Good Content with Shannon McKinstrie

Latest Episodes:

Uncomplicating Social Media through Simple Content Apr 09, 2024

Show notes

What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience.

In this episode I’ll be covering:

My thoughts behind viral content and how your excitement plays into content success
How we absorb information has changed over time
What people think quality content is vs what it really is
The types of content that resonate and why you need it
How you might be unintentionally overwhelming your audience
The new way to educate in 2024

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The Key to Creating Good Content for Social Media Growth Apr 09, 2024

Show notes

One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. Let's get into what's working right now so you can start creating content that truly connects with your audience.

In this episode I’ll be covering:

The challenge of keeping up with social media as it is constantly evolving
Timeless marketing strategies and why they actually matter
The one book I recommend to all my clients
Adapting your message to the types of content working right now
Why specificity matters when it comes to creating content
How knowing your audience helps create effective, specific content

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Welcome to Good Content with Shannon McKinstrie Mar 18, 2024

Show notes

Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content.

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!