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    Software How-To

    Giant Robots Smashing Into Other Giant Robots

    A podcast about the design, development, and business of great software. Each week thoughtbot is joined by the people who build and nurture the products we love.

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    Latest Episodes:
    199: Heartening Frustration Jun 27, 2016
    Show notes

    This week, we ruminate on the meta-organization of project management. Ben embraces team feedback on FormLinter.com, reaches the end of Formkeep's grandfathered pricing window, and removes sandboxing to streamline plan structures. Chris contemplates Upcase's role as a product within thoughtbot, prepares to welcome on new team members (bye Gabe!), and restructures topic relationships to improve discoverability. Also, the return of Dance Talk!

    • Upcase
    • Formkeep
    • Getting Things Done
    • Warren Buffett's 2-List System
    • FormLinter
    • Ruby on Rails 15 Minute Blog Engine Demo

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    198: Nailing Down the Why Jun 20, 2016
    Show notes

    On Formkeep, Ben launches FormLinter to increase form accessibility and conversions, and looks forward to additional persons on thoughtbot product work. Chris continues marketing of the Bourbon Smash course, wrestles with metrics and analytics, and improves team logins on Upcase.

    • Upcase
    • Formkeep
    • FormLinter
    • AccessLint
    • Traction- Gabriel Weinberg & Justin Mares
    • inbound.org
    • Failing on Day One- Chad Pytel
    • Panopticon

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    197: An Engine That Throws Off Money Jun 13, 2016
    Show notes

    On Upcase, Chris releases the Bourbon course, restructures how new courses are highlighted, and discusses juggling the various factors that contribute to MRR. Ben takes on-boarding notes from a century old dance school to improve activation on Formkeep.

    • Upcase
    • Formkeep
    • Hardcore History
    • Bourbon Smash Course on Upcase
    • Ruby Tapas
    • Arthur Murray Dance Centers
    • Bootstrapped CPC Rule of Thumb- Jason Cohen
    • Dark Age of Camelot

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    196: Anecdotal Driven Development May 30, 2016
    Show notes

    Ben changes product activation flow, possibly for the worse, launches a new UI, and muses on new customer acquisition for Formkeep. On Upcase, Chris starts to see benefits from the domain transition, and brainstorms on how to un-bottleneck course releases.

    • Upcase
    • Formkeep
    • Thinking, Fast and Slow
    • Getting Things Done
    • Planet Money 667: The Experiment Experiment

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    195: The Storm Before the Calm May 23, 2016
    Show notes

    Ben delays a new feature until an easier implementation can be reached, adds additional event tracking for better site usage feedback, takes a medium to large digression to rant about Javascript, and makes headway on Formkeep's UI refactor. On Upcase, Chris steps back from the content spotlight, takes a hit to traffic from the domain transition, and tests all things email.

    • Upcase
    • Formkeep
    • Amplitude Analytics
    • Segment Analytics
    • Bike Shed #58- Rewrite vs refactor episode
    • Keeping the Front-End Modular with BEM- On Giant Robots Blog
    • Inline CSS at Khan Academy: Aphrodite
    • Clearbit
    • Your Money or Your Life
    • How to 10x in 15 months- Rob Walling
    • 2012 SaaS Conversions Benchmark

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    194: Changing Your Internet Home May 16, 2016
    Show notes

    Chris transitions Upcase to thoughtbot.com/upcase for SEO and branding purposes, and introduces reactivate & resubscribe functionality. Ben publishes a blog post on Formkeep's pricing history, optimizes the initial form setup page, and begins work to implement a no credit card up-front trial.

    • Upcase
    • Formkeep
    • ConvertKit’s 3,000% revenue growth that nobody saw coming- Josh Pigford
    • Is your company really only doing $45,000 per month?- Josh Pigford
    • Hedonic Treadmill
    • A Tale of Three Pricing Models- Ben Orenstein
    • 2012 SaaS Conversions Benchmark
    • Wim Hof Method
    • Fastly

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    193: This Episode Has Been Brought to You By the Letter 'S' May 09, 2016
    Show notes

    Ben switches from Mandrill to Sendgrid, turns a corner on his guarantee vs trial test, and begins the process of overhauling Formkeep's UI. Meanwhile, on Upcase, Chris utilizes an interesting method for A/B Testing, teases a secret project, and increases SEO by changing out the header.

    • Upcase
    • Formkeep

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    192: The High End of Reasonable May 02, 2016
    Show notes

    Ben and Chris muse on the nature of weather-related happiness. Also, Ben works on instrumenting Formkeep's activation funnel, utilizes a monitoring utility to optimize sign-up flow, and vows to almost certainly not toy with pricing any more. Meanwhile on Upcase, Chris confronts multiple root causes for a dip in MRR, updates content displays, and overhauls the checkout.

    • Upcase
    • Formkeep
    • The Hedonic Treadmill
    • FullStory

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    191: I've Done it Once, I'm an Expert Apr 25, 2016
    Show notes

    Ben and Chris discuss taxes and financial (as well as bedtime) routines. On Upcase, Chris showcases "The Weekly Iteration" on the site, reveals a long-term dream for the platform, and patches a critical security issue. Ben adds a bunch of features to cut down on support requests, does some UX cleanup, and performs other general tasks to improve usability on Formkeep.

    • Upcase
    • Formkeep
    • Philips Hue
    • The Weekly Iteration
    • Campaign Monitor- HTML Email Design Guidelines
    • Git remote code execution vulnerability
    • Flexbox
    • Flexbox on The Weekly Iteration
    • AccountDock
    • calendly

    Thank you to Hired for sponsoring this episode!

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    190: An Unkempt Backlog Apr 19, 2016
    Show notes

    Chris makes progress on Upcase's to-dos in order to shift focus to after-the-funnel improvements, and makes a renewed vow to talk to customers for direct feedback. Meanwhile, Ben attends a conference, and while he picked up some great strategies for Formkeep onboarding, he mostly just wants to fix the airline industry.

    • Upcase
    • Formkeep
    • Advanced ActiveRecord Querying- Bloopers
    • Gail Goodman: When software and people mix- Business of Software 2012
    • Startups For the Rest of Us Ep 212- The Long, Slow Death of SaaS Ramp
    • MicroConf

    Thank you to Hired for sponsoring this episode!

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