Grow Law Podcast

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The 4X Law Firm Growth Playbook with Dana Brooks Aug 27, 2025

Show notes

Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.

📰 About Dana Brooks:

Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.

👉 Sasha and Dana explore:

– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.

– What caused her firm to double four times since 2008.

– The biggest mistakes lawyers make when trying to scale, and how to avoid them.

– How she spots the right firms to acquire and turn around.

– Why consistency in client experience is critical if you want to build a real brand.

– The power of women in plaintiff law, and why she’s betting big on them.

👉 Main Takeaways from the Episode:

– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.

– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.

– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.

– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.

– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.

📞 Connect with Dana Brooks:

• Website: https://fasigbrooks.com/

• LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Make Your Law Firm Sellable: How to Reach $1M in Profit, with Brian Zapf Aug 20, 2025

Show notes

Every law firm owner will leave the business one day. The only question is whether that happens by design or by default.

In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.

📰 About Brian Zapf:

Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.

👉 Sasha and Brian explore:

– Why over 80% of law firm owners never sell their business, they just shut it down

– What the other 20% do differently to walk away with real money

– How to spot and fix “profit leaks” in your firm (especially payroll)

– Why hitting $1M in profit is very different than hitting $1M in revenue

– How to shift from being the chief doer to being a real business owner

– What marketing investment really looks like when you want to grow fast

👉 Main Takeaways from the Episode:

– Start planning your exit now, waiting costs you options and money.

– Build systems and processes so the firm runs without you.

– Empower your team to lead, buyers want a business, not a one-man show.

– Clean up your financials, messy books kill deals.

– Treat your law firm like an asset, not just a paycheck.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Brian Zapf:

• Website: https://www.flight.financial/

• LinkedIn: https://www.linkedin.com/in/bdzapf/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Still Worth It? The Long-Term Value of Legal Directories in 2025 with Jason Craver Aug 13, 2025

Show notes

Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.

📰 About Jason Craver:

Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.

👉 Sasha and Jason explore:

– The biggest shifts in directory SEO since Google started prioritizing local results.

– Why measuring ROI on directories is tricky, and what not to do.

– Which directories are worth your time and money, and which are dead weight.

– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.

– Why so many lawyers miss the mark by expecting directories to deliver direct leads.

👉 Main Takeaways from the Episode:

– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.

– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.

– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.

– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.

– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Jason Craver:

• Website: https://attorneyatlawmagazine.com/author/jcraver

• LinkedIn: https://www.linkedin.com/in/jason-craver-564279107

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

300% Revenue Surge in 9 Months: Law Firm Growth Strategies That Actually Work, with Elise Buie Aug 06, 2025

Show notes

What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the Grow Law Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.

📰 About Elise Buie:

Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.

👉 Sasha and Elise explore:

— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.

— Why culture was her biggest growth engine, and how she shaped it intentionally.

— How she scaled from $1M to $3M in 9 months during a pandemic.

— What every law firm owner needs to understand about leadership in times of chaos.

— The systems she leaned on and how she built a team that truly owns their roles.

👉 Main Takeaways from the Episode:

— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.

— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.

— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.

— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.

— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Elise Buie:

• Website: https://elisebuiefamilylaw.com/

• LinkedIn: https://www.linkedin.com/in/elise-buie/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The Smart Way to Monetize Rejected Leads – with Gabriel Stiritz Jul 30, 2025

Show notes

On this episode of the Grow Law Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.

📰 About Gabriel Stiritz:

Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, law firms are now earning revenue from cases they used to throw away—and doing it without the chaos of spreadsheets, sticky notes, or playing phone tag with other lawyers.

👉 Sasha and Gabriel explore:

— Why referrals are broken in most law firms, and how to fix them fast

— How Lexamica connects the dots and turns declined leads into real dollars

— The hidden revenue stream you already have but probably aren’t using

— How AI is replacing intake teams faster than most law firms realize

— The real-world impact of automation on marketing ROI and case value

👉 Main Takeaways from the Episode:

— Use a referral platform to monetize rejected leads, especially out-of-state or non-core cases.

— Reduce friction in your referral process by automating everything from matching to follow-up.

— Build your law firm brand now, before your market is overrun by better-funded competitors.

— Use cost savings from automation to double down on client acquisition and stay ahead.

— Focus your branding and marketing in a niche where your budget can actually move the needle.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

❗❗❗

📞 Connect with Gabriel Stiritz:

• Website: https://lexamica.com/

• LinkedIn: https://www.linkedin.com/in/gabriel-stiritz/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

How to Create Effective Landing Pages That 3x Your Conversions – with Mary Blackiston Jul 23, 2025

Show notes

What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.

📰 About Mary Blackiston:

Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.

👉 Sasha and Mary explore:

— Why most law firm websites are leaking leads because of bland content

— How Mary turns “meh” content into magnetic, high-converting copy

— The danger of sounding like every other lawyer online

— Real examples of law firm copy that actually books more consults

— How to tell if your current content is helping or hurting your business

👉 Main Takeaways from the Episode:

— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.

— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.

— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.

— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.

— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visithttps://growlaw.co/

📞 Connect with Mary Blackiston:

• Website: http://www.thryvedigitalmarketing.com/

• LinkedIn: https://www.linkedin.com/in/marybblackiston/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Email: info@growlaw.co

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

The $10M Law Firm Framework Every Owner Should Know with Hamid Kohan Jul 16, 2025

Show notes

What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.

📰 About Hamid Kohan:

Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and several other companies that serve the legal and medical industries. His work focuses on helping firms grow through a combination of staffing, systems, and technology. He also co-owns a law firm in California, operating under the state’s non-attorney ownership model.

👉 Sasha and Hamid explore:

— The surprising reason most $1M law firms never cross $2M in profit.

— Why chasing more leads is not the answer (and what to fix instead).

— How virtual staffing actually works, and why your skepticism is costing you millions.

— The fastest way to scale to $10M in revenue and $2M in personal profit.

— What law firm owners must understand about the 50/50 split between front-end and back-end growth.

👉 Main Takeaways from the Episode:

— Build both your marketing engine and operational backend in tandem, as scaling requires both sides growing together.

— Hire virtual staff the smart way. Don’t just “outsource”, integrate them into your workflow to free up your attorneys and boost capacity.

— Plug in AI tools to automate intake, records summary, and document drafting.

— Shift your mindset from “lawyer with a business” to “business owner who runs a law firm”, then act like a CEO.

📞 Connect with Hamid Kohan:

• Website: https://www.legalsoft.com/

• LinkedIn: https://www.linkedin.com/in/hamid-kohan-0367276

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/