a few things you can do to increase your SEO and get more traffic to your website.

In this episode, we have Heather Kiddoo, she's been on our mentoring team for quite some time, and she also helps us run the Nutrition Challenge Intensive. If you're not sure what that is, go back and listen to last week's episode where we talked all about how to avoid the common mistakes when running a nutrition challenge in. Well, Heather also has done a lot of research on SEO, and she writes a lot of our blogs at HSN HQ and HSN Mentoring.

Heather is a gym owner, nutrition coach and has built an extensive partnership program at her gym. She is a part of the community outreach team for Healthy Steps Nutrition Mentoring and loves inspiring gym owners about the potential of adding nutrition coaching to increase member results and your impact in the community.

What You'll learn:

How customer reviews can improve SEO efforts
The Essential Benefits of "Google My Business"
Why Google My Business photos are big deal?
Basic strategies in improving business' SEO
Good SEO on optimizing business visibility online
Why keywords are still so very important for SEO
How does social media impact SEO

Links:

https://www.google.com/business/

https://growyournutritionbusiness.com/

Blog post: https://growyournutritionbusiness.com/podcast-episode-134-how-to-increase-your-seo-part-1-tips-for-gym-owners/

#133 4 Best Practices When Launching A Nutrition Challenge In A Gym & Top Mistakes To Avoid Nov 14, 2022

Show notes

On today's episode, we are with Lindsay McDonald, she is our longest employee at HSN Mentoring. She has helped every single gym coming on board over the last five. On board with getting their pricing packaging structuring. She also helps with all the free intros in sales, so she helps gym owners and coaches and staff feel really confident when getting people initially signed up for nutrition Fitness Accountability.

Lindsay runs the nutrition program at CrossFit Kinetics and has helped hundreds of people change their lifestyle through education on health eating habits.

She did such a great job implementing the nutrition program at her home box that we brought her on to help mentor affiliates using the HSN Consulting program.

Lindsay is passionate about nutrition and feels blessed to be able to empower others to implement nutrition programs on a day to day basis.

Mistake Not a clear client journey - What happens after the challenge?

Best practice: Make it easy for people to continue after the challenge is over.

Mistake: waiting until the last minute or only mentioning the challenge a couple of times – Instead – people need to hear things 7-10 times before taking action

Best practice - 6 week Marketing timeline different modes of communication – wod tracking (announcements), physical sign up board, email, sms, facebook groups

Mistake - inconsistency with staff | Ask yourself - Is my staff on the same page with what our program includes, benefits and how someone gets started

Best Practice: Consistent message - role playing what's include and getting them involved

Mistake - the challenge trap and conveyor belt | Value individualized support | Consistency Role playing in initial meetings

Links:

https://growyournutritionbusiness.com/

Running a successful nutrition challenge

Blog post link: https://growyournutritionbusiness.com/podcast-episode-133-4-best-practices-when-building-a-nutrition-challenge-in-a-gym-and-top-mistakes-to-avoid/

#132 Becoming A Content Engine To Attract Your Ideal Clients Using The Storybrand Framework Nov 07, 2022

Show notes

People don't buy information. They buy transformation. How do you switch your marketing strategy, create compelling content and push it to generate more leads?

In today's episode, Macy Robison, director of Story brand, joins us to discuss effective marketing and messaging strategies for business owners.

In the session, we delve into the Story brand framework, the importance of investing time in creating content and why you should focus on pushing your content through search engines rather than social media platforms. Additionally, we expound on the Youtube formula by Derall to generate more leads, why it's important to maximize on your nail thumb and video title, as well as common mistakes people make in marketing.

Tune in for more!

