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    Software How-To

    Giant Robots Smashing Into Other Giant Robots

    A podcast about the design, development, and business of great software. Each week thoughtbot is joined by the people who build and nurture the products we love.

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    Latest Episodes:
    189: Swimming Against a Stream of Complexity Apr 11, 2016
    Show notes

    Chris keeps improving MRR on Upcase, patches a Javascript problem with a Javascript solution, and implements benefit focused text on course descriptions. On Formkeep, Ben discovers a flaw in an A/B test, deals with squirrely payment code, and prepares for a conference talk.

    • Upcase
    • Formkeep
    • MicroConf
    • Briefs
    • Dark Patterns on Tentative Podcast
    • Percy.io- Visual regression testing
    • Paul Fernell (Litmus) on Giant Robots
    • Weekly Iteration- Intro to Accessibility

    Thank you to Hired for sponsoring this episode!

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    188: I Have a Spreadsheet! Apr 04, 2016
    Show notes

    Ben decides to A/B test pricing, begins grandfathering existing customers to the new tiers, teases new features on Formkeep, and recounts some interesting customer interactions. Meanwhile, Chris drives conversions through e-mail and Twitter, identifies unique customer segments, and brings in more of the thoughtbot voice to Upcase.

    • Formkeep
    • Upcase
    • Visual Website Optomizer
    • Split Gem
    • Honeybadger
    • thoughtbot YouTube

    Thank you to Hired for sponsoring this episode!

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    187: Missed You! Mar 28, 2016
    Show notes

    Chris welcomes a new member to team Upcase, confronts a drop in MRR, and looks forward to increased content production. On Formkeep, Ben introduces tiered pricing and trials, considers tier differentiators, and muses on what next to implement.

    • Formkeep
    • Upcase
    • Zapier
    • a smart bear
    • Designing the Ideal Bootstrapped Business- Jason Cohen

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    186: Learning Through Experimentation (Ryan Buckley) Mar 14, 2016
    Show notes

    Ben and Chris welcome on Ryan Buckley, co-founder of Scripted, for an honest discussion on the shortcomings, pain-points, and benefits that arise from restructuring a product's focus.

    • Formkeep
    • Upcase: 50% Off Your First Month For Giant Robots Listeners!
    • Scripted
    • Ryan on Twitter

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    185: The Funnel is Just the Beginning (Lincoln Murphy) Mar 07, 2016
    Show notes

    Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep.

    • Formkeep
    • The Value of Keeping the Right Customers
    • 80/20 Rule
    • Jobs-to-be-Done
    • Ideal Customer Profile Framework
    • Sixteen Ventures
    • Lincoln on Twitter

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    184: I Love You, Businesses! Feb 29, 2016
    Show notes

    Ben accidentally launches a Vim course, debates a B2B vs B2C focus, and feels out different Formkeep pricing tiers. Chris welcomes back a handful of former subscribers to Upcase, continues to work on content production, and integrates relevant content into broader thoughtbot docs.

    • Upcase
    • Formkeep
    • Become a Daily Vim User
    • Vim Tips With Ben Podcast
    • Sublime Text
    • Factory Girl docs with Upcase introductory video

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    183: Embarrassing Trailing White-Space Feb 22, 2016
    Show notes

    Chris converts with email campaigns, lays out a time-table to churn out a ton of content, and tries to analyze a dip in revenue. Meanwhile, Ben tests the definition of what constitutes a "conference", focuses on how to enrich Formkeep for specific use cases, and makes headway on tiered pricing.

    • Upcase
    • Formkeep
    • Moraware- Countertop Fabricator Software
    • Clearbit

    Support Giant Robots Smashing Into Other Giant Robots

    182: The Weight of Javascript Feb 15, 2016
    Show notes

    Ben finalizes Formkeep's Ember removal, toys with the idea of manual on boarding, and positions himself to begin experimenting with plans and pricing. Meanwhile, Chris deals with credit card fraud, too many inodes on Upcase's server, and finishes the changes required to offer free videos.

    • Upcase
    • Formkeep
    • Barbell Investment Strategy
    • Designing Forms That Convert
    • Free Gitsh Video from The Weekly Iteration
    • What is 2.5 * 26?

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    181: Tying Your Work to Impact (Brian Balfour) Feb 08, 2016
    Show notes

    Chris talks with growth expert Brian Balfour on starting and sustaining SaaS business, and his team's approach to addressing growth issues.

    • Upcase
    • Pirate Metrics
    • Airbnb Growth Study
    • Be the Best at Getting Better
    • Traction vs Growth
    • How to Become a Customer Acquisition Expert
    • Power Law
    • Coelevate- Brian’s personal writings
    • Brian on Twitter

    Support Giant Robots Smashing Into Other Giant Robots

    180: We Don't Deal With Paper Feb 01, 2016
    Show notes

    Chris gets a surprise while reviewing Upcase's Q4 profit & loss statement, gains some insight into e-mail marketing, wrestles with the added complexity of adding github auth-to-access, and brainstorms new community-driven projects. Meanwhile, Ben gets his hands dirty with Formkeep's Ember removal, is tempted by the siren's call of distraction, and gets an open review from the Bootstrapped Web podcast. Also, Chris does a live user-test of Formkeep's new user activation flow.

    • Formkeep
    • Upcase
    • The Chris Toomey of Real Estate
    • Deep Work- Cal Newport
    • Bootstrapped Web Ep 98- Formkeep Teardown!
    • xkcd: Nerd Sniping
    • Pave the Cowpaths
    • Cooper Press

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    Previous 1 44 45 46 47 48 64 Next

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