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    Business

    Flipped Lifestyle™ Podcast

    Hi, we’re Shane & Jocelyn Sams. Are you looking for something different? You’ve found it! Welcome to The Flipped Lifestyle Podcast! We are a real family who makes our entire living online, and we help other people do the same! Flip Your Life with online business! We built a million dollar online business selling digital products and starting membership sites over the internet (people pay us to email them stuff…seriously). Our Internet business changed our family’s future, and it could change your family’s too! Imagine making hundreds of extra dollars each month. Would that change your life? Could you use that extra money to pay your mortgage, get out of debt, give your kids a better Christmas, or even take that vacation you’ve been putting off? You can, and it’s probably easier than you think. We are a real family from Kentucky that makes a living entirely through internet marketing. This podcast is about how we make money online through Internet business, and how it lets us live a lifestyle other people can hardly imagine. Our goal is to help other families create, market, and sell digital products on the internet. Selling digital products helped us earn more money, have breathing room in our budget, and eventually quit our regular jobs. We’ve seen the power of online business first hand, now we want to help you see it too! If you would like to learn more about selling stuff online, check us out online at FlippedLifestyle.com or learn how you can do what we do at FlippedLifestyle.com/FlipYourLife

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    Copyright: © Copyright, FlippedLifestyle.com

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    Latest Episodes:
    FL 67 – The right way (and the wrong way) to promote products online Nov 08, 2015
    Show notes

    In this episode, we discuss some of the myths of online business. We cut through the junk and let you know the truth about how online business can make money. One of the most important places to start is figuring out who your customer is and where you're going to find them. You truly need to know and understand their problems and be able to effectively deliver solutions that work. Promoting products online means providing value. Spend time investing in others and as you do you'll receive knowledge and information that others are giving in those same communities. [Tweet "Stop trying to trick your customers into buying. Solve problems. Provide value."] To have a profitable and effective product it honestly has to be good, otherwise it's simply a waste of time. If your product solves a real problem that people are looking for a solution for then your promotion will be easy. You will learn Promoting Digital Products Who are you selling to? It's not all about the copyrighting Guest Poster on someone else's Blog - Be Strategic Be a Guest on a Podcast Join Influencer Communities What does providing value in Social Groups look like? Connect with people in real life What to do and not do on your sales page What is your offer? Honest Solution - Be Ethical [Tweet "Marketing won't save you if your avatar is unknown and your product is awful"] Links and resources mentioned in today's show FL 34 Episode FL 35 Episode FL 36 Episode FL 37 Episode Sales Funnel Episode Free Email Templates Finding Your Ideal Avatar Football Defense Site US History Teachers Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Tanya, who was on the podcast recently and she is also a member of our Flip Your Life Community. She says, "On Monday, I added the low cost introductory offer and reminder emails to my autoresponder sequence and so far I have 13 sales and one upsale to my membership. I am so excited about this. It is so fun to see that it is working. And the real bonus is that I am hoping these sales will continue since everyone will be getting the autoresponder emails at different times depending on when they came into my list. Of course the ultimate goal is to get more people into my membership so hopefully that'll pick up a bit but for now I am happy with one since Monday. Shane and Jocelyn the training on sales funnel was excellent! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. This week's can't miss moment was taking our kids trick or treating early! We got to trick or treat from 3 to 5, and then stay home to give out candy! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we talk about the right ways to promote your online business and what not to do. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; great t...


    FL 66 – 3 More Habits That Will Make You Successful Online Oct 30, 2015
    Show notes

