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    Software How-To

    Giant Robots Smashing Into Other Giant Robots

    A podcast about the design, development, and business of great software. Each week thoughtbot is joined by the people who build and nurture the products we love.

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    Latest Episodes:
    179: It's Tough to Iterate on Nothing Jan 25, 2016
    Show notes

    Ben resolves to cut back on dashboard checkins, makes progress on Formkeep's Ember extraction, and struggles with product-market fit. Meanwhile, Chris tackles some analytics issues, opens up Upcase landing pages from behind the paywall to improve marketing and SEO, and steps up his marketing and social-media game.

    • Formkeep
    • Upcase
    • baremetrics
    • Formkeep Blog
    • The Pragmatic Programmer
    • SPIN Selling
    • Radical Candor
    • Bootstrapped Web Podcast

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    178: No-one Wants Form End-Points for Christmas Jan 18, 2016
    Show notes

    Ben and Chris both struggle with cancelations coming into the new year, Formkeep continues to strip out Ember and focus on content marketing, and Upcase resolves a major issue in the exercise system and improves the checkout flow.

    • Formkeep
    • Upcase
    • The Mythical Man-Month
    • Levenshtein Distance
    • Edgar
    • Laura Roeder on Giant Robots
    • How to 3x your productivity in 10 minutes a week- Mitchell Harper
    • gitolite
    • Test All the F***in Time
    • Finding Your Flywheel- Rob Walling
    • SPIN Selling

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    177: I Forgot There Would Be Follow-On Tasks Jan 11, 2016
    Show notes

    Chris tracks new members after the release of the new Mastering Git course from Upcase, launches a drip e-mail campaign to attract more members, and focuses on increased content output. Ben continues removing Ember from Formkeep, rethinks an activation sequence A/B test, conducts user tests to improve the checkout flow, and adopts a mindset of continuous improvement.

    • Formkeep
    • Upcase
    • Mastering Git course on Upcase
    • Drip Marketing
    • Mastermind Alliance
    • Startup Playbook- Sam Altman
    • Rob Walling on Giant Robots
    • How to 10x in 15 Months
    • The Content Marketing Handbook
    • Airbnb vs Hotels
    • The Effective Executive- Peter F. Drucker

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    176: The Pricing is Right Jan 04, 2016
    Show notes

    As Ben transitions from Upcase to Formkeep, so too will the podcast transition to an open discussion around growing thoughtbot's internal projects and maintaining them as businesses, highlighting our hopes, experiments, tactics, failures, and success along the way! Today Ben and new co-host Chris discuss finding that magic feature or metric around which to structure pricing, selecting the right framework for your app, and customer acquisition tactics.

    • Formkeep
    • Upcase
    • Price Intelligently
    • Audience Ops
    • Bootstrapped Web Podcast
    • Middleman
    • Traction
    • Wistia Turnstile
    • Rob Walling on Giant Robots
    • Visual Website Optimizer
    • Mastering Git course on Upcase
    • Chris on Twitter

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    175: Broaden Your Worldview (Ashe Dryden) Dec 21, 2015
    Show notes

    Ben talks with Ashe Dryden about ways to approach diversity in the tech community from workplace, conference, and personal perspectives.

    • AlterConf
    • The Diverse Team
    • The Inclusive Event
    • Model View Culture
    • Brianna Wu - 9 Ways to Stop Hurting and Start Helping Women in Tech
    • Fund Club
    • Ashe on Twitter

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    174: Building Character (Laura Roeder) Dec 14, 2015
    Show notes

    Ben and Laura Roeder, founder of Edgar, chat about anthropomorphizing your brand to build better engagement, going the extra step to care about customer success, and some tips for social media marketing best practices.

    This episode is brought to you by Formkeep: Form endpoints for designers and developers

    • Edgar
    • Edgar is my boyfriend- Sticker shown at the top of this glowing love-letter to Edgar
    • thoughtbot Playbook
    • Laura on Twitter

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    173: Obsessed With Helping (Hiten Shah) Dec 07, 2015
    Show notes

    Ben talks with Hiten Shah, co-founder of Crazy Egg and Kissmetrics, on the value of helping others, frameworks for a better life, being an infovore, and tips for finding a successful product niche.

    • Upcase: 50% Off Your First Month For Giant Robots Listeners!
    • Crazy Egg
    • Kissmetrics
    • Jeff Bezos - Regret Minimization Framework
    • Hacks for Infovores
    • "Be Good"- Paul Graham
    • The Lean Startup
    • Jack Dorsey on CEO as Editor
    • The Startup Chat Podcast
    • Saas Weekly
    • Hiten on Twitter

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    172: Go After the Hard Stuff (Eric Normand) Dec 01, 2015
    Show notes

    Ben and Eric Normand of LispCast and PurelyFunctional.tv talk about the pros and cons of Haskell and Clojure, empathize on some of the pain points of running an educational coding platform, and hypothesize on how the next great programming "killer demo" will present itself.

    • Upcase: 50% Off Your First Month For Giant Robots Listeners!
    • LispCast- With welcome message for Giant Robots listeners
    • PurelyFunctional.tv
    • Nil Punning
    • Original LispCast Kickstarter
    • Ruby on Rails 15 Minute Blog Demo
    • Eric on Twitter

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    171: Always Be Hustling (Steli Efti) Nov 23, 2015
    Show notes

    Ben talks with Steli Efti, CEO and Co-founder of Close, on maintaining energy and passion in speaking, why engineers make great sales people (and how they can be even better), and managing your emotions to be more productive and happy.

    • Upcase: 50% Off Your First Month For Giant Robots Listeners!
    • Close
    • How to Build a Solo SaaS Sales Machine
    • Engineers Vs Sales People
    • The Startup Chat
    • Steli on Twitter

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    170: Make Things People Want (C. Todd Lombardo & Trace Wax) Nov 09, 2015
    Show notes

    Chad talks with C. Todd Lombardo & Trace Wax about their new book, co-authored with Richard Banfield, Design Sprint: A Practical Guidebook for Building Great Digital Products, as well as the process and benefits of design sprints.

    • Upcase: 50% Off Your First Month For Giant Robots Listeners!
    • Design Sprint: A Practical Guidebook for Building Great Digital Products
    • Giant Robots #106
    • The Character Growth Card at Character Lab
    • The IKEA Effect- Michael Norton
    • Design Museum Boston
    • Jobs to be Done Framework and Jobs Stories
    • GoToMeeting
    • Lean Startup Methodology
    • Tentative #6
    • C. Todd on Twitter
    • Trace on Twitter

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