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    Business

    Flipped Lifestyle™ Podcast

    Hi, we’re Shane & Jocelyn Sams. Are you looking for something different? You’ve found it! Welcome to The Flipped Lifestyle Podcast! We are a real family who makes our entire living online, and we help other people do the same! Flip Your Life with online business! We built a million dollar online business selling digital products and starting membership sites over the internet (people pay us to email them stuff…seriously). Our Internet business changed our family’s future, and it could change your family’s too! Imagine making hundreds of extra dollars each month. Would that change your life? Could you use that extra money to pay your mortgage, get out of debt, give your kids a better Christmas, or even take that vacation you’ve been putting off? You can, and it’s probably easier than you think. We are a real family from Kentucky that makes a living entirely through internet marketing. This podcast is about how we make money online through Internet business, and how it lets us live a lifestyle other people can hardly imagine. Our goal is to help other families create, market, and sell digital products on the internet. Selling digital products helped us earn more money, have breathing room in our budget, and eventually quit our regular jobs. We’ve seen the power of online business first hand, now we want to help you see it too! If you would like to learn more about selling stuff online, check us out online at FlippedLifestyle.com or learn how you can do what we do at FlippedLifestyle.com/FlipYourLife

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    Copyright: © Copyright, FlippedLifestyle.com

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    Latest Episodes:
    FL 55 – How Jeanette Started her first Membership WordPress Site Aug 04, 2015
    Show notes

    Algebra Teacher Online Entrepreneur Jeanette works with Algebra 1 teachers and has struggled to find the best products and strategies to take her site from generating hundreds of dollars to thousands of dollars CONSISTENTLY. She recently restructured her products and created a membership site with WordPress. We're going to talk about how to build on her momentum (she recently got 55 signups for her new program) and what she needs to do going forward. [Tweet "You don't want to live launch to launch"] You will learn Success leaves clue. You don't need everyone to pay you, You just need a few people. Consolidate your products and raise your prices. Are you solving someone problems well enough to retain them as a customer? Some ideas on how to acquire new customers. How to evaluate a sales page. The implications of accurately targeting your ideal customer. Links and resources mentioned in today's show Flip Your Life Community Elementary Librarian Jeanette's website algebra1teachers.com Leadpages We would love to help you write the success story for your online business. At the end of today's show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community. You can connect with S&J on social media too! Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're helping Janette take her online business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast, great to be back with you again this week. We are super excited because this is a Flipped podcast where we bring on a member of our Flip Your Life community, who is out there trying to flip their life around, change their life through online business and we help them with a free consulting call, and we air that on the podcast so that everyone can benefit from the knowledge. And today's guest is an amazing member of our Flip Your Life community, someone who is just knocking it out of the park right now, building a lot of momentum in her online business. Our guest today is Janette Steins. Janette, welcome to the show. JANETTE: Thank you, I'm so excited to be here. JOCELYN: Yeah, we are very excited to have you. You have been just really killing it in our forums, inspiring other people, and doing some great things on your own. So we are really looking forward to talking to you and kinda delving into all that and how we can help you further and just keep doing great things. SHANE: All right, so what is your story Janette? What is your background, where did you come from? Tell us a little bit about maybe how you discovered online business, and kind of how you got into that and what was going on before you found Flip Your Life? JANETTE: Sure. I live in Michigan, I have six children; four are adopted, two are biological and very quickly, love teaching. I've been a teacher for 17 years, and but with my children I really want to be at home. So about four years ago – I looked at the date on my first blog post before I came on here, and it was four years ago. I couldn't believe it, I'm like,


    QA 79 – Matthew Kimberly Answers "How you can get higher paying speaking gigs" Jul 30, 2015
    Show notes

