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    Business

    Good. Better. Broker.

    The podcast for mortgage professionals who want to take their business to the next level.

    Each episode features candid conversations with UWM broker partners, sharing the strategies, lessons and real-world experiences that have fueled their growth. From major metropolitan markets to small-town communities, you’ll hear how top performers are generating business, building relationships, leading teams and capitalizing on the unique advantages of being an independent mortgage broker.

    Whether you’re looking to refine your sales approach, strengthen your operations or accelerate your growth, Good. Better. Broker. delivers practical insights and proven best practices you can put into action immediately.

    Learn from the best. Grow your business. Become a better broker.

    Advertise

    Copyright: © 2021 Good. Better. Broker.

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Talk, Connect, Close: Mastering the Journey From Dialogue to Deal | Episode 115 Feb 03, 2026
    Show notes

    The following guest sits down with host Justin White:
    • Mike Miklaus – Broker-owner, Integrity Mortgage
    Conversations are the Lifeblood of Business for Mortgage Loan Originators
    Local mortgage brokers are winning market share, in part, because they are focused on relationships instead of transactions. To form those relationships, they need to have meaningful conversations with the people in their community. How can LOs form connections that lead to closings? Listen to Episode #115 of Good. Better. Broker. to find out why phone conversations need to be a staple of every originator’s daily activity.
    In this episode of the Good. Better. Broker. podcast, you’ll learn what questions to ask to build strong relationships with clients.
    In this episode, we discuss ...
    • 2:19 – why conversations are the lifeblood of a mortgage loan originator
    • 3:12 – why mortgage brokers are uniquely positioned to leverage relationships
    • 4:03 – Mike’s love of helping people
    • 5:49 – doing self-assessments of your relationships
    • 7:12 – having an attitude of curiosity in conversations
    • 9:26 – how to be relational instead of transactional
    • 10:01 – how to not get caught up in ‘shiny object syndrome’
    • 12:37 – holding yourself accountable to have conversations
    • 14:37 – borrower needs and how to determine them
    • 15:47 – why making outbound calls makes business happen
    • 17:23 – why having more conversations leads to more loans
    Show Contributors:
    Mike Miklaus
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Keep Your Friends Close and Your Agents Closer | Episode 114 Jan 20, 2026
    Show notes

    The following guest sits down with host Justin White:
    • Courtney Crowder - Broker-owner, Phoenix Lending Group
    When Your Social Circle is Mostly Real Estate Agents, Business Comes Naturally
    Every mortgage loan originator has a different strategy for how they get referrals from real estate agents. For Courtney Crowder, it happens naturally because most of the agents she works with are her friends. How does blending business with personal help mortgage loan originators bring in more loans? Listen to episode #114 of Good. Better. Broker. to find out how Courtney has become the preferred lender for multiple real estate brokerages in her area.
    In this episode of the Good. Better. Broker. podcast, you’ll learn how to be a champion and a cheerleader for your real estate agents.
    In this episode, we discuss ...
    • 1:36 – going from working the front desk to being a broker-owner
    • 2:15 – pairing real estate agents with the right LOs
    • 2:39 – why Courtney treats her business like a real estate agent
    • 3:20 – how Courtney has accumulated 80+ agents who send her business
    • 3:51 – being a champion for your real estate agents
    • 4:31 – using social media to cultivate agent relationships
    • 6:30 – relating to single women who are homebuyers
    • 7:48 – networking through women’s groups
    • 9:01 – staying connected to real estate agents
    • 11:04 – when it’s ok to say no to a real estate agent
    • 12:04 – becoming the preferred lender for multiple real estate brokerages
    • 13:32 – how other LOs can work with more real estate agents
    Show Contributors:
    Courtney Crowder
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    How to Find the Right Referral Partners | Episode 113 Jan 06, 2026
    Show notes

