Good. Better. Broker.

Latest Episodes:

How to Build Lead Flow and Loyalty | Episode 105 Sep 16, 2025

Show notes

The following guest sits down with host Justin White:
• Mitch Hamilton – CEO, Sr. Mortgage Broker – Three Point Mortgage
Delivering Consistent Value for Past Clients Makes Them Answer Your Phone Calls
Staying in front of clients is essential for mortgage loan originators, but that doesn’t mean they should call to just ‘check in.’ How can LOs add value by calling with a purpose? Listen to Episode #105 of Good. Better. Broker. to hear strategies for building lead flow and loyalty from a mortgage broker who has an answer rate that exceeds 90 percent.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to provide meaningful resources for borrowers throughout the calendar year.
In this episode, we discuss ...
• 1:22 – how Mitch is succeeding with a people-first approach
• 1:55 – why Mitch’s clients always answer his calls
• 2:51 – why LOs shouldn’t call to just ‘check in’ with past clients
• 4:40 – when Mitch realized he couldn’t rely solely on real estate agents for business
• 6:06 – the tax appeal strategy that has helped Mitch build loyalty with clients
• 10:01 – how Mitch leverages data
• 13:20 – why LOs shouldn’t just expect referrals
• 14:28 – how to make people feel like they’re not just a number
• 16:55 – how Mitch stays in front of his clients
• 18:49 – Mitch’s advice on finding value-adds
Resources mentioned in this episode:
Homebot
Show Contributors:
Mitch Hamilton
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Be a Student Loan Debt Hero | Episode 104 Sep 02, 2025

Show notes

The following guest sits down with host Justin White:
• Pam Marron – Loan Originator, Innovative Mortgage
Finding Solutions for Aspiring Homeowners Who Are Struggling With Student Loan Debt
Of the more than 42 million student loan holders in the U.S., it’s estimated that only 10 million are current on their payments. That means there’s lots of opportunities for mortgage professionals to help. How can LOs help those who are struggling with student loan payments so they can qualify for a home loan? Listen to Episode #104 of Good. Better. Broker. to hear from one of the industry’s foremost advocates on consumer credit reform and long-time independent mortgage broker on how her fellow mortgage brokers can be part of the solution.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to help potential borrowers overcome student loan debt struggles so they can become eligible for mortgage financing.
In this episode, we discuss ...
• 1:37 – how student loan debt became a focus for Pam
• 4:07 – how student loan delinquency impacts a borrower’s ability to get a mortgage
• 5:53 – Pam’s efforts to spur positive change for borrowers
• 8:47 – how to help those with student loan debt get on repayment plans
• 9:53 – the path for a potential borrower who is past due on their student loans
• 11:31 – the impact of credit damage on being able to obtain mortgage financing
• 13:22 – how to boost credit enough to obtain down payment assistance
• 14:49 – how mortgage loan originators can help borrowers with student loan debt issues
• 15:43 – why independent mortgage brokers are in a great spot to help these borrowers
• 16:43 – why this cause is so meaningful for Pam
• 19:24 – advice for loan originators on how they can help
• 20:49 – why loan originators should provide solutions for those struggling with student loan debt struggles
Resources mentioned in this episode:
Clients 2 Homeowners
Show Contributors:
Pam Marron
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

How to Use Cross Quals as a Long-Term Growth Strategy | Episode 103 Aug 19, 2025

Show notes

The following guest sits down with host Justin White:
• Joey Roquet – Vice President, Secure Choice Lending
Make Listing Agents Look More Professional to Sellers by Doing Cross Qualifications
Targeting listing agents isn’t something a lot of mortgage loan originators do, but it can be a very effective long-term play for earning business. How do cross qualifications help LOs build brand capital with agents? Listen to Episode #103 of Good. Better. Broker. to hear from a broker who strengthens his relationships by providing value to referral partners without expecting anything in return.
In this episode of the Good. Better. Broker. podcast, you’ll learn why cross quals are a successful strategy for impressing real estate agents.
In this episode, we discuss ...
• 1:32 – why Joey takes a long-term approach to business
• 3:33 – alternative ways of boosting reputation
• 5:37 – why Joey targets listing agents
• 8:56 – what a cross qual is
• 10:30 – how this strategy aligns with Joey’s business philosophy
• 11:57 – impact of cross quals on Joey’s business
• 13:38 – how cross quals weed out LOs that aren’t thorough enough
• 15:23 – how the cross qual strategy helps with recruiting
• 20:00 – why Joey doesn’t use a CRM
Show Contributors:
Joey Roquet
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of the daily news video,UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