    We are back at the Flipped Lifestyle Headquarters this week! If you didn't check out last week's episode we went over the importance of picking a focused direction, finding a group of people to stay accountable and why investing time and money is vital even though there is a risk. The reality we've realized is this: There will always be something in your way - the online world is competitive. We want to help you get better and make your online business get better! Not making excuses has helped us realize that we need to focus on the solutions and not the problems. [Tweet "If online business is important to you, you'll find a way. If not, you'll find excuses."] We've also had to help folks understand that the luxury and freedom isn't always immediate and will come as you move forward but be content as you go through that process. Being content with where you are at and understand that if you want to move forward with your goals sooner there are decisions that you can make -- like canceling your cable, or moving into a smaller home with a smaller mortgage are some things we did to invest into our online business. Set reasonable goals that are relevant to your life and should be attainable. Get to that first checkpoint before setting new higher goals. Your dreams are made up of dozens and dozens of goals. You will learn What can you do better? We do not make excuses Time can't be your excuse - there is always a way There are ways to get the money you need for an online service Why they are content Be patient with the process Set Goals that are attainable Keep Taking Action [Tweet "Stop focusing on problems, start focusing on the solutions. There ARE solutions!"] Links and resources mentioned in today's show Flip Your Life Community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Chris and Melanie from our Flip Your Life Community, "Hey guys, just wanted to report we made our second straight 1000$ + month and our email list went over 1000 subscribers and we still have a week left in the month so let's see what happens! Super Stoked!" Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to share three more habits that made us successful in online business. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; we are back at Flipped Lifestyle world headquarters this week. We are not laying on the beach, there are no seagulls, no ocean waves in the background, the only noises you will hear behind us is the rustling of our laundry in the washing machine. JOCELYN: We keep a luxurious surrounding. SHANE: Yeah, and the dishwasher clanging and banging. So, no helicopters flying over this week, just the sound of wonderful machines doing work for us in the background; that's kinda like...


    FL 65 – 3 Habits that will Make you Successful in Online Business Oct 22, 2015
    Show notes

    We're recording at the beach today, talking about 3 of the success habits that helped make us successful as online business. One of the things we've done really well is wisely choosing a direction and relentlessly pursuing that direction. Although you might fail you HAVE TO follow through with ideas and start learning and testing ideas, the worse thing you can do is nothing! [Tweet "Online business is scary; you have to be brave & take risks."] Surrounding yourself with great people who will keep you accountable and also compliment your mindset is vital to make sure you continue your growth and don't stall. Invest in yourself and your business, sacrificing time and money now so you can make your life the way you want it to be. If you're not willing to put in the time to take the RIGHT ACTION, you'll continue to spend money without seeing the benefits. Online business and entrepreneurship takes courage. Taking action and investing time and money is scary, those that can overcome the fear and take the right action are those that succeed. You will learn Online business is way more than just installing WordPress and understanding software. Do the research and really understand your customer! You have to do the work. Find an accountability person that is the opposite of you. Summary of something important talked about. Don't be afraid to spend money. Why online business takes COURAGE. Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to share some of the habits that made us successful in online business. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; we have got a very special podcast today for you because we are actually lying out on the beach. We are in the middle of a can't-miss moment. We are down in Clearwater beach near Tampa, Florida, and we just finished up our 'Flip Your Nine To Five' live event with 20 amazing entrepreneurs from all over around the country and the world. We are enjoying a few days by ourselves with the kids; I'm watching Isaac here to my left, he's digging a sand castle, and Ana is there looking for sea shells in the water, kind of, walking around. We are covered in sunscreen, laying out, getting some rays, and just thought we would bring you guys on the journey. I've got the gain up a little bit, so the sound quality might not be what you are used to, but I wanted you guys to maybe catch some of the background noises, the ocean waves, the birds flying by, and helicopter that is about to pass over our head. This is going to be a shorter episode than we normally bring to you on the Flipped Lifestyle podcast. Over the next few weeks, we are going to go over two to three success habits that we have used that have helped us beco...