    The following guest sits down with host Justin White:
    • Tammy Saul - Broker-owner, Federal Hill Mortgage
    How to Surround Yourself with Real Estate Agents Who Lift You and Your Business
    Tammy Saul has more than one hundred real estate agents who send her referrals, but it’s the agents she doesn’t work with who have elevated her production. How should mortgage loan originators determine who they should surround themselves with? Listen to Episode #113 of Good. Better. Broker. to find out why healthy relationships are key to a healthy business.
    In this episode of the Good. Better. Broker. podcast, you’ll learn why it pays to be selective about the referral partners you invest your time and energy into.
    In this episode, we discuss ...
    • 1:47 – why every LO needs to ask themselves about who they want to work with
    • 2:33 – how Tammy figured out which referral partners she didn’t want to work with
    • 6:26 – treating real estate agents like clients
    • 7:53 – Tammy’s background as an attorney
    • 9:14 – pain points experienced by real estate agents
    • 11:45 – eliminating toxic relationships
    • 13:34 – managing relationships with real estate agents
    • 16:08 – providing actual value for real estate agents
    • 16:59 – why Tammy doesn’t talk with agents who have loans in process
    • 18:40 – how a personal experience gave Tammy new perspective on the people she surrounds herself with
    Resources mentioned in this episode:
    Darren Hardy
    Show Contributors:
    Tammy Saul
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Best of 2025 | Episode 112 Dec 23, 2025
    Show notes

    The following guests sit down with host Justin White:
    • Eric Katz, Independence Home Loans
    • Michael Cain and Tracy Campagna, SD Mortgage Couple
    • Craig Snell, Milestone Mortgage Solutions
    • Carrie Gusmus, Aslan Home Lending
    • David Kakish, Anchor Home Loans
    Highlights From Our 5 Most Downloaded Episodes of 2025
    How to nail the first 90 seconds of a sales call. Attracting real estate agents through social media. Educating clients to avoid getting rate-shopped. Equipping new loan originators with tools for sustained success. Earning business instead of asking for it. These were the topics we covered in our most popular podcast episodes of the year. You’ll hear something from each of those conversations on Episode #112, Good. Better. Broker.’s Best of 2025.
    In this episode of the Good. Better. Broker. podcast, you’ll hear clips from our most downloaded episodes of the year.
    In this episode, we discuss ...
    • 0:47 – tips for having successful sales calls
    • 3:54 – standing out to real estate agents on Instagram
    • 6:28 – providing value to borrowers through education
    • 8:57 – providing new LOs with tools to get business
    • 12:17 – how to earn business from real estate agents instead of asking for it
    Show Contributors:
    Eric Katz
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    Michael Cain and Tracy Campagna
    Connect with Michael on LinkedIn
    Connect with Tracy on LinkedIn
    Connect on Facebook
    Connect onInstagram
    Craig Snell
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    Carrie Gusmus
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    David Kakish
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    Justin White is UWM’s in-house brand journalist and the host of the daily news video,Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    •


    How to Own an Open House | Episode 111 Dec 09, 2025
    Show notes

    The following guest sits down with host Justin White:
    • Steve White – Loan Officer, Milestone Mortgage Solutions
    Maximize Opportunities at Open Houses With a Strategic Approach to Networking
    Open houses present a big opportunity for mortgage loan originators to get more business – but only if they have a gameplan going in. What should LOs do at an open house to turn leads into loans? Listen to Episode #111 of Good. Better. Broker. to find out why everyone at an open house is a potential client.
    In this episode of the Good. Better. Broker. podcast, you’ll learn how to leave an open house with more business opportunities and stronger real estate agent relationships.
    In this episode, we discuss...
    • 1:23 – how Steve has achieved success early in the first five years of his career
    • 2:24 – how having a positive attitude has helped Steve
    • 4:58 – Steve’s definition of “Mortgage University”
    • 6:45 – how Steve built his business by going to open houses
    • 8:37 – why Steve views open houses as a major opportunity for LOs
    • 9:24 – how to determine if a homebuyer could be a potential client
    • 11:51 – overcoming objections from potential clients
    • 13:30 – the number one question buyers don’t ask themselves
    • 14:55 – why Steve no longer carries business cards
    • 17:54 – the value of being available on weekends
    • 20:43 – why Steve prioritizes overcommunication with borrowers and agents
    • 21:40 – Steve’s message to other LOs to stay positive
    Show Contributors:
    Steve White
    Connect on Facebook
    Connect on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Purpose and Presence: Finding Your Rhythm as a Mortgage Broker | Episode 110 Nov 25, 2025
    Show notes

