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Latest Episodes:

Pamela Zapata, CEO & Founder Of Society 18: How To Be A Talent Manager Mar 07, 2023

Show notes

Pamela Zapata, CEO and founder of Society 18, takes us behind the scenes of what it’s *really* like to be a talent manager. After working in major branding, marketing, and casting departments, Pamela noticed a pattern with BIPOC influencers: they were mostly self-representing and leaving a lot of money on the table in doing so. She shares how she turned her consulting side hustle into a seven-figure agency and gives her top advice for anyone who wants to follow a similar path.

IN THIS EPISODE, WE TALK ABOUT:

How Pamela draws on her professional experiences across various industries
The steps Pamela took to leave her corporate job and go all-in on her own agency
Tips for finding brands to pitch to for your clients
What questions talent should ask potential managers (and vice versa)
The insights and metrics Pamela and her team look at before signing with a creator
The pros and cons of short-term trials
Why is it so hard to get paid on time in this industry?!

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Learn more about Society 18: society18.com

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Ashley Villa, CEO of Rare Global: How To Create A Personal Brand With Lasting Power Feb 28, 2023

Show notes

As CEO and founder of Rare Global, Ashley Villa and her team manage top influencers like Michelle Phan, Jenn Im, Chloe Morello, and Nicol Concilio.

In our conversation, we get into how Ashley transitioned from corporate attorney to talent manager and has since scaled Rare Global into the only female-owned, female-run talent management company in the digital space. She breaks down what a talent manager does, including how they facilitate collaborations with dream brands and help campaigns come to life.

Ashley is also the co-founder of Sireni Beauty and takes us behind the scenes of what it’s like to get a sustainable beauty brand off the ground (including the hefty start up costs).

Listen in to hear more of Ashley’s expertise on working with the next generation of talent and creating brands with lasting power.

IN THIS EPISODE, WE TALK ABOUT:

Rapid Fire: Legal Edition
How brand campaigns have evolved since the start of influencer marketing
Common mistakes Ashley sees inexperienced managers make
What it looks like to help a client with a rebrand
How creators typically get paid for capsule collections
Ashley’s thoughts on the battle between TikTok, Reels, and Youtube Shorts
Advice for people who want to break into the influencer management industry

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CONNECT WITH ASHLEY

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Work with Rare Global: rare.global

Follow Sireni Beauty: @sirenibeauty

Shop Sireni Beauty: sirenibeauty.com

CONNECT WITH ALI

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CONNECT WITH JESS

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Creator, Candice Nikeia: Why Practicing Daily Affirmations Will Turn Your Dreams Into Reality Feb 21, 2023

Show notes

Manifestation Coach and LA-based influencer, Candice Nikeia, joins us on this episode to break down the basics of affirmations and manifestation. She shares actionable steps for transforming your mindset and becoming an energetic match for your personal and professional goals. Candice also gets real about the disparities for BIPOC content creators and what tools she uses to work through those deep-rooted challenges.

IN THIS EPISODE, WE TALK ABOUT:

Why it’s key to say your affirmations out loud
Tangible examples of the power of visualization and affirmations
Candice’s inspired morning routine
What self-concept is and how you can use it to discover more opportunities
How to organically incorporate brand deals into your content
Building a community around your brand

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CONNECT WITH ALI

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CONNECT WITH JESS

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Trend Report: ROI on Superbowl Advertisements Feb 16, 2023

Show notes

Torrie subs in for Jess because she is at NYFW (fancy!!) to chit chat about the Superbowl. We aren't talking sports though... we are unpacking our favorite ads and the ROI behind running an ad of that magnitude. I mean, we obviously have to talk about the Jennifer Coolidge and E.L.F. ad, am I right?! It's a quickie... so we hope you enjoy!

IN THIS EPISODE, WE TALK ABOUT:

Football (LOL)...jk we don't
Superbowl advertising and the ROI
Jennifer Coolidge and the infamous E.L.F. ad
Rihanna's performance

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Becca Tilley: Updating Your Content Creation Strategy In A New Generation Of Social Media Feb 14, 2023

Show notes

She is back! A lot has happened since Becca Tilley was last on the podcast, so as a long-time client of Be Social, we thought it was a good time to see how Becca has evolved as an influencer over the last few years, how she creates content in a fast-changing social media landscape and what she has planned for the near future.