    FL 64 – Celebrating our Two Year Anniversary of Quitting our 9 to 5 Jobs Oct 08, 2015
    Show notes

    September 27th, 2013 was the very first day that we stayed home working only for ourselves, and today we're taking time to reflect on the last two years and talk about the most important factors in our success. As full-time teachers, we both were working on average about 50 hours a week, even though we had summers 'off' but we were never 'happy enough'. We're going to share the story of trigger in our lives that drove us to change our lifestyle. [Tweet "Once you quit your job, you can never work a 9 to 5 again.."] We'll walk through the exact mindset and thought process that we went through that lead us to quitting our jobs and the sacrifices we made to do that. What we wanted out of life was freedom, so that is what we set out to accomplish and then help you do the same. You will learn Success Story The story of where we came from. Some of the struggles we've faced over the year. The reasons that we made the shift to working for ourselves. The sacrifices we made to go full time with our online businesses. What this whole journey is really all about. Links and resources mentioned in today's show Flip Your Life Community Eric & Sally's Online Music Teaching Resource Elementary Librarian Online Business is for Anyone but Not for Everyone Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Success Story: Eric & Sally are active Flip Your Life Members they wrote: "3 weeks ago we went from selling one off products to selling memberships. After 3 weeks we have 4 monthly members and 16 yearly subscribers = 3,750$ recurring Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to celebrate the two-year anniversary of quitting our jobs. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; got a very special and awesome, fun episode of Flipped Lifestyle podcast for you guys this week. We are taking a departure from kind of our series-based stuff, where we cover you know, huge topics and get into the nuts and bolts of online business, and we wanted to just step back and look at the last two years of our online business since we quit our jobs. We just celebrated our two-year "quit-aversary" that's what Jocelyn calls it, the quit-aversary where we actually became unemployable, we will never go back to the nine to five ever again, and so I think what, it was September 27th? JOCELYN: Yeah, 2013, that was. SHANE: Two years ago, that was the first day that Jocelyn and I stayed at home and worked for ourselves. So we want to talk a little bit about that journey, we want to get into why we started our online business, why we decided to quit our jobs and kind of go into all the things that have happened since. If you are new to the Flipped Lifestyle podcast, this is going to be kind of a great episode for you to catch up...


    FL 63 – A successful case study for membership sites Oct 01, 2015
    Show notes

    Today we learn how Jill and Josh went from a cycle of online launches to a predictable business that generates revenue every month - all online. The launch model can be really appealing. Lot's of potential cash and a rush of adrenaline, but followed by a lack of income and consistency after each launch. You will hear how they tested the subscription model with one of their smaller products - saw an immediate drop in their income yet through mistakes and learning they realized that as the memberships began to increase they are able to predict their income for the next month. It only takes a few months to figure out your retention and value of your lifetime customer when using the membership model. If you are delivering value to your membership they'll stick around, if not they'll leave. [Tweet "Memberships create predictable, steady, growing income. Launches do not."] You will learn Why a Launch Model was too complicated for them. Difficult to know your launch model numbers Quick fire products consume a lot of time Find the business model that works for you How to switch from the launch model to the continuity model Income will drastically decrease immediately Membership Sites - a slow process Make more for the lifetime of the customer rather than a one-time buy Customer has more benefits Links and resources mentioned in today's show Screw the nine to five.com BB Press Forum Profit First Book Flip Your Nine to Five Live Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Introduction: Hey on today's podcast represent a successful membership case study. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your host, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright, let's get started. Shane: What's going on guys welcome back to Flipped Lifestyle Podcast great to be back with you again this week. it is membership month here at the Flipped Lifestyle, and in a last three episodes we talked about, Why is deuce the membership model for your online business, how we switched to it and how to sell all that up. And today were going to be bringing you a successful case study of a couple that switched from we called maybe the launch model and other models to make money online to the membership models and were really excited because this are two of our best friends in the world it is Jill and Josh Stanton from screwtheninetofive.com welcome to the show guys. Jill: Ye-hey! Josh: Ye-hey! Jill: Business Besties Shane: Wohoo! Josh: We're here Shane and Josh: Yes! Shane: So the a.. Josh: Uhm, we have the Canadian and an Aussie and to Kentucky and is... Shane: We're worldwide today on the Flipped Lifestyle Podcast Jocelyn: International baby. Shane: That's right, we're international today on the flipped lifestyle podcast so, what we're gonna talk about today with Jill and Josh is memberships and how they just switched to the membership model,


    FL 62 – Today we help Tanya transition her online business to a membership site Sep 24, 2015
    Show notes