    In today's Q&A, we are helping JJ figure out the path to higher-paying speaking gigs and exactly what you need to focus on to book yourself solid as a speaker. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Most speakers don't get paid to speak, but they get paid because they speak"] Resources Mentioned in this Episode Today's expert is Matthew Kimberly from matthewkimberley.com Matthew on Twitter Heroic Public Speaking Book Yourself Solid Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is Matthew Kimberley of matthewkimberley.com. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to our Thursday Expert Q&A. We have Matthew Kimberley back with us again today to answer your questions. Matthew, welcome back to the show. MATTHEW: Thanks for having me, Shane and Jocelyn. JOCELYN: Yeah, we are happy that you're here. Today's question is from a Flip Your Life community member, JJ Mayo and JJ says, "I've posted before that as a side hustle, I'm a speaker for a continuing education company albeit making a small portion of my total sales. I'll be interested to know from Matthew, what steps are needed to get higher paid speaking gigs even if I'm not a celebrity. Is it having the right contacts or some system that needs to be followed? Any resources would be excellent." SHANE: And this is a special planted question just for Matthew Kimberley. Matthew Kimberley is all about booking yourself solid. He's one of the best, live speakers that we have ever seen, so when we knew you were coming back on this show, we went into our premium Flip Your Life membership community and we said, 'Hey guys, we're gonna give you first dibs on our expert question.' This was one of the first ones that popped up, was just how do I get move live speaking gigs when nobody knows about me. What a perfect question for you. So, how do you do that man? How do you get on stage when maybe nobody knows who you are? MATTHEW: Okay, so I'm gonna presume here and correct me if I'm wrong that when I talk about higher paid speaking gigs, we are talking about getting paid to speak; not getting paid because you are selling from the stage, or because you speak and people book you on the back end; am I right? SHANE: Exactly, JJ wants to speak, like he wants to be a paid speaker, he's not gonna pitch, he's gonna deliver valuable content in this space, he just wants to get more of those gigs and get paid more to do them. MATTHEW: Absolutely; well, I know a few things about this, but not least because my business partner Michael Port is the founder of Heroic Public Speaking, and that's the first resource I think you should check out. Go to heroicpublicspeaking.com and have a look at the stuff that we've put together there for you. At the Hero Public Speaking live in Fort Lauderdale last February, we had this question asked of our expert panel, and they were people like Bob Burg and Scott Stratten and Dorie Clark on the panel. And Dorie said, there are various steps to your speaking career, and I can't remember whether there were three or four, but I'm gonna go through them as I remember them; the first step as a speaker is: 1. When you want to speak but nobody wants to hear you speak, and nobody will pay you to speak. So, first step is no one wants you to speak and nobody will pay you to speak. 2. People are happy to have you speak, but they still don't want to pay you. 3. People will happily have you speak and they'll pay you a little bit. 4. Yes, you must speak and yes, we'll pay you whatever you want.


    FL 54 – 6 steps to improve your email open and click through rates Jul 28, 2015
    Show notes

    In today's podcast we're going to talk about how you can improve your email open and click through rates, so you can grow your online business and build a more engaged audience. The most important and valuable time you get with a new email subscribers is your thank you page and first couple of emails. You need to give them really clear instructions and personalize for your brand. Be clear not clever People want to hear real world stories and case studies that they can relate to. Don't take all the personality out of your emails and just share facts and figures. We'll talk about some great examples of how to do this (while also making sure you're providing tons of value). [Tweet "Don't sell in your emails; provide value, tell stories, give them a reason to open & click"] You will learn How to indoctrinate people who sign up for your email list Be Clear, Not Clever - How to write better subject lines Why you should tell lot's of stories in your emails Why every email should not be a sales pitch. How to start training people in your autoresponder Links and resources mentioned in today's show Interview with Pat Flynn Elementary Librarian Aweber Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle Hi everyone, today's been a good day for us. Our wedding planning eBook has been featured along with our wedding on a large wedding blog. This has led to the first of subscribers to our email list. Woohoo! At last we are starting to build an audience. Thanks to some good advice and encouragement from Shane and Jocelyn, we have gotten our follow up series finished yesterday. So now, we are ready to try to engage with these new subscribers. We can't wait to report back with our first sales. Dean and Hannah - ownyourwedding.com" Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to share how to improve your email open rates and click through rates. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: what's up guys? Welcome back to the Flipped Lifestyle podcast. Great to be back with you as always this week. You are listening to part three of our series email campaigns autoresponders. Everything about getting people on your email list, getting them to open and click on your emails and going through to hopefully eventually become a great paying customer. In episode 52, our first podcast in this series, we talked about how to setup your email marketing, how to collect emails, all the mechanics the different companies that will service in doing that. In our last episode we talked about five tips for growing your email fast. That was a really fun episode to record. Got a lot of great feedback off of that. Head over and check that out in the show notes today. Make sure you don't miss that one because you've got to get those people on y...