What You'll Learn:

People don't buy information but buy transformation. How do you support people with their transformation?
The story brand framework. How gym owners need to switch their marketing strategy to implement the story brand framework
Practical tips for gym owner's success
Why people should invest time into creating content
Pushing your content on social media platforms
Focusing more on search engines where content can live, thrive and grow
The Youtube Formula and the power of optimizing your thumbnail and video title
Debunking the myth that your video needs just to go viral to become successful
Why there's no correlation between the number of followers to the number of dollars
Common mistakes people make when it comes to putting content out there
How to get your existing gym members bought in with your nutrition and coaching program

Mentioned Books

Building a Story Brand by Donald Miller

The Youtube Formula by Derral Eves

Mentioned Links

https://storybrand.com/

Business Made Simple by Donald Miller

Marketing Made Simple by Dr J.J Peterson

To connect with Macy Robison

Instagram: Macy Robison

Website: www.macyrobison.com

Blog: https://growyournutritionbusiness.com/grow-your-nutrition-business-podcast-episode-132-becoming-a-content-engine-to-attract-your-ideal-clients-using-the-storybrand-framework

#131: 3 Tips For Navigating Setbacks When Coaching Clients Aug 15, 2022

Show notes

Coaching is a means of achieving personal and professional success. When you have a coach, you have someone who is ready to assist you in reaching your objectives. Coaching, on the other hand, is not always simple. It is understandable that you will not always be able to progress at the pace you initially expected. In this episode host and guest talk about three strategies for dealing with setbacks while coaching clients.

This episode's guest is Amanda Haar. She is one of the lead dieticians in Healthy Steps Nutrition with a slew of different certifications and continuous professional education to help clients become the best version of themselves.

What You'll Learn:

How to keep clients excited and engaged in their programs
Prioritizing nutrition coaching
How to navigate setbacks in your nutrition coaching
How to be prepared for coaching setbacks

For more support related to this podcast, click HERE.

▼ ▽ Free Help

FREE Training For Gym Owners To Build A Nutrition Coaching Program In A Gym HERE | https://growyournutritionbusiness.com/free-webinar-building-a-nutrition-coaching-program/

▼ ▽ Connect With Us

HSN Mentoring Instagram HERE | https://www.instagram.com/hsn_mentoring/

Healthy Steps Nutrition Instagram HERE | https://www.instagram.com/healthystepsnutrition/

Nicole Aucoin Instagram HERE | https://www.instagram.com/nicole_rd_hsn/

▼ ▽ Healthy Steps Nutrition & HSN Mentoring

In order to do that, we need gym owners and coaches with their boots on the ground, using the Healthy Steps Nutrition framework to empower their communities to make health a way of life.

#130: Building Partnerships In Your Business & Mistakes You Want To Avoid Aug 08, 2022

Show notes

Building successful business alliances might be one of the most challenging aspects of running a company today. The key is to surround yourself with the proper individuals who share your values. One way to do this is to know what your company does well and what it needs from potential partners. It's critical that all sides be on the same page, but you'll have a higher chance of success if you approach the discussion with an open mind.

Jason has over 15 years of experience in the Healthcare and Wellness industry, focusing on Sales, Business Development, and Partnerships. He has worked with Fortune 50 corporations, major healthcare institutes, and high-value startups all around the world. Begining his career at Procter & Gamble, he spent five years in sales and sales management roles across Canada. That experience served as a springboard for a career that has encompassed positions of increasing importance at worldwide institutions such as The Hospital for Sick Children and LabCorp and as the Vice President of Partnerships and Business Development at Precision Nutrition, the world's leading nutrition coaching and coaching certification firm. Jason also oversaw PN's international reseller network, club chain and industry partners, external promotions campaigns, and internal sales force.

What you'll Learn:

What partnering means
How research and market study greatly helps building partnerships in business
What to look for when setting up partnerships
What holds business back from partnerships
How to identify compatible partners for your business
How to ensure a win-win relationship

For more support related to this podcast, click HERE.

To lock in your spot for the one-day Healthy Steps Nutrition Challenge Training Intensive on August 11th, click HERE. (Attend live or watch the recording)

Are You Looking For Help Building A Professional Nutrition Coaching Program?

Book A Free Call at

https://growyournutritionbusiness.com/book-a-free-call

#129: Addressing Hormone Health when Nutrition Coaching Female Clients with Amanda Haar Aug 01, 2022

Show notes

Have you recently felt a little unsteady? Why are hormones necessary, and what are they? Our blood composition, growth, development, mood, sexual function, and even how our bodies react to environmental changes are all aided by hormones. Hormone balance is crucial for a woman's daily health and wellbeing. Hormones play a crucial role in our bodies, impacting every area of her daily life, including her sleep, weight, and emotions. Therefore, nutrition coaches must clarify their understanding of the vital and normal female development hormones.