    The following guest sits down with host Justin White:
    • Alysha Boles – Mortgage Advisor, Edge Home Finance
    Stop Comparing Yourself to Others and Start Running Your Business to Fit Your Vision
    One of the best parts of being an independent mortgage broker is that there’s no cookie-cutter way to do it. How can mortgage brokers have a business that aligns with their professional and personal goals? Listen to Episode #110 of Good. Better. Broker. to find out how to have success without sacrificing the things that matter most.
    In this episode of the Good. Better. Broker. podcast, you’ll learn how to build a business that serves the needs of your clients, team members and family.
    In this episode, we discuss ...
    • 1:48 – building a business around life as a parent
    • 2:51 – forcing yourself into the mold of a top producer
    • 4:19 – how to stop comparing yourself to other LOs
    • 5:51 – building a team based on people’s strengths
    • 7:31 – how Alysha found help through a Facebook moms’ group
    • 11:09 – being transparent with your team
    • 12:18 – how Alysha’s hiring strategy aligns with her growth plan
    • 13:13 – why being a broker creates flexibility
    • 14:16 – why Alysha focuses on “heart money”
    • 15:28 – playing the role of financial advisor as a mortgage broker
    • 17:35 – advice for other mortgage brokers on doing things their way
    Show Contributors:
    Alysha Boles
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Referral Goldmine: How to Turn Value Into Endless Leads | Episode 109 Nov 11, 2025
    Show notes

    The following guests sit down with host Justin White:
    • Chirag Rachhadia and Vipul Hapani, Vema Mortgage
    Earn Client Referrals by Providing Immeasurable Value Through Service
    It’s a dream scenario for any mortgage loan originator – leads falling into your lap. How can mortgage brokers get to a point where clients regularly refer them business? Listen to Episode #109 of Good. Better. Broker. to learn how two of North Carolina’s top producers have built their business on providing unrivaled value to their borrowers and referral partners.
    In this episode of the Good. Better. Broker. podcast, you’ll hear how to deliver a level of service that will have clients referring you leads without asking them to do so.
    In this episode, we discuss ...
    • 1:39 – Chirag and Vipul’s transition from physical therapy to mortgages
    • 3:30 – how Chirag and Vipul get word-of-mouth referrals
    • 4:41 – creating a loan experience that leads to referrals
    • 5:38 – thanking clients who send referrals
    • 6:40 – the importance of an initial client call
    • 7:57 – how Chirag and Vipul use a messaging app to communicate with clients
    • 9:31 – why sharing industry news helps reputation
    • 10:28 – purchase strategy
    • 11:48 – focusing on lower loan amounts
    • 12:33 – staying in front of clients
    • 13:41 – how Chirag and Vipul ended up in Charlotte, NC
    • 17:24 – why being available outside business hours is important
    Resources mentioned in this episode:
    WhatsApp
    Show Contributors:
    Chirag Rachhadia
    Connect with Chirag on LinkedIn
    Connect with Chirag on Facebook
    Connect with Chirag on Instagram
    Vipul Hapani
    Connect with Vipul on LinkedIn
    Connect with Vipul on Facebook
    Connect with Vipul on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    How to Make a Mortgage Feel Personal | Episode 108 Oct 28, 2025
    Show notes

    The following guests sit down with host Justin White:
    • Loli Martinez Calbert and Alix Pate, Dream Team Lending
    Mortgage Brokers Who Treat Their Clients So Well They Become Friends
    ‘Fast, friendly and efficient’ isn’t just a tagline for Dream Team Lending – it’s how they run every facet of their business. How can mortgage brokers attract clients simply by showing how invested they are in their experience? Listen to Episode #108 of Good. Better. Broker. to learn how the founders of Dream Team Lending form relationships that last well beyond the loan process.
    In this episode of the Good. Better. Broker. podcast, you’ll hear how to deliver customer service that makes borrowers and real estate agents want to refer you.
    In this episode, we discuss ...
    • 1:36 – the dynamic between Loli and Alix
    • 2:18 – how Loli and Alix divide and conquer
    • 4:15 – increasing visibility for the Dream Team brand
    • 5:45 – how their efforts have impacted business
    • 6:48 – Loli and Alix’s tagline and what it means for clients and referral partners
    • 7:57 – why Loli and Alix’s dynamic helps to attract business
    • 8:57 – how Loli and Alix push each other outside their comfort zones
    • 10:28 – why business is also personal for Loli and Alix
    • 12:06 – how being partners helps enhance customer service
    • 14:45 – why finding joy in your job makes people want to work with you
    • 16:01 – how Loli and Alix first started working together
    Show Contributors:
    Loli Martinez Calbert
    Connect with Loli on LinkedIn
    Connect with Loli on Facebook
    Connect with Loli on Instagram
    Alix Pate
    Connect with Alix on LinkedIn
    Connect with Alix on Facebook
    Connect with Alix on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Power Partners: Secrets to Thriving as Broker-Owners | Episode 107 Oct 14, 2025
    Show notes