How to Convince Past Clients to Pick Up Your Call | Episode 102 Aug 05, 2025

Show notes

The following guest sits down with host Justin White:
• Kym Mason – Mortgage Broker, The Mason Group/Summit Lending
Mortgage loan originators are always looking for reasons to reach out to past clients, especially those who already have a low interest rate. How can LOs convince clients to pick up the phone? Listen to episode #102 of Good. Better. Broker. to hear about a strategic approach for getting clients on the phone and the right questions to ask them.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to conduct an annual review campaign to see if borrowers can benefit from a refinance.
In this episode, we discuss ...
• 1:27 – why Kym’s business depends on staying in touch with past clients
• 3:13 – Kym’s annual review campaign
• 4:05 – different methods for reaching out to past clients
• 6:12 – intentionally sending calls to voicemail
• 7:22 – the questions Kym asks when she gets a past client on the phone
• 8:40 – how Kym found out one of her clients had $40K in debt
• 10:13 – an example of why it’s important to stay on top of past clients
• 11:27 – how Kym loops in her real estate agents on her clients’ status
• 12:02 – how affirming your clients influences the tone of a conversation
• 13:15 – how Kym was able to turn around a conversation that went sideways
• 15:35 – determining how much equity past clients have
• 18:06 – the impact of the annual review campaign on Kym’s business
• 19:40 – how to get in touch with Kym
Resources mentioned in this episode:
Homebot
Show Contributors:
Kym Mason
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

From Mortgage to Moment: How Brokers Can Harness Their True Superpower | Episode 101 Jul 22, 2025

Show notes

The following guest sits down with host Justin White:
• Roy Meshel – Founder, Local Mortgage
Deepening Connections in the Community by Sharing Your Borrowers’ Best Stories
Roy Meshel isn’t just in the mortgage business – he’s also in the memory-making business. For Roy, a mortgage is more than a commodity – it’s a gateway to the best moments in people’s lives. How can mortgage brokers leverage these moments to help their business? Listen to episode #101 of Good. Better. Broker. to find out why sharing your borrowers’ best stories deepens your connections in the community.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to turn a mortgage into a memory for borrowers.
In this episode, we discuss ...
• 1:25 – why the word “local” has a ton of meaning for Roy
• 3:41 – why being invested in your community is a winning strategy
• 5:23 – Roy’s belief that community is about connection
• 6:23 – why Roy started asking clients about the best moments in their home
• 9:15 – the best moment Roy has heard from a client
• 11:13 – how Roy started capturing client moments for videos
• 12:25 – feedback on the videos Roy has captured
• 13:56 – how the videos help Roy’s staff appreciate what they do
• 16:53 – the impact of Roy’s approach to reviews and referrals
Resources mentioned in this episode:
Unreasonable Hospitality
Show Contributors:
Roy Meshel
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Mat’s Favorite Moments | Episode 100 Jul 08, 2025

Show notes

The following guests sit down with hosts Justin White and Mat Ishbia:
• Eric Katz – Independence Home Loans
• Andi Numan – Swift Home Loans
• Ann Sullivan – Lending Heights
• Carrie Gusmus – Aslan Home Lending
• Ian Twaddle - UMortgage
Mat Ishbia’s Favorite Moments from the First 99 Episodes of Good. Better. Broker.
It’s time to celebrate as Good. Better. Broker. hits the century mark. In our 100th episode, we’re joined by special guest host Mat Ishbia, who looks back on his favorite moments from our first 99 episodes. Which moments made the list? Tune into episode #100 to find out.
In this episode of the Good. Better. Broker. podcast, you’ll hear Mat Ishbia talk about his favorite segments from our first 99 episodes.
In this episode, we discuss ...
• 1:20 – Eric Katz on nailing the first 90 seconds of a sales call
• 5:23 – Andi Numan on refinance business being available in any rate environment
• 7:55 – Ann Sullivan on using home equity to improve financial well-being
• 11:39 – Carrie Gusmus on the investment she makes in coaching her LOs
• 15:19 – Ian Twaddle on obsessing over real estate agent relationships
Show Contributors:
Eric Katz
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Andi Numan
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Ann Sullivan
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Carrie Gusmus
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
Ian Twaddle
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

Managing Relationships with Maximum Efficiency | Episode 99 Jun 17, 2025

Show notes

The following guest sits down with host Justin White:
• Adrian Webb - Sr. Loan Officer, Milestone Mortgage Solutions
How to Leverage Your Time and Build Your Business Through Strong Connections
Adrian Webb is one of the top mortgage loan originators in the country. Even though his loan volume has increased over the years, his sales activities have stayed the same. Why do mortgage brokers have to stay connected to their referral sources regardless of how much business they’re doing? Tune into episode #99 of Good. Better. Broker. to find out how Adrian maximizes his schedule and holds himself accountable.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to leverage your time to build new relationships and further existing ones.
In this episode, we discuss ...
• 1:30 – Adrian’s approach to relationship management
• 3:06 – why Adrian’s activity level never changes
• 4:41 – how Adrian measures his activity
• 6:03 – interacting with clients in person vs. virtually
• 6:48 – the importance of working on the weekend
• 7:52 – making sure people know what you do
• 10:12 – lunch meetings vs. open houses
• 12:51 – using metrics to define success
• 14:20 – Adrian’s definition of a perfect week
• 15:44 – how to not be overly salesy to agents
• 17:43 – getting people in the community to think of you for their home loan
Resources mentioned in this episode:
Real Producers Magazine
Show Contributors:
Adrian Webb
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