    In this episode we take a free consulting call from Tanya Bryant, a mother of three from Minnesota who said goodbye to corporate life 2.5 years ago. Now working from home as a virtual assistant, she wants to develop a website she recently acquired to help fellow virtual assistants into her primary source of income and freedom business. After re-branding and putting a lot of work into different products on her site, Tanya wants to use the membership model to take her site to the next level. Listen in as we guide Tanya through the process of transforming her digital sales business into a successful and sustainable membership model. [Tweet "People buy a membership for the content, but they stay for the leadership & community"] Tanya asked some great questions along the way, and we end up covering A LOT of material, including practical tips on how to drive membership numbers through advertising and free content. We also touch on where the real value lies in the membership model, how offering membership differs from selling individual products, and share our thoughts on selecting a price point, sharing content, and managing Facebook groups versus forums. If you're like Tanya and have a great idea for a membership model site but aren't quite sure how to turn it into a sustainable business - this is one episode you DO NOT want to miss! You will learn The advantages of the membership model over offering individual products. What type of free content to include on a membership site. How to use blog posts and other free content to drive membership sales. Tips for increasing membership through Facebook advertising. Strategies for retaining members over time. The pros and cons of maintaining a Facebook group versus a forum. Tips for setting your initial membership price point. Links and resources mentioned in today's show Flipped Lifestyle Star VA Elementary Librairan US History Teachers Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all. On today's podcast, we're helping Tanya take her online business to the next level. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; got a great episode for you today, we have a Flipped podcast where we bring on a member from our Flip Your Life community, and we give them a free consulting call, and we put that on the air so that everyone can learn from the answers to the questions asked. Today's guest is Tanya Bryant; Tanya, welcome to the show. TANYA: Thank you, great to be here. SHANE: We are really excited that you are coming on today because we are going to be talking about membership websites, which is kind of the theme for this month. So it's going to be an awesome call, it's going to fit right in and we are going to learn more about how we can use the membership model to create a sustainable and growing income online. JOCELYN: All right Tanya, so before we jump into all of our online business chat, let's talk a little bit about you and your personal life; tell us about you an...


    FL 61 – How to start a membership site for making money online Sep 17, 2015
    Show notes

    Membership sites are the best online business choice for predictable and recurring income. Listen in on today's episode to learn how to build and grow your own! Today we are talking about how to set up a membership site and the tools you need to know about so you can successfully make money online. Exciting News! Jeanette, a member of our FYL Community (and on FL55), messaged us recently sharing how she was making enough money with her WordPress membership site to quit her job! We'll cover all the tools you need to host your community. A forum is one of the core pieces that really isn't a complex plugin but gives you a lot of ability and flexibility to organize the conversations, resources and training your members will have access to. With a forum on your website (not a Facebook page or group) the content is under your control not under the control of Facebook. We'll go over some ways to protect your forum, allow people to pay you and how to manage your forum threads and conversations. Don't promise new daily, weekly, or monthly content, simply say there will be Regularly Scheduled Content. (this is critical!) [Tweet "People quit memberships because they stop getting value"] Two critical factors for member retention are community and accessibility to the Expert (you). Although they might come for the education or information they'll stay for the community and ability to get their questions answered. You will learn Why you need a website for your membership The best tools for a membership site Why to Use a Forum Plugin Types of Forum Categories Way to Protect Your Forum Third Party Gateways for Payments Managing Your Forums Content Strategy Procedures for Handling Customer Service Links and resources mentioned in today's show Flip Your Life Community Flipped Lifestyle Podcast 60 Jeanette's website algebra1teachers.com BB Press Paid Membership Pro Imember 360 Paypal Stripe Authorize.net BB Press Notify Canned Responses James Schramko Screw the 9 -5 Flip Your Nine to Five Live Event Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all. On today's podcast, we're going to tell you about how to set up a membership site to make money online. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, welcome to this week's show; it's special because I get to start it, yay! SHANE: Jocelyn gets to start the show, that's right. She usually doesn't like to start the show, but we are trying to push her out of her comfort zone a little bit here today. JOCELYN: Exactly. So, "Go introverts!" is all I can say. All right, today we are talking about membership sites and we started out last week by telling you why we originally did not like membership sites, and what changed our mind.