IN THIS EPISODE, WE TALK ABOUT:

Becca’s influencer tips & theory about Instagram Stories
How Becca is tackling her content creation in a new wave of social media
How she determines what she does and does not document for social media
Becca’s plans for her podcast, Scrubbing In
How she approaches brand deals
A quick game of This or That: Alix Earle edition

RESOURCES

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CONNECT WITH BECCA

Follow me on Instagram: @beccatilley

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Listen to my podcast, Scrubbing In

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CONNECT WITH JESS

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Trend Report: Brand Trips & Our Take On @tartecosmetics Dubai Trip Feb 09, 2023

Show notes

One of our favorite influencer trends are BRAND TRIPS! These are a hot topic right now––primarily because of the extravagant Tarte Cosmetics trip to Dubai. So today, Jess and I are breaking down our take on brand trips and why they are such an effective marketing strategy. We also cover the best ways to approach creating a brand experience if you’re a smaller brand and feel intimidated by these large, luxury experiences. This is a fun one––we hope you love it!

IN THIS EPISODE, WE TALK ABOUT:

Our take on how Tarte Cosmetics pulled off their extravagant Dubai trip
Why experiences give brands more bang for their buck
How this model has been around for decades
How to approach creating an experience for influencers (as a smaller brand)

RESOURCES

Check out the @tartecosmetics Dubai brand trip on TikTok
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CONNECT WITH JESS

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Thu Do: From Corporate Girly To Full-Time Freelancer & Influencer Feb 07, 2023

Show notes

Thu Do is a corporate cutie turned full-time freelancer and influencer, so truly, she is living the best of both worlds. Previously employed at notable brands like Benefit and Summer Fridays, Thu now owns her own brand consulting business, That’s Over Budget, in addition to creating content full-time on TikTok, Instagram and YouTube. In our conversation, Thu gives us tips for how to take the leap from corporate to freelance, how to best set expectations with your peers and superiors in a corporate environment, which platform brings in the most money for her and so much more!

IN THIS EPISODE, WE TALK ABOUT:

Why she felt the pull to leave her corporate career
How she took the leap and got started as a freelancer and influencer
How she grew to over 20k followers in 2 months on TikTok
Hot or Not: Social Media Platform Edition

RESOURCES

Shop Thu’s favorite things HERE
Learn more about her consulting business, That’s Over Budget
Learn more about Be Social Group

CONNECT WITH THU

Follow me on Instagram: @lazygirlglam

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Check out lazygirlglam.com

CONNECT WITH ALI

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CONNECT WITH JESS

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Trend Report: $100 Million In The YouTube Shorts Creator Fund Feb 02, 2023

Show notes

Welcome to our new segment, Trend Report! As you know, the digital and social media landscapes are changing constantly. It’s hard to keep up, but that’s why we’ve created this segment. As professionals who live and breathe social media, it’s our job to keep you up to date. So today, we’re talking about the exciting launch of the YouTube Shorts Creators Fund for 2023 and how you can get a piece of that $100 million pie.

IN THIS EPISODE, WE TALK ABOUT:

The purpose of the Creator Fund
How Jess got inside info to stand out on YouTube Shorts
The best app to remove watermarks on short form videos
Ali’s funny (but actually sad) story about TikTok & Be Social Group

RESOURCES

Learn more about the YouTube Shorts Creator Fund HERE
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CONNECT WITH JESS

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Serena Kerrigan, Queen of Confidence: Navigating Rejection & Finding Confidence Online Jan 31, 2023

Show notes

The Queen of Confidence, Serena F*cking Kerrigan, joins us today to hone in on how she navigates rejection and finds confidence online. Serena has always known that she is a creator, so she got her start creating content for Refinery29 and ultimately, left the job just before the pandemic to––in her own words––”start her empire”. She is the ultimate hype girl and this episode is the confidence boost you need that will remind you it’s not cringey to put yourself out there.

IN THIS EPISODE, WE TALK ABOUT:

How to get past feeling embarrassed on social media
Her best & worst brand partnerships
Her tips for creating reels and TikToks
The importance off platform as a creator & building a brand

RESOURCES

Buy the Let’s Fucking Date card game: letsfuckingdate.com
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CONNECT WITH SERENA

Follow me on Instagram: @serenakerrigan

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CONNECT WITH ALI

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CONNECT WITH JESS

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Remi Ishizuka + Nate Pontiou, HomeBodies: Creating a Company From Home Jun 17, 2021

Show notes

Influencer and entrepreneurs, Remi Ishizuka + Nate Pontiou join us today to share how they started their fitness company, HomeBodies, during the pandemic and how they have used this past year to reach a new audience, start a business, and grow their platforms.

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