Fullerton Unfiltered

Latest Episodes:

935. Your 20s and 30s: Networking Now for Future Success (Reissued) Mar 06, 2026

Show notes

In this short but powerful episode, Brian reflects on how your 20s and 30s are the prime time to build relationships, make connections, and plant seeds that will open doors later in life. Drawing inspiration from a recent trade show and a thought-provoking reel, he shares why investing in friendships and networking early on can lead to big payoffs in your future career and life.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy - Build The Team That Wins Spring: Register

Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month).

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

935. Your 20s and 30s: Networking Now for Future Success! Mar 04, 2026

Show notes

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy - Build The Team That Wins Spring: Register

Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

934. Your Business Isn't Stuck. Your Thinking Is. Mar 02, 2026

Show notes

In this episode, Brian sits down with Mike Lyceki to unpack what it really takes to scale a service business past the early growth stages. They dive into operationalizing your company, breaking through mental constraints, adopting software the right way, and building systems that actually support growth. If you feel stuck at a revenue ceiling, this one will challenge how you think and how you operate.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy - Build The Team That Wins Spring: Register

Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

933. How Do You Accurately Price A Lawn? Feb 27, 2026

Show notes

In this episode, we break down the four pillars of pricing a lawn: labor, equipment, overhead, and net profit. We'll show you how to account for each one and then measure it all against time, so you can confidently and profitably quote any lawn.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

932. Why You're Losing Jobs Before You Even Quote Them (And Don't Realize It) Feb 25, 2026

Show notes

Most contractors think they lose jobs because of price. But the truth is, you're often losing the job before you ever send the estimate. In this episode, we break down how jumping to conclusions, talking too much, and not truly listening to your customers is quietly costing you thousands in missed opportunities. If you want to close more deals, build real trust, and stand out in a crowded market, it starts with one simple shift that most people ignore.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

931. Stop Selling Revenue. Start Selling Profit! Feb 23, 2026

Show notes

Too many lawn care companies chase revenue and wonder why they're still stressed, overworked, and underpaid. In this episode, Brian breaks down how to structure your services using packages, a la carte add ons, and most importantly, by understanding your gross margin, net profit, and revenue per hour. If you want predictable income, better efficiency, and real profitability, this episode will challenge the way you price and sell your services.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

930. Inside Our Company Town Hall: What We're Fixing and Where We're Going Feb 20, 2026

Show notes

What actually happens inside a real company town hall meeting? In this episode, I break down our full 2025 debrief, the honest wins and losses we discussed with the team, and how we're casting vision for 2026. From reviewing production numbers and leadership lessons to tightening systems and raising standards, I'm sharing exactly how we align the entire company before heading into a new year of growth.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

929. From Canada to the Desert: Igniting Community & Wealth Building with Kevin Scott at Arizona's Leanscaper Event Feb 18, 2026

Show notes

In this energetic episode, I sit down with Kevin Scott, the Wealthy Landscaper from Canada, at the Arizona Leanscaper event. We dive into how building real community and powerful networks is reshaping the industry, and we share the insights that will help you thrive no matter where you are.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

928. The Training Multiplier: How Great Teams Are Built Feb 16, 2026

Show notes

In this episode, we break down why training isn't an expense — it's the ultimate growth multiplier. I'm sharing how intentional onboarding, clear standards, and consistent coaching turn average hires into A-players and crews into championship teams. If you want higher production, better retention, and less daily chaos, it all starts with how you train.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services

Cycle CPA – Save $200 with code: BRIAN
PostcardMania – Direct Mail Marketing
Branded Bull – Marketing & Branding Experts
Coast Pay - Fuel and Fleet Cards

🔧 Top Tools & Equipment – Affiliate Partners

Use code: BRIANS10 to save 10% at the links below:

Equipment Defender
Kujo Yardwear – + Free Shipping!
ISOtunes – Save 10%
Proven Locks
Attentive AI – Promo Code Brian50 saves 50% at signup
Darwin's Grip
Plow-Right Snow Markers (Brians10 - Save 10%)
Ballard Inc.
EarthWay Spreaders
Rhino Hitch
SureCan USA
Comfort Trim

927. Troy Woodham on Scaling Operations with LMN at Grow 2026 Feb 13, 2026

Show notes

In this episode from Grow 2026, Troy Woodham and I talk about a core truth of scaling: as your business evolves, your systems must evolve too. We break down how replicable, duplicatable processes — powered by tools like LMN — help contractors grow with consistency, clarity, and control.

Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/

Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian

GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1

Coast Pay Fuel Card: www.CoastPay.com/Brian

🌱 LINK Membership

🔗 Helpful Links & Resources

📬 Free Newsletter Stay up to date with Brian's latest tips and updates: Subscribe to the Newsletter

🎥 Follow Brian Online

📘 Resources to Grow Your Business

🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings: Learn More

💼 Business Services