    QA 87 – Matthew Kimberley Answers "How to Market to a Small Niche?" Sep 15, 2015
    Show notes

    In today's Q&A, we are helping Olgierd, decide if he should individually contact his market or build a sales funnel to send traffic to. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Build A Relationship on Trust in Your Target Market"] Resources Mentioned in this Episode Today's expert is Matthew Kimberley at Matthew Kimberley's Website Flipped Lifestyle Membership How to Get A Grip Book Yourself Solid School Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is Matthew Kimberley at matthewkimberley.com. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; we have got another Expert Q&A on the show today with you, and we are excited to bring back one of our favorite guests; it is Matthew Kimberley of matthewkimberley.com. Matthew welcome back to the show. MATTHEW: Thank you for having me back, Shane and Jocelyn. JOCELYN: Yeah, we are really excited to have you. Today we have a question from, now I'm going to try this, Olgierd, and we actually looked this up online, how to pronounce this and that is the Kentucky pronunciation – SHANE: O-L-G-I-E-R-D [Unclear] or something, I'm not sure. JOCELYN: Yeah, we are so sorry, Olgierd; I think that's right. Okay, so it says, "I have a question related to markets size. I have a solution for an industry with about 100 or 200 prospects. Should I contact each individual person in my market, or build a sales funnel to attract them, or is this market size even worth it?" SHANE: This was a very interesting question Matthew; Olgierd is actually a member of our Flip Your Life community. If you would like to learn more about that, you can flippedlifestyle.com/flipyourlife and he really has fleshed out this and he is in an industry that is kind of B2B and it's more like a furniture industry. So we've been helping him kind of sort through his avatar and his sales funnel in our forums, and he really only has about 200 companies that he can reach. But I think they are all going to be pretty big contracts if he did follow through with whatever services he is providing. So what do you think about that? Is this worth it? With that few people, should he just go ahead and try and contact them or is there some other form of marketing that might work here? MATTHEW: Okay, so it's a two-part question. Let's deal with the last one first, "Is the market size even worth it?" You got to do your math in order to work out whether or not it's going to be worthwhile. You know, work out what the average lifetime value of a decent customer would be, test it against whether your projections are true or not, perhaps with your first and then second customer, and then move on. But certainly, I would say how many clients do you need? You are in the furniture industry, no other context perhaps you need, five clients, six clients, ten clients in order to have a sustainable business. Perhaps it would be great if you had 200; I don't know. There are probably only a handful of aircraft engine manufacturers in the world, probably fewer than a hundred, I'd say, but there are going to be some people who are making a full-time living for their families and their employees on the back of just serving two or three of those companies. SHANE: And you said something – let me jump in real quick just for our listeners, the lifetime value of a customer basically boils down to how often they pay you; like frequency. Like if you sell one thing for 300 dollars and you never sell that person anything again, the lifetime value is 300.


    FL 60 – Why you should offer a membership or recurring subscription in your Online Business Sep 10, 2015
    Show notes