    QA 78 – How often can I email my list? Jul 25, 2015
    Show notes

    In today's Q&A, we are helping Heather figure out how often to email her list and what she should be sending to them when she does. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Contact your niche as often as your audience will allow. Test, every niche is different. "] Resources Mentioned in this Episode Today's question from Heather Jackson at Potato Sack Diet Project Article on Periscope Live Event Elementary Librarian US History Teachers Flip Your Life Community Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Q&A with S&J. Got another great question about email marketing for you this week. We have a theme going on this month; we're talking all about email marketing on all of our podcasts this month. This is how to get a bigger email list and sell to that list better. Today's question comes from Heather Jackson who is a Flip Your Life community member. You can follow her at Facebook.com/potatosackproject. She's got a cool little Facebook page there, she's working on her website, and that will be up soon but you can follow her over on Facebook and check out what she's up to. Heather writes, "How often should you keep in touch with your email list and is sending just your blog post links when they publish, enough? I am just starting out so I don't really have a list but as it grows, I want to make sure I'm contacting them consistently. What should I do?" Jocelyn, what do you think about that? JOCELYN: Alright, well, I have not always been the poster child for great email success. SHANE: But we've gotten a lot better. JOCELYN: We have improved a lot, and the thing that you have to remember Heather, and everyone else out there who maybe struggling with this question is that people give you their email address because they want you to contact them. That doesn't mean that you should contact them ten times a day, but don't feel bad about contacting them about once a week, maybe even twice a week. But don't feel like you have to have a rigorous schedule and don't get bent out of shape if you don't adhere to that schedule that you build up in your mind. I think that's a problem that a lot of people have, and they think that just sending out links to blog posts for instance like you mentioned is not good enough. But in fact, I think that sending out links to blog posts is totally a great list of – or a great use of your email list, and as long as you are sending them good value, and consistently sending them information that they are interested in, then that is perfectly acceptable to send to your list. SHANE: It's kinda like baseball; something like – we send out every Wednesday – our podcast comes on Tuesday and I've had people ask me before, like why don't you send me an email out on Tuesday when your podcast releases? Well, I know that so many thousand people are gonna listen to that podcast because they are subscribed. You know, X-thousand people are gonna come in, download it, regardless of if I email him or not. Those people, I just want to go ahead and let them download everything and then I'll wait till the next day before I schedule our email announcement for our podcast on Tuesdays, until Wednesday. We want that to come in on Wednesday to catch everybody else in our audience that might not be subscribed on iTunes or maybe missed that the podcast had come out, and forgot about it, and I want to remind them. So that's one email that we send out. I usually also send out an email on Sunday night or Monday morning,


    QA 77 – John Lee Dumas Answers "How do I know when my product is ready to launch?" Jul 23, 2015
    Show notes

