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    Business

    FOLLOW ME

    Demystifying influence in the digital space. Follow Me is for the corporate cuties, the fierce freelancers and anyone else trying to figure out their career off and online. Join hosts, Ali Grant and Jess Yoo–powerhouses from The Digital Dept.–each week to hear conversations with industry experts, creators turned entrepreneurs, and brand executives who are demystifying the business side of the influencer space. Ali and Jess also share their own relatable, real life experiences working with brands and creators, as well as discuss what’s new and happening across the industry.

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    Latest Episodes:
    Mario Moreno, H&M: The Mind Behind Influencer Marketing Mar 04, 2021
    Show notes

    Head of US Marketing at H&M, Mario Moreno, joins us today to share how he built his career working for top powerhouse brands such as H&M, Forever 21, L'Oreal, and Guess. Mario breaks down his best social media marketing strategies for brands and also shares how he created a successful brand and social media following of his own through utilizing these strategies for his personal use as well.

    Keltie Knight, The LadyGang: Building An Entertainment Empire Feb 25, 2021
    Show notes

    Entertainment and entrepreneurial extraordinaire, Keltie Knight, joins us today to share her journey through the entertainment world. From serving as a professional dancer, television personality, host, and more, Keltie breaks down how she landed these roles and ultimately built her entertainment empire. Keltie also shares the journey behind creating The LadyGang and how she's used her entertainment expertise to also become a successful entreprenuer.

    Lauren Scruggs Kennedy, Stranded: Building Confidence within the Beauty Industry Feb 11, 2021
    Show notes

    Influencer and entrepreneur, Lauren Scruggs Kennedy, joins us today to share her journey and pursuit of clean living within the beauty and wellness space. She touches on the importance of using her social platform for good and how she has used her life events to spread confidence within the beauty industry. From launching her own dry shampoo line to providing women cosmetic coverings for prostheses, Lauren highlights the importance of an inclusive beauty space.




    Akash Mehta, Fable and Mane: Cultivating an Authentic Career Feb 04, 2021
    Show notes

    Akash Mehta, British entrepreneur, social media influencer, and digital marketing specialist for beauty and fashion brands joins us today to share how he has successfully reached multiple audiences through his career in digital marketing. From serving as the Global Digital Manager at Dior Beauty to creating his own brand Fable and Mane, it is no shock that Akash's accomplishments placed him on the Forbes ’30 under 30’ List in Media & Marketing. He breaks down how to grow a side hustle into a full-time business, working for a global beauty brand, and his best digital marketing tips.


    Lauren Gores Ireland, Summer Fridays: Beauty Blogger to Brand Founder Jan 28, 2021
    Show notes

    Lauren Gores Ireland, co-founder of the popular beauty brand, Summer Fridays, joins us today to discuss all things skincare and social. From starting her blog to creating her dream brand, Lauren shares the process of becoming an influencer, launching a brand, and balancing motherhood.

    Brittany Hennessy, Carbon August: Influencing Influencers Jan 19, 2021
    Show notes

    We are back for Season 3 and joined by Brittany Hennessy! Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and is also the best-selling author of "INFLUENCER: Building Your Personal Brand In The Age Of Social Media." She breaks down the truth behind the influencer industry and shares helpful tips and tricks for those who are looking to break out in the industry, grow their own personal brand, or just simply step up their social media game.

    Lauren Elizabeth, XLE The Label: Diversifying Your Platform Jan 14, 2020
    Show notes

    Influencer, YouTuber, Podcaster, actress, and brand owner, Lauren Elizabeth, joins us today to talk about her decade long journey through her digital platforms. From creating her blog in high school to creating her own clothing line, Lauren Elizabeth has done it all. She touches on the importance of mental health and breaks down what it takes to be successful on multiple platforms.

    Jackie Schimmel, The Bitch Bible: Podcast Popularity Jan 07, 2020
    Show notes

    Jackie Schimmel, host of The Bitch Bible, shares her unfiltered take on starting a podcast and building an online community. From quitting her job to pursue her podcast fulltime to getting blocked on Instagram, Jackie shares the road to her digital success and what really happens behind the scenes.

    Vanessa Lee, THE THINGS WE DO: The Business of Botox & Beauty Dec 17, 2019
    Show notes

    Vanessa Lee, world-renowned Medical Aesthetic Provider and creator of THE THINGS WE DO, joins us today to discuss her journey within the cosmetic/medical field. She shares how she has built her own business AND her own skincare line. She also breaks down all things botox, skincare, and the power of influencers in helping grow a business.

    Natalie Ellis, Boss Babe: Growing a Business Dec 10, 2019
    Show notes

    Natalie Ellis, co-founder of the global online community, Boss Babe, stops by to share how she has built a platform that inspires and supports women to turn their dreams into a reality through building successful businesses. She hits on how she built her business, the pressures of imposter syndrome, and the best social media practices for growing an Instagram.



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