Good Content with Shannon McKinstrie

Latest Episodes:

Become Their Favorite Comfort Creator with Everyday Moments Jan 14, 2025

Show notes

Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.

In this episode we’ll be covering:

Diversifying your content types and how that can help engage multiple buyer personas.
Using the 4H Method to share different aspects of life and business in your content.
Returning to basics and using real-life experiences to create content that connects through relatability and trust.
Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content.
Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.

Other episodes you might have missed:

Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 026: Start a Signature Series That People Keep Coming Back For
Episode 037: Personalization is the Key to Your 2025 Content Strategy
Episode 040: Build More Connections with Everyday Moments

Links to reels in this episode:

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We’re Getting Back to Basics and Loving Our Content Jan 07, 2025

Show notes

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!

In this episode we’ll be covering:

How the social media landscape has changed since 2020 and even during 2024
We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
The return to fundamental marketing principles like transparency, integrity, and honesty.
Applying the 4 H Method to your content strategy this year.
Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
A peek at the big plans coming in 2025!

Links from this episode:

Episodes you might have missed:

Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
Episode 040: Build More Connections with Everyday Moments
Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

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Your Simple B-Roll Can Become Easy Reels That Actually Convert Dec 31, 2024

Show notes

I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.

In this episode we’ll be covering:

Skipping the fancy edits to embrace a minimal set up to document daily activities.
Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”
Repurposing your reels and carousels without hitting copy and paste.
Creating habits and routines that make it easy for you to capture relatable content throughout the day.
Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.

Featured content in this episode:

Recommended episodes:

Episode 17: Turn a Simple Idea into a Reel People Will Love
Episode 37: Personalization is the Key to Your 2025 Content Strategy
Episode 39: Transform Your Business in 2025: Top Tips and Trends for Good Content
Episode 40: Build More Connections with Everyday Moments
Episode 41: Let’s Make Content Creation the Easiest Thing on Your To Do List

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

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Let’s Make Content Creation the Easiest Thing on Your To Do List Dec 24, 2024

Show notes

It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever.

In this episode we’ll be covering:

Hiring local business owners to help create your social media content.
Prioritizing your content with simple systems and habits.
How I leverage AI to turn my existing content into even more content.
Creating impactful content that actually resonates with your audience.
Capturing everyday moments for B Roll without consuming every moment of your day.
Simplified editing techniques for your videos, to make it quick and easy.
Remember we aren’t creating “perfect” content!

Featured content in this episode:

Recommended Episodes:

Episode 7: Relatability in Everyday Content with Instagram Stories and Reels
Episode 17: Turn a Simple Idea into a Reel People Will Love
Episode 24: Is Storytelling the Missing Piece in Your Content?
Episode 30: Attract New Followers with Talk to Camera Reels
Episode 32: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Episode 40: Build More Connections with Everyday Moments

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

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Build More Connections with Everyday Moments Dec 17, 2024

Show notes

I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.

In this episode we’ll be covering:

The types of stories I shared in the early days of my business and examples of what I am sharing now.
The anatomy of an Instagram account and how it represents your signage and storefront.
How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.
It’s normal for viewers to fall off after the first three stories, so front load those first stories!
You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!
I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.
Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store.
Should you be sharing your reels to your stories?!?
Remember, people LOVE to follow PEOPLE and want to see your experiences!

Other episodes you might have missed:

Episode 002: Uncomplicating Social Media through Simple Content
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 012: Ditching the Toxic Advice on Instagram
Episode 022: Boost Your Instagram Engagement With These Simple Strategies
Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

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Connect with me on Instagram!

Transform Your Business in 2025: Top Tips and Trends for Good Content Dec 10, 2024

Show notes

What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025.

In this episode we’ll be covering:

A behind the scenes look at hitting business milestones!
Staying true to who you are and standing up for what you believe in.
Ethical marketing practices and how things are changing.
Current trends you’ll want to pay attention to when creating content.

Featured content in this episode:

Recommended episodes:

Episode 16: Overcome Social Media Overwhelm with Timeless Marketing Strategies
Episode 27: Let Your True Personality Shine
Episode 29: Tailoring Successful Reel Techniques to Your Niche
Episode 37: Personalization is the Key to Your 2025 Content Strategy

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

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How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) Dec 03, 2024

Show notes

Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now.

In this episode we’ll be covering:

Why it’s risky to use ChatGPT to create content for you and how to use it responsibly.
The different ways to use the content prompts and hooks I share with you..
Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and Editing
Quick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!)
How to use ChatGPT for inspiration and ideas while adding your own unique spin.
Spice up your content, take your existing content and use ChatGPT to make tweaks and edits.

Reels in this episode:

Hawaii Reel

Other episodes you might have missed:

Episode 014: Why Creating Specific Content Leads to Higher Engagement
Episode 035: Turning Inspiration into Unique and Original Content
Episode 036: Maintaining Your Brand Identity When Everything is Trendy
Episode 037: Personalization is the Key to Your 2025 Content Strategy

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

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Personalization is the Key to Your 2025 Content Strategy Nov 26, 2024

Show notes

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!

In this episode we’ll be covering:

How content has evolved over the years and why what used to work, doesn't anymore.
Inviting your audience into your world and the reason personal content resonates so well.
Different ways you can add a unique touch to your own content, with examples!
Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.
Suggestions for creating timely, personalized content around the holiday season and other current events.

Other episodes you might have missed:

Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 014: Why Creating Specific Content Leads to Higher Engagement
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 026: Start a Signature Series That People Keep Coming Back For

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Maintaining Your Brand Identity When Everything is Trendy Nov 19, 2024

Show notes

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.

In this episode we’ll be covering:

Data based approaches vs. quick fixes when it comes to your content strategy.
How the quick fixes are where people really struggle with losing their identity.
Leaning too heavily on AI and the impact it has on your content and audience.
Going back to basics when it comes to creating content.
Using the helpful tips you see online while still keeping your brand identity in it.

Other episodes you might have missed:

Episode 014: Why Creating Specific Content Leads to Higher Engagement
Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies
Episode 027: Let Your True Personality Shine
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 035: Turning Inspiration into Unique and Original Content

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Turning Inspiration into Unique and Original Content Nov 12, 2024

Show notes

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.

In this episode we’ll be covering:

Leveraging ChatGPT for ideas and repurposing content.
The ethics of inspiration, AI, and original content ideas.
Long term strategy of tailoring your content and brand messaging.
Navigating the current digital content landscape.
Sharing your unique perspective and experiences when creating.

Recommended episodes:

Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 027: Let Your True Personality Shine
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Episode 031: Navigating Content Creation When Everything Feels Overwhelming

Featured content in this episode:

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

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