    In today's Q&A, we are helping Amy figure out when her product is good enough to launch and the steps she should take next. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today's expert is John Lee Dumas from Entrepreneur on Fire Today's question is from Amy at meditatewithamy.com Flip Your Life Program Podcasters Paradise Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is John Lee Dumas of the Entrepreneur on Fire podcast and Entrepreneuronfire.com Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey guys, welcome back to our Expert Q&A, great to back with you again on this Thursday. We have an awesome guest today, we wanna welcome back to the show, John Lee Dumas. John, welcome back, man! JOHN: Smoldering, smoking, the flame is still there. SHANE: The fire keeps getting bigger; we talked to you a little while ago and every month, it's just getting bigger dude. You know what I'm saying? This is amazing. I mean, you're gonna have a bonfire out there on the beach pretty soon. All right, let's jump right into our question Jocelyn. JOCELYN: Right, today's question is from Amy Paterson of meditatewithamy.com, and she says, "How do you know when it is time to stop working on a digital product? I've written an e-book but I'm too much of a perfectionist to stop fiddling with it, and just start marketing the thing. I have a feeling that as soon as I make it available for sale, that I will find something horribly wrong with it and be mortified, and no one will ever buy anything from me again. Should I just set a deadline and say no more changes after that? When is enough, enough, and how do you know when it is time to launch?" SHANE: I love this question man, because we – you know, we have like dozens and dozens of people and we see it in our Flip Your Life course, and we see this over and over again. You know, people get to that point where they almost get that digital product created, and then they rewrite it where they start over, or they keep working on it and we are like, 'Oh, what are you doing?' So what is your perspective on this John, what do you think about when to launch a product? When is enough, enough? When do you put yourself out there to the world? JOHN: Okay, I'm like foaming at the mouth for this question; and I'm glad you guys have like the tough love like Sundays or whatever you do – SHANE: The tough love stick, baby, we bring up the tough love stick right here. JOHN: Yeah, this is like a tough love, like super-bowl right here because this is like such a sticking point for me, because so many entrepreneurs fail and fail and fail because of this very question that they just run in circles around. And my first answer to Amy here is, you've waited way too long already. You've already wasted a ton of time, in my opinion, in my experience, which I have had experience wasting a ton of time in a similar situation, multiple times before because until people actually pay with their wallet, they actually vote with their wallets for an idea, you don't even have a clue if your audience is starving enough. They'll tell you all day long; 'I want this, I want X, I want a Y, I want a Z', 'Oh yeah, if you create this, I will definitely buy this.' Believe me, I know you have a great relationship with your audience and believe me, I know that you think you are making the right product for them, but you don't know for certain. And I have had over 950 guests on Entrepreneur on Fire who will verify this fact. You do not know for certain until you actually have somebody ...


    QA 77 - John Lee Dumas Answers "How do I know when my product is ready to launch?" Jul 21, 2015
    Show notes

    In today's Q&A, we are helping Amy figure out when her product is good enough to launch and how she should go about doing that.


    FL 53 – Our 5 Best Tips for Growing Your Email List Fast Jul 21, 2015
    Show notes

    In today's podcast we're going to talk about how you can grow your email list, so you can build a better online business. When growing your email list you have to make sure you're talking to your target audience and creating amazing lead magnets for that specific avatar. It's not all about selling your digital products from the first interaction, build your email list create a loyal audience over time. [Tweet "The best way to get email opt-ins, is to solve your audience's problems"] You will learn Define your specific audience so you can define their problems. The value of an amazing lead magnet. Why you need to provide solutions for audience more htan anything else Why you shouldn't rely on your sidebar for email addresses. Pop up or no pop up? Why you should spend money to build a relationship Links and resources mentioned in today's show Flip Your Life Program Canva Matthew Kimberly Popup Pro Alley Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle This week, I went live with my website, Facebook and Twitter pages. By the end of the week, I had made my first sale of a ten-dollar product, even though my goal was just to get subscribers. By the end of the week, I have 138 Facebook likes, eight subscribers on my email list, and one product sale. I'm so encouraged overall after this first week, I could not have done it without the Flip Your Life community. Thanks to each of you and 'thank you' to Shane and Jocelyn. Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's show, we're going to five of our best tips for growing your email list, fast. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What is going on guys? Welcome back to the flipped lifestyle podcast. It is awesome, as always, to be with you this week. We are in week two of our series on email marketing. Last week, we talked about how you should set up your emails to where you could actually collect them, getting the services that you need to be able to do that on your website. But now, we're gonna show you how to actually get people to get on your list. You know, it's awesome to be able to set up all these systems and buy these tools that let us collect emails and get them on our list, and send them an autoresponder and be able to broadcast emails. But if nobody is on your list, you're probably not going to make a lot of money through email marketing. So today, we're gonna tell you how to get people to sign up and how to keep them on your list. But first, Jocelyn is going to share an amazing success story from our Flip Your Life community. JOCELYN: All right, this week's success story comes from Flip Your Life member Tim Covey. I hope I said that right, Tim. Tim says, "This week, I went live with my website, Facebook and Twitter pages."