UWM LIVE! 2025 Megacast Part 2 | Episode 98 Jun 03, 2025

Show notes

The following guests sit down with host Justin White:
• Nancy Aguirre - Your Better Mortgage
• Shane Ouimet - Better Rate Mortgage
• Linus Thalman - Golden Mortgage
• Fannie Mae West - Optist, Inc.
• Nathanael Perez - LEN Financial Services
• Frank Coto - Lincoln Lending Group
UWM Live! Attendees Join us to Talk About How They’re Generating Business
For the fourth year in a row, thousands of independent mortgage brokers gathered in Michigan for the biggest mortgage event of the year, UWM LIVE! In part 2 of this special episode, we catch up with mortgage professionals from around the country to find out how they’re leveraging technology, social media and more to bring in business.
In this episode of the Good. Better. Broker. podcast, you’ll hear interviews from the fourth annual UWM LIVE! event in Michigan.
In this episode, we discuss ...
• 0:35 – interview with Nancy Aguirre
• 8:05 – interview with Shane Ouimet
• 19:36 – interview with Linus Thalman
• 31:34 – interview with Fannie Mae West
• 41:53 – interview with Nathanael Perez
• 49:46 – interview with Frank Coto
Show Contributors:
Nancy Aguirre
LinkedIn, Instagram, Facebook
Shane Ouimet
LinkedIn, Instagram, Facebook
Linus Thalman
LinkedIn, Instagram , Facebook
Fannie Mae West
LinkedIn, Instagram, Facebook
Nathanael Perez
LinkedIn, Instagram, Facebook
Frank Coto
LinkedIn, Instagram, Facebook
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.
Connect with Justin on LinkedIn, Instagram, or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

UWM LIVE! 2025 Megacast, Part 1 | Episode 97 May 20, 2025

Show notes

The following guests sit down with host Justin White:
• Jim Clarke – Equity Lending Group Powered by Lending Heights
• Dustin Owen – The LO Podcast
• Eric Vaca – Finest City Homes & Loans
• Nichole Abraham and Candace Swanson – Home Team Mortgage
• Carlos Scarpero – Edge Home Finance
UWM LIVE! Attendees Join Us to Talk About How They’re Generating Business
For the 4th year in a row, thousands of independent mortgage brokers gathered in Michigan for the biggest mortgage event of the year, UWM LIVE! In Part 1 of this special episode, we catch up with mortgage professionals from around the country to find out how they’re leveraging technology, social media and more to bring in business.
In this episode of the Good. Better. Broker. podcast, you’ll hear interviews from the fourth annual UWM LIVE! event in Michigan.
In this episode, we discuss ...
• 0:33 – Jim Clarke interview
• 8:23 – Dustin Owen interview
• 19:52 – Eric Vaca interview
• 29:20 – Nichole Abraham and Candace Swanson interview
• 45:40 – Carlos Scarpero interview
Show Contributors:
Dustin Owen
LinkedIn, Instagram or Facebook
Eric Vaca
LinkedIn, Instagram or Facebook
Nichole Abraham
LinkedIn, Instagram or Facebook
Candace Swanson
LinkedIn, Instagram or Facebook
Carlos Scarpero
LinkedIn, Instagram or Facebook
Jim Clarke
LinkedIn, Instagram or Facebook
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

How to Kill It With Content | Episode 96 May 06, 2025

Show notes

The following guest sits down with host Justin White:
• Brandon Brotsky – Co-founder and Co-owner, Reach Home Loans
Commit to Creating Content to Grow Your Brand and Your Business
There’s no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.
In this episode of the Good. Better. Broker. podcast, you’ll learn how to enhance your brand through a consistent commitment to content creation.
In this episode, we discuss ...
• 1:32 – How Brandon’s brand helps differentiate him from others
• 2:48 – The decision to focus on video content for social media
• 5:12 – How Brandon got comfortable in front of the camera
• 6:20 – How Brandon generates ideas for his videos
• 8:20 – How AI influences Brandon’s content
• 9:46 – Repurposing content ideas
• 11:00 – Ways Brandon hooks his audience
• 12:15 – Brandon’s best-performing video concept
• 13:57 – How to balance originating vs. creating content
• 17:36 – Long-term content
• 20:24 – How social media content helps Brandon help his agents
• 22:18 – Brandon’s future plans for content
Show Contributors:
Brandon Brotsky
Connect on LinkedIn
Connect on Facebook
Connect on Instagram
About the Host:
Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Connect with Justin on LinkedIn, Instagram or Twitter
Connect with UWM on Social Media:
• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube
Head to uwm.com to see the latest news and updates.

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