    Today we're talking about a shift we've made in our online business and we think you should consider in yours, the recurring subscription model. We're going to cover how to create memberships around your digital products, so you can lower the time you spend yet increase your income. When you really start doing the math comparing the launch model versus a membership model, launches are very unpredictable as human nature is not easy to determine and/or predict. It's a little more work upfront, but once you begin things do not take as long to maintain the membership site. Membership Sites = Consistent Income We consistently make money everyday for work we have already done while interacting and providing value to the members. You will learn from your customers as you participate with them and what they are looking for. (we aren't just sitting on a beach somewhere after the membership site goes live) With Membership sites there isn't the stress of depending on a lot of sales from a launch but planning what you can do to guarantee or test more sign ups. With cash forecasting we're now able to have an idea of the income we'll be making in the future. It is important to make sure you have all of your systems in place before starting the membership or recurring online business so that you don't have to spend many hours a week working on it. [Tweet "The Launch Model is Broken"] You will learn How to Provide Value to Your Members Major Benefits of a Membership Model Turn Rate is more predictable with a subscription based model Accessible anywhere online Get to know your customers better Build a relationship with your members Common Questions about running recurring business models How many products do you need to start the membership business? Links and resources mentioned in today's show The Flip Your Life Community Tropical Think Tank Chris Ducker The new business podcast James Schramko SuperFast Business.Com Jeff Walker Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all. On today's podcast we're going to tell you about why you should offer a membership or recurring subscription in your online business. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast; great to be back with you. We've had a great last couple weeks. We are hack-free as far as we know, cross fingers. JOCELYN: Don't speak too soon. SHANE: Don't speak too soon, but we've finally got our feet back address and we are feeling like everything is back under control, so we are really excited to be able to just focus on you guys and help you take your online business to the next level, deliver some great content and not have to worry about the giant dumpster fire that was the hacking incident, basically. JOCELYN: Again, don't say that too much. I'm scared. SHANE: Fingers crossed, okay? Today we're going to be shifting gears a little bit, not just in our podcast content, but we're going to be shifting gears in our online business. A few months ago,


    QA 86 – Amy Schmittauer Answers "What kind of equipment do I need to record videos?" Sep 08, 2015
    Show notes

    In today's Q&A, we are helping Kathy figure out how she can create awesome videos for her online business with affordable video equipment (or what she already has). Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today's expert is Amy from SavvySexySocial.com Amy on Youtube Amy's Podcast iRig Mic Rhode Lapel Mic Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Expert edition of the Q&A with S&J and today we are bringing back one of our favorite guests to talk about video and how it can improve your brand. It is Amy Schmittauer; Amy, welcome back to the Q&A with S&J. AMY: Shane and Jocelyn are my favorite people in the world, thanks for having me. SHANE: Love it. JOCELYN: Yeah, we are like super pumped when we talked to Amy a little bit ago that she is in the Eastern Time zone. There are very few people in the Eastern Time Zone. SHANE: This is the only podcast we get to record in the Eastern Time zone is when we get to talk to Amy. AMY: It's so funny because most people don't even believe me when I say I'm in the Eastern Time zone – SHANE: I know. AMY: – they're like, "You're in Ohio, so what does that mean?" SHANE: "Do you even have internet?" AMY: "Is that central time?" I'm like, "Yeah, exactly. I'm on Eastern Time, it's all good." SHANE: I always say, we have to like plus or minus four from everything we do because of all the people in California. AMY: Oh no. JOCELYN: East Coast represent – SHANE: East Coast is in the house today. JOCELYN: Let's jump into today's question. It's from Cathy, a Flip Your Life member, and she says, "I cannot afford expensive equipment to make videos; what should I do?" SHANE: If we get any video questions, it's this one because you know, when people start out affordability on everything, you got to get hosting and domains and blah-blah-blah and you got to spend some money to get started. But then we're like "Okay, how are you going to use video?" And they're like, "I can't afford a camera." That's impossible. So what do you say to people when they come to you and they are like "I don't have anything to record with; what do I do?" AMY: Well, it's a bunch of crap, is what it is because you do have something to record with – Cathy, no disrespect. So, most of us have a smartphone and there's no reason to think that if you are going to get serious about video content that you can't use what you already have. I mean, it's actually sort of mind-blowing when you think about the abilities of the cameras that are built into smartphones. This is why the flip camera got discontinued and there are so many other hand-held video cameras nobody is buying because you just have it in something you carry around anyway. So, other than maybe a memory issue, there's no reason for you to say like "I can't use my phone" and there's so many accessories out there to enhance even that product alone if you are worried about internal audio being an issue 'cause you like to do stuff outside a lot. There's a way of getting a microphone that can just plug into your phone and then you automatically have an upgrade there. So, often times when people are trying to sort of drag their feet on video, they are always talking about equipment and it's just very hard to wrap your mind on what are all the things we need: lighting, sound, quality everything; but if you just start with what you have at that point in time, you are going to prove to yourself that you need better...


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