    QA 76 – How Soon Should I Ask my Email Subscribers to Buy Something Jul 18, 2015
    Show notes

    In today's Q&A, we are helping Melissa figure out how quickly she can pitch a product to her email list using an autoresponder. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Use your email list to provide value & drive traffic. Do the selling on your site."] Resources Mentioned in this Episode Flip Your Life program Info on our live events Aweber Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Q&A with S&J. We got a great question today for you from Melissa Harley. Melissa is a member of our Flip Your Life membership community; we get to work with Melissa quite a bit in our forums over at flipyourlifestyle.com/flipyourlife and Melissa's question today is, "My question is, when do I send my list an ad for my product in the email if they've signed up for my blog post or my newsletter? Should there just be a link to it in every single email? How often or when should I sell people something?" And we get this question quite a bit. I think people are scared they are gonna jump in and make that pitch too early, and all of our questions this month are about email marketing, so this is a great and timely question for what we are talking about. Jocelyn, what do you think about that? How soon or often should people sell in their email list? JOCELYN: All right Melissa, I think that there are actually a couple of answers here because there's selling in an autoresponder, and then there's selling in like a normal broadcast, which I think is what you are asking about. But as far as an autoresponder goes, I don't really like to put a sales link in the first couple of emails. I really want to, kind of, overwhelm people with value and what they are getting from me instead of asking for something from them right away. I don't have a problem with in the email autoresponder, if you maybe put like a PS link and let people know that you have something for sale, in say maybe the third email or the fourth email something like that. Some people even do it in the first couple of emails and if that's what you choose to do, I mean, you could certainly test that out, see if it's working for your audience, but I personally just don't like to do that right away. Now as far as the broadcasts goes, I think that you really could do it a lot of different ways; what do you think? SHANE: Okay, I think with broadcasts, that's where you probably should be selling. Like Jocelyn was saying, the autoresponder, there's going to be a pitch that's for sure, but like she said, the first email is to kinda introduce yourself and deliver that thing you promised them, the second, third, and fourth emails are pretty much just to train them to open your emails. So Jocelyn said earlier that she wants to really overload them with value in those first few emails. If people don't get used to opening your emails, they're never going to click the link inside them anyway so you got to make sure they know that opening your email is like a Christmas gift. So make sure you are giving a lot of stuff away in those first couple of emails. Train them to click links though, they got to go to your website to get those, and then maybe in your autoresponder, you could sell something, maybe a quick offer around the fifth or sixth email, is that too early you think or – JOCELYN: No, I think that's probably reasonable; just depending on your audience and your niche, you just have to test it and see what is working for you. SHANE: But really after that, maybe initial pitch in your autoresponder to make ...


    QA 75 – Rick Mulready Answers "Should I use Facebook Ads to get likes, optins, or sales?" Jul 16, 2015
    Show notes