    The following guests sit down with host Justin White:
    • Taylor Coulton and Jeff Summy, Co-founders, Federal First Lending
    How Brokers Can Navigate Building a Company With a Partner
    Behind every successful partnership is an ability to compromise and complement one another. For the broker-owners of Federal First Lending, company strategy is guided by one fundamental question – what is going to bring in more loans? Listen to Episode #107 of Good. Better. Broker. as we go inside the dynamic of friends turned co-founders of a growing mortgage broker shop.
    In this episode of the Good. Better. Broker. podcast, you’ll hear how broker-owners navigate the responsibilities of building a company.
    In this episode, we discuss...
    • 1:25 – when childhood friends become business partners
    • 4:54 – how Taylor and Jeff lean on each other
    • 6:52 – the benefits of a ‘divide and conquer’ approach
    • 8:13 – launching the company from Taylor’s apartment
    • 9:40 – recruiting loan originators
    • 10:33 – growing at an appropriate pace
    • 12:41 – why you can’t make someone put in the work to be successful
    • 16:07 – adapting a direct-to-consumer model to their company
    • 17:44 – splitting up the responsibilities for leading the business
    • 21:04 – knowing who to go to with questions
    • 22:22 – why Taylor and Jeff have done coaching together
    Show Contributors:
    Taylor Coulton
    Connect with Taylor on LinkedIn
    Connect with Taylor on Facebook
    Connect with Taylor on Instagram
    Jeff Summy
    Connect with Jeff on LinkedIn
    Connect with Jeff on Facebook
    Connect with Jeff on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram, or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Be an Outdoor Cat: Why LOs Need to Hunt for Business | Episode 106 Sep 30, 2025
    Show notes

    The following guest sits down with host Justin White:
    • Wade Betz – Branch Manager, Mpire Financial
    Successful Loan Originators Focus on Actions That Involve Old School Sales Tactics
    Mortgage loan originators can’t sit back and wait for loans to come to them. What do outdoor cats have in common with the most successful LOs? Listen to Episode #106 of Good. Better. Broker. to learn about tried-and-true sales activities that can help increase business and accountability.
    In this episode of the Good. Better. Broker. podcast, you’ll hear which sales actions to prioritize, how often to do them and how to track them.
    In this episode, we discuss ...
    • 1:41 – how Wade has built a branch of high-producing LOs
    • 3:43 – why LOs need to act like outdoor cats
    • 4:36 – how LOs can get the phone to ring
    • 5:14 – the importance of tracking sales activity
    • 6:50 – top sales activities for LOs
    • 9:18 – the three reasons why LOs should call people
    • 10:11 – time-blocking like your pipeline depends on it
    • 11:53 – Wade’s morning schedule
    • 14:07 – how coaching has impacted Wade’s career
    • 17:21 – staying on top of your client database
    • 20:27 – Wade’s blueprint for enhancing sales activity
    Resources mentioned in this episode:
    Miracle Morning book
    Homebot
    Home IQ
    Show Contributors:
    Wade Betz
    Connect on LinkedIn
    Connect on Facebook
    Connect on Instagram
    About the Host:
    Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM.A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
    Connect with Justin on LinkedIn, Instagram or Twitter
    Connect with UWM on Social Media:
    • Facebook
    • LinkedIn
    • Instagram
    • Twitter
    • YouTube
    Head to uwm.com to see the latest news and updates.


    Previous 1 2 3 4 5 14 Next

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