In this episode, Amaad Haar shares some insights to understand the different phases of the menstrual cycle which affect women's hormones. She also shares her experiences in using some apps to track her cycle. She also highlights the importance of addressing clients' hormones. So if you want tips to be more aware of your client's hormones, listen to this.

What you'll Learn:

Why coaches should care about their client's health hormone

Factors affecting our hormones

Understanding the phases of menstrual cycle

Apps that can help to improve your hormones at the phase of the cycle

Impact of tracking biometrics on the clients

Why nutrition coaches need to address/ integrate hormones in their female clients' conversation

For more support related to this podcast, click HERE.

To lock in your spot for the one-day Healthy Steps Nutrition Challenge Training Intensive on August 11th, click HERE. (Attend live or watch the recording)

Are You Looking For Help Building A Professional Nutrition Coaching Program?

Book A Free Call at

https://growyournutritionbusiness.com/book-a-free-call

#128: How to Market Your Crossfit Gym Without Spending Money on Paid Advertising Jul 25, 2022

Show notes

Are you sick of repeatedly employing the same old technique that doesn't seem to work? Are you frequently having trouble deciding which approach is best for you? Perhaps you've been using the incorrect strategies, which is why your marketing efforts haven't shown any results. You may need to continue reading to find out how to apply various marketing strategies to draw in customers if you're looking for surefire approaches. Choosing the best marketing strategy is crucial because it greatly impacts the organization's success.

In this episode, Stuart Brauer shares some strategies to market your Crossfit gym without spending money but instead getting more leads weekly. He also shares his experiences with guerilla and organic marketing in his gym. He also mentions that each gym owner should be resilient to know these strategies to make efforts worthwhile. So if you're looking for amazing tips to market your gym, listen to this.

What you'll learn:

How guerilla and organic marketing works
Importance of organic marketing for average micro gym
How meta business manager works on Facebook and Instagram
Importance of Using photos in promoting your business
How to Create Authentic Photos for marketing
Advantage of posting in Google Business Account and clients' reviews
Hosting events hyper-locally

For more support related to this podcast, click HERE.

To lock in your spot for the one-day Healthy Steps Nutrition Challenge Training Intensive on August 11th, click HERE. (Attend live or watch the recording)

Are You Looking For Help Building A Professional Nutrition Coaching Program?

Book A Free Call at

https://growyournutritionbusiness.com/book-a-free-call

#127: How To Plan, Launch & Execute A Nutrition Challenge In A Gym . Jul 18, 2022

Show notes

Have you ever come across nutrition challenges on Instagram and Facebook? Maybe scrolling through YouTube, Ads pop up for a 2-month challenge by just eating one source of protein for the entire period. Nutrition challenges are everywhere these days and can be a great way to introduce people to start their nutrition journey or maintain their pre-existing routines in a creative and fun manner. But can gym owners join in on the fun? What are the common mistakes gym owners are to look out for in offering this new type of service?

Lindsay McDonald has a wealth of knowledge as the HSN Mentoring Chief of Staff and the Lead Mentor with extensive experience in planning, launching, and growing nutrition coaching programs. In this episode, we talk about nutrition challenges. These are great introductory services to kick start your nutrition program in a gym. Lindsay shares how to implement a nutrition challenge successfully while not forgetting the most important takeaway from the program which is having clients grow even outside and after the challenges!

What you'll learn:

How to avoid the common pitfalls and mistakes gym owners encounter in nutrition challenges
How to position your nutrition challenges
How to grow your nutrition programs in your gyms
Where to begin your nutrition program after the challenge
How to plan, launch, and execute a nutrition challenge
How to set your nutrition challenge up for success!

For more support related to this podcast, click HERE.

To lock in your spot for the one-day Healthy Steps Nutrition Challenge Training Intensive on August 11th, click HERE. (Attend live or watch the recording)

Are You Looking For Help Building A Professional Nutrition Coaching Program?

Book A Free Call at

https://growyournutritionbusiness.com/book-a-free-call

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