    In today's Q&A, we are helping Eric figure out if he should be driving traffic to his products or trying to get more likes from Facebook ads. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Use Facebook ads to generate leads. Pay for emails, not likes. @RickMulready"] Resources Mentioned in this Episode Today's expert is Rick Mulready from RickMulready.com Today's question is from Eric Gale from thechristianjedi.com Art of Paid Traffic Podcast Rick's Facebook Ads Course Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is paid traffic specialist, Rick Mulready of rickmulready.com. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to another Q&A with S&J. We are excited to bring you another Expert Q&A today, and we have one of my absolute favorite online experts. We always say, we don't have a lot of time to listen to podcasts but I do catch this guy's podcast, 'The Art of Paid Traffic' whenever I can. We are bringing on Rick Mulready, the Facebook and paid traffic legend. Rick, welcome to the show, baby! RICK: I've never been intro-ed as a legend – SHANE: You have now. RICK: – but I kinda love that, thanks guys. SHANE: Yeah, you should put that in all of your requirements now to go on anyone's podcast. RICK: I'm going to. It's going on my 'About' page now. SHANE: I love it. We are totally surprising Rick with all these questions. I told him, I said, we're not even going to tell you the questions this time, so you're gonna have to just come out cold and show how much of a legend you are. So that's how are going to roll today. RICK: I'm up for it. JOCELYN: You got a lot to live up to. SHANE: You got a lot to live up to, I'm telling you. So, let's get to today's question, Jocelyn. JOCELYN: All right, today's question is from Eric Gayle of the christianjedi.com and Eric says, "I'm two months into my online business. I create Bible studies based on the Star Wars movies." Very interesting. "I use Facebook ads to drive my 'Likes' to 225+ on my Facebook page, and I also sell my book on Kindle Direct Publishing. My question is, should I use Facebook ads to get more 'Likes' on my page, or should I use Facebook ads to direct my products on Kindle, or drive traffic to my blog or website? What is the best way to spend money on Facebook?" SHANE: This is a huge question we get on a lot Rick; people are like, where do I spend my money because you know, people want that vanity number, they want a lot of 'Likes' for social proof, but they also want people going to their websites. So, like what's the best way to spend your money? Should you go after those 'Likes' or just drive that direct traffic? RICK: Yeah, I generally for most people don't recommend that you spend money on 'Likes' and getting more fans. And the reason for that is, most of us have limited budgets when we are, you know, running our Facebook ads. So I'd much rather see somebody – I'm sorry, what was the person's name again that asked the question? SHANE: Eric Gayle. RICK: Eric, okay; so Eric, I'd much rather see you and anybody else who's listening, that can relate to this sort of situation, I'd much rather see you run Facebook ads to try to build your email list so that you can develop a relationship with your target customers and your target audience, so you can sell more of your products and services or book, in this case. SHANE: So like, when would you drive the 'Likes' on the backend of that? RICK: If you have a really big budget, I mean,


    FL 52 – Email Marketing & the best Email Marketing Services Jul 14, 2015
    Show notes

    In today's podcast we're going to talk about how to get started with email marketing and the best email marketing services for your online business. We're going to cover the quick essentials if you don't have any experience with email marketing and then dive into the services you need to get started. We break it down and give you practical advice on what services you should be using depending on where you business and email list is at. [Tweet "Every click your visitors take should lead them closer to an opt-in for your email list"] You will learn What is email marketing? How to get started with email marketing. How to setup your first autoresponder. Your first email marketing service - Aweber vs Mailchimp Why you shouldn't use free programs. Advanced email marketing services - Infusionsoft vs Ontraport When you should switch from one email marketing service to another. Links and resources mentioned in today's show The Flip Your Life Community Article on Periscope Aweber Mailchimp Ontraport Infusionsoft Active Campaign Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle I had my first get-out-of-bed-and-find-a-sale moment today. I actually made money while I was sleeping. Thanks so much to everybody in the Flip Your Life community for all your support. You are amazing, I can't believe this is actually starting to happen. Jeanette Stein Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to talk about email marketing and review the best email marketing services. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What is going on guys? Welcome back to the flipped lifestyle podcast, it is great to be back with you again this week. This is also a very special week because this podcast, or the long podcast number 52, this is exactly one year to the day that we launched our Flipped Lifestyle podcast. I didn't even notice it because all the Q&As and stuff have added up over time so we've got well over a hundred actual shows, but Jocelyn looked over at me right before we started and was like, 'Have we really been doing this for one year?' And I was like, 'How do you know that?' And she was like, 'It's episode 52.' JOCELYN: Yeah. So, I mean that's pretty exciting though; we're just so thankful to still be here, and that we have people listening, and just for all your encouraging words. This morning we got a review from Germany, so we appreciate our worldwide audience. I mean, we are just so appreciative and so thankful for each one of you who are listening every week. SHANE: It's amazing to us, how much this show has grown and the reach that we have and just all the people from everywhere that listen; it just blows our mind that we're just in a little, small town in Kentucky,


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